Facebook for your Business

Facebook for your Business

Hello, today I’m going to be talking about Facebook for business. 

If you are a lightworker, a very heart centered person, sensitive and empathetic, if you really feel the feelings, and you really don’t like tech much, it may actually be helpful for you to be on Facebook. 

If there is such a massive departure of all the good people leaving social media, then Facebook becomes a less positive space. Now I know, it’s not our responsibility to make Facebook good. There are things that I don’t like about Facebook but it is a place where you can show up and connect with people. If you choose not to be on facebook it’s a lost opportunity, not just for you in your business, but for the people that you serve, because they are looking for you. If they happen to be on Facebook, and it’s easy for them to find you.

It’s kind of thwarting their opportunity to grow and thrive and flourish and transform, if you are simply holding back because of a mental aversion. If you can kind of get past this then you’re going to be able to help people more. 

 

Before I was running a business, I was not on Facebook and it’s not really something I’m massively in love with, for so many reasons. However, I wouldn’t really have a business if it weren’t for Facebook. I’ve grown my business over six years and part of that has been through using Facebook for my business. 

I have been through the ups and downs of wanting to release Facebook and choosing to stay. So I understand all the different feelings around Facebook and its suitability for me and my business.

I’m just going to talk from a place of having realized that this is good for me and good for my business, good for my clients, for me to show up there. If you don’t have a social media platform yet, and you’re trying to decide which one. I would say Facebook is an okay place to start. 

There’s another blog I have about which social media to choose which social media platform. So I would recommend checking that out if you’re not really sure.

If you’ve decided, yes, Facebook’s for me, I understand how it works, I have some connections here already, then the first thing you need to know is for business, it’s against Facebook’s terms and conditions for you to conduct business from your personal profile so they’ve created a business page option. 

LISTEN ON THE PODCAST

That’s the first thing to note is that there’s your personal profile, and there’s your business page. However, you can’t set up a business page without a personal profile, you can’t run ads without connecting it up through your personal profile. So don’t get confused about where you’re showing up. 

 You know, if you use Facebook, just for friends and family, it’s going to work much better for you to have a Facebook business page but if you’re really only on there for business, then it’s okay people will just find you.

 It can be really helpful to leverage your current contacts to help grow your business because word of mouth is such a widely successful way to build a business. I would say the two main pillars of business growth are your current network and referral sources and your content creation. 

 

Something that is so great about social media and Facebook is that you can connect on both those levels using Facebook as a tool. You need to go in the top corner, there’s usually a button or you can click Create, and you create a business page.

There are three things that I think you need when you’re setting up your Facebook business page. These are that you will want a banner at the top, you will need a profile picture and it’s really helpful to focus on your ‘about information’. 

 For the banner I like to use a tool called Canva. It’s a free tool, you just sign up with an email address. You just type in the search field, Facebook, then you’re going to see a lot of templates that they have. And I want you guys to make your banner using the template called ‘Facebook Cover’. 

 

The good thing about Canva is that it will help you because it’s got all these beautiful templates in there that you can simply choose one, that one that you find appealing, you can bring in your words, your colors, your images, and make it your own, then you can just download it as a JPEG and bring it into your Facebook business page. 

 

The second thing you need is your profile picture. So if you are an entrepreneur and working with you is the service, then I would think it’s great to have your picture. Sometimes people like to put their logo as their profile picture and that’s okay. However I think if people are working with you, they’re going to meet you eventually and it’s important that you get used to posting pictures and videos of yourself, it’s gonna just make your business go so well. 

 

So even if it feels a bit uncomfortable at first, I know for me it felt uncomfortable at first, hopefully you will get used to it over time. What I see is that people get used to it over time. So if it feels really wrong, right now I feel you, I have been there.

 

The third thing you will need to fill in the about sectionion, it’s helpful if you can just fill in as much information as you can write as much as you can about your business, how you help people, what your values are, fill the about section as much as possible. 

     

And then your business page is ready to go.

There are so many reasons why I think the Facebook pages are important. One of them is that their SEO is great. If anyone ever typed in your name, it’s going to show up in the Google search as your Facebook listing, which can be really helpful if someone’s trying to share your information with someone else.

 

It’s helpful to run ads. I really like running low cost ads to help my business grow. As a business owner, it is just a normal expense to spend a little bit of money on ads. Even if you don’t love Facebook, and you mostly show up on Instagram, the running of ads on Instagram and Facebook is controlled through your Facebook account. 

 

Usually, you can run ads on Instagram from inside the app but it doesn’t give you many options. It’s quite limited. So I like having all the businesses I work with set up with a Facebook page. If we’re running ads, it just makes it so much easier. And it gives people something to share. 

 

It also gives you a place where you can practice creating content. Like I said before, one of the important pillars of growing your business is creating regular content. On Facebook, there are lots of different kinds of content you can share. You can share an image, you can share text, you can share live videos, or pre recorded videos. They have now stories on Facebook, and I think they even have reels on Facebook. Stories and reels are things that have come over from Instagram. 

 

If you are at the beginning, don’t worry too much about all of those options. Just focus on writing some blog style mini article type posts, so text only posts, and posting some pictures or videos of you with captions that just explain what you’re talking about. 

 

If you just made a couple of bits of content every week, you can then share them to your personal profile. It also helps you to  practice talking about your passions, how you serve people and what your business is all about. 

 

You don’t have to post every day. But the more you post, the better you get.. I just like to stay in practice and help the content creation muscle get stronger. So the more you do it, the better you’ll be at it and I really encourage you to create content as much as you can. Don’t deplete yourself but do keep trying. 

 

It’s very important that you can write the content for your posts so that later on if you decide you want a website, you’ll be practiced at writing content about you, about how you serve people and about the challenges your clients face and the way you help them move through that.

 

Alright, think that’s enough about Facebook for today, but if you have other questions, please let me know and I’d love to answer those either in a comment or as another video. I hope you have a beautiful day and I’ll see you soon. Bye

 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Social Media for your business

Social Media for your business

Today I’m going to discuss social media for your business. 

I really love hanging out on social media but sometimes I get sucked in there and I kind of hate that. However I do have a business and so when I started my business, I wasn’t really on social media but I did go on to social media, for the sake of my business.

If you don’t have a website yet; you have a fledgling business or if you’re at the very beginning of your business journey, then I do think a social media platform can be really helpful.

  1. It works well when you create content regularly
  2. It gives you somewhere that people can refer their friends to 
  3. It lets you have a link for things like MailChimp, Instagram etc

If you’ve been following along with some of my other videos, where I talk about Zoom, Acuity and setting your ABN up, then I think a social media platform is a good next step.

Then it’s just a matter of figuring out which social media platform really works for you. 

I have these three questions that I suggest you ask yourself.

The first question is where are your people hanging out? 

For most of us, that are serving women that are middle aged, a little bit older, our people are going to be on Instagram, unless our audience is much older.

Or our audience might be on Facebook a bit more.

If your target is  people who are in corporate right now and trying to leave their corporate job to start a business, then maybe LinkedIn is for you.

Whatever you do, just choose one social media platform and learn how to use that really well for now. 

So where are your people hanging out?

LISTEN ON THE PODCAST

The second question is where can you show up and feel happy? 

If I post on Facebook, I just don’t feel happy.

I don’t know why but Instagram feels more comfortable for me, I feel happier there.

The real question here is: which platform do you understand the best and can you show up there?

Even if your people are on Instagram, but you really just don’t get it and it feels like it’s stalling you or it’s getting in the way or  you just don’t feel comfortable there, that will block your progress.

You could do my Instagram course but also you could just post on Facebook, if that feels more familiar.

If you’re like, you know how to use Facebook and that feels more comfortable then do that for now.

Later on, when you’ve really nailed one, you can choose the default one.

The third question is  are you able to use the tool?

I have just discussed this merged in with the second question.

But what I specifically mean here is: can you create a post? Do you understand the tech side of it? Do you understand how to create posts that people will engage with and respond to? 

If that is a “yes” for Facebook, then just hang there for now. You can conquer the others later when your tech skills have increased. 

Just try to make it easy on yourself so you can focus on what’s important: showing up and sharing regularly.

Building relationships with your ideal clients. 

That’s the three questions. Where are you people? Do you understand how the tool works? And can you show up and create the content using that tool?

Where do you feel happy?

Because your energy is going to come through.

If I’m not feeling great, my videos won’t go well but if I feel good then my good energy comes through.

It’s the same for you, it’s really just important that you feel good on that platform.

If it’s really shutting you down, then you either need to just do a little training to suss out the platform or choose a different platform. 

Now the one thing that I do recommend with your social media is even if you don’t have a website yet that you do these two things.

That you link it up with your Acuity if you’ve set up acuity so that people can make bookings with you that’s great. So you want to send them off there so they can book sessions, 

You also want to make sure that you make a commitment to create some content with some kind of regularity. That doesn’t have to be every day however, posting every day is really good for you as a creative person. 

This way the more you do it, the better you get at it.

The first few of my videos I probably wasn’t as happy with and then over time I’ve become more comfortable.

The first few social media captions I wrote, I wasn’t that happy with them and I’ve become happier with them.

Same with my blog writing and all of my content creation.

The more I do it, the better I get at it simply because I’ve done more of it. 

So if you can bring yourself to post every day that’s good and if you can’t, even once or twice a week is fine. As long as you feel good when you create the content.

I think it’s more important to have social media for your business as an interim because it’s free and you don’t need to set much up. It connects you with other people. 

A website is a lot of work, I have another video and post all about this.

A website is a big cash investment and a big time investment. You have to have all your wording and messaging figured out. You want to have some great images and you probably need to know what’s going on with your brand in terms of your colors and your fonts. 

Definitely in the first six months online, I don’t think that that website is what you should do.

I think social media is great if you want to have a way for people to book with you using Acuity or Calendly, or something like that. Use that as the link on your social media where it says website, it doesn’t have to be a website, it can be your Acuity link, or your Calendly booking link. 

So in the short term, it’s great to have a social media platform because it’s free, you get to practice talking about what your message is.

So you can practice talking about the things you care about & talking about how you serve people.

This way you get to practice speaking about your purpose, speaking about your service, writing about your service, making videos, you get to practice all that content creation. And that will support a website later, when it’s time. 

You also get used to seeing your face on social media, hearing your voice on social media, just on the internet in general. If you are completely opposed to social media, and you just don’t want to do it at all, it’s fine you don’t have to do it. There are other ways.

I just think it’s cheaper, quicker and easier to set up a social media platform for now, before you crack into a website, I don’t think a website is the first move.

I think I’ve made my point. I think it’s a good idea to have social media. And especially if you are a more sensitive person, a sort of spiritually minded person, you care about personal growth, you care about making the world a better place, about the environment. 

If you’re one of those people, social media desperately needs you, because you will bring such a beautiful energy and make the space so much richer.

Even though it feels difficult, I think it’s really important for people like us to show up and shine a different kind of light, so that these spaces don’t become dark and awful spaces, they become places of light and transformation.

I hope you have a really beautiful day. I hope this made some sense. If you are starting up your business and you start a social media account, comment below with your link or tag me in your Instagram post and I will come and say hello.

Lots of love, I’ll see you next time x

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Business Building Activities

Business Building Activities

Today, I’d like to talk to you about the way you spend your time in your business, especially if you want your business to grow and change. 

I’ll share my current business growth practices as inspiration for you to figure out what yours are. 

I have 20 hours a week that I am available to spend being in business. I basically split that in half, so that I’m spending half my time on income generating activities and then I spend the other half of the time doing things that are going to grow my business. Today, I thought I would just talk about those briefly and maybe prompt you to consider what are your business growth activities.

The Short List

Every day:

  • Email tidy up
  • Invoicing 
  • 5-15 minutes of social media connection/creation
  • Other business admin as it arises

Monday

Course creation 

Tuesday

NetCaring

Wednesday 

Ads and content creation

Thursday

Blog/book writing

Friday

Course setup

So just to be clear, in the 10 hours that I spend on income generating activities, I consider those to be things like seeing clients face to face, delivering group program calls, delivering course calls and doing work for my clients.

To make my business work, in those 10 hours I have to charge a rate so that I make enough money for my week, and then my year. So I have done the calculations to figure out how much I need to earn a year and then I’ve broken that down into how many working weeks I have, how many working hours I have per week, and then how much I need to charge per hour. All of my course prices, group program prices and one to one pricing is set to make sure that I spend my 10 hours a week, and that I make a certain amount of money in those 10 hours.

Depending on your business, those might be different but I’m talking about the activities where I am clear that I’m delivering a service to people, and I’m getting paid for that.

In the other 10 hours, there’s a few things I do every single week. These have changed a bit over time as I learn and figure out what it is that I need to do to grow my business and which activities are the most important. I’m going to talk to you about those now.

Monday

In my business growth activities, I have two hours each day. On Monday, I have one hour for admin, which is sorting out my inbox and doing my invoicing, and any other little admin things that might come up for my business.

LISTEN ON THE PODCAST

That tends to be just enough time for tidy ups.

In the other hour I spend time doing what I call course creation. In that hour, I am creating new course materials for whichever course or group program I’m delivering that week. That tends to be enough time for me to create the content and sometimes do some of the setup of the actual tech part of my course creation. 

It also means that I can work really week to week, I don’t have to have planned out a whole course. If it was a six week course I don’t have to have all of that six weeks of material ready before I go live and sell because I know how long it takes to teach something and I know that I’m capable. I just trust that each week, I’ll be able to look at how much I got through the week before what my overall goals for the course are and just be agile and create the course content the week of the course. Sometimes I might be delivering a course that I’ve taught before, in which case I would review the content from the last time I ran the course and just see what I want to add to it or add new fun resources.

Tuesday

Is my day for what I call NetCaring, which I learned from my mentor, George Kao. That is the act of focusing on my referral network. My other hour is again, just email invoicing and admin stuff and then I have one hour for this thing, net care. I’m pretty sure George has some blogs on his website about net caring where you could read a bit more about it and he definitely has a course about it that I did. 

NetCaring activities can be as simple as connecting with my referral partners on social media, cheer squatting them, sharing their posts on Instagram or sharing their content on my story. It can be reaching out to new referral partners. So, thinking about who are people who have referred to me in the past, can I connect with them and thank them? Also thinking about how I can deepen my relationship with that person? Is there something I can do or share of theirs with my audience, if that makes sense. NetCaring can also be interviewing my colleagues and publishing that as a podcast, or a video interview. Really just working really on relationships with colleagues is my Tuesday activities. 

Wednesday

Is all about my own ads. I have an hour for admin, same again, just invoicing emails, and catching up on little things that just all add up. On Wednesday, I like to focus on checking out my ads and creating more content for my business. So each day in my little admin session, I always like to spend five minutes doing my Instagram posts. That way, when it comes time to do ads, I have something to promote. So Wednesday is ads, and then making a bit more content. I might make a longer video, I might polish a draft of a blog that I wrote another day, or any kind of content creation, making carousel posts for Instagram, all of that.

Thursday

I spend my usual hour doing email, invoicing and admin. And then my business building activity on Thursday is to do an hour of writing. I spent an hour either writing a blog post, editing a draft, publishing it on my blog, and I’m also writing blogs currently with a view to turn them into a book. Sometimes my writing or my creation is more like a how-to video and sometimes my blog is created more with a view towards a book. So this is a really nice easy way to write a book where I basically just write a chapter a week by writing a blog a week. 

Friday

My business building activity is just working on my courses that already exist. So going back and turning any past course into an Evergreen course. Also just cleaning up any systems and processes that I have that aren’t feeling great. For instance, at the moment, when people buy my podcast course, they are meant to be immediately added to my email list but that’s not working, so I would go in, and troubleshoot and fix so that people can get automatically added into the email list and be delivered the information about the course. I often deliver my course live with live calls. And then afterwards, I like to set it up as an evergreen course. So that hour on Friday is all about setting up my courses with Evergreen, and perhaps doing other course focused activities. So similar to Monday was the course prep, then Friday is more of the tech side of the course setup.

The thing with these activities that is different from how I used to run my business is: I used to let my clients fill me up, and then maybe I would get to these business building activities.

What I’ve done now is flipped it on its head so that I put in my business building time first, and then I let clients fill up my calendar after my business has had its turn.

I’m interested in what kind of business building activities you do. 

Have you thought about these? 

Have you committed to them? 

Are they in your calendar so that you do them every week, and if they’re not, I would highly encourage you to do that.

It’s really important to feed and nurture your business and help it to grow. 

I hope this was helpful and I really look forward to connecting with you another time.

If you would like to get these healthy business growth habits going in your business, the Group Program might be for you. Learn more about the Group Program HERE

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

How to create content intuitively AND productively

How to create content intuitively AND productively

This blog is intended to share a simple, practical structure to support wild, rule-defying creatrix women to create content.

What???

I mean: I work with a lot of women (and I myself am one) who dislike norms. Women who need to pave their own way. Who have a lot to share but say “f*&# you” to shoulds. 

Or maybe they’re not quite that shouty but they find it hard to follow a regular set of rules about content creation. 

I have been there. I thought I knew how to create content and I would just go with the flow. I would just pop into Facebook and post a bit there and then pop to Instagram and do a bit there and then pop to LinkedIn and then POP – the day was over and I wasn’t sure what I’d really achieved and where the time had gone. 

Plus, I wasn’t sharing my gold. 

I was kind of splatter gun promoting, not really building an audience around my deeper soul work.

Sound familiar? 

The thing is: I am SUPER creative (and so are you) but I didn’t realise how deeply this runs in the veins of content creation and entrepreneurial life. I could embrace cooking amazing meals, sewing fabulous garments, or painting and drawing as creative pursuits – but business?? 

After I read Big Magic, I had a strong sense that my business was a creative endeavour. But writing and content creation? They were just for marketing and business and “getting” clients weren’t they? 

The artistry of content creation was lost on me until I started working with my 2021 mentor, George Kao.

Through working with George and following his Authentic Marketing  approach I have realised how much content creation is about me and my service to humanity and how little it is about “getting” clients – although that is a lovely outcome sometimes. 

And over time I’ve learned to apply some of the things I’ve learned through making art to creating content. I did the Artist’s Way process with the divine Aesha Kennedy a few years ago and since going deeper with creative practices I’ve realised 2 key things: 

Content creation and creativity in general flourishes when there’s a regular practice 

Creativity flows when there is space to feel free and unhindered

These 2 things seem to be in conflict though don’t they? 

Let’s unpack that a little.

When I make something every day, whether it’s a painting or a piece of content for my business, I just get more relaxed and comfortable. I make more and from that more means there are more wins. Not that the ratio of “happy with this” to “this is balls” changes, but rather, because I made 100 in total instead of 10 in total, the number of “happy with this” is 10 rather than one (if that were the happy:balls ratio). 

DId I lose you in the maths? 

I just mean, there is always some content/creations that we are happy with, that resonate with others and that really “work”. But if we only make content two times a year, it will take us 20 years to even have 40 pieces of content. If we make one a week we have 40 pieces of content in under a year and if we do it every weekday, we have it in 8 weeks. 

Not that 40 is a meaningful number. 

It’s just that out of 40, you might have a few that you are happy with, that resonate with other people, that really “work”. 

And further to that: as you create more, you will naturally get better. Because creativity is like a muscle and when you work it out – it gets stronger. You get clearer on what it is you’re trying to say and how you say it. You get better on certain formats, like video or (if you’re like me) writing. 

So, I wonder if you feel inspired to do a little creating each day? 

Or if that’s too much once a week? 

I used to try for one a week and that was great for a couple of years. I really didn’t think once a day was for me. But since I’ve been doing daily content, it’s become a lovely and heart warming practice that I miss when I can’t do it. 

But how does that work – when creativity needs to feel free + unhindered to flow?

The trick is: knowing where to constrain and where to be free.

A simple practice that I recently shared with a client is to use Google calendar for 2 things:

  1. Collect the ideas I have for upcoming blogs
  2. Create the space and time for content creation 

Basically, you can create a new Google calendar if you need to or use an existing calendar and make some repeating Content Creation events. 

I go to the Google calendar and create an event. Call it Content creation and allow about 1hour for writing a blog and around 15 minutes for a simple piece of content. 

In the date and time of the event, I set it to either recurring weekly for a blog or recurring every weekday for general content creation. In the description I gather together my content ideas that I have on bushwalks, in the bath or wherever they strike me. I might have to write them down till I get to tech, and then pop them in my collection spot when I get to it. 

Then, when it comes time to sit down and create, I don’t make myself work through the list. This is when I leave it to my inner compass to guide me. I trust my energy and intuition to decide what to post about on that particular day. 

This is the balance of structure + flow. This is knowing when to constrain and when to flow. 

The commitment to your growth and the commitment to sharing your brilliance is the constraint. The time that you lovingly set aside to dedicate to humanity and your business is the constraint. Your loving commitment and service. 

The choice of what you will create content about and what format is the freedom and intuitive aspect. What is lighting you up today? What is alive in you? What is ignited today? If it’s definitely NOT a video day (we all have them) maybe it’s a writing day. If you feel sparkly, then maybe it’s a video day. You get to decide + be free. 

What do you think? Could you experiment with this method and start to share your brilliance? 

If you found this helpful and you like, you can make a small donation.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Your offer

Your offer

What do you offer your clients?

Your offer is the solution you deliver, and it’s also your service that you promote.

It’s the way you serve others and it’s the way you make money in your business.

Generally when I’m supporting women in business I’m seeing 2 things:

  1. Making offers all the time and not sharing content
  2. Not making offers at all and just sharing content

It’s ideal if you create regular content as a creative practice and act of service. 

Ultimately, you are going to have your own “Why” about creating content that will sustain you through any discomforts as you experience them (they will come!).

And so, if you are the number one kind of goddess, I would encourage you to consider a daily creation practice. Like my mentor George Kao says:

“Your content can be your public journaling to clarify how you feel and think about aspects of your work”

It doesn’t have to be perfect, but it is great if you can create some non-promotional content. 

If you post 7 days a week, maybe 2 posts could mention working with you. Otherwise, your audience will feel like your conversations with them are transactional and that you are always trying to get them to do your “thing”. 

If you aren’t making offers, number 2 goddess, I would encourage you to ALWAYS be mentioning one thing per week. If you aren’t clear on your paid service yet that might be your newsletter list sign up, a free trial session or a market research chat. 

If you are providing services, then you need to make a certain percentage of what you share with the world actually mentioning how people can work with you. They want to work with you and you are basically stopping their growth + evolution if you don’t tell them how they can work with you. 

Other concerns people have about their offer is around pricing.

I have spoken before about Compassionate Pricing. This can be pay what you can, or just affordable pricing that still allows you to feel fairly remunerated and feed your family. Read more deeply about Compassionate Pricing HERE

Other concerns that I have about people’s offers relate to: “how did you figure out what your offer is?”

Did you just pluck it out of thin air, or receive a download? Or did you base it on intel from your customers and prospective customers?

If your offer is not aligned with what your audience actually wants they will not buy. The easiest way to figure out what your audience wants is to ask them. I have a whole rant on using this important marketing tool HERE.

And if you have done market research, and the offer still isn’t selling, maybe you just need to keep experimenting…

I like to chunk my offers up and down. What do I mean? There are 2 options:

Break your offer down into a really small version like a 30 minute session, or an email consult. You can sell the first module of your program or the first chapter of the first module. You can sell one month of a six month program. Make sense?

Bundle your offer into a VIP package. Just like my 1-1 VIP package is a combo of web design done for you and 1-1 Strategy Mentoring with all the courses and a bush flower essence session. All of the courses are selling as self paced and it’s easy to pop them into the bundle. Which bits of your offer can you bundle up into a VIP package?

What other questions do you have about your offer? I would love to chat more about these so please comment or message/email me with more questions.

If you found this helpful and you like, you can make a small donation.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Should I start a YouTube channel in 2021?

Should I start a YouTube channel in 2021?

YouTube has become a large platform where some people seem to make a tonne of money making videos and doing affiliate and referral marketing. Most people say: it’s never too late to start a YouTube channel and I agree. 

However, I would like to make a distinction now.

There are 2 kinds of YouTube channels:

The channel is the primary business

The channel is for marketing to the primary business

One type of YouTube channel is where creating the content is the main offering and you focus on having affiliate relationships and sponsorship deals to generate your income. Some people also like to create Merch merchandise to supplement their income.

If you are a service based entrepreneur, you don’t need to have a YouTube channel at all…you aren’t looking at being famous like Mr Beast. You want to serve more people doing what you love. Right?

This will be a YouTube channel that is an add-on to  your current business – it’s not going to be the main focus of your business.

It’s a part of your marketing. 

The great thing about a YouTube channel is that it can:

  1.  increase your discoverability on a non social media platform 
  2. allow people to get to know you while you are off doing other things like feeding your family or relaxing on the beach.

The kind of account we would create is an addition to the biz rather than the main focus. It would be a marketing channel for us and a way to share our expertise with our potential clients.

 So for people like us the focus is a bit different and what is required it’s a bit less.

Whenever you are considering a new platform for your business I would encourage you to make a 3 months commitment. 

In a 3 month period you can start sharing content and trialing tags, headlines and playlists. After that period of time you will have some results to look at and decide whether it is worth continuing with the platform. 

Before you start your experiment it is good to be clear on what you want to get out of it and what kind of results you want to see.

For example, I don’t really have a massive number of subscribers and most of my content has very few views, however most people who jump on a free chat with me and eventually become clients have all watched YouTube videos of me before they book the free chat. 

This tells me that the videos are working to meet my goal: to get people ready to book that free chat with me which is how I like to intake my clients. 

For you: it will be helpful to decide what is the step that you like clients to take first. 

Is it to sign up for your newsletter list? 

Is it to purchase a small ticket item (inexpensive product) from you? 

If you can create a flow for clients to start to connect with you that is clearly a YouTube stream,  you can measure how many people came to you from YouTube. Then you’ll have a clear picture about whether YouTube has meaning for your business or not.

 If you get to this point of the blog and you have decided you want to go ahead with YouTube I’m going to give you a quick list of tips for the first steps of setting up your YouTube.

  1. Create account
  2. Create channel art
  3. Create a thumbnail template
  4. Upload a video
  5. Choose some tags
  6. Create a playlist 
  7. Create a welcome video 

Some of these actions already have instructions on my other blogs and videos. Would you like more? Ask me in the comments and I’ll make a video for you 🙂

If you found this helpful and you like, you can make a small donation.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you want to make time for an Australian Bush Flower Essence session?

You can book in as part of the current course or program or you can book a session as a standalone. Email me if you are doing a course or program with me right now and you want to add on an ABFE session.

Go ahead and book a session here: