Feeling yuck about running ads?

Feeling yuck about running ads?

When you think about running ads, do you feel concerned that you’re going to be intrusive? Do you have an issue with the way that running ads might fit with your values?

For a long time I felt like:

  • Ads are gross
  • Paying for ads is yuck
  • and I didn’t want to do it

But over the last 5 years in business, I see that Facebook is not doing business people any favours: they are not sharing your content with people who like your page.

Organic (unpaid) reach is hard work and not achievable for most people given our time commitments. And Instagram is the same story now since Facebook bought it, and brought in the algorithm.

For some people, it is just as hard on Instagram as it is on Facebook to connect with their audience. 

Truth is Facebook and Instagram are not putting our content and posts in front of the people who actually like our page and sometimes not even with people who engage with us.

What I’ve found from using ads, is that I can easily see how  many people are seeing my posts. I can also see how many people are engaging with them or clicking through to my website. 

I no longer feel annoyed that I’m not getting better reach nor am I angry with Facebook and Instagram for not helping me. I am helping myself. 

Plus, it’s not expensive. Ads can be as low as $1.33AUD a day (current lowest price 16.6.2021).

THE REALITY IS:

Your audience are going to see ads

They will see ads from big budget marketers

They will see ads from mattress companies

They will see ads from weird underpants makers

And they probably don’t want to see those ads

But they DO want to see your content.

They liked your page. They followed you and engaged with your content.

If they see YOU and your ads in their feed instead of all that unwanted advertising – they are actually going to be happy rather than inconvenienced.

They ARE seeking your help, and it’s actually quite ok for you to share your content and offers via ads.

AND if you are going to spend time making content, it’s worth spending a couple of dollars to make sure people actually see it – isn’t it? 

Otherwise, what’s the point of creating content? What tick box are you filling? 

Better targeting for Facebook ads: mine your own interests

Better targeting for Facebook ads: mine your own interests

If your ads don’t feel like they’re working there are a lot of things we can tweak to get better results.

One of those is targeting. But what do I mean? 

When you are creating your ad, and you’re in the “Ad Set” you can choose “Interests” – this is one of the best tools you have at hand.

But what should you put in there? 

I have a great way to mine for ideas; it’s in your own Facebook profile. 

Here’s how you can find your own Interests and use them in your next ad

Did you know that you are served specific ads based on posts & pages you’ve liked, things you’ve typed in the search bar and websites you’ve visited?

Facebook calls this your “Interests”.

You can find your interests by going to:

Account > Settings and Privacy > Settings > Ads > Ad Settings > Categories used to Reach You

Why would you look at your interests?

Quite often

Your client is you

6 months ago

or 2 years ago

In which case, your interests are her interests and you can get great ideas from there. Alternatively, in a market research interview, your interviewee may be willing to let you see their interests. You might need to teach them how to find them 🙂

How did you go with the video? 

The best way to make use of this video is to work along with me. 

Watch it again and:

  1. Find your interests
  2. Create an ad using one of those interests

If you get stuck comment or get in touch with me and I’ll make another video

 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Are Facebook Ads worth it in 2021?

Are Facebook Ads worth it in 2021?

Are Facebook ads worth it in 2021?

Is this the real question – because the easy answer for me is yes….

I would say that the real questions are: 

  • What is valuable to YOU?
  • What is your time worth?
  • What is your content worth if no-one sees it?

Is it worth making content if NO-ONE sees it?
It’s quite likely that is the current reality of your Facebook content….

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and Facebook ads?

I’d love to chat. You can book a free chat and we can discuss your business, Facebook ads or we can even set it all up for you and save you the headache.

Go ahead and book a free chat here:

3 ways to improve your Facebook™ Ads image

3 ways to improve your Facebook™ Ads image

What makes a winning Facebook™ Ads image?
Well, there are virtually unlimited factors involved so I’m going to make it simple and today I’m going to share 3 ways to easily improve your Facebook™ Ads images.
So, let’s get to it!

The three tips are:

  1. Contrast
  2. Authenticity 
  3. Text

Check out the video for the whole lesson. There are a few notes below to summarise. 

1. Contrast

Number one is to have an image that contrasts with the rest of the feed. Some people suggest a contrast in colour. Facebook’s™ branding is very blue so you could consider using an orange toned image to stand out from it all.
Another contrast to consider is moving images compared to still images. That’s why video works so well.
Alternatively, simply having an image that is somehow really different from what is popular right now can create a sense of it being “novel” or new and trigger a response in a viewer’s brain.
The human brain loves novelty.

2. Authenticity

Audiences are very ads savvy.
Do you ever find yourself quickly scrolling past a post once you realise it’s an ad?
I know that I do.
So one option is to create an image that looks just like a part of the native feed. By that I mean – a post that looks like it was published by your cousin or aunt or best friend rather than a shiny, perfect, polished business trying to sell stuff to you.
Test out images of you in a more personal and authentic setting walking down the street. You will have seen these ads before – that is why they’re doing it!

3. Text

Did you know that if your image has more than 20% of the image covered in text, your ad will not get as much reach?
Well, that’s how the robot rolls.
You can manage the amount of text on your Facebook™ ad image by following the instructions on the video.
The link to the Image Checker is HERE.

Comment below and tell me if this helped.  Have a great day 🙂

Want more help with Facebook™ Ads?

I am happy to launch the Facebook™ Ads Simplified eCourse. Pop over to the info page and find out if it’s the right thing for you: