Facebook for your Business

Facebook for your Business

Hello, today I’m going to be talking about Facebook for business. 

If you are a lightworker, a very heart centered person, sensitive and empathetic, if you really feel the feelings, and you really don’t like tech much, it may actually be helpful for you to be on Facebook. 

If there is such a massive departure of all the good people leaving social media, then Facebook becomes a less positive space. Now I know, it’s not our responsibility to make Facebook good. There are things that I don’t like about Facebook but it is a place where you can show up and connect with people. If you choose not to be on facebook it’s a lost opportunity, not just for you in your business, but for the people that you serve, because they are looking for you. If they happen to be on Facebook, and it’s easy for them to find you.

It’s kind of thwarting their opportunity to grow and thrive and flourish and transform, if you are simply holding back because of a mental aversion. If you can kind of get past this then you’re going to be able to help people more. 

 

Before I was running a business, I was not on Facebook and it’s not really something I’m massively in love with, for so many reasons. However, I wouldn’t really have a business if it weren’t for Facebook. I’ve grown my business over six years and part of that has been through using Facebook for my business. 

I have been through the ups and downs of wanting to release Facebook and choosing to stay. So I understand all the different feelings around Facebook and its suitability for me and my business.

I’m just going to talk from a place of having realized that this is good for me and good for my business, good for my clients, for me to show up there. If you don’t have a social media platform yet, and you’re trying to decide which one. I would say Facebook is an okay place to start. 

There’s another blog I have about which social media to choose which social media platform. So I would recommend checking that out if you’re not really sure.

If you’ve decided, yes, Facebook’s for me, I understand how it works, I have some connections here already, then the first thing you need to know is for business, it’s against Facebook’s terms and conditions for you to conduct business from your personal profile so they’ve created a business page option. 

LISTEN ON THE PODCAST

That’s the first thing to note is that there’s your personal profile, and there’s your business page. However, you can’t set up a business page without a personal profile, you can’t run ads without connecting it up through your personal profile. So don’t get confused about where you’re showing up. 

 You know, if you use Facebook, just for friends and family, it’s going to work much better for you to have a Facebook business page but if you’re really only on there for business, then it’s okay people will just find you.

 It can be really helpful to leverage your current contacts to help grow your business because word of mouth is such a widely successful way to build a business. I would say the two main pillars of business growth are your current network and referral sources and your content creation. 

 

Something that is so great about social media and Facebook is that you can connect on both those levels using Facebook as a tool. You need to go in the top corner, there’s usually a button or you can click Create, and you create a business page.

There are three things that I think you need when you’re setting up your Facebook business page. These are that you will want a banner at the top, you will need a profile picture and it’s really helpful to focus on your ‘about information’. 

 For the banner I like to use a tool called Canva. It’s a free tool, you just sign up with an email address. You just type in the search field, Facebook, then you’re going to see a lot of templates that they have. And I want you guys to make your banner using the template called ‘Facebook Cover’. 

 

The good thing about Canva is that it will help you because it’s got all these beautiful templates in there that you can simply choose one, that one that you find appealing, you can bring in your words, your colors, your images, and make it your own, then you can just download it as a JPEG and bring it into your Facebook business page. 

 

The second thing you need is your profile picture. So if you are an entrepreneur and working with you is the service, then I would think it’s great to have your picture. Sometimes people like to put their logo as their profile picture and that’s okay. However I think if people are working with you, they’re going to meet you eventually and it’s important that you get used to posting pictures and videos of yourself, it’s gonna just make your business go so well. 

 

So even if it feels a bit uncomfortable at first, I know for me it felt uncomfortable at first, hopefully you will get used to it over time. What I see is that people get used to it over time. So if it feels really wrong, right now I feel you, I have been there.

 

The third thing you will need to fill in the about sectionion, it’s helpful if you can just fill in as much information as you can write as much as you can about your business, how you help people, what your values are, fill the about section as much as possible. 

     

And then your business page is ready to go.

There are so many reasons why I think the Facebook pages are important. One of them is that their SEO is great. If anyone ever typed in your name, it’s going to show up in the Google search as your Facebook listing, which can be really helpful if someone’s trying to share your information with someone else.

 

It’s helpful to run ads. I really like running low cost ads to help my business grow. As a business owner, it is just a normal expense to spend a little bit of money on ads. Even if you don’t love Facebook, and you mostly show up on Instagram, the running of ads on Instagram and Facebook is controlled through your Facebook account. 

 

Usually, you can run ads on Instagram from inside the app but it doesn’t give you many options. It’s quite limited. So I like having all the businesses I work with set up with a Facebook page. If we’re running ads, it just makes it so much easier. And it gives people something to share. 

 

It also gives you a place where you can practice creating content. Like I said before, one of the important pillars of growing your business is creating regular content. On Facebook, there are lots of different kinds of content you can share. You can share an image, you can share text, you can share live videos, or pre recorded videos. They have now stories on Facebook, and I think they even have reels on Facebook. Stories and reels are things that have come over from Instagram. 

 

If you are at the beginning, don’t worry too much about all of those options. Just focus on writing some blog style mini article type posts, so text only posts, and posting some pictures or videos of you with captions that just explain what you’re talking about. 

 

If you just made a couple of bits of content every week, you can then share them to your personal profile. It also helps you to  practice talking about your passions, how you serve people and what your business is all about. 

 

You don’t have to post every day. But the more you post, the better you get.. I just like to stay in practice and help the content creation muscle get stronger. So the more you do it, the better you’ll be at it and I really encourage you to create content as much as you can. Don’t deplete yourself but do keep trying. 

 

It’s very important that you can write the content for your posts so that later on if you decide you want a website, you’ll be practiced at writing content about you, about how you serve people and about the challenges your clients face and the way you help them move through that.

 

Alright, think that’s enough about Facebook for today, but if you have other questions, please let me know and I’d love to answer those either in a comment or as another video. I hope you have a beautiful day and I’ll see you soon. Bye

 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Social Media for your business

Social Media for your business

Today I’m going to discuss social media for your business. 

I really love hanging out on social media but sometimes I get sucked in there and I kind of hate that. However I do have a business and so when I started my business, I wasn’t really on social media but I did go on to social media, for the sake of my business.

If you don’t have a website yet; you have a fledgling business or if you’re at the very beginning of your business journey, then I do think a social media platform can be really helpful.

  1. It works well when you create content regularly
  2. It gives you somewhere that people can refer their friends to 
  3. It lets you have a link for things like MailChimp, Instagram etc

If you’ve been following along with some of my other videos, where I talk about Zoom, Acuity and setting your ABN up, then I think a social media platform is a good next step.

Then it’s just a matter of figuring out which social media platform really works for you. 

I have these three questions that I suggest you ask yourself.

The first question is where are your people hanging out? 

For most of us, that are serving women that are middle aged, a little bit older, our people are going to be on Instagram, unless our audience is much older.

Or our audience might be on Facebook a bit more.

If your target is  people who are in corporate right now and trying to leave their corporate job to start a business, then maybe LinkedIn is for you.

Whatever you do, just choose one social media platform and learn how to use that really well for now. 

So where are your people hanging out?

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The second question is where can you show up and feel happy? 

If I post on Facebook, I just don’t feel happy.

I don’t know why but Instagram feels more comfortable for me, I feel happier there.

The real question here is: which platform do you understand the best and can you show up there?

Even if your people are on Instagram, but you really just don’t get it and it feels like it’s stalling you or it’s getting in the way or  you just don’t feel comfortable there, that will block your progress.

You could do my Instagram course but also you could just post on Facebook, if that feels more familiar.

If you’re like, you know how to use Facebook and that feels more comfortable then do that for now.

Later on, when you’ve really nailed one, you can choose the default one.

The third question is  are you able to use the tool?

I have just discussed this merged in with the second question.

But what I specifically mean here is: can you create a post? Do you understand the tech side of it? Do you understand how to create posts that people will engage with and respond to? 

If that is a “yes” for Facebook, then just hang there for now. You can conquer the others later when your tech skills have increased. 

Just try to make it easy on yourself so you can focus on what’s important: showing up and sharing regularly.

Building relationships with your ideal clients. 

That’s the three questions. Where are you people? Do you understand how the tool works? And can you show up and create the content using that tool?

Where do you feel happy?

Because your energy is going to come through.

If I’m not feeling great, my videos won’t go well but if I feel good then my good energy comes through.

It’s the same for you, it’s really just important that you feel good on that platform.

If it’s really shutting you down, then you either need to just do a little training to suss out the platform or choose a different platform. 

Now the one thing that I do recommend with your social media is even if you don’t have a website yet that you do these two things.

That you link it up with your Acuity if you’ve set up acuity so that people can make bookings with you that’s great. So you want to send them off there so they can book sessions, 

You also want to make sure that you make a commitment to create some content with some kind of regularity. That doesn’t have to be every day however, posting every day is really good for you as a creative person. 

This way the more you do it, the better you get at it.

The first few of my videos I probably wasn’t as happy with and then over time I’ve become more comfortable.

The first few social media captions I wrote, I wasn’t that happy with them and I’ve become happier with them.

Same with my blog writing and all of my content creation.

The more I do it, the better I get at it simply because I’ve done more of it. 

So if you can bring yourself to post every day that’s good and if you can’t, even once or twice a week is fine. As long as you feel good when you create the content.

I think it’s more important to have social media for your business as an interim because it’s free and you don’t need to set much up. It connects you with other people. 

A website is a lot of work, I have another video and post all about this.

A website is a big cash investment and a big time investment. You have to have all your wording and messaging figured out. You want to have some great images and you probably need to know what’s going on with your brand in terms of your colors and your fonts. 

Definitely in the first six months online, I don’t think that that website is what you should do.

I think social media is great if you want to have a way for people to book with you using Acuity or Calendly, or something like that. Use that as the link on your social media where it says website, it doesn’t have to be a website, it can be your Acuity link, or your Calendly booking link. 

So in the short term, it’s great to have a social media platform because it’s free, you get to practice talking about what your message is.

So you can practice talking about the things you care about & talking about how you serve people.

This way you get to practice speaking about your purpose, speaking about your service, writing about your service, making videos, you get to practice all that content creation. And that will support a website later, when it’s time. 

You also get used to seeing your face on social media, hearing your voice on social media, just on the internet in general. If you are completely opposed to social media, and you just don’t want to do it at all, it’s fine you don’t have to do it. There are other ways.

I just think it’s cheaper, quicker and easier to set up a social media platform for now, before you crack into a website, I don’t think a website is the first move.

I think I’ve made my point. I think it’s a good idea to have social media. And especially if you are a more sensitive person, a sort of spiritually minded person, you care about personal growth, you care about making the world a better place, about the environment. 

If you’re one of those people, social media desperately needs you, because you will bring such a beautiful energy and make the space so much richer.

Even though it feels difficult, I think it’s really important for people like us to show up and shine a different kind of light, so that these spaces don’t become dark and awful spaces, they become places of light and transformation.

I hope you have a really beautiful day. I hope this made some sense. If you are starting up your business and you start a social media account, comment below with your link or tag me in your Instagram post and I will come and say hello.

Lots of love, I’ll see you next time x

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Video content

Video content

Video is a great way for people to get to know you while you do other things like laze on the beach or make dinner for your kids or even sleep.

But maybe you don’t feel like getting dressed up, doing your face and getting yourself onto video. Can you still use video for your business? 

I don’t want to spend ages convincing you a video is a good idea. 

If you are here you clearly want to start making videos for the marketing of your business. 

If you do not want to show your face don’t stop reading now because it is entirely possible for you to create videos in lots of different ways.

There is no denying how good it is if you can bring yourself to do videos of your own face especially if you are service-based. But if you can’t do that for whatever reason I do not want you to navigate away and not make a video for your business because it seems too hard.

There are loads of ways to get around not showing your face and all the ways of creating video give you some benefits.

I know that people always like to hear what I do personally so I will start with that and then I will also share a couple of other ways that I think you can create video if you want.

My current 2 favourite video processes are:

60-second (or less)

10-minute or so videos

I like to create short videos and publish them on Instagram. I try to make these 60 seconds long or less.

I create these on my phone and record them directly so they go onto my camera roll. Then I pop onto Instagram and share them in my feed with a small caption.

I love this method because I can experiment with ideas without investing too much energy in the process. I also find that people like to see me and they like to hear from me. These feel light yet intimate.

They are the quickest and easiest way for me to create video and they also feed into my entire content creation strategy. I have another blog post about that which you can check out over here.

Basically I test the water with new ideas in my 60 second videos so if they are well received they may get turned into a longer blog or video. I usually don’t overthink these and I get important feedback from my people when they do well.

The other way I love to make videos is using Zoom. I begin a Zoom meeting with myself, click record then I just chat away to the screen in my own meeting with myself.

When I click “end meeting”, the recording gets downloaded onto my computer. I am then able to share it directly to YouTube which I also embed onto my blog.

The fun thing about these Zoom videos is that I can often use the audio download to create a podcast as well. I just love it when one piece of content can be used in lots of different places.

I also like to use this video on IGTV (if it is not a how-to demonstration style vid).

One other cool thing about these podcast episodes is that I can create a video from the episode using Headliner App really easily. I have another post about how to use Headliner App over here.

If you don’t want your face in the video.

If you don’t want your face to be in the video for whatever reason you can still use the Zoom methods and just don’t worry about how you look on video.

You can then use the audio component of the zoom recording and turn it into a podcast.

The podcast episode can be turned into a video using Headliner app. This means that people can experience your energy through your voice without you having to even get out of bed.

Literally some of my podcast episodes I made late at night in bed or early in the morning in bed. That’s how easy it is to use Anchor. I then turn those podcasts  into a video without having to show my face at all.

If you don’t want to deal with a podcast and Headliner App you can also use Canva to create videos with an audio recording you have created.

These audio recordings can be created on the voice memo app on an iPhone or a similar voice recording app on an Android phone. You can then upload those to canva and add a couple of little animations and a nice stock image and then you have basically the same thing as the Headliner app video without having to create a podcast and without having to show your face.

There is a part of me that does want to kick in and start telling you how important video including your face is so I do just want to touch on that lightly.

A lot of people who come to me for a free 30 minute chat have already ”met me”  through watching my videos.

People often tell me how nice it is to finally meet me in person and that I am exactly like my videos and how comforting that is for them. Usually they watch my videos while I am on the beach, making dinner, sleeping or doing other things in my business.

I find this duplication of myself really great.

It means that people who are referring their clients or friends to work with me have somewhere they can send those people to figure out whether they want to work with me or not.

The other thing that is good about video is: if you’re posting them on social media the algorithm which decides who sees what content will slightly favour a video over other kinds of posts.

That is the end of my convincing you about why video is good.

There are just so many places and ways you can share video.

Here’s a hard and fast list:

    • YouTube video
    • YouTube short
    • YouTube live
    • Instagram Reel
    • Instagram feed video (60s max)
    • IGTV (15 minute max)
    • Instagram Story
    • Instagram live
    • Facebook live
    • Facebook feed Facebook Story
    • LinkedIn
    • On your blog
    • Twitter
    • Tik Tok
    • Slideshow with you talking over the top
    • Plus all the ways I mentioned in this blog

    I think if you are not doing video you are missing a really potent opportunity so if you’re not ready to get your face on I would recommend trying one of these other methods for creating video content for your business.

    If you found this helpful and you like, you can make a small donation.

    “I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

    How to create content intuitively AND productively

    How to create content intuitively AND productively

    This blog is intended to share a simple, practical structure to support wild, rule-defying creatrix women to create content.

    What???

    I mean: I work with a lot of women (and I myself am one) who dislike norms. Women who need to pave their own way. Who have a lot to share but say “f*&# you” to shoulds. 

    Or maybe they’re not quite that shouty but they find it hard to follow a regular set of rules about content creation. 

    I have been there. I thought I knew how to create content and I would just go with the flow. I would just pop into Facebook and post a bit there and then pop to Instagram and do a bit there and then pop to LinkedIn and then POP – the day was over and I wasn’t sure what I’d really achieved and where the time had gone. 

    Plus, I wasn’t sharing my gold. 

    I was kind of splatter gun promoting, not really building an audience around my deeper soul work.

    Sound familiar? 

    The thing is: I am SUPER creative (and so are you) but I didn’t realise how deeply this runs in the veins of content creation and entrepreneurial life. I could embrace cooking amazing meals, sewing fabulous garments, or painting and drawing as creative pursuits – but business?? 

    After I read Big Magic, I had a strong sense that my business was a creative endeavour. But writing and content creation? They were just for marketing and business and “getting” clients weren’t they? 

    The artistry of content creation was lost on me until I started working with my 2021 mentor, George Kao.

    Through working with George and following his Authentic Marketing  approach I have realised how much content creation is about me and my service to humanity and how little it is about “getting” clients – although that is a lovely outcome sometimes. 

    And over time I’ve learned to apply some of the things I’ve learned through making art to creating content. I did the Artist’s Way process with the divine Aesha Kennedy a few years ago and since going deeper with creative practices I’ve realised 2 key things: 

    Content creation and creativity in general flourishes when there’s a regular practice 

    Creativity flows when there is space to feel free and unhindered

    These 2 things seem to be in conflict though don’t they? 

    Let’s unpack that a little.

    When I make something every day, whether it’s a painting or a piece of content for my business, I just get more relaxed and comfortable. I make more and from that more means there are more wins. Not that the ratio of “happy with this” to “this is balls” changes, but rather, because I made 100 in total instead of 10 in total, the number of “happy with this” is 10 rather than one (if that were the happy:balls ratio). 

    DId I lose you in the maths? 

    I just mean, there is always some content/creations that we are happy with, that resonate with others and that really “work”. But if we only make content two times a year, it will take us 20 years to even have 40 pieces of content. If we make one a week we have 40 pieces of content in under a year and if we do it every weekday, we have it in 8 weeks. 

    Not that 40 is a meaningful number. 

    It’s just that out of 40, you might have a few that you are happy with, that resonate with other people, that really “work”. 

    And further to that: as you create more, you will naturally get better. Because creativity is like a muscle and when you work it out – it gets stronger. You get clearer on what it is you’re trying to say and how you say it. You get better on certain formats, like video or (if you’re like me) writing. 

    So, I wonder if you feel inspired to do a little creating each day? 

    Or if that’s too much once a week? 

    I used to try for one a week and that was great for a couple of years. I really didn’t think once a day was for me. But since I’ve been doing daily content, it’s become a lovely and heart warming practice that I miss when I can’t do it. 

    But how does that work – when creativity needs to feel free + unhindered to flow?

    The trick is: knowing where to constrain and where to be free.

    A simple practice that I recently shared with a client is to use Google calendar for 2 things:

    1. Collect the ideas I have for upcoming blogs
    2. Create the space and time for content creation 

    Basically, you can create a new Google calendar if you need to or use an existing calendar and make some repeating Content Creation events. 

    I go to the Google calendar and create an event. Call it Content creation and allow about 1hour for writing a blog and around 15 minutes for a simple piece of content. 

    In the date and time of the event, I set it to either recurring weekly for a blog or recurring every weekday for general content creation. In the description I gather together my content ideas that I have on bushwalks, in the bath or wherever they strike me. I might have to write them down till I get to tech, and then pop them in my collection spot when I get to it. 

    Then, when it comes time to sit down and create, I don’t make myself work through the list. This is when I leave it to my inner compass to guide me. I trust my energy and intuition to decide what to post about on that particular day. 

    This is the balance of structure + flow. This is knowing when to constrain and when to flow. 

    The commitment to your growth and the commitment to sharing your brilliance is the constraint. The time that you lovingly set aside to dedicate to humanity and your business is the constraint. Your loving commitment and service. 

    The choice of what you will create content about and what format is the freedom and intuitive aspect. What is lighting you up today? What is alive in you? What is ignited today? If it’s definitely NOT a video day (we all have them) maybe it’s a writing day. If you feel sparkly, then maybe it’s a video day. You get to decide + be free. 

    What do you think? Could you experiment with this method and start to share your brilliance? 

    If you found this helpful and you like, you can make a small donation.

    “I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

    Do you just want to talk to me about your business and website?

    I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

    Go ahead and book a free chat here: 

    “Why” to create content

    “Why” to create content

    Yesterday in the “Sharing your Brilliance: loving content” course and the “Grow an aligned Audience group program we talked about Content creation and the “Why” that sits behined it.

    Creating content can be hard if:

    you aren’t clear on your why

    or

    your motivators are extrinsic

    First up – before you read this, I would encourage you to set a 5 minute timer and do some journalling about your own why.

    If you are coming up question marks you might be interested in these 4 “Why”s…

    And here’s a video to tease it all out. :

    Here are 4 “Why”s you might like to experiment with:

    1. Curiosity

    2. Generosity/service

    3. Develop a body of work

    4. Share your energy signature with those you need to journey with

    I acknowledge the Djiringanj people of the Yuin Nation, the custodians of this beautiful land on which I live and work.

    I also pays respect to all Elders past & present.

    Thank you for taking such good care of the wild, beautiful places of Araganu, the coastline and forests where I get nurtured.

    1. Curiosity

    Some ways that I stay curious are to ask questions. Like: 

    I wonder how I can share this in a 60 second video?

    I wonder how my audience feels about this topic? 

    Do people agree with this or not? 

    Am I the only one who thinks this? 

    How could you be curious in creating content?

    2. Generosity/be of service

    If you are like me them you just love to be helpful, and you have a value to be of service to others. 

    It’s tempting to work for nothing, or to under-charge. 

    Creating content is another way to be generous and be of service. Let your loving heart shine and share those goodies inside you!

    3. Develop a body of work 

    I really never thought it would be me, but it is actually possible to start now and develop a body of work. Your contribution to humanity. 

    Creating content happens one post and one blog at a time. And so your body of work can grow, post by post, video by video. 

    This is YOUR light and y our perspective. Let it rip. 

    4. Share your energy signature with those you need to journey with

    You are emanating a unique energy. Your vibration is a conduit to the transformation of others and vice versa. 

    But how can those people find you if you are hiding out, or too busy or too whatever to share your goodness??

    And you know, it’s not just for their benefit; you have so much to learn through journeying with your clients. 

    Goodness knows how much I have learned about boundaries by working with some challenging clients over time!

    So, what’s your why?

    Got thoughts and questions about this? Hit me up in the comments. I can’t wait to see your work in the world. 

    If you found this helpful and you like, you can make a small donation.

    “I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

    Written content and how long should my blog be?

    Written content and how long should my blog be?

    When you think about creating written content, are you like me? Do you feel like writing is a major challenge? Or are you a natural writer?

    If you aren’t clear on “what is content”, you can read my other blog about that here.

    Today I want to help set you free in regards to sharing your brilliance through written content.

    Many clients ask me “how long should my blog be?” and I get the feeling that they don’t really like my answer.

    I get the feeling that people need a container or they want to be told or they are just awesome and they want to do the best thing. They want to be wise and take advice from someone who really knows what they’re talking about to make the most of their time and energy and get it right. 

    The thing is: this is your creative expression. 

    Sharing content is part of your expansive, human, creative expression and what I would really like to offer you is to experience freedom of creative expression in your written content and marketing. 

    I would also like to offer you a couple of concrete ideas and suggestions, practical ideas that I have used to help me with my writing. 

    I have not spent much time practicing writing. 

    When I was younger I was really great at maths so I didn’t really Focus much on my writing because I found it challenging whereas maths was naturally easy. I’m a bit lazy sometimes so I would just naturally gravitate to what was easy and shy away from what was hard. 

    Now that I’m a big grown-up girl, I am up for the challenge of writing and I’m almost enjoying the practice haha.  

    A few things have been very helpful for me in creating written content. 

    Don’t get me wrong, I can write. 

    I did a commerce degree and I wrote long essays and reports in the academic style of writing. Learning how to write for my own marketing and business has taken me a long time. It hasn’t felt natural. It hasn’t felt easy. I have actually shied away from writing & found that I can create video fairly easily. So my content has rested heavily on video until last year or so. 

    Even now when I sit down to write and I look at a blank piece of paper I semi seize-up and freak out. 

    So: how to write content and how long should your blog be.

    Let’s do it the other way.

    First of all let’s look at some super famous, semi famous and not so famous (although they should be) bloggers. Sometimes looking at other people’s writing can be inspiring and sometimes it can be intimidating. So in this process let’s try not to get bogged down in comparison or worry about your own style. 

    What I’m hoping to share here is really just freedom. I’m hoping that you will see that the written word in marketing land has a great deal of variation, personal freedom of expression and options.

    Example blogs 

    https://seths.blog/ 

    Seth’s Blog

    this is Seth Godin blog. He is pretty super famous. What I love about his blog is he right every single day. personally I think back to major accomplishment because I don’t find writing everyday easy. The other thing I love about this blog is the variation in length. In my mind this blog is a beautiful example of how free you can be with your writing. You don’t need to fit into any container around how many words you write for your blog. I hope this blog sets you free in terms of length.

    https://corbettbarr.com/whats-wrong-with-social-media/ 

    Corbett Barr’s blog

     What I love about Corbett’s website is the intentional minimalism. it is such a strong contrast to most of current marketing and online media. I have a whole video about his web site which you can view here. I would say that corbett’s blog is an example of a more classic blog style with longer blogs. He has no focus on SEO or images to make it sparkly and spiffy. He is just keeping the focus on what he has written and he obviously likes writing. I hope that this example shows you that you can just focus on your message and don’t worry about lots of bells and whistles if all those things don’t come naturally to you. if you love to write you can just write.

    https://leoniedawson.com/blog/ 

    Leonie Dawson’s blog

     Leonie Dawson is a creative Powerhouse. She does very nicely in her business and doesn’t really care about fitting into any boxes. I find that so inspiring. Leonies blogs very greatly in length and instructure. She doesn’t try to apply any rules to her blogs and she really just creates whatever she wants and publishes it as often as she wants. Unlike set she doesn’t blog every day and unlike Corbett she doesn’t keep it simple and basic. She sprinkles it up with fun images personal anecdotes and other engaging content.  I hope this blog sets you free in terms of how personal you can be in your blog and writing. 

    https://melaniejwhite.com/podcast/ 

    Melanie White’s blog

     This blog is by the brilliance white. My team and I help Melanie to deliver her blog. She creates a podcast and then we transcribe it, lightly edited and turn it into a blog post. this method can also be applied to video content and is perfect for people like me or other people who just aren’t really in love with writing.  I love to use rev for transcription and some people love to use otter for transcription. There are loads of options for transcribing. I actually wrote this blog using a Google doc and the tool called voice typing. There are so many options for getting written content created and they don’t necessarily involve typing on a keyboard or writing on paper. I hope this blog shows you how you can use audio or video content to create writing and skip writing all together. 

    Practical tips

    Whenever I sit down to write, I look at the blank page and I seize up.
    But I have been managing to write blogs, and social media captions and emails and sales pages. Now, I’m going to share my most recent writing success tips. I hope they are helpful. 

    Just write anything.

    I get over perfectionism and worry by just getting started. I don’t have high expectations of anything awesome coming out. I just write anything, without judgement and expectation. I have been doing some free-association writing, like journaling, in my personal life and I think this is helping. 

    Talking it out.

    I sit there and talk it out. Even for parts of this blog, I spoke it out and typed what I was saying. This helps me to write in a way that sounds most naturally like me. Plus, if it doesn’t make sense to say it, just writing it down won’t help. The message needs to be clear enough to be understood as someone reads it and I find that just talking it out helps a lot. 

    Use a transcribing tool. 

    Sometimes I need to just pop an idea out and I can’t wait to get to a keyboard so I create a voice memo in my phone, then send it off to a transcription service. Some people lately have been recommending Otter and in the past I’ve used Rev. I also like to use Tools>Voice typing in a Google doc. However you need to do it is fine! I heard that Brene Brown writes her books by setting aside a weekend and getting some girlfriends over to tease out the ideas. 

    Set a timer.

    I like to allocate a 15 minute slot when I’m writing sales pages. I use George Kao’s copywriting tips in this video and write for 15 minutes per section. Having a time constraint and a specific prompt has been helping me a lot. 

    What do you do to get writing? 

    I hope this has been helpful. I look forward to reading some of your brilliance soon. 

    “I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

    Do you just want to talk to me about your business and website?

    I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

    Go ahead and book a free chat here: