Know Yourself – Grow Your Business with Melanie White

Know Yourself – Grow Your Business with Melanie White

Know thyself – isn’t that just something the dead guys say?

When Mel told me she wanted to chat about knowing yourself I got so excited – because it’s one of those seemingly throw-away statements that has really rung true for me in my business and life.

And I find it’s helping me with my kid’s weekend fights too.

Even though we are imperfect, we can really get a lot more out of life when we know ourselves.

But Mel didn’t actually take the conversation there.

She was talking about how knowing yourself can really help you to grow your business – and she should know.

She is a coach trainer at Wellness Coaching Australia and also runs successful businesses supporting coaches and clients to get more of what they want – including me.

I’ve been working with Mel for over 2 years and I love what coaching has helped me achieve – not just revenue – but on a personal level – with my family and with myself.

Mel explains what coaching is and shares her top 3 tips for growing your business by knowing your self. Check it out:

Listen to the podcast here:

Comment below and tell me if this helped.  Have a great day 🙂

Want to chat about your marketing?

Do you need a hand to get strategic in your ads, website or social media posting? And what about emails? Are they even on the radar? 

It can be hard to concentrate with so many shiny objects fighting for your attention. But let’s face it – you know more about your own business than any one else! 

And I know a bunch about marketing. Want to chat? 

Read more from the blog.

Podcast Audio Recommendations

Podcast Audio Recommendations

My husband is now a school teacher. And he spends his spare time in his music room making beautiful music that only we get to hear.

When we met he was an audio technician (you know, the guys at the sound desk at a gig – very rock’n roll). 

So when a client recently asked me if we could do post production on her podcast episodes to improve the sound quality, he and I had a long chat about how I want him to be the sound guy for my business so he can quit teaching. But he is not in love with my vision (LOL) so instead he wrote a big list of recommendations for how my client could improve her recording quality. 

He says there’s no point doing post production because there’s only so much you can do if the original is a bit rubbish. 
And then he wrote me a big (mansplasiney) list of recommendations to email to her. 

Which I de-jargoned and sent off to my client. 

I have now emailled it too many times so I’m just writing it all down for you in this blog. 

When I teased him about not having SoundCloud, or a website or any way to shout out to him he said “just send money” so there is a PayPal donate button at the end if you want to say “thanks Jase”. No pressure. 

Below the next image is the list of recommendations interspersed with my de-jargon. Enjoy. 

P.S. He did actually just buy me a RODE NT USB which I use and find perfectly fine if you want an easier and cheaper option.

Hello Podcaster

Below is the info from the hub-man. 
This top part is my de-jargon version:
He reckons you are better off sorting out your recording gear than focussing on post production. 
He said that a directional mic is best – the only thing is – a directional mic will need an interface.
He recommends these bits: 
Example Mic Rode Procaster   $240
Example audio interface  $180
The above mic and interface would make a big improvement in audio quality. Alternatively, the mic below has the interface built in. It is a bit less directional though (hears more noises other than the voice)
Example mic and interface in one: $229
Then, reducing outside noise will be a big help so he reckons this would be good:
Any recording set up would be improved by isolation from external noise. This can be aided in a home recording environment by a shield like the one below.
Example mic screen  $150

And if you want to get super spiffy, this mount would help too:

A broadcast mic works best when not held, and when located near to the speaker’s mouth. The desktop mounted stand below would achieve this.
Example desktop mic stand $150

And then if you have a stand, this shock mount would help:

Further isolation from deep rumbling noises travelling up the mic stand can be achieved by a shock mount
Shock mount   $59
He reckons once you’ve done all of that, you’ll probably find it’s pretty good. 
We can do “post-production” work on the recordings – like inserting sounds, promo snippets and other snappy production but noise reduction etc is not going to do much for a flawed recording 🙂 

So there you have it!

Jase’s top recommendations for podcast recording. For what that’s worth. 

And if you do want to give him money, here is a PayPal donate button haha.

If this doesn't make sense or you have more questions, please let's talk!

Please don’t freak out about this! It is a bit of a jargoney topic and I have worked with many people who have over-invested in podcast gear and production. 

Go ahead a book a chat now:

What is Connected Marketing

What is Connected Marketing

This post is about the new podcast: Connected Marketing.

I wanted to take a moment to introduce you to me, Natasha Berta, and explain what Connected Marketing means to me. In this introduction podcast I also talk about what kind of content you will hear on this podcast and why it might be a little bit different to what you find on other podcasts.

Or if you like reading, here are the main highlights:

What Connected Marketing

I realised it was time to find a business name that works for me becuase my business is NOT just me anymore and I felt a bit odd saying “Me” wen actually the team had done that!

My top three values are authenticity, connection and truth. So connected is how I like to do my life and business. 

Connecting YOU to your clients

Ultimately, the point of marketing is to connect YOU to your clients. So it makes perfect sense that we are doing connection marketing over here. In truth – all marketing is connecting business with their clients. So what makes this different?

YOUR connection to your self

If you are like me, you will have tried certain marketing tactics that don’t FEEL good. They maky you feel like you are not in your integrity and values. I talk more about this in the podcast but basically, I have a lot of sensitivity to supporting women (and a few lucky men) to deliver marketing that doesn’t keep tham awake at night and takes their values, integrity and nature into special account when developing a marketing strategey. 

Your connection to me

And since I am the one delivering this service, my qualities influence it! So you will be getting connected to my style of doing marketing which is influenced by my main values and just the very person that I am. I talk more about this in the podcast. 

What kinds of things will you be hearing on the podcast and how are they different to every other podcast???

I will be sharing some content that may seem similar to other marketing podcasters. Topics like websites, social media, video content, YouTube success, Instagram hacks, Facebook ads and email marketing. The thing is – I am not like other marketers and that will set this apart.

My style of marketing is highly values and integrity centric which I talk about more in the podcast. 

I will also be interveiwing some of my favourite business women who’s services compliment mine so well and I look forward to sharing those with you too!

Go ahead and listen to the podcast now if any of that sounds appealing!