Is MailChimp any good?

Is MailChimp any good?

When I started my business I was using MailChimp. 

You could get so much for free! But is MailChimp any good?

I have really mixed emotions about this. It’s not that MailChimp is bad. I just have trouble saying it is good. 

I think that the team at MailChimp wondered the same thing as me: 

What do you get any better than this in the paid version??

And over time (5.5years I’ve been in biz) I have seen MailChimp change their appearance and functions, the names of things (lists are now audiences) and most of all they’ve changed what you get for free and what you get on paid versions. 

Let’s go a bit deeper. 

I do not adore MailChimp but it is not bad. I just have a lot of trouble saying it is good 😌 🤣

I’m going to commit right now to: not going on and on about what you used to get for free. And if you have an account from before the major changes to the free pan you will find that you still have all of your lists and automations intact – so DON’T DELETE ANYTHING!! Just rename things and make the most of it. 

Rather than rubbing it in about how much better it used to be I will contrast it with alternatives that are free services. 

MailChimp is a free or paid email marketing service. If you’re not clear on what email marketing is or whether it is relevant for your business, I have a video about that here.

On the free version of MailChimp you get one audience (list of subscribers) and if you create an automation, you get one email in the workflow.

MailChimp is the big name in email marketing and it used by some big companies – but that doesn’t make it the best value or the best free service

Good things about MailChimp

MailChimp is great for beginners to email marketing. Mostly because they have been around for aaaages and so there are a lot of YouTube videos to help you and you probably have friends in biz who use it and could help you. 

Having said that, any of the alternatives like MailerLite or SendInBlue are just as good for beginners and will actually grow with your business quite a bit before you have to pay. 

Struggling a bit here, to find good things about MailChimp. 

It is not BAD okay. It’s just not the best free version anymore. 

And even if you pay, the first upgrade gives you 3 audiences, lifts the limit on automations and gives you MailChimp support, but you don’t have unlimited audiences and the support is pretty average in my opinion. If you’re going to pay – I don’t advise you to pay for MailChimp unless it feels way too overwhelming to shift platforms. 

If you have maxed out your MailChimp, I suggest you begin a gradual transition to another platform:

leave your existing MailChimp set up alone,

maybe export your list  + send newsletters from somewhere else

and gradually move over your automations

OR just have a Frankenstein set up with some here and some there. 

What I don’t love about MailChimp

It’s just not intuitive to use!

People struggle to send a basic email that looks good!

I mean c’mon team!

MailChimp have tried to improve the user experience over the years, but it’s still just not easy to use. Most people struggle with font appearance, and formatting. Getting it looking branded and gorgeous.

It’s not that  you CAN’T get it looking good, it’s just not straightforward.

Keep an eye out for a new video coming up about “How to create a gorgeous email in MailChimp”. This week or next week. Jump on the newsletter so you definitely hear about it.

Further to that: if you want a free email service that gives you more, SendInBlue and MailerLite are definitely better contenders. And if you want to pay, I highly recommend ActiveCampaign because their system offers more actions that save you time and do more spiffy things that MailChimp does even on the paid version. Plus – their support is instant and they will stick with you till your issue is resolved. Love those guys.

Do you have more questions about email marketing? There is not one blanket solution I will offer here, because everyone’s set up is so unique. So ask me anything below or make time for a free chat.

I also have a group mentoring program in development for MailChimp where I will teach you all my time saving and beautifying tips AND support you with your unique needs. Jumping on the newsletter is the best way to stay in the loop about that which will run later in the year.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and email marketing?

I’d love to chat. You can book a free chat and we can discuss your business, your email marketing or anything else you like!

Go ahead and book a free chat here:

Compassionate pricing

Compassionate pricing

Pricing is challenging for everyone, especially us. We are people who live/love to serve but we also need to eat…

Figuring out your pricing is difficult for everyone in business especially people like us, who are super caring and ultimately feel like our lives are spent in a loving service. We want to have a compassionate pricing approach. Many of us would be happy to give our services to others if we simply didn’t have to pay for food. But we do have to pay for food and we have to pay for the other things that we need to live our lives. We are householders and we have responsibilities.

Compassionate pricing

To be mindful about pricing & to be compassionate with our pricing, we might start to think about things like sliding scale pricing. 

Could we offer cheaper sessions for people in hardship and full priced sessions to people who can afford it? 

Maybe we could have another session in between for people who are a little bit tight for money but not in dire hardship.

And then we could have another level, providing a “pay it forward” option for people who are comfortable and who would love to pay a little extra so that others can enjoy our services without having to be in financial duress?

Sliding scale is appealing

One business that has been really inspiring to me is Worts and Cunning Apothecary who have been experimenting with the sliding scale in her own business for several years and so has personal Insight about how well the sliding scale system works. Alexis, the owner and writer at has written two blog posts: the first one outlining a sliding scale pricing system and then later, another blog about some limitations of the sliding scale pricing system and ways that she suggests the whole pricing dilemma can be improved. I highly recommend these articles to deepen your consciousness around money and pricing.

My experience

In my own business, I offered free sessions to people in exchange for market research in the very beginning. This was great for me because I got to practice delivering my service and I also got valuable market research information. This felt like a loving and thoughtful energy exchange.

Once I had reviewed my market research and was developing an offer that I would share with the world, I priced that fairly low, around $50 an hour. That was more than I had ever earned in an hour; I was very pleased to be earning $50 an hour! Especially because before then, I wasn’t selling any services and suddenly I was selling my services. I am so grateful for my clients.

The next step for me was: once I was fully booked at that price point then I gently eased my prices up. 

Every 6 to 12 months is a great time to review your pricing and if you are in Australia then I would encourage you to review them at least every financial year. If you wanted to you could also review them in the New Year holiday break while you’re doing your New Year’s planning. I also recommend easing them up in increments that don’t trigger your imposter syndrome (unless you have lots of time to process all that emotional baggage it will stir up!). Five to ten dollars a time is fine. Or you could price up in anticipation of paying GST.

Choose a low price to start. Once you’re booked fully at that price, put your prices up incrementally

Ultimately, I recommend setting a price that you feel really happy to receive. It’s important that you don’t feel resentful about the small amount of money you’re receiving, so under charging doesn’t work. It’s also helpful that your price isn’t prohibitive so that you can actually get clients. It’s most practical if your rate is achievable for your target market.

 If you find that you aren’t booking any sessions at your current price you might try lowering your prices for a while and then once you’re fully booked at that price point, you can gently ease your pricing back up.

I hope this has been a helpful discussion for you. If you have any questions please pop them in the comments below. I hope you have a beautiful day.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your pricing?

I’d love to chat. You can book a free chat and we can discuss your pricing and all of the other things I mentioned here.

Go ahead and book a free chat here:

Know Yourself – Grow Your Business with Melanie White

Know Yourself – Grow Your Business with Melanie White

Know thyself – isn’t that just something the dead guys say?

When Mel told me she wanted to chat about knowing yourself I got so excited – because it’s one of those seemingly throw-away statements that has really rung true for me in my business and life.

And I find it’s helping me with my kid’s weekend fights too.

Even though we are imperfect, we can really get a lot more out of life when we know ourselves.

But Mel didn’t actually take the conversation there.

She was talking about how knowing yourself can really help you to grow your business – and she should know.

She is a coach trainer at Wellness Coaching Australia and also runs successful businesses supporting coaches and clients to get more of what they want – including me.

I’ve been working with Mel for over 2 years and I love what coaching has helped me achieve – not just revenue – but on a personal level – with my family and with myself.

Mel explains what coaching is and shares her top 3 tips for growing your business by knowing your self. Check it out:

Listen to the podcast here:

Comment below and tell me if this helped.  Have a great day 🙂

Want to chat about your marketing?

Do you need a hand to get strategic in your ads, website or social media posting? And what about emails? Are they even on the radar? 

It can be hard to concentrate with so many shiny objects fighting for your attention. But let’s face it – you know more about your own business than any one else! 

And I know a bunch about marketing. Want to chat? 

What’s it like to be really supported in your business?

What’s it like to be really supported in your business?

If you feel rubbish in the morning how much do you get done in your business? If you’re a person who works better with others around, but you’re running an online business in a rural area, how do you get things done in your business? If you’re a bit scattered in the morning about what exactly you need to do today, how much do you get done? If you’re scared of: your website, your email marketing, your eCourse creation, your sales page – how do you grow your business? I know a bunch of amazing women who are getting things done in a big way. AND growing their business in a connected, soul-fuelled way.
In this video you can learn about these women and what they’re doing to succeed.

Want a piece of the action?

If you like the sound of the Elevator you can learn all about how it works, what you’ll get and how much it costs over here:
The 3 most common mistakes I’ve seen working with 150 clients

The 3 most common mistakes I’ve seen working with 150 clients

I’ve been serving women in their marketing for 3 years and in that time I’ve noticed a few patterns; a few things that people do over and over that can get in the way of growing their business. Things that stop them from making more impact and making more money. If I can save even one woman from making these same mistakes it will make my heart sing. So here goes:  

The 3 most common mistakes I see made by smart women in business


1. Too much time on social media

I spoke to a woman the other day who spends 80% of her time on social media. She wanted to know how to make her time spent there convert into more $$ revenue in her business. At the moment she is converting her time into less than $150 a week. I nearly cried. Nearly every woman I speak to is spending too much time on social media. There are exceptions. Some women have really engaged audiences on their Facebook page and are hanging out here, in their comments, deepening relationships and selling spaces on their events, workshops and coaching packages). Most of them are worrying too much about how many times a day she should be posting, and kind of missing the point about what social media is for. Yes – people have gone viral and made a million dollars. Is that going to happen to you? Probably not. Social media is great for deepening relationships. It’s great for storytelling, delivering your product, brand building. It’s great for heaps of things but creating content and posting is not an end in itself. Sorry. It can be fun. But it is probably killing your creative flow in terms of better ways to use your energy. Like setting up a great lead magnet. And a nurture sequence. And nailing your message. And serving your peeps.  

2. Boosting posts or running ads at the last minute

“Facebook ads” is one of my favorite marketing toys. It is the best place to spend money on advertising for most businesses. Mostly because of the huge number of people on Facebook and the quality of data/analytics that you get when you run ads. If you know what you are doing on FB ads, you can know for sure how many people saw your ad and what actions they are taking. That’s a lot more than you can get from running newspaper, radio or magazine ads not to mention flyers, F2F networking etc. BUT

If you want to just jump on Facebook ads a week before your event and throw $50 at an ad to get loads of ticket sales – it’s just not going to work.

As well as Facebook Ads having a bunch of nuances you need to be savvy to, ads work best within a strategy. Something like this: For 2-3 months before it’s time to launch my product/service, I’m going to take time to set up the before and after of my Facebook ad AS WELL AS use social media content like videos, images, and posts to allow people to get to know me. I might even run an ad to increase my reach and brand awareness so that when I’m ready to sell to these people, they actually know who I am, what I stand for and how I can help them.

3. No Video

Making videos in your business is going to move the needle. It’s a key marketing and business growth tool that you can’t afford to be leaving on the table. If you’ve only heard this everywhere lately you are probably going to scroll past this part of the article here too – because there’s something stopping you from doing video and you don’t want to be reminded about how important it is for growing your business! I am not going to ease up about it either. The two main reasons are both fear based and involve either:
  1. Perfectionism or
  2. Low self-confidence
If you think your case might be about perfectionism I suggest you go ahead and watch my incredibly cringe-worthy YouTube video that has had over 45,000 views on YouTube. What you can learn from this: You can win even with imperfect video. Why this video performed well:  It gave people an instant win.
Other arguments that perfectionism might make:
  • I need better gear
  • My backdrop is not good
  • I make mistakes when I do a single take
  • I want it to be good
I disagree. You don’t need anything more than a smartphone or your computer and the free version of Zoom to create a video today. You only need to create a 1-meter nook in your home with decent light to create a backdrop – the rest of the house can be a bomb site No-one minds if you get a word right. It makes you fallible, loveable and real. You become an imperfect person that others can relate to. Relatable. Did you see my video? Was it good? I recommend you talk about something you know inside and out, and that you don’t scratch your nose and your bra endlessly and your video will easily be better than mine. If it’s a self-confidence issue: Get some coaching. and/or Just make some videos anyway and don’t share them with the world immediately. Get used to seeing and hearing yourself. OR Don’t watch them back. Just post them on your Facebook page. And then look at your analytics. See how well video performs? It outperforms any other kind of post on Facebook PLUS it’s let’s people get to know you while you: clean the house, spend time with your friends and family, lie on the beach etc.

Ready to leave these mistakes behind and get set up for success?

I know you’re ready to stop making the same mistakes over & over. Imagine how great it will be to sit down at your computer every day knowing what you’re going to do & why. Stop dreaming – join me on the Elevator. The Elevator is a unique 10-week business growth experience where I support you to get clear on what to do AND  how to do it so that you are taking action towards more impact and more revenue.