How to create content intuitively AND productively

How to create content intuitively AND productively

This blog is intended to share a simple, practical structure to support wild, rule-defying creatrix women to create content.

What???

I mean: I work with a lot of women (and I myself am one) who dislike norms. Women who need to pave their own way. Who have a lot to share but say “f*&# you” to shoulds. 

Or maybe they’re not quite that shouty but they find it hard to follow a regular set of rules about content creation. 

I have been there. I thought I knew how to create content and I would just go with the flow. I would just pop into Facebook and post a bit there and then pop to Instagram and do a bit there and then pop to LinkedIn and then POP – the day was over and I wasn’t sure what I’d really achieved and where the time had gone. 

Plus, I wasn’t sharing my gold. 

I was kind of splatter gun promoting, not really building an audience around my deeper soul work.

Sound familiar? 

The thing is: I am SUPER creative (and so are you) but I didn’t realise how deeply this runs in the veins of content creation and entrepreneurial life. I could embrace cooking amazing meals, sewing fabulous garments, or painting and drawing as creative pursuits – but business?? 

After I read Big Magic, I had a strong sense that my business was a creative endeavour. But writing and content creation? They were just for marketing and business and “getting” clients weren’t they? 

The artistry of content creation was lost on me until I started working with my 2021 mentor, George Kao.

Through working with George and following his Authentic Marketing  approach I have realised how much content creation is about me and my service to humanity and how little it is about “getting” clients – although that is a lovely outcome sometimes. 

And over time I’ve learned to apply some of the things I’ve learned through making art to creating content. I did the Artist’s Way process with the divine Aesha Kennedy a few years ago and since going deeper with creative practices I’ve realised 2 key things: 

Content creation and creativity in general flourishes when there’s a regular practice 

Creativity flows when there is space to feel free and unhindered

These 2 things seem to be in conflict though don’t they? 

Let’s unpack that a little.

When I make something every day, whether it’s a painting or a piece of content for my business, I just get more relaxed and comfortable. I make more and from that more means there are more wins. Not that the ratio of “happy with this” to “this is balls” changes, but rather, because I made 100 in total instead of 10 in total, the number of “happy with this” is 10 rather than one (if that were the happy:balls ratio). 

DId I lose you in the maths? 

I just mean, there is always some content/creations that we are happy with, that resonate with others and that really “work”. But if we only make content two times a year, it will take us 20 years to even have 40 pieces of content. If we make one a week we have 40 pieces of content in under a year and if we do it every weekday, we have it in 8 weeks. 

Not that 40 is a meaningful number. 

It’s just that out of 40, you might have a few that you are happy with, that resonate with other people, that really “work”. 

And further to that: as you create more, you will naturally get better. Because creativity is like a muscle and when you work it out – it gets stronger. You get clearer on what it is you’re trying to say and how you say it. You get better on certain formats, like video or (if you’re like me) writing. 

So, I wonder if you feel inspired to do a little creating each day? 

Or if that’s too much once a week? 

I used to try for one a week and that was great for a couple of years. I really didn’t think once a day was for me. But since I’ve been doing daily content, it’s become a lovely and heart warming practice that I miss when I can’t do it. 

But how does that work – when creativity needs to feel free + unhindered to flow?

The trick is: knowing where to constrain and where to be free.

A simple practice that I recently shared with a client is to use Google calendar for 2 things:

  1. Collect the ideas I have for upcoming blogs
  2. Create the space and time for content creation 

Basically, you can create a new Google calendar if you need to or use an existing calendar and make some repeating Content Creation events. 

I go to the Google calendar and create an event. Call it Content creation and allow about 1hour for writing a blog and around 15 minutes for a simple piece of content. 

In the date and time of the event, I set it to either recurring weekly for a blog or recurring every weekday for general content creation. In the description I gather together my content ideas that I have on bushwalks, in the bath or wherever they strike me. I might have to write them down till I get to tech, and then pop them in my collection spot when I get to it. 

Then, when it comes time to sit down and create, I don’t make myself work through the list. This is when I leave it to my inner compass to guide me. I trust my energy and intuition to decide what to post about on that particular day. 

This is the balance of structure + flow. This is knowing when to constrain and when to flow. 

The commitment to your growth and the commitment to sharing your brilliance is the constraint. The time that you lovingly set aside to dedicate to humanity and your business is the constraint. Your loving commitment and service. 

The choice of what you will create content about and what format is the freedom and intuitive aspect. What is lighting you up today? What is alive in you? What is ignited today? If it’s definitely NOT a video day (we all have them) maybe it’s a writing day. If you feel sparkly, then maybe it’s a video day. You get to decide + be free. 

What do you think? Could you experiment with this method and start to share your brilliance? 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Sustainable business foundations

Sustainable business foundations

This year I’m bulletproof when it comes to clever marketing messages.
I can even look at a Grace Lever page without buying anything.

The thing is: successful online marketers and business coaches are successful because (among other things) they have done their market research. So they know exactly what you and I struggle with and they know how to sell to us. 

How many courses have you bought that are just sitting on your desktop gathering virtual dust? And are you glad you bought it? Hmm. Why did you buy the thing – whether it’s a course or a program or a membership? 

Because you don’t have a rock solid plan. 

You don’t know what you need to do next. 

You sit down and you scattershot actions into the internet in the hope that it will get you sales.

I know babe. I’ve been there. 

But this year, I’m bulletproof. 

Why?

I have a vision and tactical plan for the business that I have 100% bought in on. So when I see sales pages from clever marketers, I’m safe.

I don’t have any illusions that their “thing” is going to 10x my biz. Or any other fancy promise. 

I developed my plan myself using the Authentic Business Planning workshop from my mentor George Kao

Now here I am telling you about the course that saved my ass and might even give you bulletproof. I just want to be transparent. You don’t need this course. George might not be your guy. He is my guy this year and I’m loving it. 

What you do need is: 

Clarity about your plan in a 5-10 year view

Clarity about your plan for this year

Clarity about your plan for this month

Clarity about your plan for this week

Clarity about your plan for today

Clarity about your plan for the next hour 

If you ask me right now how what I’m doing relates to “future me”, I could go all meta and tease it out for you. 

Whether you use George’s course, or my Soul Biz Planning course, or just your own epic method, your business will be more sustainable when it’s intentional. 

And part of being sustainable is living in a conscious way. 

Having a plan requires you to take some time and reflect on what your big vision is. 

Sometimes, it’s scary to realise you don’t have one. 

We all know from the last year or so that the best laid plans can all go to shit. But without a plan, things are a bit shit anyway right? 

I have had to be agile with my plan this very month, so I know it’s possible to have a plan and be agile. The plan is the anchor and the mindfulness. 

My 2 keys for a sustainable business have been born from my life coaching and meditation practice.

From those 2 practices I have experientially learned the value of having a plan and putting my business and my personal wellbeing at the front of the conversation in my business.

I call that “me first”. 

I’ve learned the hard way that putting the clients first all the time burns me out. 

I lose the love and want to throw it all in the bin. 

I love my clients. And they love me. And I can sit at the desk for HOURS. I can jump on tasks as soon as they hit the inbox and smash them out. 

But after a month or two of staying up late, working endlessly and jumping at the inbox I’m fried. 

I can go for hours without a drink, and just work like a horse. 

But in 20 years, will I have that same weird disease my dad had from being sedentary? 

Sustainable means: it can be sustained. 

So I need my business to have space for me to walk, breathe and love. 

You  might wonder how I can make space in the business for walks, breathing and love. 

The truth is: the business can’t be sustained unless I make that time for “me first”. 

I can work in blasts and then lose the love, but I can’t keep doing it for another 5 or 10 years if I work like that. 

I know from experience I can’t even sustain it for 2 months like that. 

The other thing I’ve learned on a savvy business level is that if I spend all my time serving clients, I’m not planting the seeds for the clients of next month and next year.

So as well as looking after my body, heart and mind, I need to look after the business.

She is so good to me and has contributed $$ to the family for 6 years, so I like to look after her with my weekly business growth activities. She gets 5.5h a week for content creation, new product development, market research, referral network building, learning new stuff and content distribution. This is all part of “Me First” too. 

On a practical level how does that look? 

Here’s a snapshot of my calendar: yes the calendar is my big secret to sustainable business. But for you, it could be a paper journal, or just a piece of paper stuck on the wall.

It’s more about your planning and your commitment to yourself than the tool you use. 

I’m not telling you to set up a Google calendar, or to make a schedule like this. I developed this routine through experimentation and it is only helpful to me. It is also in it’s 5th or 6th iteration because like I said, I’ve had to be agile. 

I’m just sharing it with you so you can see a living example of a Me First approach. 

No-one can book in till I’ve done the basics for me.

In another article I’ll share what all of these actions are in greater detail but for now I only aim to inspire  you to put yourself first. Then put your business first.

Because both your body/mind/heart matrix and your business give so much to you and they deserve to be placed at the top of the list. 

That’s it for my sustainable business foundations. 

What keeps your business ticking over week over week, year after year? 

I acknowledge the Djiringanj people of the Yuin Nation, the custodians of this beautiful land on which I live and work.

I also pays respect to all Elders past & present.

Thank you for taking such good care of the wild, beautiful places of Araganu, the coastline and forests where I get nurtured.

What is content? And how to make more

What is content? And how to make more

I often hear people say that they are “Content Strategists” or the explain how to “Create Content”.

And although I know what content is, it seems to me to be a weird and jargon-ey term that causes so much confusion.

I was thinking that we could just rename it to: “Sharing your brilliance”

Because that is all we really need to do. We all know so much and have so much brilliance to share. But to clarify: what is content? And how can you make more?

Content comes in so many different forms. 

It can be: 

Image based

Written

Video

Audio

I am sure there are more categories too that I’ve glazed over.

And then there’s the length. I’m calling them micro (or snippet), small and long.

Examples: 

A reel on Instagram = I would say that is a micro-video. 

An Instagram image post with a caption = is a written and image small piece of content. 

A Facebook text only post around 2000 words = a long, written piece of content. 

That same Facebook post on your blog with images as well = is a long, image and written piece of content. 

A podcast of the same article would be = a long, audio piece of content. 

Using Headliner to turn that podcast into a video makes a snippet of video content. 

Transcribing that podcast into a written blog with images = is a long, written and image piece of content

But more important than the classifications and definitions is the purpose.

For a long time I found it really hard to create content and I did not enjoy creating content.

I spent a long time creating content with the idea in mind that I had to do it to reach clients and that content would help me sell my services. The only content I was able to make easily were “how-to” videos. I think these felt easy because they were of service to my clients with low expectations of reward. They were more of a selfless service. 

In the yoga tradition I studied for many years, selfless service is called karma yoga. In karma yoga you work for others and try to release your expectations of reward. 

Recently, I have been loving creating content. Short videos, long videos, short written posts, longer writing. All kinds. And I think what has changed is my frame for why I create content. 

Now, I create content as a practice for myself. As more of an enquiry and creative expression. The things I think about it are more like: 

“How can I say this in 60 seconds?”

“I wonder if anyone agrees with this?”

“How clearly and simply can I explain this in writing?”

“Can I explain those instructions in writing?”

“I wonder what my peeps think about this idea?”

And now I never really think: 

“I need to create this so I can sell my offer/service”

If I want to offer my service I just do it. I create a separate post, or separate piece of writing that speaks directly to the offer. 

Sometimes, while I’m developing offers, I do some research and get excited about that topic so I’ll naturally share about it, but since I separated my selling and my content, my content feels a lot cleaner and a lot free-er. I feel that I can experiment more and genuinely share with people who I care about. 

This is my story around creating more content. 

I wonder – what do you think about when you try to create content? Could those thoughts be hindering your ability to create content like mine were? 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

How to figure out what you should blog and write about

How to figure out what you should blog and write about

Great!

You’ve decided that it’s time. You are ready to start writing and sharing your brilliance with your audience and the world. Your next thought now might be: What you should write about?”.

In this blog I will share some ways to generate ideas for your writing so you can have a big list of inspiring topics to dip into whenever you sit down to write.

This information also applies to “what should you make videos about” if you are into making videos.

A couple of important things to consider are:

What topic/s do you want to write about?

and

What do your ideal clients seek information about?

1. Talk to your people

Current Clients

If you are doing sessions with your ideal clients, you are getting great ideas on tap. Every session can provide you with ideas for writing.
What was the client’s challenge?
What did you do to help them?

I’m sure you’ve had days like me where you seem to say the same thing to about 5 people in the one week. THIS is great information to share as a written blog or video.

Friends + Market research

Current clients are a reliable source of ideas but you may not have many or any of those yet!
Other people that are YOUR people are your trusted friends. You could also have market research conversations with people who would be perfect clients with no pressure for them to buy from you.

The sole purpose of those conversations is to find out what they type in the Google search bar when they look for solutions or what questions and challenges they have around your topic of expertise.
You can do this more informally by being a great listener at parties and gatherings.
People are a great source of ideas.

A side note about your own ideas

You may not have a problem thinking up great ideas on your own.
Yay! 

Why are you reading this article?? LOL 🙂

Your own ideas are great, however I would make one loving caution about your own ideas. 

You may find that when you write from your own well of ideas that your writing doesn’t do as well as you had thought. As in: it doesn’t seem to get a response from your audience. 

If this is happening, I would suggest that you may be writing at a level too far ahead of your current client’s level of growth or understanding. 

Sometimes I write articles that I think are gold and no-one gives any hoot about them. And other times, I create something that I think is throwaway and that everyone already knows and people go mad over it. 

So, if you are experiencing this, I encourage you to have some conversations with friends who are like your ideal clients. Have those client or market research conversations to make sure you are speaking the right language for where your people are right now. 

2. Use the Google search 

Bring to mind a topic you want to write about. I used this method for MailChimp. 

(i) Type the idea into the Google search bar and don’t click search. 

Have a look at the drop down. 

Do you see a bunch of suggested search ideas?

These are ideas for blog articles or videos. 

(ii) Further down the page it might say “People also ask” with a bunch of questions and drop downs. The headings of these drop downs are also great titles for your blog. 

These two options give you ideas that the Google robot has noticed people asking a lot. So even if you don’t have conversations with people because you are clear on your topic, this method can help tease out a lot of ideas that a lot of people have definitely searched for in Google.

Creating articles that help you be found via Google search is a method of blogging that uses Search Engine Optimisation (SEO). Google is a search engine, and you can focus on optimising your website and blogs to show up better in Google search.

If you are interested in how to grow your business with a blog, I have a course about that. I delivered it with the brilliant Melanie White. I also have an SEO course with the ONLY person I recommend for SEO, Karen Phillips. This one is called “How to get the right website visitors”. Both of those courses can help you with your SEO if this is important to you and your business. 

3. Use the YouTube search 

Similar to the Google method above, you can type your topic or vague idea into YouTube and see what other content exists on the topic. Simply type your idea into the YouTube search bar and look at the ideas that drop down. 

Once you have mined those ideas, click “Search” and have a look at the kind of content other people are creating and the other titles being used. You can write an article with the exact same title if you like!

Now listen though: DON’T GET INTIMIDATED IN THIS STEP

Even though other people may have already created content that you want to create, no-one is quite like you. You have a particular configuration and lens to see life through that is of unique value to the world.

So PLEASE still go ahead and write that blog!

4. Use Keywords Everywhere

Keywords Everywhere is a free tool you can add to your Chrome browser. It enables you to see more when  you do a Google search, when you do a YouTube search and when you view YouTube videos. It actually does way more than I use it for. I am not a major ninja at it but this method of using it simply will definitely help you find writing ideas. 

So, once you have installed Keywords Everywhere to your Chrome browser and you look at your results using the above Google and YouTube methods, you will see a bunch more info on the side:

These are just more things to, hopefully, spark inspiration for you. The beauty of these methods is, Google is such a large database. Millions (or billions) of people are using this every day. And it’s free for you to mine for ideas. Yay! 

Have these ideas been helpful for you? Let me know how you go and tag me in your social media post if you used this method 🙂

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Why can’t I do what my mentor tells me??

Why can’t I do what my mentor tells me??

Do you find it hard to follow the instructions of your business mentor? 

Do you see the sense of what she is saying and really want to get your business up and growing, but there is some kind of block?

I would preface that question by asking you this: 

Do you have another job? 

Are you currently still employed? 

Do you acknowledge that being a mother is another job?

The thing is: 

Sometimes we choose a mentor because we love her success. She is doing so well and she tells us that she is going to help us succeed using the tools and methods that she used to grow her business. 

 

Now let me ask you another question: 

Did your mentor have another job or children in her care while she established her business?

If your mentor is not a mum, or she did not establish her business as a side hustle

AND

If you are trying to establish your business while you have a job or are parenting 

I WANT TO YOU STOP RIGHT NOW

INHALE

SEND YOURSELF SOME LOVE 

EXHALE

I think it’s great to have a mentor that inspires you and whose ideas really resonate with you. Someone who is really aligned on a values level with you – so you don’t have to compromise your integrity. 

BUT

I know from my own experience, that certain mentors advice can become either: 

Un-aligned from my personal values

Or

Unachievable for me to exactly replicate due to my responsibilities. 

For instance, my current mentor, George Kao, works 40 hours a week and has no kids. 

So, when I see his calendar, his content output and his success, I set my levels at exactly half of his at the most.

Because I have 20 hours a week while my kids are at school. 

Plus, the emotional intensity and unexpected requirements of parenting impact on my business and my ability to be available to work. 

That’s the whole reason I wanted to be in business.

For me, being a parent is more of a priority than my business.

Don’t get me wrong, I love being in business and I love what I do, but obviously, if I have to choose between my kids and my clients, that my family is going to trump the biz.

And the other beauty of being a parent is: I don’t have to worry about whether or not I am living on purpose! My purpose wakes me up every morning with a cuddle. 

So being “purpose driven” in my business has been harder for me to clarify, because my main purpose is the family, and having a business that is values aligned, that allows me flexibility to fulfill my parenting responsibilities and generates a bit of revenue is actually enough business clarity for me. 

I don’t need to go down some values investigation purpose reflection exercises. When I have in the past, I just felt weird and confused. 

This whole rant started for me because I saw a social media post where someone had suggested something along the lines of: 

If you are procrastinating, go and do something of service to others. 

I felt really defensive and ticked off when I read this. 

I personally feel that if I am procrastinating – maybe I need a break. Maybe I need some sensual self care. Maybe I need a cup of tea in the sun or a lay down. 

I’m usually serving others all night (my kids are still in my bed nearly every night). I’m serving others from the minute I wake up to the minute they go to sleep. And my business hours are my precious creative time to serve the world at large in a sustainable and self-nourishing way.

I am not into hustle. 

And I do a lot already!

So back off sister. 

And if you are a mum, or if you are growing your business on the side of a job: maybe you just need a day off. On the beach, or the forest, with your journal. Just laying in the warm rays of the sun. Daydreaming.

Just being.

It’s ok if you are “behind” but what really is “behind”?

Please don’t compare yourself to others who aren’t in the same boat as you. 

For sure, take advice and inspiration from them. Just don’t think you are going to have the same process as them. 

What has helped me the most is George Kao’s business levels (which you can learn about in this course). AND his recommendation that growing a business from nothing will take 1-5 years if you are working 40h a week. 

So by default, if you are working 5 hours a week in your business. It is just going to take a bit longer.

But you will get there. 

Your work IS important and your time is coming. 

Let’s do this – gently. 

I acknowledge the Djiringanj people of the Yuin Nation, the custodians of this beautiful land on which I live and work.

I also pays respect to all Elders past & present.

Thank you for taking such good care of the wild, beautiful places of Araganu, the coastline and forests where I get nurtured.

Case Study: Shoshana Sadia

Case Study: Shoshana Sadia

Today’s case study is focussing mostly on the work I did with Shosh, supporting her with her MailChimp, although we have done lots of other things together like course creation, Facebook ads and website development. 

Shoshi is a “Womxn’s Empowerment Mentor and Cycle Guide”. She helps women to use their cycle as a superpower which invariably creates a lot of magic in their lives, harnessing the energy that is available and nourishing themselves when that is called for. 

If you want to have a better relationship with your womb, you can grab her free Womb Meditation or if you want to go all the way to SuperHero status you can take the 5 week course, “The Cycle”. Or you can just follow her on Instagram for loads of inspiration and tips to make the most of being a woman creatrix. 

When I started helping Shosh with her MailChimp she was finding it hard to get her emails to look good.

She found that the formatting and fonts were always weird when she copied the text over from a word doc or from her socials. I also noticed lots of in-text links instead of buttons because she didn’t know how to get sexy buttons. She wanted to have reliable templates, so she could use that one good email with text, buttons, images and colours in place and then just duplicate it to create automated email nurture sequences and to send out campaigns.

Shosh has the lowest paid version you can get on MailChimp, so she gets 3 audiences, and automations but she felt like there was more she could do using tagging and segments if only she knew how. 

All of this together meant that she didn’t feel comfortable sending out emails to her gorgeous people and she wasn’t hosting free webinars, masterclasses or launching her course. Because she couldn’t use the tool. 

We did a mixture of things to get her MailChimp account ship shape and highly functioning. 

One thing Shoshi was nailing already was creating landing pages in MailChimp and using tags to deliver freebies all through her one list (before she upgraded to paid). But some of those landing pages weren’t as sexy as she hoped. Step one was a revamp of her landing page header images and text formatting. 

What I was seeing was inconsistent fonts and way too many different fonts in general.

I recommend choosing one font for headings and one font for body text. No more than that 🙂

So I edited the landing pages to have consistent font use and sizing which gave us an immediate relief. 

I also created a new header image for the landing pages that was just like the images on the website banners.

Getting Shoshi a template she could use for all emails and automations was another easy fix focussing on these 3 things: 

  1. Consistent font types
  2. Consistent font sizing
  3. Creating branded buttons

Once I set these, Shosh had a template email she could use for campaigns and automations. 

There was another trick too: the address had changed but that wasn’t showing up in the footer even though Shosh had edited it in the email. This is because the “From” address in the footer isn’t set on a per email basis. There are actually some settings in your account info you need to go and edit. You go to Account > Contact Info and edit your address there. So that is fixed too!

The final step was to set Shoshi free to create gorgeous emails for herself. I did this by making short, screen share videos of how to set the fonts, how to create the buttons and a number of other things she does on the regular like moving people from one list to another. I use a screen recorder tool and do the task with verbal instructions which I then send over to my clients so they can follow along and do it themselves. These recordings are available as long as the interwebs exist as a future resource for my clients. 

Shoshi hardly needs me for MailChimp related support at all these days and can use her email marketing smilingly and confidently.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to learn how to master MailChimp?

I’m currently delivering MailChimp mentoring in a group program which will probably run again later this year. I also love helping people 1-1 with MailChimp so feel free to book a free chat or check out the MailChimp mentoring info here: