How to create content intuitively AND productively

How to create content intuitively AND productively

This blog is intended to share a simple, practical structure to support wild, rule-defying creatrix women to create content.

What???

I mean: I work with a lot of women (and I myself am one) who dislike norms. Women who need to pave their own way. Who have a lot to share but say “f*&# you” to shoulds. 

Or maybe they’re not quite that shouty but they find it hard to follow a regular set of rules about content creation. 

I have been there. I thought I knew how to create content and I would just go with the flow. I would just pop into Facebook and post a bit there and then pop to Instagram and do a bit there and then pop to LinkedIn and then POP – the day was over and I wasn’t sure what I’d really achieved and where the time had gone. 

Plus, I wasn’t sharing my gold. 

I was kind of splatter gun promoting, not really building an audience around my deeper soul work.

Sound familiar? 

The thing is: I am SUPER creative (and so are you) but I didn’t realise how deeply this runs in the veins of content creation and entrepreneurial life. I could embrace cooking amazing meals, sewing fabulous garments, or painting and drawing as creative pursuits – but business?? 

After I read Big Magic, I had a strong sense that my business was a creative endeavour. But writing and content creation? They were just for marketing and business and “getting” clients weren’t they? 

The artistry of content creation was lost on me until I started working with my 2021 mentor, George Kao.

Through working with George and following his Authentic Marketing  approach I have realised how much content creation is about me and my service to humanity and how little it is about “getting” clients – although that is a lovely outcome sometimes. 

And over time I’ve learned to apply some of the things I’ve learned through making art to creating content. I did the Artist’s Way process with the divine Aesha Kennedy a few years ago and since going deeper with creative practices I’ve realised 2 key things: 

Content creation and creativity in general flourishes when there’s a regular practice 

Creativity flows when there is space to feel free and unhindered

These 2 things seem to be in conflict though don’t they? 

Let’s unpack that a little.

When I make something every day, whether it’s a painting or a piece of content for my business, I just get more relaxed and comfortable. I make more and from that more means there are more wins. Not that the ratio of “happy with this” to “this is balls” changes, but rather, because I made 100 in total instead of 10 in total, the number of “happy with this” is 10 rather than one (if that were the happy:balls ratio). 

DId I lose you in the maths? 

I just mean, there is always some content/creations that we are happy with, that resonate with others and that really “work”. But if we only make content two times a year, it will take us 20 years to even have 40 pieces of content. If we make one a week we have 40 pieces of content in under a year and if we do it every weekday, we have it in 8 weeks. 

Not that 40 is a meaningful number. 

It’s just that out of 40, you might have a few that you are happy with, that resonate with other people, that really “work”. 

And further to that: as you create more, you will naturally get better. Because creativity is like a muscle and when you work it out – it gets stronger. You get clearer on what it is you’re trying to say and how you say it. You get better on certain formats, like video or (if you’re like me) writing. 

So, I wonder if you feel inspired to do a little creating each day? 

Or if that’s too much once a week? 

I used to try for one a week and that was great for a couple of years. I really didn’t think once a day was for me. But since I’ve been doing daily content, it’s become a lovely and heart warming practice that I miss when I can’t do it. 

But how does that work – when creativity needs to feel free + unhindered to flow?

The trick is: knowing where to constrain and where to be free.

A simple practice that I recently shared with a client is to use Google calendar for 2 things:

  1. Collect the ideas I have for upcoming blogs
  2. Create the space and time for content creation 

Basically, you can create a new Google calendar if you need to or use an existing calendar and make some repeating Content Creation events. 

I go to the Google calendar and create an event. Call it Content creation and allow about 1hour for writing a blog and around 15 minutes for a simple piece of content. 

In the date and time of the event, I set it to either recurring weekly for a blog or recurring every weekday for general content creation. In the description I gather together my content ideas that I have on bushwalks, in the bath or wherever they strike me. I might have to write them down till I get to tech, and then pop them in my collection spot when I get to it. 

Then, when it comes time to sit down and create, I don’t make myself work through the list. This is when I leave it to my inner compass to guide me. I trust my energy and intuition to decide what to post about on that particular day. 

This is the balance of structure + flow. This is knowing when to constrain and when to flow. 

The commitment to your growth and the commitment to sharing your brilliance is the constraint. The time that you lovingly set aside to dedicate to humanity and your business is the constraint. Your loving commitment and service. 

The choice of what you will create content about and what format is the freedom and intuitive aspect. What is lighting you up today? What is alive in you? What is ignited today? If it’s definitely NOT a video day (we all have them) maybe it’s a writing day. If you feel sparkly, then maybe it’s a video day. You get to decide + be free. 

What do you think? Could you experiment with this method and start to share your brilliance? 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Sustainable business foundations

Sustainable business foundations

This year I’m bulletproof when it comes to clever marketing messages.
I can even look at a Grace Lever page without buying anything.

The thing is: successful online marketers and business coaches are successful because (among other things) they have done their market research. So they know exactly what you and I struggle with and they know how to sell to us. 

How many courses have you bought that are just sitting on your desktop gathering virtual dust? And are you glad you bought it? Hmm. Why did you buy the thing – whether it’s a course or a program or a membership? 

Because you don’t have a rock solid plan. 

You don’t know what you need to do next. 

You sit down and you scattershot actions into the internet in the hope that it will get you sales.

I know babe. I’ve been there. 

But this year, I’m bulletproof. 

Why?

I have a vision and tactical plan for the business that I have 100% bought in on. So when I see sales pages from clever marketers, I’m safe.

I don’t have any illusions that their “thing” is going to 10x my biz. Or any other fancy promise. 

I developed my plan myself using the Authentic Business Planning workshop from my mentor George Kao

Now here I am telling you about the course that saved my ass and might even give you bulletproof. I just want to be transparent. You don’t need this course. George might not be your guy. He is my guy this year and I’m loving it. 

What you do need is: 

Clarity about your plan in a 5-10 year view

Clarity about your plan for this year

Clarity about your plan for this month

Clarity about your plan for this week

Clarity about your plan for today

Clarity about your plan for the next hour 

If you ask me right now how what I’m doing relates to “future me”, I could go all meta and tease it out for you. 

Whether you use George’s course, or my Soul Biz Planning course, or just your own epic method, your business will be more sustainable when it’s intentional. 

And part of being sustainable is living in a conscious way. 

Having a plan requires you to take some time and reflect on what your big vision is. 

Sometimes, it’s scary to realise you don’t have one. 

We all know from the last year or so that the best laid plans can all go to shit. But without a plan, things are a bit shit anyway right? 

I have had to be agile with my plan this very month, so I know it’s possible to have a plan and be agile. The plan is the anchor and the mindfulness. 

My 2 keys for a sustainable business have been born from my life coaching and meditation practice.

From those 2 practices I have experientially learned the value of having a plan and putting my business and my personal wellbeing at the front of the conversation in my business.

I call that “me first”. 

I’ve learned the hard way that putting the clients first all the time burns me out. 

I lose the love and want to throw it all in the bin. 

I love my clients. And they love me. And I can sit at the desk for HOURS. I can jump on tasks as soon as they hit the inbox and smash them out. 

But after a month or two of staying up late, working endlessly and jumping at the inbox I’m fried. 

I can go for hours without a drink, and just work like a horse. 

But in 20 years, will I have that same weird disease my dad had from being sedentary? 

Sustainable means: it can be sustained. 

So I need my business to have space for me to walk, breathe and love. 

You  might wonder how I can make space in the business for walks, breathing and love. 

The truth is: the business can’t be sustained unless I make that time for “me first”. 

I can work in blasts and then lose the love, but I can’t keep doing it for another 5 or 10 years if I work like that. 

I know from experience I can’t even sustain it for 2 months like that. 

The other thing I’ve learned on a savvy business level is that if I spend all my time serving clients, I’m not planting the seeds for the clients of next month and next year.

So as well as looking after my body, heart and mind, I need to look after the business.

She is so good to me and has contributed $$ to the family for 6 years, so I like to look after her with my weekly business growth activities. She gets 5.5h a week for content creation, new product development, market research, referral network building, learning new stuff and content distribution. This is all part of “Me First” too. 

On a practical level how does that look? 

Here’s a snapshot of my calendar: yes the calendar is my big secret to sustainable business. But for you, it could be a paper journal, or just a piece of paper stuck on the wall.

It’s more about your planning and your commitment to yourself than the tool you use. 

I’m not telling you to set up a Google calendar, or to make a schedule like this. I developed this routine through experimentation and it is only helpful to me. It is also in it’s 5th or 6th iteration because like I said, I’ve had to be agile. 

I’m just sharing it with you so you can see a living example of a Me First approach. 

No-one can book in till I’ve done the basics for me.

In another article I’ll share what all of these actions are in greater detail but for now I only aim to inspire  you to put yourself first. Then put your business first.

Because both your body/mind/heart matrix and your business give so much to you and they deserve to be placed at the top of the list. 

That’s it for my sustainable business foundations. 

What keeps your business ticking over week over week, year after year? 

I acknowledge the Djiringanj people of the Yuin Nation, the custodians of this beautiful land on which I live and work.

I also pays respect to all Elders past & present.

Thank you for taking such good care of the wild, beautiful places of Araganu, the coastline and forests where I get nurtured.