Acuity Set Up

Acuity Set Up

One of the best tools you can have in place for an online business is Acuity for booking sessions with clients and taking payments.

You can save so much time: instead of sending endless emails or messages back and forth trying to find a mutually agreeable session time. PLUS you can start to deliver services, take payments and operate online using Acuity.

You can watch the video here:

If you’re folding washing or on a walk you can listen to it here: 

Or if you like reading, here are the main highlights:

What is Acuity?

Acuity is an online tool you can use for free or you can use the paid version which enables you to take payments, sync to your calendar and customise the appearance to a greater extent.

Here are the basic steps:

Create appointment and class types

Send the person a url where they will go and choose a time (and pay if needed)

Easy huh?

But there is a bit of set up to get you there. Don’t fret – it’s not too hard and I’ll show you how in the video above. 

No website? No worries….

The beauty of Acuity is that you can start setting up sessions and taking payments before you even have a website or as a way to side-step setting up eCommerce on your website. That’s how I started my business. 

What about costs?

There is a free version which is the one I use. However, you can’t take payments on the free version. I use another tool in my swag for payment processing.
PLUS on the paid version you get calendar sync and customising the appearance more.

If you're wondering whether this is the best tool for your business or now, you could book a free chat.

I’m happy to have a free chat with you to help you figure out which online tools your business needs to use to remain agile and get online.

Even if you don’t think we will work together, I love tea and chats, so go ahead and book 🙂

One more thing:

My team and I can help customise your Acuity scheduling page and appointments if you like. Learn more about Acuity Customisation here:

The 2 things that aren’t so awesome about Kartra

The 2 things that aren’t so awesome about Kartra

I love Kartra!
What’s Kartra?
It’s a super integrated marketing tool that brings together all the bits and pieces like email marketing, sales pages, payment processing, memberships, affiliate programs, video hosting, file hosting and more.
I did a whole video about why I love Kartra HERE.
But there are 2 things that currently bug me about Kartra so I wanted to let you in on those today. Let’s go!

So, yes – Kartra is my favourite toy to play with. It’s more affordable than CLickFunnels and it does all the things, so what are these 2 things that aren’s so awesome about it?

As of September 2019, they are:

  • Calendars
  • Having to work in multiple tabs

1. Calendars

So, Kartra has this cool feature called My Calendars and when they launched I thought “OMG! Another system I can do here in this one place!! Does it get any better?”.

And it turns out, no. Not for me, it doesn’t get better 🙂 because the calendars have a couple of limitations.

They don’t synchronize with each other so you could double book.

NO!!!!

So I contacted Kartra, thinking I was doing something wrong and they told me to simply set the booking to “Pending” then manually go in and confirm people’s appointment or tell them that they will have to choose another time slot.

What is the point of sending them to a calendar to choose a time slot – only to tell them that they have to go and choose another, different time slot?

No thank you.

Also, they are all set in US time and don’t convert very easily.

So, for now, we’re staying with Acuity thank you very much.

The workaround is to use the welcome email that gets automatically sent once someone purchases a session to direct the client to the Acuity booking function. Easy!

It’s all in the video if you want to have a look:

2. Multiple Tabs

The other thing that isn’t awesome about Kartra is the need to create one thing before another. I don’t know if those are the best words to describe what I mean, so let me give you an example.

If I want to create a product, there comes a point where I need to specify which sales page is for this product.

Solution:

Open a new tab, whip up a sales page and use that.

Then it wants a thank you page too!

Solution:

Same – same: in a new tab I make a thank you page then use that.

Similarly, when I want to make a membership, I need to allocate it to sales pages and sometimes a form or some other Kartra asset that isn’t built yet.

Now, this isn’t a real deal-breaker for me because I’m ok with having a few tabs open and switching between them, but it would be really nice if it was a bit more integrated or intuitive or something.

My demo in the video shows the dilemma best.

But don’t get me wrong!

I do love Kartra and totally recommend it at certain points in a businesses life. Comment below with any questions or book a free chat with me to figure out if it’s Kartra’o’clock for your business. 

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If you feel rubbish in the morning how much do you get done in your business? If you’re a person who works better with others around, but you’re running an online business in a rural area, how do you get things done in your business? If you’re a bit scattered in the morning about what exactly you need to do today, how much do you get done? If you’re scared of: your website, your email marketing, your eCourse creation, your sales page – how do you grow your business? I know a bunch of amazing women who are getting things done in a big way. AND growing their business in a connected, soul-fuelled way.
In this video you can learn about these women and what they’re doing to succeed.

Want a piece of the action?

If you like the sound of the Elevator you can learn all about how it works, what you’ll get and how much it costs over here:

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I’ve been serving women in their marketing for 3 years and in that time I’ve noticed a few patterns; a few things that people do over and over that can get in the way of growing their business. Things that stop them from making more impact and making more money. If I can save even one woman from making these same mistakes it will make my heart sing. So here goes:  

The 3 most common mistakes I see made by smart women in business

 

1. Too much time on social media

I spoke to a woman the other day who spends 80% of her time on social media. She wanted to know how to make her time spent there convert into more $$ revenue in her business. At the moment she is converting her time into less than $150 a week. I nearly cried. Nearly every woman I speak to is spending too much time on social media. There are exceptions. Some women have really engaged audiences on their Facebook page and are hanging out here, in their comments, deepening relationships and selling spaces on their events, workshops and coaching packages). Most of them are worrying too much about how many times a day she should be posting, and kind of missing the point about what social media is for. Yes – people have gone viral and made a million dollars. Is that going to happen to you? Probably not. Social media is great for deepening relationships. It’s great for storytelling, delivering your product, brand building. It’s great for heaps of things but creating content and posting is not an end in itself. Sorry. It can be fun. But it is probably killing your creative flow in terms of better ways to use your energy. Like setting up a great lead magnet. And a nurture sequence. And nailing your message. And serving your peeps.  

2. Boosting posts or running ads at the last minute

“Facebook ads” is one of my favorite marketing toys. It is the best place to spend money on advertising for most businesses. Mostly because of the huge number of people on Facebook and the quality of data/analytics that you get when you run ads. If you know what you are doing on FB ads, you can know for sure how many people saw your ad and what actions they are taking. That’s a lot more than you can get from running newspaper, radio or magazine ads not to mention flyers, F2F networking etc. BUT

If you want to just jump on Facebook ads a week before your event and throw $50 at an ad to get loads of ticket sales – it’s just not going to work.

As well as Facebook Ads having a bunch of nuances you need to be savvy to, ads work best within a strategy. Something like this: For 2-3 months before it’s time to launch my product/service, I’m going to take time to set up the before and after of my Facebook ad AS WELL AS use social media content like videos, images, and posts to allow people to get to know me. I might even run an ad to increase my reach and brand awareness so that when I’m ready to sell to these people, they actually know who I am, what I stand for and how I can help them.

3. No Video

Making videos in your business is going to move the needle. It’s a key marketing and business growth tool that you can’t afford to be leaving on the table. If you’ve only heard this everywhere lately you are probably going to scroll past this part of the article here too – because there’s something stopping you from doing video and you don’t want to be reminded about how important it is for growing your business! I am not going to ease up about it either. The two main reasons are both fear based and involve either:
  1. Perfectionism or
  2. Low self-confidence
If you think your case might be about perfectionism I suggest you go ahead and watch my incredibly cringe-worthy YouTube video that has had over 45,000 views on YouTube. What you can learn from this: You can win even with imperfect video. Why this video performed well:  It gave people an instant win.
Other arguments that perfectionism might make:
  • I need better gear
  • My backdrop is not good
  • I make mistakes when I do a single take
  • I want it to be good
I disagree. You don’t need anything more than a smartphone or your computer and the free version of Zoom to create a video today. You only need to create a 1-meter nook in your home with decent light to create a backdrop – the rest of the house can be a bomb site No-one minds if you get a word right. It makes you fallible, loveable and real. You become an imperfect person that others can relate to. Relatable. Did you see my video? Was it good? I recommend you talk about something you know inside and out, and that you don’t scratch your nose and your bra endlessly and your video will easily be better than mine. If it’s a self-confidence issue: Get some coaching. and/or Just make some videos anyway and don’t share them with the world immediately. Get used to seeing and hearing yourself. OR Don’t watch them back. Just post them on your Facebook page. And then look at your analytics. See how well video performs? It outperforms any other kind of post on Facebook PLUS it’s let’s people get to know you while you: clean the house, spend time with your friends and family, lie on the beach etc.

Ready to leave these mistakes behind and get set up for success?

I know you’re ready to stop making the same mistakes over & over. Imagine how great it will be to sit down at your computer every day knowing what you’re going to do & why. Stop dreaming – join me on the Elevator. The Elevator is a unique 10-week business growth experience where I support you to get clear on what to do AND  how to do it so that you are taking action towards more impact and more revenue.

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