Why I’m never busy

Why I’m never busy

“How are you?”
“I’m so busy”

This is the most common line I hear in conversation especially with business people and mums. It’s definitely a thing I used to say a lot and now I try not to say it at all.

If I feel like I am about to say “I’m busy” I take a moment to reconsider and to take responsibility. Instead I say: “I’m fully engaged with my life” or “I have a lot on” or something like that.

If you like to say you’re busy please go ahead. I don’t judge you. I just know that when I was saying “I’m busy” it was a number of things. It was a badge of martyrdom. It was an abdication of my responsibility. It was a cop out and it was an excuse.

It felt good to say I was busy. It was me, as a mother, putting myself last. I was making excuses for why I couldn’t put my self care and wellbeing first in my life

It felt good to say I was busy. It was me, as a mother, putting myself last. I was making excuses for why I couldn’t put my self care and wellbeing first in my life and the problem with that is: no-one else in the world is going to put me first. They might be playing the same mothering game as me and failing to put themselves first, but they certainly aren’t going to put me first. I needed to do that.

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For me, the ability to change my relationship with busy-ness took a number of years and some tough challenges

My health declined and I simply couldn’t be busy. Plus, being busy was making me sick. I was anemic with HMB and I needed to learn a new way of being. Stress and overwork were making my condition worse and after a bout in hospital I finally committed to a new direction.

I had to learn to see the mindsets and beliefs that were keeping me stuck. I had to remind myself again and again that I am the boss and I get to make the rules. I had to release a lot of my employee mindset hangovers and step into a new paradigm aside from capitalism’s demands to do, do, do for more, more, more. I had to decide what I personally want from my life and business and redefine my goals. 

I worked with Bear Herbert on her course called Freely. It helped me to claim and define what I really need and how much I need to charge to achieve that. It aligned with my values and I changed my hourly rate easily. 

I had to ask a lot of questions. Do I really want a 6 or 7 figure business? What do I want my days to look like? What are my priorities? What are my interests and who decides how much I should do? Should I let my imagination decide what other people think I should do or should I honour my body, intuition and health indicators. It’s really helped me sit deeper into being and to release the incessant desire for more, to do more, to have more. To simply be is one of the most challenging things for me and when I can tap into it there is such peace. 

I had to get good at saying no and taking the time to discern where my energy was best spent.

I realised that I couldn’t blame my partner, his family, my family or society. I learned that even if they do think those things about me, I needed to leave those opinions and judgements with them to save my life. I had to get good at saying no and taking the time to discern where my energy was best spent. In reality that looks like a lot of mistakes, a lot of over-doing it migraines and a lot of days in bed. It has taken dozens of reiterations of my calendar and it’s something I’m still working on every week and every day. 

Ultimately I see that I need to continue to take responsibility. It’s my responsibility to take care of my wellbeing. I and only I am responsible for the hours I work and how I work. It’s entirely up to me to structure my days and commitments so that I can have the life I want. 

It’s super satisfying and it’s also very uncomfortable but when I think about being an employee I’m just not sure how I would go. I feel like I’ve learned a lot of lessons and I’m in a completely different field to a lot of people, particularly people who don’t have a business.  The level of uncertainty in business sits closely with the truth of the uncertainty of life itself and being an employee helps us forget that. It lulls us into a false sense of security with weekly payment but the truth of the uncertainty if life remains. That is a pretty scary truth for most of us. 

I’ve had to learn to emotionally regulate myself when I’m in stressful situations instead of disassociating. I’m still learning that one. I am still learning how much time I need in nature and how much I need quiet. From my perspective it’s all a big experiment and I’m still playing the game. I’ve had to grow the **** up and stop being a baby child who expects the parents/teachers/doctors/government/whoever to fix it all for me and take absolute responsibility for my life. 

We all have a choice. We all chose to be where we currently are whether we realise or not. I choose how I relate to my life circumstances and I find that very satisfying. I practice being satisfied. Satisfied with what I have. I take time to notice all that I have. I feel very lucky and grateful. And I’m never busy. 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Read more from the blog.

Why I’m never busy

Why I’m never busy

“How are you?”“I’m so busy” This is the most common line I hear in conversation especially with business people and mums. It’s definitely a thing I used to say a lot and now I try not to say it at all. If I feel like I am about to say “I’m busy” I take a moment to...

Are You Creative?

Are You Creative?

Are you creative?  I pose this question to you for reflection. I have my own opinion about it.  If you are alive you are creative.  If you are in business you are creative. The old paradigm of our society tells us that creative people make art and then that art gets...

What are Australian Bush Flower Essences?

What are Australian Bush Flower Essences?

Plants as medicine

Humans have always used plants for food and medicine. Over time, experiments were conducted, plants were eaten and various outcomes were observed. This knowledge was handed down from person to person over generations and the lineage of plant healing evolved. 

Plants can also be used for spiritual evolution and transformation. To receive these desired effects from plants humans have interacted with plants in many different ways. Eating plants is one way to receive the medicinal benefits or the healing & transformation benefits. Poultices and external application of plants to the body is another way to receive the benefits of plants. Essential oils is another.

Simply having the plants growing nearby is another way to imbibe the healing, transformational powers of plants. This is the basis of how bush flower essences work.

Many physical ailments have their basis in emotional, psychological or spiritual issues on a deeper level. We are more than just our bodies. Flower essences can address healing and transformation on these other , varied levels of experience beyond the body. 

What is a flower essence?

When a flower opens and the cycle of the sun passes through a day the flower releases its essence into the air through evaporating essential oils as well as the plant’s spiritual energy frequency. A flower essence is an extraction of that energetic, vibrational quality of the flower.

All things are made of matter and also energy. The energy of any object is not visible to all eyes. It can be perceived or felt. It can also be collected and that is how a flower essence is created. 

How an essence is created

An essence is created by placing flowers in a bowl of water for the course of a day. The flowers can either be cut from the plant or the entire branch of a plant can be immersed in the water as the sun moves from sunrise, through the day and into night. This water is then drained of plant material and stored with brandy as a preservative to ensure its longevity. 

This is called the mother essence and gets diluted many times to create the essence that you might choose to take. The healing power of plants have physical aspects to them such as oils and fibrous plant matter. The beauty of using essences is that the essence is collected on an energetic level. 

The energetic vibration of the plant is stored in the mother essence and in the preserved mother and cannot be diminished by dilution. 

Even so the essence that you consume is still only one or two dilutions from the original mother essence.

Anyone can make a flower essence but the challenge is to interpret the healing benefits of any particular flower essence. 

Flower essences in general

Flower essences have been used extensively across many cultures including here in Australia by our first nations people. 

In Western, contemporary alternative medicine, flower essences were brought to popularity by Dr Edward Bach who developed Bach Flower essences. 

Australian Bush Flower Essences

Australian Bush Flower Essences have been developed by Ian White, a fifth generation Australian herbalist. He grew up with his grandmother nearby who was a herbalist. He would walk extensively with her in the Sydney bush and loved to immerse in the native plant life with her. He also spent time with her as she made her herbal extracts and tinctures. His grandmother and great-grandmother were some of the earliest white people to research and use Australian native plants for healing. 

Ian’s  relationship with Australian plants for healing developed over time through his own healing process as a young person. He initially trained as a naturopath and had a fascinating journey to develop the essences through meditation, reflection and his spirit guides.

The Australian flower essences were developed in the modern era. They were shared with us at this time to address the specific needs arising for humans today. These needs are more than just physical ailments and include the psychological, spiritual and emotional states that we find challenging right now.

As the Australian Bush Flower essences have been introduced to the global community of healers and medicine people, some distinct differences between the Australian and other plant essences have been noticed. 

One thing that is often noticed is the speed, depth and power of Australian plants and flowers compared with flowers from other countries. 

Many people who live in Australia are aware of the power of the land. The spiritual quality of the land is a significant part of the indigenous culture and easily perceived by indigenous and non-indigenous Australians alike. 

Not only do we love our country but we feel a profound, deep and moving connection with her. 

Safety

Flower essences can be used safely by people of all ages including babies, children and the elderly. They have no negative side effects and can also be used on pets.

More about Australian Bush Flower Essences

To learn more about Australian Bush Flower essences and the founder Ian White I encourage you to read “Australian Bush Flower Essences” by Ian White. He shares many enlightening stories about his personal life and the details of creating flower essence for you to dive into if you feel called. 

You can find that at the Australian Bush Flower Essence website HERE

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Read more from the blog.

Why I’m never busy

Why I’m never busy

“How are you?”“I’m so busy” This is the most common line I hear in conversation especially with business people and mums. It’s definitely a thing I used to say a lot and now I try not to say it at all. If I feel like I am about to say “I’m busy” I take a moment to...

Are You Creative?

Are You Creative?

Are you creative?  I pose this question to you for reflection. I have my own opinion about it.  If you are alive you are creative.  If you are in business you are creative. The old paradigm of our society tells us that creative people make art and then that art gets...

Impermanence and Tough Days in Business

Impermanence and Tough Days in Business

Today started with a lot of hard feelings.

Actually, this dread and worry has been slowly creeping in for a few weeks. 

Today just feels like the peak of it triggered by a few things. 

My course did not make enough sales to go live today as planned. 

Money hasn’t just fallen in my lap since I started my abundance manifesting two days ago. 

The bank balance hasn’t changed since the last time I looked. 

I’ve just become aware that I don’t have enough income generating days allocated in my calendar. 

I’ve got that horrible feeling of dread in my guts and I can’t seem to shake it.

I’ve heard all of this before…

Inner dialogue like: 

My audience is too small

My ads aren’t reaching the right cool audience 

My offers just aren’t selling

Why aren’t people dying to work with me? I’m pretty sure I’m awesome…

When is the magical money going to land in my bank account and fix all of my problems???

For a change, this time I didn’t apply for 3 jobs.

I’m about to do some gratitude practice to shift my awareness and energetic focus because I’m aware that staying too long in a loop of:

> Worry > Struggling to find solutions > Getting more weighed down > Worry > Struggling to find solutions > Getting more weighed down Worry > Struggling to find solutions > Getting more weighed down >

is not the best way to leave my bed this morning. 

Gratitude practice though….urghhh

What? Why?

Is that just another load of baloney and another have-to??

I’m about to do some gratitude practice to shift my awareness and energetic focus because I’m aware that staying too long in a loop of:

> Worry > Struggling to find solutions > Getting more weighed down > Worry > Struggling to find solutions > Getting more weighed down Worry > Struggling to find solutions > Getting more weighed down >

is not the best way to leave my bed this morning. 

Gratitude practice though….urghhh

What? Why?

I’ve been trying to make peace with gratitude practice this week by actually doing some. 

What I notice is I can trigger good feelings inside myself by thinking of my favorite things and noticing the beauty in the present moment.

 

The blue sky 

The birds chirping outside my window

The grevillea I get to see from my bed

 

They remind me about my other love: wild nature. 

I want to go. I want a day off to be in the wilderness.

But when working MORE to make MORE money seems to my brain to be what’s needed, taking a day off seems crazy. 

What I DO know from experience is that swimming in the big sea charges up my battery.

I also know that these feelings and these periods in business just come and go. 

Maybe a day off won’t change it.

Maybe grinding harder won’t change it. 

But it will definitely CHANGE even if I just show up at the desk and do what’s on the calendar for today.

Maybe I’ll do it from that cafe across the road from the beach so I can squeeze in a little dip in the big blue.

What I end up doing for now is getting back to my gratitude practice, going for a walk with a friend, having a big cry, and then just showing up at the desk and doing what’s in my calendar.

2021 Reflections – 2022 Intentions

2021 Reflections – 2022 Intentions

Today’s post is a behind the scenes chat about my business, basically my reflections on 2021 and my intentions for 2022. 

This is kind of like public journaling in a way, but I know some people that are interested in

how other business women run their business, what goes through their heads, how much money they make, what changes they think about, and things like that.

Reflections on 2021 

My first reflection was that I still just had too much on my plate. 

Anyone who was looking at what I was doing, from the outside, could see that I was really creating a lot of new courses, promoting a lot of new courses, promoting the group program, there was always something.

I was running on a two week cycle, which was really exciting, but I don’t think that’s sustainable for me. So that was a good experiment and now, I don’t want to do that again. The reason is, when I was away, and I was thinking about coming back, I was actually feeling really anxious about coming back. And I realized that I am the orchestrator of this mad life, this brilliant life, this business, and that I get to choose. I don’t have to do it that way and I could just try something different. So that’s what I’m gonna do.

LISTEN ON THE PODCAST

I also did a pricing workshop with Bear Hebert called Freely.

Bear is a radical, anti capitalist business person and I really love their perspective. 

She has what she calls “solidarity pricing” options for people, which I love, I just really recommend checking her out, even if you only just look at how she words her pricing. She has personal experience with doing, pay what you can and the efficacy of that. And the reasons why that doesn’t work in the capitalist construct and all that kind of thing. 

I did that course & what was great was that I worked out how much I want to work a week and I also calculated how much I need to earn.  The new things that I packed into that were an increased rate for myself for health care, some superannuation, which I haven’t been paying to myself all these five and a half years, and some money for a holiday with my family. 

I’ve popped those things in on top of what I already know how much of my business needs to put into the household account in a fortnightly way or in a weekly way. So I crunched all my numbers and I came up with a new hourly rate. 

And turns out, nothing really that I’ve been doing is at that hourly rate.

Only my one to one rate, which was $166 an hour to see me one to one face to face that was accurate. But everything else was inaccurate. The closest thing would be the pricing that I had planned for the next round of the group program. My next round of group programs will be $133 per four week block. 

And that is fairly accurate for groups of five women per group. So now I know I need to charge $170 an hour, which I feel really good about and even up from that to allow contingency. Because like I mentioned in a previous blog, I have 20 hours a week to be in business so that I can do it while the kids are at school. It also allows me time to have time off and just be a pleasure seeker. That’s another thing that I’ll talk about shortly because that just makes me calm and my health really needs me to not be stressed out. 

 

20 hours is what I have a week, half of that is for business building and half of that is for income generating.

I’ve crunched all my numbers. I’ve got a new number and I’m really happy to have a number that doesn’t feel greedy, it feels really self respecting and is what I actually need to make in my business to stay human.

 

My other reflections

Really I was just doing way too much. In light of that I had planned to do a summit this year, which I’m really excited about. I was going to do it from March 31, to 35 and I’ve realized that I don’t have space in my calendar to do that, if I’m going to serve clients. So I just decided to go with clients, because at this point, I need some money.

 

I’ve had a very long holiday, and another reflection is that I don’t really want to take that long off again, it doesn’t really work for me to be out of office for that long. So, that was a fun experiment.

 

I’ve got a lot of people with big to-do lists for me so I am going to do that and postpone the summit. Everyone who I’ve mentioned it to so far had a big sigh of relief from them about it, which is great.

That’s the end of the reflections.

Really, all of those reflections really just helped me to cultivate my intentions for this year. 

2022 Intentions

So this year, I had intended to move from one business level to another in the context of my mentor, George Cow, who has a business planning course. He talks about these five different levels of business. My goal for last year was to round out my presence as a level three business, I was sort of somewhere between level one, two, and three.

 

So I just filled the gaps I back-filled, so that I was sitting nicely as a level three business.

I was thinking this year, I’m going to set up affiliates, I’m going to write a book, I’m going to do this and that but what I’ve decided instead is to just stay at level three, which feels good. It feels really good, because a few of my systems and processes aren’t as tight as I would like them to be, especially if I’m going to start bringing in partners and affiliates, I want everything that’s automated to be working. 

 

That just gives me a whole lot more space to really refine my processes,

reteach a couple of my courses, set everything up really nicely Evergreen, and just take a breath. There’s absolutely nothing wrong with staying at level three. I think it’s interesting for me to just be in a place of satisfaction and contentment and notice how easy it is to think, right!  I’ve done level three, the next is level four, like, what will I do next?

It’s actually okay to just stay at the same level.

It reminds me of a post I saw the other day from Emma Vega Malta, about a small business is not necessarily like a baby business waiting to grow into an adult big business, a small business can be a conscious choice. That resonated a lot in terms of how I’m feeling about that. 

 

The other thing I decided was, like I said, I’m going to postpone the summit. Some people didn’t even know I was going to do a summit because it was a big fat secret and I still would like it to be a surprise. So hopefully, it’s still a surprise for some people. 

 

The 10 hours a week of income generating and also 10 hours a week of admin, I would really like for each day that if we’re doing a five day week, that basically I’ve just got four hours, for one hour things that I’m going to do each day to really feel calm, feel clear and not feel overwhelmed.

To have time to make nice food for myself, to have time to sit on the couch and just relax, maybe knit and just be human.

 

Alternatively, I can have a week where I take a day off and then my other days, my four days a week would be five hours each day. So I would have kind of a busy week with a day off, or a more steady week with lots of space. So I’m just doing a new calendar experiment. 

 

I was also getting up in the morning and checking my inbox while the kids were getting ready for school and I just realized in the last few days how much of a reactive state that puts me in and how that really doesn’t work for me in the morning. So just as of today, I’m starting a new experiment of having a slow breakfast doing some journaling and knitting on the couch and not looking at my inbox until much later.

 

I thought that I might share my number crunching, if you’re interested in that I could make another post but I feel like this is long enough for today. It’s really not rocket science, crunching my numbers was really just calculating how much money I actually need and acknowledging our holidays needs, health care is a need, savings is a need, and putting those things in instead of ignoring them any longer. 

 

I think part of that is my overall self care at the moment, and not self care like painting toenails, and having bubble baths but actual deep and loving care for myself that I need to give myself first and not be waiting for someone else to just deliver that to me, which all feels great. I feel great about it. 

 

I’d love to hear if this is actually interesting or helpful for you, or if I should just shut up about it.

 

Let me know if you have any questions and I really look forward to seeing you another time soon.

 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Business Building Activities

Business Building Activities

Today, I’d like to talk to you about the way you spend your time in your business, especially if you want your business to grow and change. 

I’ll share my current business growth practices as inspiration for you to figure out what yours are. 

I have 20 hours a week that I am available to spend being in business. I basically split that in half, so that I’m spending half my time on income generating activities and then I spend the other half of the time doing things that are going to grow my business. Today, I thought I would just talk about those briefly and maybe prompt you to consider what are your business growth activities.

The Short List

Every day:

  • Email tidy up
  • Invoicing 
  • 5-15 minutes of social media connection/creation
  • Other business admin as it arises

Monday

Course creation 

Tuesday

NetCaring

Wednesday 

Ads and content creation

Thursday

Blog/book writing

Friday

Course setup

So just to be clear, in the 10 hours that I spend on income generating activities, I consider those to be things like seeing clients face to face, delivering group program calls, delivering course calls and doing work for my clients.

To make my business work, in those 10 hours I have to charge a rate so that I make enough money for my week, and then my year. So I have done the calculations to figure out how much I need to earn a year and then I’ve broken that down into how many working weeks I have, how many working hours I have per week, and then how much I need to charge per hour. All of my course prices, group program prices and one to one pricing is set to make sure that I spend my 10 hours a week, and that I make a certain amount of money in those 10 hours.

Depending on your business, those might be different but I’m talking about the activities where I am clear that I’m delivering a service to people, and I’m getting paid for that.

In the other 10 hours, there’s a few things I do every single week. These have changed a bit over time as I learn and figure out what it is that I need to do to grow my business and which activities are the most important. I’m going to talk to you about those now.

Monday

In my business growth activities, I have two hours each day. On Monday, I have one hour for admin, which is sorting out my inbox and doing my invoicing, and any other little admin things that might come up for my business.

LISTEN ON THE PODCAST

That tends to be just enough time for tidy ups.

In the other hour I spend time doing what I call course creation. In that hour, I am creating new course materials for whichever course or group program I’m delivering that week. That tends to be enough time for me to create the content and sometimes do some of the setup of the actual tech part of my course creation. 

It also means that I can work really week to week, I don’t have to have planned out a whole course. If it was a six week course I don’t have to have all of that six weeks of material ready before I go live and sell because I know how long it takes to teach something and I know that I’m capable. I just trust that each week, I’ll be able to look at how much I got through the week before what my overall goals for the course are and just be agile and create the course content the week of the course. Sometimes I might be delivering a course that I’ve taught before, in which case I would review the content from the last time I ran the course and just see what I want to add to it or add new fun resources.

Tuesday

Is my day for what I call NetCaring, which I learned from my mentor, George Kao. That is the act of focusing on my referral network. My other hour is again, just email invoicing and admin stuff and then I have one hour for this thing, net care. I’m pretty sure George has some blogs on his website about net caring where you could read a bit more about it and he definitely has a course about it that I did. 

NetCaring activities can be as simple as connecting with my referral partners on social media, cheer squatting them, sharing their posts on Instagram or sharing their content on my story. It can be reaching out to new referral partners. So, thinking about who are people who have referred to me in the past, can I connect with them and thank them? Also thinking about how I can deepen my relationship with that person? Is there something I can do or share of theirs with my audience, if that makes sense. NetCaring can also be interviewing my colleagues and publishing that as a podcast, or a video interview. Really just working really on relationships with colleagues is my Tuesday activities. 

Wednesday

Is all about my own ads. I have an hour for admin, same again, just invoicing emails, and catching up on little things that just all add up. On Wednesday, I like to focus on checking out my ads and creating more content for my business. So each day in my little admin session, I always like to spend five minutes doing my Instagram posts. That way, when it comes time to do ads, I have something to promote. So Wednesday is ads, and then making a bit more content. I might make a longer video, I might polish a draft of a blog that I wrote another day, or any kind of content creation, making carousel posts for Instagram, all of that.

Thursday

I spend my usual hour doing email, invoicing and admin. And then my business building activity on Thursday is to do an hour of writing. I spent an hour either writing a blog post, editing a draft, publishing it on my blog, and I’m also writing blogs currently with a view to turn them into a book. Sometimes my writing or my creation is more like a how-to video and sometimes my blog is created more with a view towards a book. So this is a really nice easy way to write a book where I basically just write a chapter a week by writing a blog a week. 

Friday

My business building activity is just working on my courses that already exist. So going back and turning any past course into an Evergreen course. Also just cleaning up any systems and processes that I have that aren’t feeling great. For instance, at the moment, when people buy my podcast course, they are meant to be immediately added to my email list but that’s not working, so I would go in, and troubleshoot and fix so that people can get automatically added into the email list and be delivered the information about the course. I often deliver my course live with live calls. And then afterwards, I like to set it up as an evergreen course. So that hour on Friday is all about setting up my courses with Evergreen, and perhaps doing other course focused activities. So similar to Monday was the course prep, then Friday is more of the tech side of the course setup.

The thing with these activities that is different from how I used to run my business is: I used to let my clients fill me up, and then maybe I would get to these business building activities.

What I’ve done now is flipped it on its head so that I put in my business building time first, and then I let clients fill up my calendar after my business has had its turn.

I’m interested in what kind of business building activities you do. 

Have you thought about these? 

Have you committed to them? 

Are they in your calendar so that you do them every week, and if they’re not, I would highly encourage you to do that.

It’s really important to feed and nurture your business and help it to grow. 

I hope this was helpful and I really look forward to connecting with you another time.

If you would like to get these healthy business growth habits going in your business, the Group Program might be for you. Learn more about the Group Program HERE

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Easy tools to run an online business: Zoom

Easy tools to run an online business: Zoom

What do you REALLY need to start serving clients online?

I have talked about this a bunch in a couple of other blogs – like “Do you need a website” and “Easy tools to run an online business: Acuity” so today I’m going to talk about Zoom.

If you aren’t familiar with Zoom now I would be very surprised.

Before the global lockdowns, I was using Zoom daily and running my business online with people having a variety of experience with Zoom.

But now we have all been connecting digitally a bit more, even my in-laws can use Zoom!

I do still want to talk about it in the online business context though. Because I really want you to know how I ran my business in the early days particularly without a website. 

And I want to give you my opinions about Zoom 🙂

Zoom is an online video conferencing software service. Basically: this tool lets you meet up with people online. Yes! There are loads of other ways you can do this: Facebook calls, Facetime, Google hangouts and on and on. 

I actually use the free plan of Zoom for 1:1 calls and LiveWebinar for group calls because I don’t like monthly payments. I managed to buy LiveWebinar with a single payment for lifetime access. It’s worth checking if that deal is still available with AppSumo if you are interested (it says sold out but just search in their search bar in case there is a different version of the offer – valid till November 26 2021). 

So the steps I recommend for setting up your business to serve people online are:

  1. Get your ABN 
  2. Create a bank account just for your business
  3. Create a PayPal business account
  4. Get your Acuity set up 
  5. Get your Zoom set up
  6. Choose a Social media platform
  7. Creating content
  8. Doing some market research 
  9. Starting to share offers

You can go deeper with setting up your Acuity in this blog.

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At some point you hopefully find yourself setting up your Acuity emails that are delivered to  your client by the robot to confirm the appointment/session. This is a great time to share information about how to connect with you on Zoom for your session. 

The ability to pop your Zoom details into the Initial Confirmation email  is only available on the paid plans of Acuity. If you only pay for one tool, let it be Acuity at first. It will let you take payments, synchronise your calendar and customise these emails. In my opinion, it’s worth it.

Two things I’ll address here are:

1. What kind of Zoom plan do you need? 

and 

2. What info goes into that Acuity email confirmation? 

Zoom has a perfectly good free plan if you only want to do 1:1 sessions. So you can get away with the free plan for a very long time. 

You might like to upgrade your plan if you want to deliver group calls that last more than 40 minutes. This would be helpful for webinars, live course calls and group program calls.

There are loads of other options for what Zoom can do for you but for now, let’s keep it simple. And affordable. If you are just wanting 1:1 sessions, stick with the free plan. 

Now that you have your account you can create “Meetings”. My favourite thing to do is create “recurring” meetings so that I can have a URL I use to access the meeting space. I can also give that URL to clients so they can join the meeting with me. 

You can do that following the instructions in this video

Now you have the URL of your recurring meeting, it’s time to pop back into your Acuity and tell the client what they need to do to prepare and how to join you on the call.

On the free plan of Acuity, you will only get the immediate email sent out to confirm the appointment at the time of booking and you can’t customise your emails. If you’re sticking with the free plan, you will need to send an email the hour before your meeting with this info manually. 

If you are on the paid version you can customise your initial confirmation and send an email an hour before using the robot.

Here’s an example of the default email that gets sent out to clients once they book: 

You can find it in Notifications > Client Email > Initial Confirmation 

I recommend that you pop in and edit that email. You can include your Zoom link, and any other specific preparations you would like them to have done like sign terms & conditions or do a specific journaling practice. I show you how to do that in this video

The beauty of this is: now you have a URL you can share with people so that they can book, and get automated information for how to see you in the session. 

BOOM.

You are ready to share your Acuity booking link on social media now. So the next step is to decide which social media platform you want to play on for now. 

Here’s a quick tip on that: where are your people and where are you happy to create content? 

Start with one social media platform at a time. 

Facebook business page: share your Acuity booking link in the spot called “website”. You can also pop it in the blue call to action button.

Instagram account: share your Acuity booking link as your “Website” in your bio.

Zoom settings

I recommend going into your Zoom settings and seeing what you want to change. The main things you might like to change are: 

Turning off that woman that announces the session is being recorded 🙁

Checking whether you want a waiting room or password protected 

And just have a poke around and see if there are things you want to change to make it suit you better. 

Do you have more questions about Zoom and setting up your online business? 

I’d love to hear them – hit me up in the comments 

If you found this helpful and you like, you can make a small donation.

“I pay my respects and acknowledge the people of the Yuin Nation, custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: