Outsource your social media content – yeah  nah

Outsource your social media content – yeah nah

“I am going to outsource my social media posting” 

I get a bit nervous when I hear my beloveds say this. 

Why babe? 

Why can’t you make your own content?
“It takes too long”

“It’s overwhelming”

“I am not good at making things pretty” 

 

Oh no. 

I am fully in support of you getting help with your business. 

I don’t want you to do it all. You deserve help. You deserve to NOT have to struggle with doing ALL THE THINGS in your business. 

But making content – why has it become overwhelming, time consuming and tedious? 

From my perspective, content creation could be for YOU. 

It could be your spiritual practice. Your act of service to humanity. 

It could be your creativity, your purpose and your self expression. 

If your content doesn’t feel like that, I think you might be creating the wrong kinds of content. 

But what is the right kind of content? 

It’s the content that CONNECTS you to your audience and builds RELATIONSHIPS.

It is not the perfectly branded, spiffy Canva post. 

Unless you are a graphic designer. 

And in fact, I heard a graphic designer say, 

“If you can’t make a post more visually appealing than one simple, clean font on a white background, then don’t.”

In other words: keep it simple unless you are a graphic designer and you are trying to flex and show the world how awesome your designs are. If you are a service based entrepreneur, content that shares your message is more important than pretty content.

Unless you want to be in the market for stealing people’s attention. Then of course, you need to dance and point and interrupt people. 

How rude. 

I would much rather connect with people on a deep level of love, shared aspirations + shared values. To create content that informs and serves others rather than steals their attention. I am not in the attention market. I am in the loving service market 🙂

What works for me:

I love to share videos of me giving tips to my audience. They love these too. 

Carousel posts seem to go quite well too. 

To figure out what works for you, just try sharing different kinds of content over a 3 month period then look back and see what your audience responded to the best. The most genuine likes and comments. 

If you still really want to outsource here’s my tips on what to create and what to outsource.

WATCH THIS AS A VIDEO

LISTEN TO THIS ON THE PODCAST

create

Once a week create a substantial piece of content.

It could be:

A video 

or 

audio recording

or 

A blog

Now, by substantial, I don’t mean a mini novel or a one hour vid. 

You could write 500-1000 words or talk / video for about 5-10 minutes.

That is plenty.

The great thing about this method is: you can create a whole lot of other content from this one thing. 

You can create videos from a piece of writing. 

You can create a piece of writing from a video. 

You can create a video from audio. 

You can create carousel posts from a blog or video

You can create single image posts from a blog or vid

And more. 

What you might outsource

All of that OTHER content – other than the one thing – could be done by someone else. 

I like to do it myself for cost and energy reasons.

But if you need a hand, this is a great place. 

You could also get someone else to send out a newsletter for you using this one piece of content.

You might like to create templates for the support person to use. Posts don’t need to be overly graphic designed. Simple and meaningful works just as well. 

Here’s a list of how I would create 20+posts a week from a blog post if I was the support person

  1. Create images in Canva for a carousel post using the blog words
  2. Export this as JPGs and publish to Instagram
  3. Export as a PDF and publish to LInkedIn
  4. Add music and maybe sparkles and Export as a MP4 and publish/schedule to IG, FB + LI
  5. Read the blog out loud and turn into a podcast (or get the author to read it out loud)
  6. Turn the podcast into a HeadlinerApp wavegram video
  7. Create single image posts (3 per blog) in Canva of quotes from the blog, export as JPGs then publish/schedule to IG, FB + LI  – with or without captions – with or without a link to the blog
  8. Add animations to these single image posts and export then as MP4s then publish/schedule to IG, FB + LI – with or without captions – with or without a link to the blog
  9. Make sure I publish/schedule to IG, FB + LI at least once a week a paid way to work with me
  10. If the content creator is willing, make a video of them reading through the blog and post to YouTube, IGTV and Facebook – even better do it live on Facebook
  11. Once all of this content is created, send out an email highlighting 2-3 of your content highlights and include your current paid offer in the newsletter

So, if you are a willing creator you might do the 3 things: write a blog, read it out loud and deliver it live on Facebook – and then the support person could do SO MANY other things for you. 

Instagram for Business

Instagram for Business

Hello, today I’m going to be talking about Instagram for business. 

I don’t know about you but I enjoy Instagram as a social media platform more than any other. It just feels more fun and easy to show up there and I particularly enjoy getting ideas for my sewing projects and art-life as a user.

Using Instagram for your business is going to be a bit different to using Instagram for fun and whether you enjoy Instagram or not I think it is a really valuable tool especially if your audience is potentially hanging out there.

In this blog I’m going to cover:

  1. The 2 kinds of Instagram business account
  2. Types of post
  3. Tools I use to create content
  4. An easy Instagram content strategy based on content types

I know there is a lot of advice about using Instagram for your business that already exists on the internet and I do not want to add to the noise of endless recommendations, have-to’s and “shoulds” to add to your list.

2 Kinds of Instagram account

The way I see Instagram for business is that there are basically two kinds of accounts.

One kind of account is someone who starts creating content and finds that people love their content, they find it entertaining. They earn themselves a large following and at some point they realise “Hey I have an opportunity here. I could monetize this account and this could be a business”.

I see a second kind of account where people are service based businesses or product based and they already have a business. They want to use Instagram for marketing so the Instagram account is not the whole business. The Instagram account is for relationship building and communication.

I see myself in this second category and most of my clients are in this second category as well.

The reason I mentioned these two different types of Instagram accounts is that I think a lot of the advice given in the online marketing business world about Instagram is actually better suited to the first kind of Instagram account and not to service based businesses.

Some of the advice I see being delivered about Instagram is that you have to post everyday, you have to create Reels, you have to point and dance and be entertaining to succeed on Instagram.
This is not my experience and so I’m going to share my advice on Instagram.

LISTEN ON THE PODCAST

Types of post

Firstly let’s talk about the different kinds of posts you can do on Instagram. Instagram used to be a photo sharing app but that has changed a lot recently as Instagram themselves try to compete with Tik Tok and other social media platforms.  

That means there are a lot of different post types available. 

There are:

  1. Feed posts
    1. Single image
    2. Carousel
    3. Video
  2. IGTV
  3. Stories
  4. Reels
  5. Live 

Your feed is the main place you see posts as a user; when you click on that little house icon in the bottom corner. The feed contains lots of different post types but the main ones that are featured in your grid on your profile are of this three types:

A single image may or may not have a caption,  

A carousel post that may or may not have a caption or 

A video that may or may not have a caption. 

Videos in your grid need to be 60 seconds or less

IGTV is for longer videos; from 1 minute up to 60 minutes. You can preview a snippet of an IGTV video in your feed so it will appear on your grid, and they show up on your profile in the tab with the little play icon, under your highlights. 

One of the great features of igtv is that you can include a clickable URL in your caption. This is not available in normal feed posts.

Stories posts that last 24 hours and then expire. You can add them to your archive and then use them as Highlights. They are portrait dimensions rather than square or landscape and they are highly recommended by me.

Reels are a recent feature that Instagram copied from Tik Tok. They are short videos that can include photos, music, captions, links and more. They are currently very popular however personally I do not create many Reels as I find, while I do get more reach, it is not to the right audience. This may or may not happen to you so I recommend experimenting to see what happens.

Finally, live videos are available on Instagram. I recommend doing these occasionally as they are a great way to connect with your audience and appear later in your igtv feed. The fun thing about going live on Instagram is that you can have other people join you and do fun Q&A days or chats or interviews. 

One thing I especially love to do is share my Instagram posts to Facebook. Personally I do not love posting on Facebook on my page (and that is partly because I don’t find I get very good reach or engagement over there) but I do want to maintain my presence on Facebook so I always share my Instagram posts over to Facebook, that way people can see I am active in my business.

Tools I use to create content

There are a few tools I use when creating content for my Instagram and I thought I would share a couple of those with you. 

But before I go into those I need to be clear with you: you can start simple and just use your mobile phone camera and the Instagram app itself. You don’t actually NEED any other tools at all. I just like to use these and thought I would share. If you are at the very start, just use what you have got (and maybe Canva haha). 

#1 Canva

 I love to use canva for lots of things and I find I use Canva a lot for my Instagram.  I’ll use it to create posts in my feed,  I use it to create Carousels,  feed videos, IGTV  videos  and more.  There is a great free version of Canva that I recommend before you even think about paying for Canva and you can do heaps with a free version. One thing I particularly love about Canva is that it has the templates for Stories and IGTV so I don’t have to worry about giving the size of those posts right.

Here’s a link to Canva

#2 Creator Studio

Creator Studio is a Facebook tool that lets you create posts for Instagram from your desktop or laptop. It Is also a great way to view your results from posting where you can see how many likes and how many comments on different posts. 

Here’s a link to Creator Studio

#3 Headliner App

Headliner.app is another great tool I love to use to create “wave grams” of my podcast episodes or audio recordings. This  is a great way to make videos if you don’t want to get dressed today.  You can use an audio recording and turn it into a video

Here’s a link to HeadlinerApp

An easy strategy based on content types

People always want me to tell them what they should post on Instagram and while I resist I noticed that I have this method that I use which might work for you too. 

The reason this works for me is: I have plenty of time with clients and so many ideas for content that I don’t have any trouble coming up with content ideas. What I sometimes lack is clarity when I get to the moment in my calendar where I know I have to create a post. I have a little brain fart about what it should be. To overcome this I keep a big list of my content ideas and then when I get to Instagram I just pay attention to what type of content am I going to create today and make a post as quickly as I can.

I create content based on content type so for example:

On Monday I create a 60 second video for my feed. On Tuesday I create a Carousel post. On Wednesday I create an IGTV. On Thursday I create a Headliner post and on Friday I create a Reel. For Saturday I might have scheduled a single image post that is text on a white background and has a caption (a bit like a Blog). I always try to post an offer at least once a week. I will create a post for that depending on how I feel. You could do a Live, it could be a little video in the feed, it just depends.  

I also try  to do Story posts every day or as often as possible because I know a lot of people jump on Instagram and start in Stories and hardly get out of Stories into their feed.  So I think it’s important to always have posts in your stories because they only last 24hrs. 

So, I wonder how you find this information: do you have more questions? Please leave a comment or email me and let me know so I can make another blog for you 🙂 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Should I start a YouTube channel in 2022?

Should I start a YouTube channel in 2022?

YouTube has become a large platform where some people seem to make a tonne of money making videos and doing affiliate and referral marketing. Most people say: it’s never too late to start a YouTube channel and I agree. 

However, I would like to make a distinction now.

There are 2 kinds of YouTube channels:

The channel is the primary business

The channel is for marketing to the primary business

One type of YouTube channel is where creating the content is the main offering and you focus on having affiliate relationships and sponsorship deals to generate your income. Some people also like to create Merch merchandise to supplement their income.

If you are a service based entrepreneur, you don’t need to have a YouTube channel at all…you aren’t looking at being famous like Mr Beast. You want to serve more people doing what you love. Right?

This will be a YouTube channel that is an add-on to  your current business – it’s not going to be the main focus of your business.

It’s a part of your marketing. 

The great thing about a YouTube channel is that it can:

  1.  increase your discoverability on a non social media platform 
  2. allow people to get to know you while you are off doing other things like feeding your family or relaxing on the beach.

The kind of account we would create is an addition to the biz rather than the main focus. It would be a marketing channel for us and a way to share our expertise with our potential clients.

 So for people like us the focus is a bit different and what is required it’s a bit less.

Whenever you are considering a new platform for your business I would encourage you to make a 3 months commitment. 

In a 3 month period you can start sharing content and trialing tags, headlines and playlists. After that period of time you will have some results to look at and decide whether it is worth continuing with the platform. 

Before you start your experiment it is good to be clear on what you want to get out of it and what kind of results you want to see.

For example, I don’t really have a massive number of subscribers and most of my content has very few views, however most people who jump on a free chat with me and eventually become clients have all watched YouTube videos of me before they book the free chat. 

This tells me that the videos are working to meet my goal: to get people ready to book that free chat with me which is how I like to intake my clients. 

For you: it will be helpful to decide what is the step that you like clients to take first. 

Is it to sign up for your newsletter list? 

Is it to purchase a small ticket item (inexpensive product) from you? 

If you can create a flow for clients to start to connect with you that is clearly a YouTube stream,  you can measure how many people came to you from YouTube. Then you’ll have a clear picture about whether YouTube has meaning for your business or not.

 If you get to this point of the blog and you have decided you want to go ahead with YouTube I’m going to give you a quick list of tips for the first steps of setting up your YouTube.

  1. Create account
  2. Create channel art
  3. Create a thumbnail template
  4. Upload a video
  5. Choose some tags
  6. Create a playlist 
  7. Create a welcome video 

Some of these actions already have instructions on my other blogs and videos. Would you like more? Ask me in the comments and I’ll make a video for you 🙂

If you found this helpful and you like, you can make a small donation.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

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Launch List

Launch List

Today I’m going to talk about launching and the 3 stages of product development, launch and rest/integration.

I have someone in my group program, who asked me for a list of things that I would suggest that people do when they are launching.

 

She’s just finished the “Loving Launch” online course. A huge part of what I shared in that course, is that my launch process has been developed by me to suit my energy, my business, my audience, the things that I like to do in my business. 

 

This means that any list that I make is not actually a very good fit for anybody else, because they have different preferences, different ways that they enjoy showing up and different energy levels. Their audience is different and what they do in their business is different.

However, I understand that it could be inspiring to know what actions I take, it could be a good launching pad for you as a basis or a beginning step if you had a list like that, so I’m going to relent and tell you what my list is.

 

Just to backpedal a little bit, that launch actually begins once you have an active, complete and functioning sales page so that when someone clicks the ‘Buy Now’ button, they’re able to give you money, they get added to any email lists that you need them added to, and that that whole process is smooth and flawless.

 

Until you have a sales page with completed copy and images, and a ‘Buy Now’ button that works or whatever the call to action is, if the call to action is to email you, or to submit an application form, whatever the action is. Once that’s all working perfectly, that’s when you can start launching. 

LISTEN ON THE PODCAST

Until then, I’d say you’re in a different phase, the phase of getting your product ready. So that is quite distinct and separate.

Once I have my sales page ready, and everything’s functioning beautifully, then I do these things.

So the first thing is I create a Facebook event on my Facebook business page, then I share that to my personal profile. I may also make a video, a live video or a pre recorded video about my offer. And I would share that on Facebook as well. 

Then I would go over to Instagram, and do the same, I would either have a live video, or a pre recorded video that I would share on Instagram about my offer as well as images that I make in Canva, I have some copy ready, and I would post on my Instagram.

 

I also post in some Facebook groups that I’m active in, I’m actually only active in my own group and one other group. My group is only for my clients and students. That’s where I do groups. However I know a number of business people who like to hang out in groups, so I would be hitting my groups.

 

 Then I like to email my email list. I really love George Cow’s approach. He just emails his list twice about it. So I just email my list twice about it, I don’t want to be hammering people on the head about it. If someone signed up to my list, I think it’s pretty clear that as well as sharing content and tips that I’m going to be mentioning my offers.

 

I’m really happy to have people unsubscribe if they are clear that they never want to buy from me again, or they need to tidy up their inbox or whatever the reason. However, I also feel that that’s a great place to sell.

 

I know from experience in my own business and other businesses, that email is really the place where you can sell. It’s a beautiful opportunity for you to connect with people and serve them and also to share your offers with them.

 

That’s what I would do all in the first day or two of having my launch. That’s my learning process.

Then there are a number of other things you can do.

I also have referral partners. I have some other people in business, who serve the same kind of clients that I do, but we do slightly different things. I will often share my offer with them via email. It’s just a personal email, just kind of connecting with them genuinely because we love each other and saying, here’s my current offer. If you know of anyone who this is helpful for you might want to send them the link to the sales page and thanks in advance. 

 

I also ask them, you know, what are you up to? Is there anything you’re promoting right now that I could show up on? The thing with that relationship is that I nurture it throughout the year. I consistently show up in their social media commenting on their posts, cheering them on and

referring to them, I refer clients to them as well. I’ve often interviewed them, it’s a mutually beneficial relationship.

 

I love having referral partners. This practice is called Net Caring and I learned that from George Cow as well. I’ve talked about it before, but if you can’t find it, you can, email me about it. 

 

Once I’ve done all of those initial actions, I will then every few days mention my offer, over a two week period, I think every two to three days. Whatever you can manage, sometimes I only do it twice, in the whole two week period, just whatever feels good. Just show up again, a live video, in your stories on Instagram, maybe your reel, maybe a carousel, post about it, a 60 second video, anything you can do like. The more you can talk about it the better for that two week period. Intersperse it with other acts of service in your content so other tips or whatever you have for your people.

 

And then the next thing

 

Collabs. So I noticed some people like Leonie Dawson and other people will try to be a guest on someone else’s podcast in the lead up to selling a new offer. You could plan ahead, that would require quite a bit of planning if you’re going to show up on people’s podcasts or being interviewed by them on YouTube or Facebook or you can do Instagram live together. That’s going to help you reach their audience who may not have worked with you before.

 

And I’ll email my list a second time over that two week period. 

 

One other thing you could do is your own podcast about it. 

 

You could also do a blog post that is a solution focused podcast or a blog post that is on the topic that the offer is around. It really depends on what your offer is, if it’s a course or group program, or one on one, a book or whatever meditations, whatever it might be, you can put a call to action at the bottom of your blog post to the sales page.

 

I’d probably want to have that ready before I start the launch, or I would be writing furiously during that launch period. 

 

Oh, and the other thing I do is Facebook ads. I just do some simple Facebook ads, very low cost. I do them all the time, it’s very unusual for me to not have ads going and always one of my ads is about my offer. 

 

I do a few other tweaks as well. On my website, I put up a secondary menu on my WordPress site so that there’s a little bar at the top. I tweak my course page so that my current course is at the top and I put my course into my menu. I would say that all of those activities are part of that pre launch work that I do.

 

So that’s pretty much all that I do for my launch. And I wonder if you can think of anything else. 

Let me know if there’s something you can think of that you would do for launch that I haven’t mentioned, I’d love to hear it. 

 

I hope this has been helpful. I’d really love to talk more to you if you’re interested in launching and you want to have more of a conversation. If you have more questions hit me up and I look forward to seeing you another time. 

 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Check out more blogs:

Outsource your social media content – yeah  nah

Outsource your social media content – yeah nah

“I am going to outsource my social media posting” I get a bit nervous when I hear my beloveds say this.  Why babe?  Why can’t you make your own content?“It takes too long” “It’s overwhelming” “I am not good at making things pretty”    Oh no. I am fully in support...

Instagram for Business

Instagram for Business

Hello, today I'm going to be talking about Instagram for business.  I don't know about you but I enjoy Instagram as a social media platform more than any other. It just feels more fun and easy to show up there and I particularly enjoy getting ideas for my sewing...

Business Building Activities

Business Building Activities

Today, I’d like to talk to you about the way you spend your time in your business, especially if you want your business to grow and change. 

I’ll share my current business growth practices as inspiration for you to figure out what yours are. 

I have 20 hours a week that I am available to spend being in business. I basically split that in half, so that I’m spending half my time on income generating activities and then I spend the other half of the time doing things that are going to grow my business. Today, I thought I would just talk about those briefly and maybe prompt you to consider what are your business growth activities.

The Short List

Every day:

  • Email tidy up
  • Invoicing 
  • 5-15 minutes of social media connection/creation
  • Other business admin as it arises

Monday

Course creation 

Tuesday

NetCaring

Wednesday 

Ads and content creation

Thursday

Blog/book writing

Friday

Course setup

So just to be clear, in the 10 hours that I spend on income generating activities, I consider those to be things like seeing clients face to face, delivering group program calls, delivering course calls and doing work for my clients.

To make my business work, in those 10 hours I have to charge a rate so that I make enough money for my week, and then my year. So I have done the calculations to figure out how much I need to earn a year and then I’ve broken that down into how many working weeks I have, how many working hours I have per week, and then how much I need to charge per hour. All of my course prices, group program prices and one to one pricing is set to make sure that I spend my 10 hours a week, and that I make a certain amount of money in those 10 hours.

Depending on your business, those might be different but I’m talking about the activities where I am clear that I’m delivering a service to people, and I’m getting paid for that.

In the other 10 hours, there’s a few things I do every single week. These have changed a bit over time as I learn and figure out what it is that I need to do to grow my business and which activities are the most important. I’m going to talk to you about those now.

Monday

In my business growth activities, I have two hours each day. On Monday, I have one hour for admin, which is sorting out my inbox and doing my invoicing, and any other little admin things that might come up for my business.

LISTEN ON THE PODCAST

That tends to be just enough time for tidy ups.

In the other hour I spend time doing what I call course creation. In that hour, I am creating new course materials for whichever course or group program I’m delivering that week. That tends to be enough time for me to create the content and sometimes do some of the setup of the actual tech part of my course creation. 

It also means that I can work really week to week, I don’t have to have planned out a whole course. If it was a six week course I don’t have to have all of that six weeks of material ready before I go live and sell because I know how long it takes to teach something and I know that I’m capable. I just trust that each week, I’ll be able to look at how much I got through the week before what my overall goals for the course are and just be agile and create the course content the week of the course. Sometimes I might be delivering a course that I’ve taught before, in which case I would review the content from the last time I ran the course and just see what I want to add to it or add new fun resources.

Tuesday

Is my day for what I call NetCaring, which I learned from my mentor, George Kao. That is the act of focusing on my referral network. My other hour is again, just email invoicing and admin stuff and then I have one hour for this thing, net care. I’m pretty sure George has some blogs on his website about net caring where you could read a bit more about it and he definitely has a course about it that I did. 

NetCaring activities can be as simple as connecting with my referral partners on social media, cheer squatting them, sharing their posts on Instagram or sharing their content on my story. It can be reaching out to new referral partners. So, thinking about who are people who have referred to me in the past, can I connect with them and thank them? Also thinking about how I can deepen my relationship with that person? Is there something I can do or share of theirs with my audience, if that makes sense. NetCaring can also be interviewing my colleagues and publishing that as a podcast, or a video interview. Really just working really on relationships with colleagues is my Tuesday activities. 

Wednesday

Is all about my own ads. I have an hour for admin, same again, just invoicing emails, and catching up on little things that just all add up. On Wednesday, I like to focus on checking out my ads and creating more content for my business. So each day in my little admin session, I always like to spend five minutes doing my Instagram posts. That way, when it comes time to do ads, I have something to promote. So Wednesday is ads, and then making a bit more content. I might make a longer video, I might polish a draft of a blog that I wrote another day, or any kind of content creation, making carousel posts for Instagram, all of that.

Thursday

I spend my usual hour doing email, invoicing and admin. And then my business building activity on Thursday is to do an hour of writing. I spent an hour either writing a blog post, editing a draft, publishing it on my blog, and I’m also writing blogs currently with a view to turn them into a book. Sometimes my writing or my creation is more like a how-to video and sometimes my blog is created more with a view towards a book. So this is a really nice easy way to write a book where I basically just write a chapter a week by writing a blog a week. 

Friday

My business building activity is just working on my courses that already exist. So going back and turning any past course into an Evergreen course. Also just cleaning up any systems and processes that I have that aren’t feeling great. For instance, at the moment, when people buy my podcast course, they are meant to be immediately added to my email list but that’s not working, so I would go in, and troubleshoot and fix so that people can get automatically added into the email list and be delivered the information about the course. I often deliver my course live with live calls. And then afterwards, I like to set it up as an evergreen course. So that hour on Friday is all about setting up my courses with Evergreen, and perhaps doing other course focused activities. So similar to Monday was the course prep, then Friday is more of the tech side of the course setup.

The thing with these activities that is different from how I used to run my business is: I used to let my clients fill me up, and then maybe I would get to these business building activities.

What I’ve done now is flipped it on its head so that I put in my business building time first, and then I let clients fill up my calendar after my business has had its turn.

I’m interested in what kind of business building activities you do. 

Have you thought about these? 

Have you committed to them? 

Are they in your calendar so that you do them every week, and if they’re not, I would highly encourage you to do that.

It’s really important to feed and nurture your business and help it to grow. 

I hope this was helpful and I really look forward to connecting with you another time.

If you would like to get these healthy business growth habits going in your business, the Group Program might be for you. Learn more about the Group Program HERE

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Easy tools to run an online business: Zoom

Easy tools to run an online business: Zoom

What do you REALLY need to start serving clients online?

I have talked about this a bunch in a couple of other blogs – like “Do you need a website” and “Easy tools to run an online business: Acuity” so today I’m going to talk about Zoom.

If you aren’t familiar with Zoom now I would be very surprised.

Before the global lockdowns, I was using Zoom daily and running my business online with people having a variety of experience with Zoom.

But now we have all been connecting digitally a bit more, even my in-laws can use Zoom!

I do still want to talk about it in the online business context though. Because I really want you to know how I ran my business in the early days particularly without a website. 

And I want to give you my opinions about Zoom 🙂

Zoom is an online video conferencing software service. Basically: this tool lets you meet up with people online. Yes! There are loads of other ways you can do this: Facebook calls, Facetime, Google hangouts and on and on. 

I actually use the free plan of Zoom for 1:1 calls and LiveWebinar for group calls because I don’t like monthly payments. I managed to buy LiveWebinar with a single payment for lifetime access. It’s worth checking if that deal is still available with AppSumo if you are interested (it says sold out but just search in their search bar in case there is a different version of the offer – valid till November 26 2021). 

So the steps I recommend for setting up your business to serve people online are:

  1. Get your ABN 
  2. Create a bank account just for your business
  3. Create a PayPal business account
  4. Get your Acuity set up 
  5. Get your Zoom set up
  6. Choose a Social media platform
  7. Creating content
  8. Doing some market research 
  9. Starting to share offers

You can go deeper with setting up your Acuity in this blog.

LISTEN ON THE PODCAST

At some point you hopefully find yourself setting up your Acuity emails that are delivered to  your client by the robot to confirm the appointment/session. This is a great time to share information about how to connect with you on Zoom for your session. 

The ability to pop your Zoom details into the Initial Confirmation email  is only available on the paid plans of Acuity. If you only pay for one tool, let it be Acuity at first. It will let you take payments, synchronise your calendar and customise these emails. In my opinion, it’s worth it.

Two things I’ll address here are:

1. What kind of Zoom plan do you need? 

and 

2. What info goes into that Acuity email confirmation? 

Zoom has a perfectly good free plan if you only want to do 1:1 sessions. So you can get away with the free plan for a very long time. 

You might like to upgrade your plan if you want to deliver group calls that last more than 40 minutes. This would be helpful for webinars, live course calls and group program calls.

There are loads of other options for what Zoom can do for you but for now, let’s keep it simple. And affordable. If you are just wanting 1:1 sessions, stick with the free plan. 

Now that you have your account you can create “Meetings”. My favourite thing to do is create “recurring” meetings so that I can have a URL I use to access the meeting space. I can also give that URL to clients so they can join the meeting with me. 

You can do that following the instructions in this video

Now you have the URL of your recurring meeting, it’s time to pop back into your Acuity and tell the client what they need to do to prepare and how to join you on the call.

On the free plan of Acuity, you will only get the immediate email sent out to confirm the appointment at the time of booking and you can’t customise your emails. If you’re sticking with the free plan, you will need to send an email the hour before your meeting with this info manually. 

If you are on the paid version you can customise your initial confirmation and send an email an hour before using the robot.

Here’s an example of the default email that gets sent out to clients once they book: 

You can find it in Notifications > Client Email > Initial Confirmation 

I recommend that you pop in and edit that email. You can include your Zoom link, and any other specific preparations you would like them to have done like sign terms & conditions or do a specific journaling practice. I show you how to do that in this video

The beauty of this is: now you have a URL you can share with people so that they can book, and get automated information for how to see you in the session. 

BOOM.

You are ready to share your Acuity booking link on social media now. So the next step is to decide which social media platform you want to play on for now. 

Here’s a quick tip on that: where are your people and where are you happy to create content? 

Start with one social media platform at a time. 

Facebook business page: share your Acuity booking link in the spot called “website”. You can also pop it in the blue call to action button.

Instagram account: share your Acuity booking link as your “Website” in your bio.

Zoom settings

I recommend going into your Zoom settings and seeing what you want to change. The main things you might like to change are: 

Turning off that woman that announces the session is being recorded 🙁

Checking whether you want a waiting room or password protected 

And just have a poke around and see if there are things you want to change to make it suit you better. 

Do you have more questions about Zoom and setting up your online business? 

I’d love to hear them – hit me up in the comments 

If you found this helpful and you like, you can make a small donation.

“I pay my respects and acknowledge the people of the Yuin Nation, custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: