How to create content intuitively AND productively

How to create content intuitively AND productively

This blog is intended to share a simple, practical structure to support wild, rule-defying creatrix women to create content.

What???

I mean: I work with a lot of women (and I myself am one) who dislike norms. Women who need to pave their own way. Who have a lot to share but say “f*&# you” to shoulds. 

Or maybe they’re not quite that shouty but they find it hard to follow a regular set of rules about content creation. 

I have been there. I thought I knew how to create content and I would just go with the flow. I would just pop into Facebook and post a bit there and then pop to Instagram and do a bit there and then pop to LinkedIn and then POP – the day was over and I wasn’t sure what I’d really achieved and where the time had gone. 

Plus, I wasn’t sharing my gold. 

I was kind of splatter gun promoting, not really building an audience around my deeper soul work.

Sound familiar? 

The thing is: I am SUPER creative (and so are you) but I didn’t realise how deeply this runs in the veins of content creation and entrepreneurial life. I could embrace cooking amazing meals, sewing fabulous garments, or painting and drawing as creative pursuits – but business?? 

After I read Big Magic, I had a strong sense that my business was a creative endeavour. But writing and content creation? They were just for marketing and business and “getting” clients weren’t they? 

The artistry of content creation was lost on me until I started working with my 2021 mentor, George Kao.

Through working with George and following his Authentic Marketing  approach I have realised how much content creation is about me and my service to humanity and how little it is about “getting” clients – although that is a lovely outcome sometimes. 

And over time I’ve learned to apply some of the things I’ve learned through making art to creating content. I did the Artist’s Way process with the divine Aesha Kennedy a few years ago and since going deeper with creative practices I’ve realised 2 key things: 

Content creation and creativity in general flourishes when there’s a regular practice 

Creativity flows when there is space to feel free and unhindered

These 2 things seem to be in conflict though don’t they? 

Let’s unpack that a little.

When I make something every day, whether it’s a painting or a piece of content for my business, I just get more relaxed and comfortable. I make more and from that more means there are more wins. Not that the ratio of “happy with this” to “this is balls” changes, but rather, because I made 100 in total instead of 10 in total, the number of “happy with this” is 10 rather than one (if that were the happy:balls ratio). 

DId I lose you in the maths? 

I just mean, there is always some content/creations that we are happy with, that resonate with others and that really “work”. But if we only make content two times a year, it will take us 20 years to even have 40 pieces of content. If we make one a week we have 40 pieces of content in under a year and if we do it every weekday, we have it in 8 weeks. 

Not that 40 is a meaningful number. 

It’s just that out of 40, you might have a few that you are happy with, that resonate with other people, that really “work”. 

And further to that: as you create more, you will naturally get better. Because creativity is like a muscle and when you work it out – it gets stronger. You get clearer on what it is you’re trying to say and how you say it. You get better on certain formats, like video or (if you’re like me) writing. 

So, I wonder if you feel inspired to do a little creating each day? 

Or if that’s too much once a week? 

I used to try for one a week and that was great for a couple of years. I really didn’t think once a day was for me. But since I’ve been doing daily content, it’s become a lovely and heart warming practice that I miss when I can’t do it. 

But how does that work – when creativity needs to feel free + unhindered to flow?

The trick is: knowing where to constrain and where to be free.

A simple practice that I recently shared with a client is to use Google calendar for 2 things:

  1. Collect the ideas I have for upcoming blogs
  2. Create the space and time for content creation 

Basically, you can create a new Google calendar if you need to or use an existing calendar and make some repeating Content Creation events. 

I go to the Google calendar and create an event. Call it Content creation and allow about 1hour for writing a blog and around 15 minutes for a simple piece of content. 

In the date and time of the event, I set it to either recurring weekly for a blog or recurring every weekday for general content creation. In the description I gather together my content ideas that I have on bushwalks, in the bath or wherever they strike me. I might have to write them down till I get to tech, and then pop them in my collection spot when I get to it. 

Then, when it comes time to sit down and create, I don’t make myself work through the list. This is when I leave it to my inner compass to guide me. I trust my energy and intuition to decide what to post about on that particular day. 

This is the balance of structure + flow. This is knowing when to constrain and when to flow. 

The commitment to your growth and the commitment to sharing your brilliance is the constraint. The time that you lovingly set aside to dedicate to humanity and your business is the constraint. Your loving commitment and service. 

The choice of what you will create content about and what format is the freedom and intuitive aspect. What is lighting you up today? What is alive in you? What is ignited today? If it’s definitely NOT a video day (we all have them) maybe it’s a writing day. If you feel sparkly, then maybe it’s a video day. You get to decide + be free. 

What do you think? Could you experiment with this method and start to share your brilliance? 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

MailChimp Resources

MailChimp Resources

Over time I have created a HEAP of free MailChimp resources for you so I thought it was time to make them all a home so they’re a bit easier to find. 

So here they are. I’ve ordered them kind of beginner to advanced:

All of the above steps are clickable links to take you down whichever wormhole you are drawn to right now 🙂

What questions do you still have about MailChimp? Email me your query and I’ll make a video about it! 

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Should I start a YouTube channel in 2021?

Should I start a YouTube channel in 2021?

YouTube has become a large platform where some people seem to make a tonne of money making videos and doing affiliate and referral marketing. Most people say: it’s never too late to start a YouTube channel and I agree. 

However, I would like to make a distinction now.

There are 2 kinds of YouTube channels:

The channel is the primary business

The channel is for marketing to the primary business

One type of YouTube channel is where creating the content is the main offering and you focus on having affiliate relationships and sponsorship deals to generate your income. Some people also like to create Merch merchandise to supplement their income.

If you are a service based entrepreneur, you don’t need to have a YouTube channel at all…you aren’t looking at being famous like Mr Beast. You want to serve more people doing what you love. Right?

This will be a YouTube channel that is an add-on to  your current business – it’s not going to be the main focus of your business.

It’s a part of your marketing. 

The great thing about a YouTube channel is that it can:

  1.  increase your discoverability on a non social media platform 
  2. allow people to get to know you while you are off doing other things like feeding your family or relaxing on the beach.

The kind of account we would create is an addition to the biz rather than the main focus. It would be a marketing channel for us and a way to share our expertise with our potential clients.

 So for people like us the focus is a bit different and what is required it’s a bit less.

Whenever you are considering a new platform for your business I would encourage you to make a 3 months commitment. 

In a 3 month period you can start sharing content and trialing tags, headlines and playlists. After that period of time you will have some results to look at and decide whether it is worth continuing with the platform. 

Before you start your experiment it is good to be clear on what you want to get out of it and what kind of results you want to see.

For example, I don’t really have a massive number of subscribers and most of my content has very few views, however most people who jump on a free chat with me and eventually become clients have all watched YouTube videos of me before they book the free chat. 

This tells me that the videos are working to meet my goal: to get people ready to book that free chat with me which is how I like to intake my clients. 

For you: it will be helpful to decide what is the step that you like clients to take first. 

Is it to sign up for your newsletter list? 

Is it to purchase a small ticket item (inexpensive product) from you? 

If you can create a flow for clients to start to connect with you that is clearly a YouTube stream,  you can measure how many people came to you from YouTube. Then you’ll have a clear picture about whether YouTube has meaning for your business or not.

 If you get to this point of the blog and you have decided you want to go ahead with YouTube I’m going to give you a quick list of tips for the first steps of setting up your YouTube.

  1. Create account
  2. Create channel art
  3. Create a thumbnail template
  4. Upload a video
  5. Choose some tags
  6. Create a playlist 
  7. Create a welcome video 

Some of these actions already have instructions on my other blogs and videos. Would you like more? Ask me in the comments and I’ll make a video for you 🙂

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you want to make time for an Australian Bush Flower Essence session?

You can book in as part of the current course or program or you can book a session as a standalone. Email me if you are doing a course or program with me right now and you want to add on an ABFE session.

Go ahead and book a session here:

Websites need terms and conditions and privacy policies don’t they?

Websites need terms and conditions and privacy policies don’t they?

Part of having a website built is considering whether or not to include Terms and Conditions. And what should they say?

I can help you to create a Terms and Conditions page and get your privacy policy onto your website if you need it.

Do you?

If you advertise goods or services through a website you MUST have T&Cs under Australian Consumer Law.

Michelle Marie Whitehead

As long as I’ve been in business, I’ve been refering my clients to Michelle Marie Whitehead for all legal concerns. 

We were both in a business building online course back in 2015/6 and I was lucky enough to connect with Michelle’s unique and loving approach to legals as I got to know her. 

I actually used Michelle’s Do it Yourself Terms and Conditions package to craft my own Terms and Conditions. 

Michelle is also a complete ninja at Intellectual Property and Trademark law if you want to get legal advice around your unique services.

Read her latest blog all about T&C’s here

Ok ok back to Privacy Policy and Terms and Conditions.

Let’s look at one at a time.

Privacy Policy

You need a privacy policy if your business generates $3million a year or more.

If you don’t have a revenue that high there are a few situations where you still need one, like if you offer private health such as naturopathy or support people with weight loss.

Check out the details from the Privacy Act here to clarify whether you need a Privacy Policy or not:

According to the Australian Government your privacy policy should include:

  • your name and contact details
  • what kinds of personal information you collect and store
  • how you collect personal information and where it is stored
  • the reasons why you need to collect personal information
  • how you’ll use and disclose personal information
  • how users can access their personal information, or ask for a correction
  • how they can lodge a complaint if they think their information has (been) mishandled, and how you’ll handle their complaint
  • if you are likely to disclose their information outside Australia and, if practical, which countries you are likely to disclose the information to

I highly recommend using Michelle’s DIY product for the human face of your legals. She really does make it a loving process rather than all this blah blah.

Terms and Conditions

I am not a lawyer so I am not happy giving advice about this topic in depth. Iinstead, I’m going to let Michelle explain her approach to T&C’s which I love. 

“If you advertise goods or services through a website you MUST have T&Cs under Australian Consumer Law. Even more importantly, well-written Website Terms and Conditions can create a connection between you and those thinking about buying from you, increasing trust, reducing anxiety, letting people know that they are in the right place, and educating them about what it is like to work with you so they can give informed consent.”
“When you have T&Cs that are not a good fit – that have been found on the internet or drafted by someone who didn’t truly understand and adore your business – there is an energetic dissonance.
They feel out of tune and unreliable, like an uncomfortable alien appendage hanging off your website because “should” have it, not because you want it to be there.
This is even worse if you have “borrowed” your T&Cs from someone else, because this is a breach of their intellectual property.
Trusting your safety to something stolen is never going to feel wonderful.
Do you really want to build a sense of wrongness into your business foundations?”
“Imagine how it would feel to have legals that were working with you to draw in your ideal clients and manifest the working relationships you desire?
This can happen when you have poured your own heart and soul into their creation, when you feel like they empower you rather than weighing you down.
When you write your legal documents in the same language you use for your marketing, when you understand every word of them and when they are in complete alignment with your values and vision, your T&Cs become an essential tool that supports you in doing business YOUR WAY and saves you a huge amount of ENERGY & EFFORT.”
Above in quotes by Michelle Marie Whitehead.
I hope this blog has been helpful and I wonder if you have figured out whether you need T&C’s + a Privacy Policy? 

“I pay my respects and acknowledge the people of the Yuin Nation, custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Written content and how long should my blog be?

Written content and how long should my blog be?

When you think about creating written content, are you like me? Do you feel like writing is a major challenge? Or are you a natural writer?

If you aren’t clear on “what is content”, you can read my other blog about that here.

Today I want to help set you free in regards to sharing your brilliance through written content.

Many clients ask me “how long should my blog be?” and I get the feeling that they don’t really like my answer.

I get the feeling that people need a container or they want to be told or they are just awesome and they want to do the best thing. They want to be wise and take advice from someone who really knows what they’re talking about to make the most of their time and energy and get it right. 

The thing is: this is your creative expression. 

Sharing content is part of your expansive, human, creative expression and what I would really like to offer you is to experience freedom of creative expression in your written content and marketing. 

I would also like to offer you a couple of concrete ideas and suggestions, practical ideas that I have used to help me with my writing. 

I have not spent much time practicing writing. 

When I was younger I was really great at maths so I didn’t really Focus much on my writing because I found it challenging whereas maths was naturally easy. I’m a bit lazy sometimes so I would just naturally gravitate to what was easy and shy away from what was hard. 

Now that I’m a big grown-up girl, I am up for the challenge of writing and I’m almost enjoying the practice haha.  

A few things have been very helpful for me in creating written content. 

Don’t get me wrong, I can write. 

I did a commerce degree and I wrote long essays and reports in the academic style of writing. Learning how to write for my own marketing and business has taken me a long time. It hasn’t felt natural. It hasn’t felt easy. I have actually shied away from writing & found that I can create video fairly easily. So my content has rested heavily on video until last year or so. 

Even now when I sit down to write and I look at a blank piece of paper I semi seize-up and freak out. 

So: how to write content and how long should your blog be.

Let’s do it the other way.

First of all let’s look at some super famous, semi famous and not so famous (although they should be) bloggers. Sometimes looking at other people’s writing can be inspiring and sometimes it can be intimidating. So in this process let’s try not to get bogged down in comparison or worry about your own style. 

What I’m hoping to share here is really just freedom. I’m hoping that you will see that the written word in marketing land has a great deal of variation, personal freedom of expression and options.

Example blogs 

https://seths.blog/ 

Seth’s Blog

this is Seth Godin blog. He is pretty super famous. What I love about his blog is he right every single day. personally I think back to major accomplishment because I don’t find writing everyday easy. The other thing I love about this blog is the variation in length. In my mind this blog is a beautiful example of how free you can be with your writing. You don’t need to fit into any container around how many words you write for your blog. I hope this blog sets you free in terms of length.

https://corbettbarr.com/whats-wrong-with-social-media/ 

Corbett Barr’s blog

 What I love about Corbett’s website is the intentional minimalism. it is such a strong contrast to most of current marketing and online media. I have a whole video about his web site which you can view here. I would say that corbett’s blog is an example of a more classic blog style with longer blogs. He has no focus on SEO or images to make it sparkly and spiffy. He is just keeping the focus on what he has written and he obviously likes writing. I hope that this example shows you that you can just focus on your message and don’t worry about lots of bells and whistles if all those things don’t come naturally to you. if you love to write you can just write.

https://leoniedawson.com/blog/ 

Leonie Dawson’s blog

 Leonie Dawson is a creative Powerhouse. She does very nicely in her business and doesn’t really care about fitting into any boxes. I find that so inspiring. Leonies blogs very greatly in length and instructure. She doesn’t try to apply any rules to her blogs and she really just creates whatever she wants and publishes it as often as she wants. Unlike set she doesn’t blog every day and unlike Corbett she doesn’t keep it simple and basic. She sprinkles it up with fun images personal anecdotes and other engaging content.  I hope this blog sets you free in terms of how personal you can be in your blog and writing. 

https://melaniejwhite.com/podcast/ 

Melanie White’s blog

 This blog is by the brilliance white. My team and I help Melanie to deliver her blog. She creates a podcast and then we transcribe it, lightly edited and turn it into a blog post. this method can also be applied to video content and is perfect for people like me or other people who just aren’t really in love with writing.  I love to use rev for transcription and some people love to use otter for transcription. There are loads of options for transcribing. I actually wrote this blog using a Google doc and the tool called voice typing. There are so many options for getting written content created and they don’t necessarily involve typing on a keyboard or writing on paper. I hope this blog shows you how you can use audio or video content to create writing and skip writing all together. 

Practical tips

Whenever I sit down to write, I look at the blank page and I seize up.
But I have been managing to write blogs, and social media captions and emails and sales pages. Now, I’m going to share my most recent writing success tips. I hope they are helpful. 

Just write anything.

I get over perfectionism and worry by just getting started. I don’t have high expectations of anything awesome coming out. I just write anything, without judgement and expectation. I have been doing some free-association writing, like journaling, in my personal life and I think this is helping. 

Talking it out.

I sit there and talk it out. Even for parts of this blog, I spoke it out and typed what I was saying. This helps me to write in a way that sounds most naturally like me. Plus, if it doesn’t make sense to say it, just writing it down won’t help. The message needs to be clear enough to be understood as someone reads it and I find that just talking it out helps a lot. 

Use a transcribing tool. 

Sometimes I need to just pop an idea out and I can’t wait to get to a keyboard so I create a voice memo in my phone, then send it off to a transcription service. Some people lately have been recommending Otter and in the past I’ve used Rev. I also like to use Tools>Voice typing in a Google doc. However you need to do it is fine! I heard that Brene Brown writes her books by setting aside a weekend and getting some girlfriends over to tease out the ideas. 

Set a timer.

I like to allocate a 15 minute slot when I’m writing sales pages. I use George Kao’s copywriting tips in this video and write for 15 minutes per section. Having a time constraint and a specific prompt has been helping me a lot. 

What do you do to get writing? 

I hope this has been helpful. I look forward to reading some of your brilliance soon. 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

What is content? And how to make more

What is content? And how to make more

I often hear people say that they are “Content Strategists” or the explain how to “Create Content”.

And although I know what content is, it seems to me to be a weird and jargon-ey term that causes so much confusion.

I was thinking that we could just rename it to: “Sharing your brilliance”

Because that is all we really need to do. We all know so much and have so much brilliance to share. But to clarify: what is content? And how can you make more?

Content comes in so many different forms. 

It can be: 

Image based

Written

Video

Audio

I am sure there are more categories too that I’ve glazed over.

And then there’s the length. I’m calling them micro (or snippet), small and long.

Examples: 

A reel on Instagram = I would say that is a micro-video. 

An Instagram image post with a caption = is a written and image small piece of content. 

A Facebook text only post around 2000 words = a long, written piece of content. 

That same Facebook post on your blog with images as well = is a long, image and written piece of content. 

A podcast of the same article would be = a long, audio piece of content. 

Using Headliner to turn that podcast into a video makes a snippet of video content. 

Transcribing that podcast into a written blog with images = is a long, written and image piece of content

But more important than the classifications and definitions is the purpose.

For a long time I found it really hard to create content and I did not enjoy creating content.

I spent a long time creating content with the idea in mind that I had to do it to reach clients and that content would help me sell my services. The only content I was able to make easily were “how-to” videos. I think these felt easy because they were of service to my clients with low expectations of reward. They were more of a selfless service. 

In the yoga tradition I studied for many years, selfless service is called karma yoga. In karma yoga you work for others and try to release your expectations of reward. 

Recently, I have been loving creating content. Short videos, long videos, short written posts, longer writing. All kinds. And I think what has changed is my frame for why I create content. 

Now, I create content as a practice for myself. As more of an enquiry and creative expression. The things I think about it are more like: 

“How can I say this in 60 seconds?”

“I wonder if anyone agrees with this?”

“How clearly and simply can I explain this in writing?”

“Can I explain those instructions in writing?”

“I wonder what my peeps think about this idea?”

And now I never really think: 

“I need to create this so I can sell my offer/service”

If I want to offer my service I just do it. I create a separate post, or separate piece of writing that speaks directly to the offer. 

Sometimes, while I’m developing offers, I do some research and get excited about that topic so I’ll naturally share about it, but since I separated my selling and my content, my content feels a lot cleaner and a lot free-er. I feel that I can experiment more and genuinely share with people who I care about. 

This is my story around creating more content. 

I wonder – what do you think about when you try to create content? Could those thoughts be hindering your ability to create content like mine were? 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: