Launch List

Launch List

Today I’m going to talk about launching and the 3 stages of product development, launch and rest/integration.

I have someone in my group program, who asked me for a list of things that I would suggest that people do when they are launching.


She’s just finished the “Loving Launch” online course. A huge part of what I shared in that course, is that my launch process has been developed by me to suit my energy, my business, my audience, the things that I like to do in my business. 


This means that any list that I make is not actually a very good fit for anybody else, because they have different preferences, different ways that they enjoy showing up and different energy levels. Their audience is different and what they do in their business is different.

However, I understand that it could be inspiring to know what actions I take, it could be a good launching pad for you as a basis or a beginning step if you had a list like that, so I’m going to relent and tell you what my list is.


Just to backpedal a little bit, that launch actually begins once you have an active, complete and functioning sales page so that when someone clicks the ‘Buy Now’ button, they’re able to give you money, they get added to any email lists that you need them added to, and that that whole process is smooth and flawless.


Until you have a sales page with completed copy and images, and a ‘Buy Now’ button that works or whatever the call to action is, if the call to action is to email you, or to submit an application form, whatever the action is. Once that’s all working perfectly, that’s when you can start launching. 


Until then, I’d say you’re in a different phase, the phase of getting your product ready. So that is quite distinct and separate.

Once I have my sales page ready, and everything’s functioning beautifully, then I do these things.

So the first thing is I create a Facebook event on my Facebook business page, then I share that to my personal profile. I may also make a video, a live video or a pre recorded video about my offer. And I would share that on Facebook as well. 

Then I would go over to Instagram, and do the same, I would either have a live video, or a pre recorded video that I would share on Instagram about my offer as well as images that I make in Canva, I have some copy ready, and I would post on my Instagram.


I also post in some Facebook groups that I’m active in, I’m actually only active in my own group and one other group. My group is only for my clients and students. That’s where I do groups. However I know a number of business people who like to hang out in groups, so I would be hitting my groups.


 Then I like to email my email list. I really love George Cow’s approach. He just emails his list twice about it. So I just email my list twice about it, I don’t want to be hammering people on the head about it. If someone signed up to my list, I think it’s pretty clear that as well as sharing content and tips that I’m going to be mentioning my offers.


I’m really happy to have people unsubscribe if they are clear that they never want to buy from me again, or they need to tidy up their inbox or whatever the reason. However, I also feel that that’s a great place to sell.


I know from experience in my own business and other businesses, that email is really the place where you can sell. It’s a beautiful opportunity for you to connect with people and serve them and also to share your offers with them.


That’s what I would do all in the first day or two of having my launch. That’s my learning process.

Then there are a number of other things you can do.

I also have referral partners. I have some other people in business, who serve the same kind of clients that I do, but we do slightly different things. I will often share my offer with them via email. It’s just a personal email, just kind of connecting with them genuinely because we love each other and saying, here’s my current offer. If you know of anyone who this is helpful for you might want to send them the link to the sales page and thanks in advance. 


I also ask them, you know, what are you up to? Is there anything you’re promoting right now that I could show up on? The thing with that relationship is that I nurture it throughout the year. I consistently show up in their social media commenting on their posts, cheering them on and

referring to them, I refer clients to them as well. I’ve often interviewed them, it’s a mutually beneficial relationship.


I love having referral partners. This practice is called Net Caring and I learned that from George Cow as well. I’ve talked about it before, but if you can’t find it, you can, email me about it. 


Once I’ve done all of those initial actions, I will then every few days mention my offer, over a two week period, I think every two to three days. Whatever you can manage, sometimes I only do it twice, in the whole two week period, just whatever feels good. Just show up again, a live video, in your stories on Instagram, maybe your reel, maybe a carousel, post about it, a 60 second video, anything you can do like. The more you can talk about it the better for that two week period. Intersperse it with other acts of service in your content so other tips or whatever you have for your people.


And then the next thing


Collabs. So I noticed some people like Leonie Dawson and other people will try to be a guest on someone else’s podcast in the lead up to selling a new offer. You could plan ahead, that would require quite a bit of planning if you’re going to show up on people’s podcasts or being interviewed by them on YouTube or Facebook or you can do Instagram live together. That’s going to help you reach their audience who may not have worked with you before.


And I’ll email my list a second time over that two week period. 


One other thing you could do is your own podcast about it. 


You could also do a blog post that is a solution focused podcast or a blog post that is on the topic that the offer is around. It really depends on what your offer is, if it’s a course or group program, or one on one, a book or whatever meditations, whatever it might be, you can put a call to action at the bottom of your blog post to the sales page.


I’d probably want to have that ready before I start the launch, or I would be writing furiously during that launch period. 


Oh, and the other thing I do is Facebook ads. I just do some simple Facebook ads, very low cost. I do them all the time, it’s very unusual for me to not have ads going and always one of my ads is about my offer. 


I do a few other tweaks as well. On my website, I put up a secondary menu on my WordPress site so that there’s a little bar at the top. I tweak my course page so that my current course is at the top and I put my course into my menu. I would say that all of those activities are part of that pre launch work that I do.


So that’s pretty much all that I do for my launch. And I wonder if you can think of anything else. 

Let me know if there’s something you can think of that you would do for launch that I haven’t mentioned, I’d love to hear it. 


I hope this has been helpful. I’d really love to talk more to you if you’re interested in launching and you want to have more of a conversation. If you have more questions hit me up and I look forward to seeing you another time. 


“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Check out more blogs:

Do I need an ABN? How to get your ABN

Do I need an ABN? How to get your ABN

Do you need an ABN for your business?

Today I’m going to talk to you about: 

  1. whether or not you need an ABN for your business 
  2. things to be careful of when registering your ABN and 
  3. a little walkthrough of the process of setting up your ABN

How to figure out whether or not you need an ABN for your business

If your business has a turnover of $75,000 per year then you need a ABN. If you earn less than $75,000 revenue per year you don’t legally need an ABN however having an ABN is quite handy. 

If you invoice people it is great to have your ABN on the invoice so that they can claim any GST that you may charge. 

When you have an ABN you can claim back the GST that you spend in your business.  And if you do earn $75,000 or more revenue then you do legally need an ABN. 

a few things to be wary of when registering your abn

There are some things to watch out for however when registering your ABN. 

It can be quite hard to find the correct page on the internet where you can register for an ABN for free. 

Registering for an ABN should be free so if you are being offered ABN registration and they are asking you for money you are not on the right page.  there are a number of businesses who come up in a Google search when you search “register and ABN”. These businesses charge you a fee to register your business name and ABN.

You don’t need to have a registered business name.

You only need the ABN.

So please be wary of these businesses if you don’t want to pay for your ABN and instead use this link which takes you directly to the government website to register your ABN for free.

a little walkthrough of registering your abn

Now I’m going to share a video of me setting up an ABN. all the information in this setup is false just to show you the first few steps and to see the website with your eyes so that you know what the page should look like for the free service.

2021 Reflections – 2022 Intentions

2021 Reflections – 2022 Intentions

Today’s post is a behind the scenes chat about my business, basically my reflections on 2021 and my intentions for 2022. 

This is kind of like public journaling in a way, but I know some people that are interested in

how other business women run their business, what goes through their heads, how much money they make, what changes they think about, and things like that.

Reflections on 2021 

My first reflection was that I still just had too much on my plate. 

Anyone who was looking at what I was doing, from the outside, could see that I was really creating a lot of new courses, promoting a lot of new courses, promoting the group program, there was always something.

I was running on a two week cycle, which was really exciting, but I don’t think that’s sustainable for me. So that was a good experiment and now, I don’t want to do that again. The reason is, when I was away, and I was thinking about coming back, I was actually feeling really anxious about coming back. And I realized that I am the orchestrator of this mad life, this brilliant life, this business, and that I get to choose. I don’t have to do it that way and I could just try something different. So that’s what I’m gonna do.


I also did a pricing workshop with Bear Hebert called Freely.

Bear is a radical, anti capitalist business person and I really love their perspective. 

She has what she calls “solidarity pricing” options for people, which I love, I just really recommend checking her out, even if you only just look at how she words her pricing. She has personal experience with doing, pay what you can and the efficacy of that. And the reasons why that doesn’t work in the capitalist construct and all that kind of thing. 

I did that course & what was great was that I worked out how much I want to work a week and I also calculated how much I need to earn.  The new things that I packed into that were an increased rate for myself for health care, some superannuation, which I haven’t been paying to myself all these five and a half years, and some money for a holiday with my family. 

I’ve popped those things in on top of what I already know how much of my business needs to put into the household account in a fortnightly way or in a weekly way. So I crunched all my numbers and I came up with a new hourly rate. 

And turns out, nothing really that I’ve been doing is at that hourly rate.

Only my one to one rate, which was $166 an hour to see me one to one face to face that was accurate. But everything else was inaccurate. The closest thing would be the pricing that I had planned for the next round of the group program. My next round of group programs will be $133 per four week block. 

And that is fairly accurate for groups of five women per group. So now I know I need to charge $170 an hour, which I feel really good about and even up from that to allow contingency. Because like I mentioned in a previous blog, I have 20 hours a week to be in business so that I can do it while the kids are at school. It also allows me time to have time off and just be a pleasure seeker. That’s another thing that I’ll talk about shortly because that just makes me calm and my health really needs me to not be stressed out. 


20 hours is what I have a week, half of that is for business building and half of that is for income generating.

I’ve crunched all my numbers. I’ve got a new number and I’m really happy to have a number that doesn’t feel greedy, it feels really self respecting and is what I actually need to make in my business to stay human.


My other reflections

Really I was just doing way too much. In light of that I had planned to do a summit this year, which I’m really excited about. I was going to do it from March 31, to 35 and I’ve realized that I don’t have space in my calendar to do that, if I’m going to serve clients. So I just decided to go with clients, because at this point, I need some money.


I’ve had a very long holiday, and another reflection is that I don’t really want to take that long off again, it doesn’t really work for me to be out of office for that long. So, that was a fun experiment.


I’ve got a lot of people with big to-do lists for me so I am going to do that and postpone the summit. Everyone who I’ve mentioned it to so far had a big sigh of relief from them about it, which is great.

That’s the end of the reflections.

Really, all of those reflections really just helped me to cultivate my intentions for this year. 

2022 Intentions

So this year, I had intended to move from one business level to another in the context of my mentor, George Cow, who has a business planning course. He talks about these five different levels of business. My goal for last year was to round out my presence as a level three business, I was sort of somewhere between level one, two, and three.


So I just filled the gaps I back-filled, so that I was sitting nicely as a level three business.

I was thinking this year, I’m going to set up affiliates, I’m going to write a book, I’m going to do this and that but what I’ve decided instead is to just stay at level three, which feels good. It feels really good, because a few of my systems and processes aren’t as tight as I would like them to be, especially if I’m going to start bringing in partners and affiliates, I want everything that’s automated to be working. 


That just gives me a whole lot more space to really refine my processes,

reteach a couple of my courses, set everything up really nicely Evergreen, and just take a breath. There’s absolutely nothing wrong with staying at level three. I think it’s interesting for me to just be in a place of satisfaction and contentment and notice how easy it is to think, right!  I’ve done level three, the next is level four, like, what will I do next?

It’s actually okay to just stay at the same level.

It reminds me of a post I saw the other day from Emma Vega Malta, about a small business is not necessarily like a baby business waiting to grow into an adult big business, a small business can be a conscious choice. That resonated a lot in terms of how I’m feeling about that. 


The other thing I decided was, like I said, I’m going to postpone the summit. Some people didn’t even know I was going to do a summit because it was a big fat secret and I still would like it to be a surprise. So hopefully, it’s still a surprise for some people. 


The 10 hours a week of income generating and also 10 hours a week of admin, I would really like for each day that if we’re doing a five day week, that basically I’ve just got four hours, for one hour things that I’m going to do each day to really feel calm, feel clear and not feel overwhelmed.

To have time to make nice food for myself, to have time to sit on the couch and just relax, maybe knit and just be human.


Alternatively, I can have a week where I take a day off and then my other days, my four days a week would be five hours each day. So I would have kind of a busy week with a day off, or a more steady week with lots of space. So I’m just doing a new calendar experiment. 


I was also getting up in the morning and checking my inbox while the kids were getting ready for school and I just realized in the last few days how much of a reactive state that puts me in and how that really doesn’t work for me in the morning. So just as of today, I’m starting a new experiment of having a slow breakfast doing some journaling and knitting on the couch and not looking at my inbox until much later.


I thought that I might share my number crunching, if you’re interested in that I could make another post but I feel like this is long enough for today. It’s really not rocket science, crunching my numbers was really just calculating how much money I actually need and acknowledging our holidays needs, health care is a need, savings is a need, and putting those things in instead of ignoring them any longer. 


I think part of that is my overall self care at the moment, and not self care like painting toenails, and having bubble baths but actual deep and loving care for myself that I need to give myself first and not be waiting for someone else to just deliver that to me, which all feels great. I feel great about it. 


I’d love to hear if this is actually interesting or helpful for you, or if I should just shut up about it.


Let me know if you have any questions and I really look forward to seeing you another time soon.


“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Business Building Activities

Business Building Activities

Today, I’d like to talk to you about the way you spend your time in your business, especially if you want your business to grow and change. 

I’ll share my current business growth practices as inspiration for you to figure out what yours are. 

I have 20 hours a week that I am available to spend being in business. I basically split that in half, so that I’m spending half my time on income generating activities and then I spend the other half of the time doing things that are going to grow my business. Today, I thought I would just talk about those briefly and maybe prompt you to consider what are your business growth activities.

The Short List

Every day:

  • Email tidy up
  • Invoicing 
  • 5-15 minutes of social media connection/creation
  • Other business admin as it arises


Course creation 




Ads and content creation


Blog/book writing


Course setup

So just to be clear, in the 10 hours that I spend on income generating activities, I consider those to be things like seeing clients face to face, delivering group program calls, delivering course calls and doing work for my clients.

To make my business work, in those 10 hours I have to charge a rate so that I make enough money for my week, and then my year. So I have done the calculations to figure out how much I need to earn a year and then I’ve broken that down into how many working weeks I have, how many working hours I have per week, and then how much I need to charge per hour. All of my course prices, group program prices and one to one pricing is set to make sure that I spend my 10 hours a week, and that I make a certain amount of money in those 10 hours.

Depending on your business, those might be different but I’m talking about the activities where I am clear that I’m delivering a service to people, and I’m getting paid for that.

In the other 10 hours, there’s a few things I do every single week. These have changed a bit over time as I learn and figure out what it is that I need to do to grow my business and which activities are the most important. I’m going to talk to you about those now.


In my business growth activities, I have two hours each day. On Monday, I have one hour for admin, which is sorting out my inbox and doing my invoicing, and any other little admin things that might come up for my business.


That tends to be just enough time for tidy ups.

In the other hour I spend time doing what I call course creation. In that hour, I am creating new course materials for whichever course or group program I’m delivering that week. That tends to be enough time for me to create the content and sometimes do some of the setup of the actual tech part of my course creation. 

It also means that I can work really week to week, I don’t have to have planned out a whole course. If it was a six week course I don’t have to have all of that six weeks of material ready before I go live and sell because I know how long it takes to teach something and I know that I’m capable. I just trust that each week, I’ll be able to look at how much I got through the week before what my overall goals for the course are and just be agile and create the course content the week of the course. Sometimes I might be delivering a course that I’ve taught before, in which case I would review the content from the last time I ran the course and just see what I want to add to it or add new fun resources.


Is my day for what I call NetCaring, which I learned from my mentor, George Kao. That is the act of focusing on my referral network. My other hour is again, just email invoicing and admin stuff and then I have one hour for this thing, net care. I’m pretty sure George has some blogs on his website about net caring where you could read a bit more about it and he definitely has a course about it that I did. 

NetCaring activities can be as simple as connecting with my referral partners on social media, cheer squatting them, sharing their posts on Instagram or sharing their content on my story. It can be reaching out to new referral partners. So, thinking about who are people who have referred to me in the past, can I connect with them and thank them? Also thinking about how I can deepen my relationship with that person? Is there something I can do or share of theirs with my audience, if that makes sense. NetCaring can also be interviewing my colleagues and publishing that as a podcast, or a video interview. Really just working really on relationships with colleagues is my Tuesday activities. 


Is all about my own ads. I have an hour for admin, same again, just invoicing emails, and catching up on little things that just all add up. On Wednesday, I like to focus on checking out my ads and creating more content for my business. So each day in my little admin session, I always like to spend five minutes doing my Instagram posts. That way, when it comes time to do ads, I have something to promote. So Wednesday is ads, and then making a bit more content. I might make a longer video, I might polish a draft of a blog that I wrote another day, or any kind of content creation, making carousel posts for Instagram, all of that.


I spend my usual hour doing email, invoicing and admin. And then my business building activity on Thursday is to do an hour of writing. I spent an hour either writing a blog post, editing a draft, publishing it on my blog, and I’m also writing blogs currently with a view to turn them into a book. Sometimes my writing or my creation is more like a how-to video and sometimes my blog is created more with a view towards a book. So this is a really nice easy way to write a book where I basically just write a chapter a week by writing a blog a week. 


My business building activity is just working on my courses that already exist. So going back and turning any past course into an Evergreen course. Also just cleaning up any systems and processes that I have that aren’t feeling great. For instance, at the moment, when people buy my podcast course, they are meant to be immediately added to my email list but that’s not working, so I would go in, and troubleshoot and fix so that people can get automatically added into the email list and be delivered the information about the course. I often deliver my course live with live calls. And then afterwards, I like to set it up as an evergreen course. So that hour on Friday is all about setting up my courses with Evergreen, and perhaps doing other course focused activities. So similar to Monday was the course prep, then Friday is more of the tech side of the course setup.

The thing with these activities that is different from how I used to run my business is: I used to let my clients fill me up, and then maybe I would get to these business building activities.

What I’ve done now is flipped it on its head so that I put in my business building time first, and then I let clients fill up my calendar after my business has had its turn.

I’m interested in what kind of business building activities you do. 

Have you thought about these? 

Have you committed to them? 

Are they in your calendar so that you do them every week, and if they’re not, I would highly encourage you to do that.

It’s really important to feed and nurture your business and help it to grow. 

I hope this was helpful and I really look forward to connecting with you another time.

If you would like to get these healthy business growth habits going in your business, the Group Program might be for you. Learn more about the Group Program HERE

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

A Business bank account

A Business bank account

I was very lucky when I started my business. I got some great advice early and was even able to use my business earnings towards getting a home loan within 3 years.

I was able to do that because I had paid myself from my business the whole time that I had my business so my mortgage broker could take my business and my earnings into account towards getting a home loan.


I have heard about some people who don’t keep their business finances separate from their personal finances. If this is you then I recommend you take action after you read this article.  If you already have separate accounts you probably don’t need this article at all – yay for you!

I can’t even imagine having my personal finance and my business finance all mooshed in together. Just thinking about it makes me feel chaotic and confused. Having your business bank accounts separate from your personal accounts will create clarity, make doing taxes so much easier, make doing your accounting so much easier and give you opportunities like my loan example above.

The good advice that I received early on is from reading the book Profit First By Mike Michalowicz.

Initially I didn’t think I was going to like this book because I thought that focusing on profit was greedy and a part of a machine that I didn’t want to be a part of. I really think Mike should rename his book because his system is actually really about self-care using money.

It’s about honoring your work and creating clarity in your life. And it’s about making money which is what we all need to do if we are in business; even if we decide to donate that money we still have to make the money in the first place.

Part of the Profit First system is to have separate accounts in your business. This is the main steps that I implemented and have used consistently for 5 years; to have one account where all the revenue comes in and another account called the expense account.

The profit first system includes other accounts, actually 5 accounts for profit and super and tax as well, however I don’t use those accounts. I think even if you simply have two business accounts: one revenue and one for expenses it’s going to create a lot of ease in your accounting. 

The other important point is to make sure that you consistently pay yourself whether that’s fortnightly weekly or monthly. This means (i) you get money and (ii) it also looks great on paper if you ever want to get a loan.

Then the question arises which bank accounts. 

If you’ve ever been to the bank to learn more about a bank account for your business they’ve probably offered you a business account. 

Business accounts seem to have higher fees and more costs than regular savings accounts. These accounts are really created for large businesses. If you are a single person, say a solopreneur running a small business, you really don’t need business accounts. You just need two accounts, basic savings accounts, that you can deposit and withdraw from easily and that you can transfer from one to another. 

I have accounts with Bendigo Bank because they are a community bank and I have one account which doesn’t have a card attached to it. That is my revenue account and that is the one that money gets deposited into. I also transfer money out of that account to pay myself and to pay my expense account. 

What I learnt in Profit First is to decide a certain percentage of revenue that is going to be expenses and to try to keep my expenses within that percentage amount. 

The expenses account is a second simple account that has a card attached to it (a debit card) so that if I’m out and about I can buy paper for the office or a new chair or petrol for the business car. It’s also the account that I pay my contractors with and I pay all of my bills with.

I hope that all of this makes sense and I hope that you have ease and flow in the money part of your business. 

The information contained within this article has been provided as general information only and prepared without taking into account your financial position, objectives, and needs. You should consider its appropriateness and seek financial advice before making any financial decisions.

What are your 3 things that you wished you had had when you were starting your biz? I’d love to hear 🙂 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you want support as you create and grow your business?

The Group Program might be right for you. I support people on their business journey with courses, weekly calls and accountability (and love). 

Does that sound appealing?

Video content

Video content

Video is a great way for people to get to know you while you do other things like laze on the beach or make dinner for your kids or even sleep.

But maybe you don’t feel like getting dressed up, doing your face and getting yourself onto video. Can you still use video for your business? 

I don’t want to spend ages convincing you a video is a good idea. 

If you are here you clearly want to start making videos for the marketing of your business. 

If you do not want to show your face don’t stop reading now because it is entirely possible for you to create videos in lots of different ways.

There is no denying how good it is if you can bring yourself to do videos of your own face especially if you are service-based. But if you can’t do that for whatever reason I do not want you to navigate away and not make a video for your business because it seems too hard.

There are loads of ways to get around not showing your face and all the ways of creating video give you some benefits.

I know that people always like to hear what I do personally so I will start with that and then I will also share a couple of other ways that I think you can create video if you want.

My current 2 favourite video processes are:

60-second (or less)

10-minute or so videos

I like to create short videos and publish them on Instagram. I try to make these 60 seconds long or less.

I create these on my phone and record them directly so they go onto my camera roll. Then I pop onto Instagram and share them in my feed with a small caption.

I love this method because I can experiment with ideas without investing too much energy in the process. I also find that people like to see me and they like to hear from me. These feel light yet intimate.

They are the quickest and easiest way for me to create video and they also feed into my entire content creation strategy. I have another blog post about that which you can check out over here.

Basically I test the water with new ideas in my 60 second videos so if they are well received they may get turned into a longer blog or video. I usually don’t overthink these and I get important feedback from my people when they do well.

The other way I love to make videos is using Zoom. I begin a Zoom meeting with myself, click record then I just chat away to the screen in my own meeting with myself.

When I click “end meeting”, the recording gets downloaded onto my computer. I am then able to share it directly to YouTube which I also embed onto my blog.

The fun thing about these Zoom videos is that I can often use the audio download to create a podcast as well. I just love it when one piece of content can be used in lots of different places.

I also like to use this video on IGTV (if it is not a how-to demonstration style vid).

One other cool thing about these podcast episodes is that I can create a video from the episode using Headliner App really easily. I have another post about how to use Headliner App over here.

If you don’t want your face in the video.

If you don’t want your face to be in the video for whatever reason you can still use the Zoom methods and just don’t worry about how you look on video.

You can then use the audio component of the zoom recording and turn it into a podcast.

The podcast episode can be turned into a video using Headliner app. This means that people can experience your energy through your voice without you having to even get out of bed.

Literally some of my podcast episodes I made late at night in bed or early in the morning in bed. That’s how easy it is to use Anchor. I then turn those podcasts  into a video without having to show my face at all.

If you don’t want to deal with a podcast and Headliner App you can also use Canva to create videos with an audio recording you have created.

These audio recordings can be created on the voice memo app on an iPhone or a similar voice recording app on an Android phone. You can then upload those to canva and add a couple of little animations and a nice stock image and then you have basically the same thing as the Headliner app video without having to create a podcast and without having to show your face.

There is a part of me that does want to kick in and start telling you how important video including your face is so I do just want to touch on that lightly.

A lot of people who come to me for a free 30 minute chat have already ”met me”  through watching my videos.

People often tell me how nice it is to finally meet me in person and that I am exactly like my videos and how comforting that is for them. Usually they watch my videos while I am on the beach, making dinner, sleeping or doing other things in my business.

I find this duplication of myself really great.

It means that people who are referring their clients or friends to work with me have somewhere they can send those people to figure out whether they want to work with me or not.

The other thing that is good about video is: if you’re posting them on social media the algorithm which decides who sees what content will slightly favour a video over other kinds of posts.

That is the end of my convincing you about why video is good.

There are just so many places and ways you can share video.

Here’s a hard and fast list:

    • YouTube video
    • YouTube short
    • YouTube live
    • Instagram Reel
    • Instagram feed video (60s max)
    • IGTV (15 minute max)
    • Instagram Story
    • Instagram live
    • Facebook live
    • Facebook feed Facebook Story
    • LinkedIn
    • On your blog
    • Twitter
    • Tik Tok
    • Slideshow with you talking over the top
    • Plus all the ways I mentioned in this blog

    I think if you are not doing video you are missing a really potent opportunity so if you’re not ready to get your face on I would recommend trying one of these other methods for creating video content for your business.

    If you found this helpful and you like, you can make a small donation.

    “I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”