What How Why Facebook Pixel

What How Why Facebook Pixel

Have you just gone live with your gorgeous website? 

What now?

I have a LOT of ideas for things you can do now and the number one thing I recommend is to get the Facebook© Pixel on your website! 

But what the heck is the pixel? What does it do? Why bother? And how do you get it on your website? 

All the answers are in the video below. 

And if you’re getting a website created by me, this is what the pixel is all about and why I think it’s important for YOUR business.

 

You can watch the video here:

If you’re folding washing or on a walk you can listen to it here: 

Or if you like reading, here are the main highlights:

What is the Facebook pixel?

Basically, it’s a piece of code you can put on your website that will track if any Facebook users have been to your site. 

So what? 

Well, if someone has been to your website, you know that they are interested in what you have to offer. And maybe they are thinking about working with you.

If you have the Facebook pixel on your site, Facebook collects that information for you to use when you run ads. You can do cool things like place ads infront of people who have been to your website or get the ads robot to find more people like the people who signed up for your thing or bought your thing. 

Why put the Facebook pixel on your website?

This is the big question.

Becuase a lot of people say “but I’m not ready to run ads on Facebook yet”.

I hear you. But one day if/when you decide to, if you’ve had the pixel on your site all of that time, Facebook is going to have some data about your ideal client already and give you a delicious head start on your ads intel. This will make your ads cheaper and more effective. Yay. 

Data is a business asset. Knowing exactly what kindof people sign up for your freebie or buy your products and having a robot who can find more of them is a dream come true. 

IF NONE OF THIS MAKES SENSE RIGHT NOW, JUST TRUST ME. THIS IS MY JOB. 

How do you get the pixel on your website?

It depends on your website.
If I’m building your site, I will use a plugin to get the code in the right part of the site.

If you’re using WordPress I recommend either “Pixel My Site” or “Header and Footer Scripts”.

If you have a Wix website, instructions can be found by Googling “put pixel on wix site”. I won’t share a link directly because it will become outdated. Google search is a wonderful thing.

If you have a Squarespace site, my advice is the same as Wix: instructions can be found by Googling “put pixel on wix site”. I won’t share a link directly because it will become outdated. Google search is a wonderful thing.

Do want to chat about your website or Facebook ads or the pixel?

I help people create Simple, Beautiful websites. I also love to help people feel empowered about their website so they can use it without having to worry about breaking it!

If you need a hand or would like to chat about how I can help you, go ahead and click the button below and make a time for a free chat using my scheduler.

Acuity Set Up

Acuity Set Up

One of the best tools you can have in place for an online business is Acuity for booking sessions with clients and taking payments.

You can save so much time: instead of sending endless emails or messages back and forth trying to find a mutually agreeable session time. PLUS you can start to deliver services, take payments and operate online using Acuity.

You can watch the video here:

If you’re folding washing or on a walk you can listen to it here: 

Or if you like reading, here are the main highlights:

What is Acuity?

Acuity is an online tool you can use for free or you can use the paid version which enables you to take payments, sync to your calendar and customise the appearance to a greater extent.

Here are the basic steps:

Create appointment and class types

Send the person a url where they will go and choose a time (and pay if needed)

Easy huh?

But there is a bit of set up to get you there. Don’t fret – it’s not too hard and I’ll show you how in the video above. 

No website? No worries….

The beauty of Acuity is that you can start setting up sessions and taking payments before you even have a website or as a way to side-step setting up eCommerce on your website. That’s how I started my business. 

What about costs?

There is a free version which is the one I use. However, you can’t take payments on the free version. I use another tool in my swag for payment processing.
PLUS on the paid version you get calendar sync and customising the appearance more.

If you're wondering whether this is the best tool for your business or now, you could book a free chat.

I’m happy to have a free chat with you to help you figure out which online tools your business needs to use to remain agile and get online.

Even if you don’t think we will work together, I love tea and chats, so go ahead and book 🙂

One more thing:

My team and I can help customise your Acuity scheduling page and appointments if you like. Learn more about Acuity Customisation here:

How to put temporary links in your navigation bar

How to put temporary links in your navigation bar

Have you heard of SSL? 

Do you sometimes get warnings that your website or sites that you are visiting are not secure? 

In this blog I’m going to explain a bit about what SSL is and why it’s important for your website and for browsing on the internet in general. 

Enjoy!

You can watch the video here:

If you’re folding washing or on a walk you can listen to it here: 

Or if you like reading, here are the main highlights:

When is this useful?

Sometimes, you will run a workshop as a one off or a retreat day, or a webinar or SOMETHING that you don’t want to be on. your website navigation all the time. You just want it there now. 

And you want to start doing bits of your own website, to save time, build. your confidence and to NOT have to call the develoer for everthing. 

So this is useful in those cases. You can do it!

How do I do it?

The best way to learn this is by watching the video and working along with me but here are the basic steps if you like: 

Be logged in

Go to “Customise”

Go to Menu

Click “Add items”

Choose custom URL

Add the URL and name then click add

Drag it to where you want it to be in your menu. I like the number one spot!

Click publish and have a look!

You may like to edit the text size of your menu. 

Easy!

How did you go?

I’m hoping that went ok. But if you watched that and realised you really, really don’t want to be doing this stuff, maybe I can help. Book yourself a free chat with me and we’ll see what the team and I can do to help. 

Do want to chat about your website?

I help people create Simple, Beautiful websites. I also love to help people feel empowered about their website so they can use it without having to worry about breaking it!

If you need a hand or would like to chat about how I can help you, go ahead and click the button below and make a time for a free chat using my scheduler.

Want to share this post to Pinterest? 

Thanks in advance! Here’s a pinnable post 🙂

What is Connected Marketing

What is Connected Marketing

This post is about the new podcast: Connected Marketing.

I wanted to take a moment to introduce you to me, Natasha Berta, and explain what Connected Marketing means to me. In this introduction podcast I also talk about what kind of content you will hear on this podcast and why it might be a little bit different to what you find on other podcasts.

Or if you like reading, here are the main highlights:

What Connected Marketing

I realised it was time to find a business name that works for me becuase my business is NOT just me anymore and I felt a bit odd saying “Me” wen actually the team had done that!

My top three values are authenticity, connection and truth. So connected is how I like to do my life and business. 

Connecting YOU to your clients

Ultimately, the point of marketing is to connect YOU to your clients. So it makes perfect sense that we are doing connection marketing over here. In truth – all marketing is connecting business with their clients. So what makes this different?

YOUR connection to your self

If you are like me, you will have tried certain marketing tactics that don’t FEEL good. They maky you feel like you are not in your integrity and values. I talk more about this in the podcast but basically, I have a lot of sensitivity to supporting women (and a few lucky men) to deliver marketing that doesn’t keep tham awake at night and takes their values, integrity and nature into special account when developing a marketing strategey. 

Your connection to me

And since I am the one delivering this service, my qualities influence it! So you will be getting connected to my style of doing marketing which is influenced by my main values and just the very person that I am. I talk more about this in the podcast. 

What kinds of things will you be hearing on the podcast and how are they different to every other podcast???

I will be sharing some content that may seem similar to other marketing podcasters. Topics like websites, social media, video content, YouTube success, Instagram hacks, Facebook ads and email marketing. The thing is – I am not like other marketers and that will set this apart.

My style of marketing is highly values and integrity centric which I talk about more in the podcast. 

I will also be interveiwing some of my favourite business women who’s services compliment mine so well and I look forward to sharing those with you too!

Go ahead and listen to the podcast now if any of that sounds appealing!

What is the Love Your Divi Website training membership?

What is the Love Your Divi Website training membership?

If you have a website built with me you get access to the Love Your Divi Website training membership. Yay. 

But what is that?

Well, it’s a place that I’ve bundled all of my website related videos and created even more specific videos to teach you how to use your new, beautiful website. It’s my way of empowering you and freeing you from unneccessary expense so you can look after most of your website yourself! 

Have a look at this video: 

The Love Your Divi Website training membership is included in your new website that is being built with me. You will get your log in details at our completion meeting.

Check out website options and pricing here.

If I haven’t built your website, but you DO have Divi and are struggling, contact me via the Contact page on this website and I will add you as a member, it’s a free thing. 

But don't struggle through if it's really wasting time....

You can still get my help if you need me. Go ahead and make time for a chat now:

What is SSL and why does it matter?

What is SSL and why does it matter?

Have you heard of SSL? 

Do you sometimes get warnings that your website or sites that you are visiting are not secure? 

In this blog I’m going to explain a bit about what SSL is and why it’s important for your website and for browsing on the internet in general. 

Enjoy!

You can watch the video here:

If you’re folding washing or on a walk you can listen to it here: 

What is SSL and Why Does it Matter?

by Natasha Berta

Or if you like reading, here are the main highlights:

What is SSL?

SSL stands for Secure Sockets Layer and is an additional level of security you can place on your site. It basically encrypts and encodes any data that leaves one user and goes to another user.

For example, when you enter your credit card details into a checkout on a website, your information travels through the internet as data. This data gets sent to the business who you are buying from or their payment processing company like PayPal and the like. That is the basis of the internet – data travelling from there to me. 

Why do I need SSL?

If you don’t have an SSL certificate on your website, users may get a warning that your site is not secure. 

This will stop most poeople from visiting your site. 

Sometimes this warning will display very early in the process of your website being built if your developer hasn’t activated your SSL yet. You should get in touch with them and your host to resolve this if it’s displaying once your site is live. 

It used to be the case that only businesses who were selling products desired an SSL but nowdays all websites will use SSL to maximise trust with their visitors. 

Why does it matter?

If you are the website user, it is important that you don’t enter any personal or payment details into a website that doesn’t have an SSL. It is very helpful to know how to check this if your browser doesn’t give you this information (see the video for how to check).

And if you are the website owner, it is essential that your website visitors feel that their data is safe with you or they won’t want to make purchases and they may not even feel safe to visit your site at all!

Do want to chat about your website?

I help people create Simple, Beautiful websites. I also love to help people feel empowered about their website so they can use it without having to worry about breaking it!

If you need a hand or would like to chat about how I can help you, go ahead and click the button below and make a time for a free chat (using my secure scheduling tool 🙂 )