Published content makes these 3 things so easy!

Published content makes these 3 things so easy!

Having content published makes everything in your business much easier, particularly reaching new clients and nurturing existing prospective clients.

Isn’t that what we all want more of?

More clients, and more of the people who are already in touch with us to become clients. .

I know that the idea “content makes business easier” sort of seems a bit ironic or it just doesn’t seem congruous.
There’s some kind of dissonance when I say it.
I know, from my own experience in the past, that creative content didn’t always feel easy. It didn’t always feel like “oh, yeah, that’s gonna make things easier”.
It has always felt like “I have to” and it always felt like extra work when I already had so much work to do.

To underpin everything is a preface about how I make content creation itself easy.

I have time slots allocated each week for creating content in my calendar. 

I have an hour a week, which is a writing session. Usually from that writing session will come a blog, a YouTube video and a podcast as well. They all come from that one seed idea. 

The other time slots I have for content creation are regular five-minute slots where I kind of do a five minute challenge with myself: “what can I do in five minutes”, because I really want it to be easy. And I want it to be DONE.

In a 5 minute content challenge I generally do a 60-second Instagram video, or I just try and make a really quick Canva post and do it on this personal time challenge so I don’t fuss over it too much. 

So as well as that one-hour time slot there’s probably three days a week, when I spend five minutes, which sometimes blows out to 10. 

I like to just keep things simple. I like to just get something done rather than having it perfect and shiny. Those are my key tips for how to make content creation easy. 

I can clearly write a whole separate article on that topic, but today, I really do want to talk about how having that content, having that time set aside and having that already created in my business makes these other things that I have to do in my business so much easier.

listen on the podcast:

1. Having content published makes my newsletter writing much easier

I don’t know about you, but I have an email list. And I want to make sure I’m staying in touch with them + that requires sending a newsletter. This could become another have-to but when I have some content already created, it’s really easy for me to make my newsletter, in fact, it takes me about 15 minutes. 

I write a short personal message to say “hi” and genuinely how I am and what’s up. And that might be a sentence or it could be a paragraph, it just depends how I’m feeling and how much I have to share that seems meaningful and relevant to my people. 

Then I really just write a tiny bit about two bits of content, sometimes more than 2. I actually think it’s a bit overwhelming when I share too much. So I try to just keep it down to two bits of really juicy content that I’ve shared in the past week. I’ll often share something like an Instagram 6o-second video or a blog post or a podcast in my newsletter. And then at the bottom, I’ll mention my offer. 

That’s the other thing: I’ve created content which is around my offer. So that might be in a Facebook group where I’ve got a promotional post, or it could be on my Instagram feed where I’ve got a promotional post. I’ve already written a succinct sort of paragraph or two about my offer and I can easily share that at the bottom of my newsletter. 

So really, it’s just a bit of a copy and paste to create a newsletter. I don’t think that’s a problem because a ton of people aren’t really seeing my content on social media or my blog or podcast, because there’s so much going on in the online world. A newsletter is just a nice way to drop in to the inbox and say “hi” to my people again and just keep them on track with what I’m up to. 

Definitely having existing content makes writing my newsletter much easier. 

Other emails that you might want to send such as nurture sequences or different emails that go with lead magnets or with courses etc…obviously, they are not necessarily going to just come from your content, but they might.

I’ve definitely had MailChimp videos that I created years ago that I ended up turning into a MailChimp course. Not the exact same video, but the content ideas were all already there. Then I was able to repurpose that into a product. 

Content, it’s pretty phenomenal. 

  1. The second way that creating content makes my running my business so much easier is when I want to run ads. 

Most of my ads are simply an engagement ad or a reach ad on some existing piece of content. Definitely the ad that I run to a cool audience is an existing piece of content. 

The cool audience is people who have never seen me or heard me before, they’ve never been to my website or liked me on social media and I have that ad running all the time. That ad is just an engagement ad on a really great piece of content that I created one time I know is really generous. I use that ad to grow my audience + every day I get four to six new people in my audience using that piece of content. 

That ad takes two minutes to set up.

Even I was blown away by how quick I could do it. So I shared that in my group program with my goddesses there and after that some of them were saying “oh yeah, we could do ads”. It is actually quite achievable. Particularly when you’ve already got your content created. 

The other ad that I like to run is to my warm audience. 

I’ve created content and obviously I want people to see it so I like to run an ad to my warm audience of an existing piece of content. I’ve had people in my warm audience say “I just love seeing you in my ads”.

Your people are going to see ads, one way or another. Whether they’re your ads or whether they’re just boring ads. I can verify that my people actually enjoy seeing my ads.

I love knowing that someone is actually seeing my content, rather than my content just sitting there in my Facebook feed, for what reason?? Honestly for what reason?

My third ad is for my offer. Exactly the same as the newsletter trick, this is so easy because I’ve already got a social media post about my current offer that I’m promoting. It’s really quick to turn that into an ad and I run that ad to my warm audience. I can pretty much set those ads up in just two to five minutes so that makes running ads super super easy.

3. The third great thing about your content is it makes it really easy to refer to you.

I guess I was already doing this but I heard my mentor George Kao articulate it so well in a training the other day it just cemented it for me. When someone refers one of their clients to me or one of their friends to me or colleagues to me there’s tons of content on my YouTube.

I’ve been doing that for years and so many of my clients tell me when they get on a freebie chat: “Oh, it’s so nice to meet you. I already feel like I know you because you’re just like you are and I’ve watched some of your YouTube videos”. So I can verify.

This method works if you have some existing content, and someone is going to be referred to you. It makes it really nice for the person when they jump on the free chat with you. Or just helping them decide whether or not you’re the right person for them.

Part of the trick is that I show up as my unashamedly, kooky self and let my total freak flag fly on my videos. I don’t really want super straight people to come and hang out with me. I don’t want people who just aren’t going to be able to handle my personality because I’m not like the girl next door.

I am super, super keen for people to filter themselves out before they think they want to come and hang out with me and work with me. 

There are lots of people who help with websites. There are lots of people that give marketing advice. There are lots of people that help people grow their businesses, lots of people that do exactly what I do, but I am pretty distinctly me. That is what I am really happy with and a ton of my clients like me too. They just like me the way I am.

Your clients probably like you just the way you are. 

If only they could figure out what that was. 

Instead of some sort of saccharin shiny, perfect ideal that you might be putting out there. 

So please try not to do that. 

Try to just be your own self.

Your own self is so beautiful – we love you, and we want to see you, we want to get to know you. 

Yes – it makes being referred to really, really easy when you have content. 

It makes your newsletter easy. And your ads too. 

Your business can feel easy.

I acknowledge the Djiringanj people of the Yuin Nation, the custodians of this beautiful land on which I live and work.

I also pays respect to all Elders past & present.

Thank you for taking such good care of the wild, beautiful places of Araganu, the coastline and forests where I get nurtured.

3 things (or ppl) you wish you had when you started your biz

3 things (or ppl) you wish you had when you started your biz

I had a great chat with the divine Jana Langford the other night and she asked me: What 3 things (or ppl) you wish you had when you started your biz?

It was a bit hard for me to answer, because I really felt like I had what I needed in the early days of my business. 

I had great friends in business, who I could chat to for hours about the challenges and who I could celebrate with. They were my cheer squad and I was theirs. We would shout out for each other and tag each other in opportunities. Those women are still absolutely vital to my sustainable business success. 

I jumped straight into a group coaching program for my business where I was able to get support and a system to follow so I could get some runs on the board. The other great thing about being part of a group coaching program which still stands true today is the aligned, new  business relationships that I can grow and nurture with other participants. There is a lot to gain from being in a community of like minded people on a similar journey. 

The other thing that happened for me in the group program was that I was being coached, so I was showing up and being vulnerable. 

It’s too easy in our content to show up as our best selves all the time and show everyone how boss we are.

But what I notice is that whenever I’m really vulnerable and let my delicious, kooky self out of the box, people feel connected to me and I feel connected to them.

We fall in love with each other and that was really good for my business because the women in that group who were some of my earliest clients, could relate to me and my struggles. I wasn’t on a pedestal of perfection or righteousness. I also notice that now I’m more courageous in my content, the same thing happens on Instagram and through my podcast and blog. Women see and hear me and the ways that we are the same, rather than me being separate from them. 

I could nearly write a blog just on the topic of how good group coaching for your business is but let this be the last word for today:

having finally found a mentor who’s teaching and methods feels completely aligned I can see how much I’ve progressed this year.

It’s so helpful to have a guide who is a few steps ahead of you, who has a philosophical approach that sits right with you, who’s methods you have tried and that have worked for you to take the business journey with you.

I don’t mean, just jump straight into a group program with someone who you like, but maybe take a few courses with them and suss out whether or not you can actually follow their advice and whether it brings results in your business.

Then, if they have some more intensive mentoring, you might like to get their help to go up to that next level.

It has made a massive difference for me year on year to have a mentor or coach who I can bounce ideas off and take spiritual support from. 

The 3rd thing I know is important in hindsight is: consistency. And I still feel so creeped out just hearing the word. It makes me want to rebel straight away.

I have had some good chats about this word in my Instagram and I have learned that not everyone is quite as triggered by the word as me. But if you do feel some push back about consistency you are not alone. 

Now that I reflect a bit deeper I realise that the push back is against a set of mandates that are unsustainable for me in my life and my business. “Post every day”. “Be on every platform”. “Make videos like this”. Urgggghhhh. I don’t have 40-60 hours a week to run my business. This needs to fit in the precious 6 hours while the kids are at school or less in the early days when I was trying to squeeze my business in between mothering and finishing a degree (while my partner built our house and finished his degree with a 1+2 year old). 

Now I see that my own version of consistency is so juicy. It is the food of my business and it’s one thing that other women in biz always comment on: how consistently I show up. I guess I’m tenacious. Or stubborn. Or determined. Or a bit of them all. Maybe I’m Capricorn sun sign ambitious. Whatever the cause, I notice a massive upswing of clients + prospects when I create sustainably + consistently in my business.

What are your 3 things that you wished you had had when you were starting your biz? I’d love to hear 🙂 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you want to make time for an Australian Bush Flower Essence session?

You can book in as part of the current course or program or you can book a session as a standalone. Email me if you are doing a course or program with me right now and you want to add on an ABFE session.

Go ahead and book a session here:

MailChimp Resources

MailChimp Resources

Over time I have created a HEAP of free MailChimp resources for you so I thought it was time to make them all a home so they’re a bit easier to find. 

So here they are. I’ve ordered them kind of beginner to advanced:

All of the above steps are clickable links to take you down whichever wormhole you are drawn to right now 🙂

What questions do you still have about MailChimp? Email me your query and I’ll make a video about it! 

Follow my blog with Blogloving

Sustainable business foundations

Sustainable business foundations

This year I’m bulletproof when it comes to clever marketing messages.
I can even look at a Grace Lever page without buying anything.

The thing is: successful online marketers and business coaches are successful because (among other things) they have done their market research. So they know exactly what you and I struggle with and they know how to sell to us. 

How many courses have you bought that are just sitting on your desktop gathering virtual dust? And are you glad you bought it? Hmm. Why did you buy the thing – whether it’s a course or a program or a membership? 

Because you don’t have a rock solid plan. 

You don’t know what you need to do next. 

You sit down and you scattershot actions into the internet in the hope that it will get you sales.

I know babe. I’ve been there. 

But this year, I’m bulletproof. 

Why?

I have a vision and tactical plan for the business that I have 100% bought in on. So when I see sales pages from clever marketers, I’m safe.

I don’t have any illusions that their “thing” is going to 10x my biz. Or any other fancy promise. 

I developed my plan myself using the Authentic Business Planning workshop from my mentor George Kao

Now here I am telling you about the course that saved my ass and might even give you bulletproof. I just want to be transparent. You don’t need this course. George might not be your guy. He is my guy this year and I’m loving it. 

What you do need is: 

Clarity about your plan in a 5-10 year view

Clarity about your plan for this year

Clarity about your plan for this month

Clarity about your plan for this week

Clarity about your plan for today

Clarity about your plan for the next hour 

If you ask me right now how what I’m doing relates to “future me”, I could go all meta and tease it out for you. 

Whether you use George’s course, or my Soul Biz Planning course, or just your own epic method, your business will be more sustainable when it’s intentional. 

And part of being sustainable is living in a conscious way. 

Having a plan requires you to take some time and reflect on what your big vision is. 

Sometimes, it’s scary to realise you don’t have one. 

We all know from the last year or so that the best laid plans can all go to shit. But without a plan, things are a bit shit anyway right? 

I have had to be agile with my plan this very month, so I know it’s possible to have a plan and be agile. The plan is the anchor and the mindfulness. 

My 2 keys for a sustainable business have been born from my life coaching and meditation practice.

From those 2 practices I have experientially learned the value of having a plan and putting my business and my personal wellbeing at the front of the conversation in my business.

I call that “me first”. 

I’ve learned the hard way that putting the clients first all the time burns me out. 

I lose the love and want to throw it all in the bin. 

I love my clients. And they love me. And I can sit at the desk for HOURS. I can jump on tasks as soon as they hit the inbox and smash them out. 

But after a month or two of staying up late, working endlessly and jumping at the inbox I’m fried. 

I can go for hours without a drink, and just work like a horse. 

But in 20 years, will I have that same weird disease my dad had from being sedentary? 

Sustainable means: it can be sustained. 

So I need my business to have space for me to walk, breathe and love. 

You  might wonder how I can make space in the business for walks, breathing and love. 

The truth is: the business can’t be sustained unless I make that time for “me first”. 

I can work in blasts and then lose the love, but I can’t keep doing it for another 5 or 10 years if I work like that. 

I know from experience I can’t even sustain it for 2 months like that. 

The other thing I’ve learned on a savvy business level is that if I spend all my time serving clients, I’m not planting the seeds for the clients of next month and next year.

So as well as looking after my body, heart and mind, I need to look after the business.

She is so good to me and has contributed $$ to the family for 6 years, so I like to look after her with my weekly business growth activities. She gets 5.5h a week for content creation, new product development, market research, referral network building, learning new stuff and content distribution. This is all part of “Me First” too. 

On a practical level how does that look? 

Here’s a snapshot of my calendar: yes the calendar is my big secret to sustainable business. But for you, it could be a paper journal, or just a piece of paper stuck on the wall.

It’s more about your planning and your commitment to yourself than the tool you use. 

I’m not telling you to set up a Google calendar, or to make a schedule like this. I developed this routine through experimentation and it is only helpful to me. It is also in it’s 5th or 6th iteration because like I said, I’ve had to be agile. 

I’m just sharing it with you so you can see a living example of a Me First approach. 

No-one can book in till I’ve done the basics for me.

In another article I’ll share what all of these actions are in greater detail but for now I only aim to inspire  you to put yourself first. Then put your business first.

Because both your body/mind/heart matrix and your business give so much to you and they deserve to be placed at the top of the list. 

That’s it for my sustainable business foundations. 

What keeps your business ticking over week over week, year after year? 

I acknowledge the Djiringanj people of the Yuin Nation, the custodians of this beautiful land on which I live and work.

I also pays respect to all Elders past & present.

Thank you for taking such good care of the wild, beautiful places of Araganu, the coastline and forests where I get nurtured.

Your offer

Your offer

What do you offer your clients?

Your offer is the solution you deliver, and it’s also your service that you promote.

It’s the way you serve others and it’s the way you make money in your business.

Generally when I’m supporting women in business I’m seeing 2 things:

  1. Making offers all the time and not sharing content
  2. Not making offers at all and just sharing content

It’s ideal if you create regular content as a creative practice and act of service. 

Ultimately, you are going to have your own “Why” about creating content that will sustain you through any discomforts as you experience them (they will come!).

And so, if you are the number one kind of goddess, I would encourage you to consider a daily creation practice. Like my mentor George Kao says:

“Your content can be your public journaling to clarify how you feel and think about aspects of your work”

It doesn’t have to be perfect, but it is great if you can create some non-promotional content. 

If you post 7 days a week, maybe 2 posts could mention working with you. Otherwise, your audience will feel like your conversations with them are transactional and that you are always trying to get them to do your “thing”. 

If you aren’t making offers, number 2 goddess, I would encourage you to ALWAYS be mentioning one thing per week. If you aren’t clear on your paid service yet that might be your newsletter list sign up, a free trial session or a market research chat. 

If you are providing services, then you need to make a certain percentage of what you share with the world actually mentioning how people can work with you. They want to work with you and you are basically stopping their growth + evolution if you don’t tell them how they can work with you. 

Other concerns people have about their offer is around pricing.

I have spoken before about Compassionate Pricing. This can be pay what you can, or just affordable pricing that still allows you to feel fairly remunerated and feed your family. Read more deeply about Compassionate Pricing HERE

Other concerns that I have about people’s offers relate to: “how did you figure out what your offer is?”

Did you just pluck it out of thin air, or receive a download? Or did you base it on intel from your customers and prospective customers?

If your offer is not aligned with what your audience actually wants they will not buy. The easiest way to figure out what your audience wants is to ask them. I have a whole rant on using this important marketing tool HERE.

And if you have done market research, and the offer still isn’t selling, maybe you just need to keep experimenting…

I like to chunk my offers up and down. What do I mean? There are 2 options:

Break your offer down into a really small version like a 30 minute session, or an email consult. You can sell the first module of your program or the first chapter of the first module. You can sell one month of a six month program. Make sense?

Bundle your offer into a VIP package. Just like my 1-1 VIP package is a combo of web design done for you and 1-1 Strategy Mentoring with all the courses and a bush flower essence session. All of the courses are selling as self paced and it’s easy to pop them into the bundle. Which bits of your offer can you bundle up into a VIP package?

What other questions do you have about your offer? I would love to chat more about these so please comment or message/email me with more questions.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

What is a sustainable business?

What is a sustainable business?

When I first heard the term sustainable business I thought people were talking about sustainability in terms similar to environmental sustainability.

And I thought to myself “well I use recycled paper + I try to reduce my impacts in terms of the environment so I don’t really need to read that article do I?”.

What I’ve learnt over time is a clearer understanding of what a sustainable business is. While it’s not strictly about environmental sustainability, I think that when you look after yourself, care for yourself and craft a life where you are eating well and keeping mentally well, that you would naturally tend towards environmental sensitivity and care as a flow on effect.

So it’s not explicitly about recycled paper and care for the environment but at a micro/macro level it is. 

What I’m really talking about today is having a business that can be sustained, a business where you’re not going to burn out and a business that is going to provide what you need from it in terms of income and also in terms of what feeds your soul.

My keys to a sustainable business have been developed through life coaching and mindfulness/meditation practice. 

Coaching has taught me the value of having a plan that I decide on in a moment of values-aligned clarity. I plan ahead of time because so often in the moment, I have NOT made choices I feel good about later. 

watch the video:

listen on the podcast:

Like menu planning, or business planning. Without these, I’m grabbing anything out of the fridge and shoving it into my mouth when I get hangry, or just doing random things in my business and maybe shying away from the true growth activities. 

What I’ve learned from meditation is that carelessly reacting to my life has been the cause of most of my pain and pain that I sometimes throw onto others. When I’m blindly reacting to things that come my way, I rarely respond from my heart. I have learned to sit in discomfort rather than just follow my tendencies to move away from the discomfort or adjust things to remove the discomfort.

I know from experience that when I allow my tendencies to run this ship that I may neglect my physical and mental well-being. Personally it’s really easy for me to just sit at a computer for hours and hours on end and Immerse in a task to the neglect of my body. I can go 4 hours without drinking water or getting up or eating. 

When I allow those tendencies to call the shots I burn out; I completely lose the love for my business. It’s not a sustainable business because of its impact on my well-being.

I can do that for a day or a week, but I really can’t treat my body like that for the next 10 years without there being some long-term (and immediate) negative consequences. 

Another tendency I have is that I can be too focused on helping other people, being a “yes” girl and a people pleaser.

For me this manifests as a state of reactivity where every person’s email that lands in my inbox comes before my own business and the business building activities that are going to mean I actually have a business in one year or in 2 years. 

For me, those sustainable business activities are things like maintaining my network of colleagues who I refer to and receive referrals from, creating contents consistently for my business, creating new products and courses, my own education as a business person, and content distribution.

These all have a weekly 1-hour spot in my calendar. 

How are you being reactive in your business? 

What are some things you would like to be more intentional and/or less reactive about? 

I’d love to hear your comments and thoughts. 

I acknowledge the Djiringanj people of the Yuin Nation, the custodians of this beautiful land on which I live and work.

I also pays respect to all Elders past & present.

Thank you for taking such good care of the wild, beautiful places of Araganu, the coastline and forests where I get nurtured.