What How Why Facebook Pixel

What How Why Facebook Pixel

Have you just gone live with your gorgeous website? 

What now?

I have a LOT of ideas for things you can do now and the number one thing I recommend is to get the Facebook© Pixel on your website! 

But what the heck is the pixel? What does it do? Why bother? And how do you get it on your website? 

All the answers are in the video below. 

And if you’re getting a website created by me, this is what the pixel is all about and why I think it’s important for YOUR business.

 

You can watch the video here:

If you’re folding washing or on a walk you can listen to it here: 

Or if you like reading, here are the main highlights:

What is the Facebook pixel?

Basically, it’s a piece of code you can put on your website that will track if any Facebook users have been to your site. 

So what? 

Well, if someone has been to your website, you know that they are interested in what you have to offer. And maybe they are thinking about working with you.

If you have the Facebook pixel on your site, Facebook collects that information for you to use when you run ads. You can do cool things like place ads infront of people who have been to your website or get the ads robot to find more people like the people who signed up for your thing or bought your thing. 

Why put the Facebook pixel on your website?

This is the big question.

Becuase a lot of people say “but I’m not ready to run ads on Facebook yet”.

I hear you. But one day if/when you decide to, if you’ve had the pixel on your site all of that time, Facebook is going to have some data about your ideal client already and give you a delicious head start on your ads intel. This will make your ads cheaper and more effective. Yay. 

Data is a business asset. Knowing exactly what kindof people sign up for your freebie or buy your products and having a robot who can find more of them is a dream come true. 

IF NONE OF THIS MAKES SENSE RIGHT NOW, JUST TRUST ME. THIS IS MY JOB. 

How do you get the pixel on your website?

It depends on your website.
If I’m building your site, I will use a plugin to get the code in the right part of the site.

If you’re using WordPress I recommend either “Pixel My Site” or “Header and Footer Scripts”.

If you have a Wix website, instructions can be found by Googling “put pixel on wix site”. I won’t share a link directly because it will become outdated. Google search is a wonderful thing.

If you have a Squarespace site, my advice is the same as Wix: instructions can be found by Googling “put pixel on wix site”. I won’t share a link directly because it will become outdated. Google search is a wonderful thing.

Do want to chat about your website or Facebook ads or the pixel?

I help people create Simple, Beautiful websites. I also love to help people feel empowered about their website so they can use it without having to worry about breaking it!

If you need a hand or would like to chat about how I can help you, go ahead and click the button below and make a time for a free chat using my scheduler.

What to do first to set up your online marketing

What to do first to set up your online marketing

Whether you are online only, bricks and mortar only, service based or product based and whatever mix of those 4, there are some things I recommend ALL businesses set up FIRST. 

Obviously, every business has distinct needs and every industry has different recommendations that I would make. The recoommendations in this post apply to EVERYONE 🙂

This post if for you if you are very new to it all and you haven’t set up very much or you’re wondering what to focus on FIRST.

If you already have a website and Facebook you would probably benefit more from my other post about the next steps after Facebook and website set up which you can read here:

Now, if you’re at the very beginning, what do you need? 

I have explained it all here in this video below:

Or if you’re out on a walk or folding washing you can listen to it here: 

You could share this post to Pinterest via this image:

Or you can read about it here:

#1 Facebook Business Page

Whether you want to be active on Facebook or not, I still recommend that everyone set up a business page for your business. NOT a personal profile, but a PAGE.

If you want to really focus on your website for ownership issues, or you just don’t like Facebook, I would still encourage you to have presence on the Face-beast.

Facebook pages show up in Google searches easily and a lot of people will search Facebook BEFORE they Google search.

If you aren’t really on Facebook becuase you love Instagram more – I would STILL recommend at least having a presence. You will thank me later 🙂

#2 Create a website

A website is a business asset. Everyone “Googles it” these days and if you don’t even have a simple one page site you are missing out on customers.

AND if you ONLY have a presence on Facebook you risk putting all of your eggs in one basket.

Having said that, I made $10k in my business before I had a website so it’s not the FIRST step but it is a VERY.IMPORTANT.THING.FOR.EVERY.BUSINESS. So get a website.

#3 Fonts

If you aren’t cashed up enough to see a graphic designer and get your branding created professionaly I recommend you choose at least 2-3 fonts that you are going to stick to for now. 

One heading font

One sub-heading font and

One paragraph/body font

I recomend you check out Canva and find a design in their templates that you like then use the 2-3 fonts on that design. 

You can always get professional branding later or change your fonts later. Just don’t change then every week or people won’t be able to develop a visual relationship with your business. 

#4 Colours

Just like fonts, it’s important to have some visual consistency in your online presence. 

From that Canva design you liked, you might be able to choose 1-3 colours to stick with for now. 

I recommend Black and White and 1-2 other colours. Even just one colour + black + white. Even just black + white. 

Keep it simple for now. 

And be consistent. 

You can get fancy later when you have more clarity about your business and audience. 

Need a hand to get set up?

I help businesses set up all of these marketing assets: websites, Facebook pages, as well as affordable 101 branding with your fonts, logo and colours. Book in a time for a free chat if you are wondering whether I can help YOUR business. 

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Your Divi Website – Part Two

Your Divi Website – Part Two

If you have a WordPress website with the Divi theme and you are getting a bit stuck on a few things, I’ve created a bunch of easy to follow, how-to video tutorials to help smart women just like you. They are all on my YouTube channel but I thought I’d bring them all together here. 

This is Part Two of the Divi Website blog series. Check out the super basics HERE.

Otherwise, have a little browse and see if there are any vids here to help you have a breakthrough.

Video #7 – Easy Peasy SEO

In this video, I’m sharing some super duper basic SEO actions you can do for yourself on your WordPress website. This will help you to show up in Google searches for the keywords of your business. 

Video #8 – Get audio recordings on your website

If you’re keen to share a recording of an audio training you’ve created, like a meditation or a guided visualisation you can do it really beautifully and easily on a Divi site. 

This is also a great in-between if you’re keen to start a podcast but don’t want to wait for it to be set up. 

Video #9 – Divi Layouts

If you want a quick way to make a page that is designed by a graphic designer the Divi layouts are a great option. If you haven’t tried them I reckon you should check this out! 

Video #9 – Changing the social media icons

I created this video before the Instagram icon was a part of the regular settings. So this is a bit techy but you may still find it helpful if you’re on a social media platform that is not covered by the default settings. 

Video #10 – Modify and customise your social media previews

Have you ever tried to share your website to Facebook and the preview image is just totally unrelated or simply not what you want?

In this video, I’ll show you how to change your page previews for instance, when you share a page or post to Facebook. 

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Beautify the Social Media Previews of your WordPress site

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Have you ever tried to share your website to Facebook™ and the preview image is just totally unrelated or simply not what you want?
There is a way to make gorgeous social media previews of your website pages and posts using Yoast and Canva.
Let me show you how.

The video below shows you exactly how to do this step by step but let me outline some of the main points here for you too. You’ll find them under the video ?

Log in to your website.
Make sure you have the Yoast plug-in (I’m not an affiliate but maybe I should be haha!)
Go to the page you want to create a gorgeous social media preview for
Click on the headlights below the snippet editor
Edit the name, image and description of your post
Click update
I use Canva www.canva.com to create the correct sized image
The correct proportions are
How did you go?

Do you need a hand with your WordPress website?

I can help you I can also help with Wix and Squarespace. Book a free 30 minute chat now and let’s see what is working for your website and what you might change. We can also see if I am the girl for the job. 

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3 ways to improve your Facebook™ Ads image

3 ways to improve your Facebook™ Ads image

What makes a winning Facebook™ Ads image?
Well, there are virtually unlimited factors involved so I’m going to make it simple and today I’m going to share 3 ways to easily improve your Facebook™ Ads images.
So, let’s get to it!

The three tips are:

  1. Contrast
  2. Authenticity 
  3. Text

Check out the video for the whole lesson. There are a few notes below to summarise. 

1. Contrast

Number one is to have an image that contrasts with the rest of the feed. Some people suggest a contrast in colour. Facebook’s™ branding is very blue so you could consider using an orange toned image to stand out from it all.
Another contrast to consider is moving images compared to still images. That’s why video works so well.
Alternatively, simply having an image that is somehow really different from what is popular right now can create a sense of it being “novel” or new and trigger a response in a viewer’s brain.
The human brain loves novelty.

2. Authenticity

Audiences are very ads savvy.
Do you ever find yourself quickly scrolling past a post once you realise it’s an ad?
I know that I do.
So one option is to create an image that looks just like a part of the native feed. By that I mean – a post that looks like it was published by your cousin or aunt or best friend rather than a shiny, perfect, polished business trying to sell stuff to you.
Test out images of you in a more personal and authentic setting walking down the street. You will have seen these ads before – that is why they’re doing it!

3. Text

Did you know that if your image has more than 20% of the image covered in text, your ad will not get as much reach?
Well, that’s how the robot rolls.
You can manage the amount of text on your Facebook™ ad image by following the instructions on the video.
The link to the Image Checker is HERE.

Comment below and tell me if this helped.  Have a great day 🙂

Want more help with Facebook™ Ads?

I am happy to launch the Facebook™ Ads Simplified eCourse. Pop over to the info page and find out if it’s the right thing for you:

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Stop making these 3 mistakes in your Facebook™ Ads

Stop making these 3 mistakes in your Facebook™ Ads

Have you been running ads but you don’t understand how you can make it work for you or you wonder if the demographic is right?

It’s possible that you feel like you aren’t getting ROI on your ads spend and that you’re not making sales from your ads.

Maybe your ads don’t seem to be reaching many people.

If Facebook™ asks you if you got what you needed from the ads and you say no! then this blog post can help you!

I recently ran a live Q&A all about Facebook™ ads. It seems to me that there were quite a few mistakes that everyone was making that are really easy to overcome so I decided to tell you what they are and help you avoid them!
So let’s go.

#1 Too many interests

The most common and easy to overcome mistake was too many interests. 

When you are in Ad Set stage of creating your ad, you have the option to select “Interests”. Interests are basically things that Facebook has decided that a user is interested in! Facebook decides this based on your page like, posts you’ve liked or things that you have filled in on your profile. 

In regards to your ideal customer, they might have like Oprah Winfrey’s Facebook™ page. So if you type Oprah Winfrey in the interests section you can target your ad to people who like the Oprah page and her posts.

What I see a lot of people do when they are creating ads is to choose a LOT of interests to cover a lot of bases. To make sure that they cover a lot of the things that they think their audience is interested in and to reach as many people as possible.

It looks a bit like this:

Nooooo!!! Don’t do it!

Why not?

Because if your ad succeeds you won’t know which interest made it successful and similarly if it flops you won’t ever know why and you won’t be able to succeed again.

What to do instead:

Instead of bundling all of the interests into one ad, its best to create campaigns with multiple ad sets within them, each ad set with its own single interest.

The easiest way to do this is to make one ad with one interest and once the ad is approved, you can go into the ad set and click “Duplicate”. Once you’ve duplicated it, you can edit the interests with another, different interest. After a few days, you’ll be able to see which one is performing better and then send your budget into that ad. Essentially it’s a kind of split testing that gives you much better feedback and information about your audience to create future ads with.

 

#2 Advertising to multiple countries in one ad set

In a way very similar to too many interests, I see a lot of people trying to run a single ad to multiple countries inside one ad set. 

The problem with this is the same as too many interests: if you ad flops or succeeds you’ll never really know why.

Another very good reason NOT to bundle countries is that certain countries are much more expensive to advertise to that others. Your ads could be costing you more than they need to. 

What to do instead:

Have complete clarity about where your ad is going to be displayed.

If you are truly a global brand and you need to advertise to many countries at once I’m sure you have a budget to run different ads to different countries. PLUS each country has it’s own cultural nuances that require different images and wording so get real about whether your ad is really going to cut it in an international market or if your $10 is better spent starting off with a small local audience and building up to a global empire.

Then, it’s just like the actions in #1 – go ahead and create duplicate ad sets and edit the location details. Here’s what that part of the Facebook™ ads manager looks like in regards to location:

 

#3 Running ads with a start and stop date

When you are setting up your Ads Set, another option you have is to do with the Budget and Schedule. Many people want to run a short ad to reduce their ad spend and that is fine.

The only trouble with an ad with a start and end date is that the robots don’t seem to give you as good results as if you run an ongoing ad and then turn it off once you reach your budget.

Some people don’t want to run an ongoing ad in case they go over their budget. My experience is that if I’m spending money with Facebook™ ads, it’s on my mind. There is very little chance I will forget that I’m running an ad.

If you are really worried about forgetting you could always set an alarm on your phone or calendar.

If you’re not convinced that this is true, you could run your own experiment and run 2 ads – one that is ongoing and one that has a start and finish date and see for yourself. I’d be interested to hear your result! Let me know if you do this.

Ad with a start and end date

An ongoing ad

What to do instead:

You have options: you can either take my word for it and run ongoing ads which you turn on and off as you need OR You can run your own test as described above and see what the reality is for your business.

Ultimately, I would always recommend extensive testing around Facebook™ ads because everyone’s audience is so different and everyone’s business is so different. It’s smart and savvy to be invested in your ads process and your audience and your business so be patient with yourself and use it as a learning challenge.

Want more help with Facebook™ Ads?

I am happy to launch the Facebook™ Ads Simplified eCourse. Pop over to the info page and find out if it’s the right thing for you:

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