How to create content intuitively AND productively

How to create content intuitively AND productively

This blog is intended to share a simple, practical structure to support wild, rule-defying creatrix women to create content.

What???

I mean: I work with a lot of women (and I myself am one) who dislike norms. Women who need to pave their own way. Who have a lot to share but say “f*&# you” to shoulds. 

Or maybe they’re not quite that shouty but they find it hard to follow a regular set of rules about content creation. 

I have been there. I thought I knew how to create content and I would just go with the flow. I would just pop into Facebook and post a bit there and then pop to Instagram and do a bit there and then pop to LinkedIn and then POP – the day was over and I wasn’t sure what I’d really achieved and where the time had gone. 

Plus, I wasn’t sharing my gold. 

I was kind of splatter gun promoting, not really building an audience around my deeper soul work.

Sound familiar? 

The thing is: I am SUPER creative (and so are you) but I didn’t realise how deeply this runs in the veins of content creation and entrepreneurial life. I could embrace cooking amazing meals, sewing fabulous garments, or painting and drawing as creative pursuits – but business?? 

After I read Big Magic, I had a strong sense that my business was a creative endeavour. But writing and content creation? They were just for marketing and business and “getting” clients weren’t they? 

The artistry of content creation was lost on me until I started working with my 2021 mentor, George Kao.

Through working with George and following his Authentic Marketing  approach I have realised how much content creation is about me and my service to humanity and how little it is about “getting” clients – although that is a lovely outcome sometimes. 

And over time I’ve learned to apply some of the things I’ve learned through making art to creating content. I did the Artist’s Way process with the divine Aesha Kennedy a few years ago and since going deeper with creative practices I’ve realised 2 key things: 

Content creation and creativity in general flourishes when there’s a regular practice 

Creativity flows when there is space to feel free and unhindered

These 2 things seem to be in conflict though don’t they? 

Let’s unpack that a little.

When I make something every day, whether it’s a painting or a piece of content for my business, I just get more relaxed and comfortable. I make more and from that more means there are more wins. Not that the ratio of “happy with this” to “this is balls” changes, but rather, because I made 100 in total instead of 10 in total, the number of “happy with this” is 10 rather than one (if that were the happy:balls ratio). 

DId I lose you in the maths? 

I just mean, there is always some content/creations that we are happy with, that resonate with others and that really “work”. But if we only make content two times a year, it will take us 20 years to even have 40 pieces of content. If we make one a week we have 40 pieces of content in under a year and if we do it every weekday, we have it in 8 weeks. 

Not that 40 is a meaningful number. 

It’s just that out of 40, you might have a few that you are happy with, that resonate with other people, that really “work”. 

And further to that: as you create more, you will naturally get better. Because creativity is like a muscle and when you work it out – it gets stronger. You get clearer on what it is you’re trying to say and how you say it. You get better on certain formats, like video or (if you’re like me) writing. 

So, I wonder if you feel inspired to do a little creating each day? 

Or if that’s too much once a week? 

I used to try for one a week and that was great for a couple of years. I really didn’t think once a day was for me. But since I’ve been doing daily content, it’s become a lovely and heart warming practice that I miss when I can’t do it. 

But how does that work – when creativity needs to feel free + unhindered to flow?

The trick is: knowing where to constrain and where to be free.

A simple practice that I recently shared with a client is to use Google calendar for 2 things:

  1. Collect the ideas I have for upcoming blogs
  2. Create the space and time for content creation 

Basically, you can create a new Google calendar if you need to or use an existing calendar and make some repeating Content Creation events. 

I go to the Google calendar and create an event. Call it Content creation and allow about 1hour for writing a blog and around 15 minutes for a simple piece of content. 

In the date and time of the event, I set it to either recurring weekly for a blog or recurring every weekday for general content creation. In the description I gather together my content ideas that I have on bushwalks, in the bath or wherever they strike me. I might have to write them down till I get to tech, and then pop them in my collection spot when I get to it. 

Then, when it comes time to sit down and create, I don’t make myself work through the list. This is when I leave it to my inner compass to guide me. I trust my energy and intuition to decide what to post about on that particular day. 

This is the balance of structure + flow. This is knowing when to constrain and when to flow. 

The commitment to your growth and the commitment to sharing your brilliance is the constraint. The time that you lovingly set aside to dedicate to humanity and your business is the constraint. Your loving commitment and service. 

The choice of what you will create content about and what format is the freedom and intuitive aspect. What is lighting you up today? What is alive in you? What is ignited today? If it’s definitely NOT a video day (we all have them) maybe it’s a writing day. If you feel sparkly, then maybe it’s a video day. You get to decide + be free. 

What do you think? Could you experiment with this method and start to share your brilliance? 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Sustainable business foundations

Sustainable business foundations

This year I’m bulletproof when it comes to clever marketing messages.
I can even look at a Grace Lever page without buying anything.

The thing is: successful online marketers and business coaches are successful because (among other things) they have done their market research. So they know exactly what you and I struggle with and they know how to sell to us. 

How many courses have you bought that are just sitting on your desktop gathering virtual dust? And are you glad you bought it? Hmm. Why did you buy the thing – whether it’s a course or a program or a membership? 

Because you don’t have a rock solid plan. 

You don’t know what you need to do next. 

You sit down and you scattershot actions into the internet in the hope that it will get you sales.

I know babe. I’ve been there. 

But this year, I’m bulletproof. 

Why?

I have a vision and tactical plan for the business that I have 100% bought in on. So when I see sales pages from clever marketers, I’m safe.

I don’t have any illusions that their “thing” is going to 10x my biz. Or any other fancy promise. 

I developed my plan myself using the Authentic Business Planning workshop from my mentor George Kao

Now here I am telling you about the course that saved my ass and might even give you bulletproof. I just want to be transparent. You don’t need this course. George might not be your guy. He is my guy this year and I’m loving it. 

What you do need is: 

Clarity about your plan in a 5-10 year view

Clarity about your plan for this year

Clarity about your plan for this month

Clarity about your plan for this week

Clarity about your plan for today

Clarity about your plan for the next hour 

If you ask me right now how what I’m doing relates to “future me”, I could go all meta and tease it out for you. 

Whether you use George’s course, or my Soul Biz Planning course, or just your own epic method, your business will be more sustainable when it’s intentional. 

And part of being sustainable is living in a conscious way. 

Having a plan requires you to take some time and reflect on what your big vision is. 

Sometimes, it’s scary to realise you don’t have one. 

We all know from the last year or so that the best laid plans can all go to shit. But without a plan, things are a bit shit anyway right? 

I have had to be agile with my plan this very month, so I know it’s possible to have a plan and be agile. The plan is the anchor and the mindfulness. 

My 2 keys for a sustainable business have been born from my life coaching and meditation practice.

From those 2 practices I have experientially learned the value of having a plan and putting my business and my personal wellbeing at the front of the conversation in my business.

I call that “me first”. 

I’ve learned the hard way that putting the clients first all the time burns me out. 

I lose the love and want to throw it all in the bin. 

I love my clients. And they love me. And I can sit at the desk for HOURS. I can jump on tasks as soon as they hit the inbox and smash them out. 

But after a month or two of staying up late, working endlessly and jumping at the inbox I’m fried. 

I can go for hours without a drink, and just work like a horse. 

But in 20 years, will I have that same weird disease my dad had from being sedentary? 

Sustainable means: it can be sustained. 

So I need my business to have space for me to walk, breathe and love. 

You  might wonder how I can make space in the business for walks, breathing and love. 

The truth is: the business can’t be sustained unless I make that time for “me first”. 

I can work in blasts and then lose the love, but I can’t keep doing it for another 5 or 10 years if I work like that. 

I know from experience I can’t even sustain it for 2 months like that. 

The other thing I’ve learned on a savvy business level is that if I spend all my time serving clients, I’m not planting the seeds for the clients of next month and next year.

So as well as looking after my body, heart and mind, I need to look after the business.

She is so good to me and has contributed $$ to the family for 6 years, so I like to look after her with my weekly business growth activities. She gets 5.5h a week for content creation, new product development, market research, referral network building, learning new stuff and content distribution. This is all part of “Me First” too. 

On a practical level how does that look? 

Here’s a snapshot of my calendar: yes the calendar is my big secret to sustainable business. But for you, it could be a paper journal, or just a piece of paper stuck on the wall.

It’s more about your planning and your commitment to yourself than the tool you use. 

I’m not telling you to set up a Google calendar, or to make a schedule like this. I developed this routine through experimentation and it is only helpful to me. It is also in it’s 5th or 6th iteration because like I said, I’ve had to be agile. 

I’m just sharing it with you so you can see a living example of a Me First approach. 

No-one can book in till I’ve done the basics for me.

In another article I’ll share what all of these actions are in greater detail but for now I only aim to inspire  you to put yourself first. Then put your business first.

Because both your body/mind/heart matrix and your business give so much to you and they deserve to be placed at the top of the list. 

That’s it for my sustainable business foundations. 

What keeps your business ticking over week over week, year after year? 

I acknowledge the Djiringanj people of the Yuin Nation, the custodians of this beautiful land on which I live and work.

I also pays respect to all Elders past & present.

Thank you for taking such good care of the wild, beautiful places of Araganu, the coastline and forests where I get nurtured.

Your offer

Your offer

What do you offer your clients?

Your offer is the solution you deliver, and it’s also your service that you promote.

It’s the way you serve others and it’s the way you make money in your business.

Generally when I’m supporting women in business I’m seeing 2 things:

  1. Making offers all the time and not sharing content
  2. Not making offers at all and just sharing content

It’s ideal if you create regular content as a creative practice and act of service. 

Ultimately, you are going to have your own “Why” about creating content that will sustain you through any discomforts as you experience them (they will come!).

And so, if you are the number one kind of goddess, I would encourage you to consider a daily creation practice. Like my mentor George Kao says:

“Your content can be your public journaling to clarify how you feel and think about aspects of your work”

It doesn’t have to be perfect, but it is great if you can create some non-promotional content. 

If you post 7 days a week, maybe 2 posts could mention working with you. Otherwise, your audience will feel like your conversations with them are transactional and that you are always trying to get them to do your “thing”. 

If you aren’t making offers, number 2 goddess, I would encourage you to ALWAYS be mentioning one thing per week. If you aren’t clear on your paid service yet that might be your newsletter list sign up, a free trial session or a market research chat. 

If you are providing services, then you need to make a certain percentage of what you share with the world actually mentioning how people can work with you. They want to work with you and you are basically stopping their growth + evolution if you don’t tell them how they can work with you. 

Other concerns people have about their offer is around pricing.

I have spoken before about Compassionate Pricing. This can be pay what you can, or just affordable pricing that still allows you to feel fairly remunerated and feed your family. Read more deeply about Compassionate Pricing HERE

Other concerns that I have about people’s offers relate to: “how did you figure out what your offer is?”

Did you just pluck it out of thin air, or receive a download? Or did you base it on intel from your customers and prospective customers?

If your offer is not aligned with what your audience actually wants they will not buy. The easiest way to figure out what your audience wants is to ask them. I have a whole rant on using this important marketing tool HERE.

And if you have done market research, and the offer still isn’t selling, maybe you just need to keep experimenting…

I like to chunk my offers up and down. What do I mean? There are 2 options:

Break your offer down into a really small version like a 30 minute session, or an email consult. You can sell the first module of your program or the first chapter of the first module. You can sell one month of a six month program. Make sense?

Bundle your offer into a VIP package. Just like my 1-1 VIP package is a combo of web design done for you and 1-1 Strategy Mentoring with all the courses and a bush flower essence session. All of the courses are selling as self paced and it’s easy to pop them into the bundle. Which bits of your offer can you bundle up into a VIP package?

What other questions do you have about your offer? I would love to chat more about these so please comment or message/email me with more questions.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

COVID Government Grants available for Australian businesses

COVID Government Grants available for Australian businesses

I just received an email from Laura Elkaslassy of Adroit Business Solutions about COVID Government Grants available for Australian businesses. I got this email as a subscriber and I would encourage you to join their newsletter and receive valuable info like this yourself. 

Some of you might be eligible for these. It’s worth a peek 🙂

Victoria


Eligibility

Grants Available:

Business Costs Assistance Program Round Three – an additional $2,800 to successful recipients of Business Costs Assistance Program Round Two and the Business Costs Assistance Program  Round Two July Extension

 

Small Business COVID Hardship Fund – grants of up to $10,000 for small business who have experienced a drop in turnover of 70%

 

    • Grants of $3,500 for Regional Victoria
    • Grants of $7,000 for Metropolitan Melbourne

 

Rent Relief for Commercial Tenants – to match decrease in turnover

    • Off Mountain Businesses: further $5,000 payments
    • On Mountain and Dinner Plain Employing Businesses: further $20,000 payments

New South Wales

Grants Available:

2021 COVID-19 Business Grant  – $7,500 – $15,000 depending on decline in turnover
Employing business 40% of weekly payroll (capped at $10,000)
Non Employing $1,000 per week

Micro Business Grant – Grants of $1,500 per fortnight for businesses with turnover $30,000 – $75,000

Payroll Tax Deferrals – Payroll Tax Payments due 28th July, 7th August, and 7th September 2021 can be deferred until 7th October 2022

Payroll Tax Concessions -25% reduction in  Payroll Tax for the 2020-2021 financial year when there has been a 30% decline in turnover

General Information about all grants available to New South Wales businesses can be found HERE

Australian Capital Territory

Grants Available:

Covid-19 Business Support Grant based on 30% reduction in turnover
    • Employing Businesses $3,000
    • Non Employing Businesses $1,000

 Covid-19 Small Business Hardship Scheme – up to $10,000

Accommodation and Tourism Venue Operator Support Program – up to $75,000 based on 30% reduction in turnover

Small Tourism Operator COVID Recovery Payment – up to $15,000 based on 30% reduction in turnover for July 2021 compared to April 2021

Hire Car and Charter Bus Registration Fees
 
 
Food Business Registration, Outdoor Dining and Liquor Licencing Fee Waivers

Micro Producer Application Fee Reduction –  90% reduction for first year of an Off Licence from 22nd May 2020

Payroll Tax Exemption – Apprentices or TraineesWages paid to new employees who are apprentices or trainees employed after 1 August 2020 are exempt from payroll tax from the start of their employment until 30 June 2022.

Queensland

Grants available:

2021 COVID-19 Business Support Grants for lockdown impacted businesses in Queensland – $5,000 if your business is impacted by the August 2021 Queensland lockdown

Applications open from Monday 16th August 2021

Eligibility
Queensland COVID-19 Cleaning Rebate – up to 80% of cleaning costs for businesses that are confirmed exposure sites

Payroll Tax Relief for Tourism and Hospitality Businesses – deferral of payroll tax liability for July  2021 for 6 months

Applications
Marine Tourism Rebate – more information about applying for this rebate will be available soon

Tasmania

Grants Available:

Business Hardship: Border Closure Critical Support Grant – applications open from Monday 16th August 2021

Western Australia

Grants Available:

Small Business Lockdown Assistance Grant: Round Two June 2021 – $3,000 cashflow support for small businesses in impacted industries

Applications open until Tuesday 31st August 2021

Eligibility

South Australia

Grants available:

July 2021 COVID-19 Business Support Grant Program

Northern Territory

Grants Available

Territory Business Lockdown Payment – $1,000 – over $75k in turnover and experienced significant reduction in turnover or ceased trading

Applications
Should I start a YouTube channel in 2021?

Should I start a YouTube channel in 2021?

YouTube has become a large platform where some people seem to make a tonne of money making videos and doing affiliate and referral marketing. Most people say: it’s never too late to start a YouTube channel and I agree. 

However, I would like to make a distinction now.

There are 2 kinds of YouTube channels:

The channel is the primary business

The channel is for marketing to the primary business

One type of YouTube channel is where creating the content is the main offering and you focus on having affiliate relationships and sponsorship deals to generate your income. Some people also like to create Merch merchandise to supplement their income.

If you are a service based entrepreneur, you don’t need to have a YouTube channel at all…you aren’t looking at being famous like Mr Beast. You want to serve more people doing what you love. Right?

This will be a YouTube channel that is an add-on to  your current business – it’s not going to be the main focus of your business.

It’s a part of your marketing. 

The great thing about a YouTube channel is that it can:

  1.  increase your discoverability on a non social media platform 
  2. allow people to get to know you while you are off doing other things like feeding your family or relaxing on the beach.

The kind of account we would create is an addition to the biz rather than the main focus. It would be a marketing channel for us and a way to share our expertise with our potential clients.

 So for people like us the focus is a bit different and what is required it’s a bit less.

Whenever you are considering a new platform for your business I would encourage you to make a 3 months commitment. 

In a 3 month period you can start sharing content and trialing tags, headlines and playlists. After that period of time you will have some results to look at and decide whether it is worth continuing with the platform. 

Before you start your experiment it is good to be clear on what you want to get out of it and what kind of results you want to see.

For example, I don’t really have a massive number of subscribers and most of my content has very few views, however most people who jump on a free chat with me and eventually become clients have all watched YouTube videos of me before they book the free chat. 

This tells me that the videos are working to meet my goal: to get people ready to book that free chat with me which is how I like to intake my clients. 

For you: it will be helpful to decide what is the step that you like clients to take first. 

Is it to sign up for your newsletter list? 

Is it to purchase a small ticket item (inexpensive product) from you? 

If you can create a flow for clients to start to connect with you that is clearly a YouTube stream,  you can measure how many people came to you from YouTube. Then you’ll have a clear picture about whether YouTube has meaning for your business or not.

 If you get to this point of the blog and you have decided you want to go ahead with YouTube I’m going to give you a quick list of tips for the first steps of setting up your YouTube.

  1. Create account
  2. Create channel art
  3. Create a thumbnail template
  4. Upload a video
  5. Choose some tags
  6. Create a playlist 
  7. Create a welcome video 

Some of these actions already have instructions on my other blogs and videos. Would you like more? Ask me in the comments and I’ll make a video for you 🙂

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you want to make time for an Australian Bush Flower Essence session?

You can book in as part of the current course or program or you can book a session as a standalone. Email me if you are doing a course or program with me right now and you want to add on an ABFE session.

Go ahead and book a session here:

“Why” to create content

“Why” to create content

Yesterday in the “Sharing your Brilliance: loving content” course and the “Grow an aligned Audience group program we talked about Content creation and the “Why” that sits behined it.

Creating content can be hard if:

you aren’t clear on your why

or

your motivators are extrinsic

First up – before you read this, I would encourage you to set a 5 minute timer and do some journalling about your own why.

If you are coming up question marks you might be interested in these 4 “Why”s…

And here’s a video to tease it all out. :

Here are 4 “Why”s you might like to experiment with:

1. Curiosity

2. Generosity/service

3. Develop a body of work

4. Share your energy signature with those you need to journey with

I acknowledge the Djiringanj people of the Yuin Nation, the custodians of this beautiful land on which I live and work.

I also pays respect to all Elders past & present.

Thank you for taking such good care of the wild, beautiful places of Araganu, the coastline and forests where I get nurtured.

1. Curiosity

Some ways that I stay curious are to ask questions. Like: 

I wonder how I can share this in a 60 second video?

I wonder how my audience feels about this topic? 

Do people agree with this or not? 

Am I the only one who thinks this? 

How could you be curious in creating content?

2. Generosity/be of service

If you are like me them you just love to be helpful, and you have a value to be of service to others. 

It’s tempting to work for nothing, or to under-charge. 

Creating content is another way to be generous and be of service. Let your loving heart shine and share those goodies inside you!

3. Develop a body of work 

I really never thought it would be me, but it is actually possible to start now and develop a body of work. Your contribution to humanity. 

Creating content happens one post and one blog at a time. And so your body of work can grow, post by post, video by video. 

This is YOUR light and y our perspective. Let it rip. 

4. Share your energy signature with those you need to journey with

You are emanating a unique energy. Your vibration is a conduit to the transformation of others and vice versa. 

But how can those people find you if you are hiding out, or too busy or too whatever to share your goodness??

And you know, it’s not just for their benefit; you have so much to learn through journeying with your clients. 

Goodness knows how much I have learned about boundaries by working with some challenging clients over time!

So, what’s your why?

Got thoughts and questions about this? Hit me up in the comments. I can’t wait to see your work in the world.