Is MailChimp any good?

Is MailChimp any good?

When I started my business I was using MailChimp. 

You could get so much for free! But is MailChimp any good?

I have really mixed emotions about this. It’s not that MailChimp is bad. I just have trouble saying it is good. 

I think that the team at MailChimp wondered the same thing as me: 

What do you get any better than this in the paid version??

And over time (5.5years I’ve been in biz) I have seen MailChimp change their appearance and functions, the names of things (lists are now audiences) and most of all they’ve changed what you get for free and what you get on paid versions. 

Let’s go a bit deeper. 

I do not adore MailChimp but it is not bad. I just have a lot of trouble saying it is good 😌 🤣

I’m going to commit right now to: not going on and on about what you used to get for free. And if you have an account from before the major changes to the free pan you will find that you still have all of your lists and automations intact – so DON’T DELETE ANYTHING!! Just rename things and make the most of it. 

Rather than rubbing it in about how much better it used to be I will contrast it with alternatives that are free services. 

MailChimp is a free or paid email marketing service. If you’re not clear on what email marketing is or whether it is relevant for your business, I have a video about that here.

On the free version of MailChimp you get one audience (list of subscribers) and if you create an automation, you get one email in the workflow.

MailChimp is the big name in email marketing and it used by some big companies – but that doesn’t make it the best value or the best free service

Good things about MailChimp

MailChimp is great for beginners to email marketing. Mostly because they have been around for aaaages and so there are a lot of YouTube videos to help you and you probably have friends in biz who use it and could help you. 

Having said that, any of the alternatives like MailerLite or SendInBlue are just as good for beginners and will actually grow with your business quite a bit before you have to pay. 

Struggling a bit here, to find good things about MailChimp. 

It is not BAD okay. It’s just not the best free version anymore. 

And even if you pay, the first upgrade gives you 3 audiences, lifts the limit on automations and gives you MailChimp support, but you don’t have unlimited audiences and the support is pretty average in my opinion. If you’re going to pay – I don’t advise you to pay for MailChimp unless it feels way too overwhelming to shift platforms. 

If you have maxed out your MailChimp, I suggest you begin a gradual transition to another platform:

leave your existing MailChimp set up alone,

maybe export your list  + send newsletters from somewhere else

and gradually move over your automations

OR just have a Frankenstein set up with some here and some there. 

What I don’t love about MailChimp

It’s just not intuitive to use!

People struggle to send a basic email that looks good!

I mean c’mon team!

MailChimp have tried to improve the user experience over the years, but it’s still just not easy to use. Most people struggle with font appearance, and formatting. Getting it looking branded and gorgeous.

It’s not that  you CAN’T get it looking good, it’s just not straightforward.

Keep an eye out for a new video coming up about “How to create a gorgeous email in MailChimp”. This week or next week. Jump on the newsletter so you definitely hear about it.

Further to that: if you want a free email service that gives you more, SendInBlue and MailerLite are definitely better contenders. And if you want to pay, I highly recommend ActiveCampaign because their system offers more actions that save you time and do more spiffy things that MailChimp does even on the paid version. Plus – their support is instant and they will stick with you till your issue is resolved. Love those guys.

Do you have more questions about email marketing? There is not one blanket solution I will offer here, because everyone’s set up is so unique. So ask me anything below or make time for a free chat.

I also have a group mentoring program in development for MailChimp where I will teach you all my time saving and beautifying tips AND support you with your unique needs. Jumping on the newsletter is the best way to stay in the loop about that which will run later in the year.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and email marketing?

I’d love to chat. You can book a free chat and we can discuss your business, your email marketing or anything else you like!

Go ahead and book a free chat here:

How to Create Gorgeous Presentation Slides – my ninja hack

How to Create Gorgeous Presentation Slides – my ninja hack

Do you need some gorgeous presentation slides for: 
  • a webinar
  • a workshop
  • your online course
  • some other cool thing
  • ??

I love things to be beautiful – and I want them to be functional too. 

So Canva is cool for beauty, but then you have to be online to share them and sometimes the functionality is a bit skew-if. 

And PowerPoint (or Keynote if you’re a Mac user like me) is great for functionality but a bit average on the beauty (in my opinion).

And that’s why I’m sharing my method for gorgeous slides today. I hope it helps. 

The basic steps:

  1. Create your slides in Canva using one of their gorgeous teamplates. The templates are really great for prompting you on content ideas and flow too. 
  2. Export the slides as jpegs. It may come as a compressed (zip) file. That’s ok. 
  3. Open the zip file.
  4. Create the number of blank slides you need in PowerPoint (or Keynote)
  5. Drag your Canva images over into your slides. 
  6. Voila!

I hope this helps you today.

Want more help with your online business presence?

Do you need a hand with all the different ways your business can show up online? Video, Facebook, website, Instagram, Facebook ads, email marketing. The list can be overwhelming. 

Book a complimentary chat with me and let’s see if I can help:

Know Yourself – Grow Your Business with Melanie White

Know Yourself – Grow Your Business with Melanie White

Know thyself – isn’t that just something the dead guys say?

When Mel told me she wanted to chat about knowing yourself I got so excited – because it’s one of those seemingly throw-away statements that has really rung true for me in my business and life.

And I find it’s helping me with my kid’s weekend fights too.

Even though we are imperfect, we can really get a lot more out of life when we know ourselves.

But Mel didn’t actually take the conversation there.

She was talking about how knowing yourself can really help you to grow your business – and she should know.

She is a coach trainer at Wellness Coaching Australia and also runs successful businesses supporting coaches and clients to get more of what they want – including me.

I’ve been working with Mel for over 2 years and I love what coaching has helped me achieve – not just revenue – but on a personal level – with my family and with myself.

Mel explains what coaching is and shares her top 3 tips for growing your business by knowing your self. Check it out:

Listen to the podcast here:

Comment below and tell me if this helped.  Have a great day 🙂

Want to chat about your marketing?

Do you need a hand to get strategic in your ads, website or social media posting? And what about emails? Are they even on the radar? 

It can be hard to concentrate with so many shiny objects fighting for your attention. But let’s face it – you know more about your own business than any one else! 

And I know a bunch about marketing. Want to chat? 

Acuity Set Up

Acuity Set Up

One of the best tools you can have in place for an online business is Acuity for booking sessions with clients and taking payments.

You can save so much time: instead of sending endless emails or messages back and forth trying to find a mutually agreeable session time. PLUS you can start to deliver services, take payments and operate online using Acuity.

You can watch the video here:

If you’re folding washing or on a walk you can listen to it here: 

Or if you like reading, here are the main highlights:

What is Acuity?

Acuity is an online tool you can use for free or you can use the paid version which enables you to take payments, sync to your calendar and customise the appearance to a greater extent.

Here are the basic steps:

Create appointment and class types

Send the person a url where they will go and choose a time (and pay if needed)

Easy huh?

But there is a bit of set up to get you there. Don’t fret – it’s not too hard and I’ll show you how in the video above. 

No website? No worries….

The beauty of Acuity is that you can start setting up sessions and taking payments before you even have a website or as a way to side-step setting up eCommerce on your website. That’s how I started my business. 

What about costs?

There is a free version which is the one I use. However, you can’t take payments on the free version. I use another tool in my swag for payment processing.
PLUS on the paid version you get calendar sync and customising the appearance more.

The first level of upgrade is around $15/mo. If you want to allow bookings and take payment you will need this level. 

If you're wondering whether this is the best tool for your business, you could book a free chat and we can talk systems.

I’m happy to have a free chat with you to help you figure out which online tools your business needs to use to remain agile and get online.

Even if you don’t think we will work together, I love tea and chats, so go ahead and book 🙂

The 2 things that aren’t so awesome about Kartra

The 2 things that aren’t so awesome about Kartra

I love Kartra!
What’s Kartra?
It’s a super integrated marketing tool that brings together all the bits and pieces like email marketing, sales pages, payment processing, memberships, affiliate programs, video hosting, file hosting and more.
I did a whole video about why I love Kartra HERE.
But there are 2 things that currently bug me about Kartra so I wanted to let you in on those today. Let’s go!

So, yes – Kartra is my favourite toy to play with. It’s more affordable than CLickFunnels and it does all the things, so what are these 2 things that aren’s so awesome about it?

As of September 2019, they are:

  • Calendars
  • Having to work in multiple tabs

1. Calendars

So, Kartra has this cool feature called My Calendars and when they launched I thought “OMG! Another system I can do here in this one place!! Does it get any better?”.

And it turns out, no. Not for me, it doesn’t get better 🙂 because the calendars have a couple of limitations.

They don’t synchronize with each other so you could double book.

NO!!!!

So I contacted Kartra, thinking I was doing something wrong and they told me to simply set the booking to “Pending” then manually go in and confirm people’s appointment or tell them that they will have to choose another time slot.

What is the point of sending them to a calendar to choose a time slot – only to tell them that they have to go and choose another, different time slot?

No thank you.

Also, they are all set in US time and don’t convert very easily.

So, for now, we’re staying with Acuity thank you very much.

The workaround is to use the welcome email that gets automatically sent once someone purchases a session to direct the client to the Acuity booking function. Easy!

It’s all in the video if you want to have a look:

2. Multiple Tabs

The other thing that isn’t awesome about Kartra is the need to create one thing before another. I don’t know if those are the best words to describe what I mean, so let me give you an example.

If I want to create a product, there comes a point where I need to specify which sales page is for this product.

Solution:

Open a new tab, whip up a sales page and use that.

Then it wants a thank you page too!

Solution:

Same – same: in a new tab I make a thank you page then use that.

Similarly, when I want to make a membership, I need to allocate it to sales pages and sometimes a form or some other Kartra asset that isn’t built yet.

Now, this isn’t a real deal-breaker for me because I’m ok with having a few tabs open and switching between them, but it would be really nice if it was a bit more integrated or intuitive or something.

My demo in the video shows the dilemma best.

But don’t get me wrong!

I do love Kartra and totally recommend it at certain points in a businesses life. Comment below with any questions or book a free chat with me to figure out if it’s Kartra’o’clock for your business. 

What’s it like to be really supported in your business?

What’s it like to be really supported in your business?

If you feel rubbish in the morning how much do you get done in your business? If you’re a person who works better with others around, but you’re running an online business in a rural area, how do you get things done in your business? If you’re a bit scattered in the morning about what exactly you need to do today, how much do you get done? If you’re scared of: your website, your email marketing, your eCourse creation, your sales page – how do you grow your business? I know a bunch of amazing women who are getting things done in a big way. AND growing their business in a connected, soul-fuelled way.
In this video you can learn about these women and what they’re doing to succeed.

Want a piece of the action?

If you like the sound of the Elevator you can learn all about how it works, what you’ll get and how much it costs over here: