For a long time I found it really hard to create content and I did not enjoy creating content.
I spent a long time creating content with the idea in mind that I had to do it to reach clients and that content would help me sell my services. The only content I was able to make easily were “how-to” videos. I think these felt easy because they were of service to my clients with low expectations of reward. They were more of a selfless service.
In the yoga tradition I studied for many years, selfless service is called karma yoga. In karma yoga you work for others and try to release your expectations of reward.
Recently, I have been loving creating content. Short videos, long videos, short written posts, longer writing. All kinds. And I think what has changed is my frame for why I create content.
Now, I create content as a practice for myself. As more of an enquiry and creative expression. The things I think about it are more like:
“How can I say this in 60 seconds?”
“I wonder if anyone agrees with this?”
“How clearly and simply can I explain this in writing?”
“Can I explain those instructions in writing?”
“I wonder what my peeps think about this idea?”
And now I never really think:
“I need to create this so I can sell my offer/service”
If I want to offer my service I just do it. I create a separate post, or separate piece of writing that speaks directly to the offer.
Sometimes, while I’m developing offers, I do some research and get excited about that topic so I’ll naturally share about it, but since I separated my selling and my content, my content feels a lot cleaner and a lot free-er. I feel that I can experiment more and genuinely share with people who I care about.
This is my story around creating more content.
I wonder – what do you think about when you try to create content? Could those thoughts be hindering your ability to create content like mine were?