Where to get pictures you can use on your website and social media

Where to get pictures you can use on your website and social media

Sometimes, the striking differences between an ok website and a great website are the images and the quality of the images. 

Partly, that’s because images communicate messages through the realm of emotion. Emotion plays a large part in the decision making process for humans because, if we are able, taking information in through our eyes is a long trusted source of information for our survival. 

The other factor that affects how good our websites look is the quality of the images. Low quality, low resolution or pixelated images really bring down the quality of a website, no matter how skilled the developer is. 

There is a third factor and that is: are the images meaningful, purposeful and aligned with your brand and message. If the images are just plopped there and out of context, it can give the reader a dissonant feeling that reduces their trust in you. Not a great outcome. 

But where can you get images? 

My top 6 sources are: 

Your own spaces and face

Unsplash

Canva

Inspired Stock Shop

Creative Market

Wellness Stock Shop

The first 3 are free options and the last 3 are paid options. 

Your own spaces and face

I think this is really the most ideal source. Images of your own workspace and your face are naturally embedded with your energy. It’s best if your clients can get a sense of your energy as much as possible to help them to differentiate you from all the other businesses out there. You can communicate your energy and uniqueness in a number of ways; your writing style and topics, your videos, your illustrations or drawings – and also through photos of you and your spaces. 

You can get good images using just a modern smartphone if you are aware of the light. You need the right light or a bit of editing to get the images to look good. 

You are looking for large files, for example 3-4000 px wide. 

Another great option is: do you have a bestie with a decent camera? Someone you can have a laugh with, who you feel really comfortable around? 

Images of you look best if you are happy and relaxed which is why sometimes, even if you pay a professional photographer, you may not feel good and so your photos won’t look good. 

Also I love the blooper shots. I want all the pics from the day. And if you go with a professional photographer, (i) they will want to “improve” your images (ii) they won’t give you all the pics. You just have to choose X images for Y dollars. When it’s your friend, you get all the pics, for better or worse 🙂

Obviously, if you have the money, and some good rapport with a professional photographer, you might like to go down that route, but that changes this to a “not free” option. 

A lot of the images on my own website are from a photo play day with a bestie of mine who has a decent camera. 

Side note: image size

Large images on your website take longer to load which affects the users. It also affects your SEO.

Images for a website banner only need to be 1920px wide, and for most large images on a website, 1080px wide is plenty. For 2 columns, 540px wide is great and so on, smaller pixels wide as you have more columns. 

Unsplash

Unsplash is a website where you can download good quality images for free. Why? Aspiring photographers upload photos there in the hope they will get exposure and increase their profile as photographers. And they let you use those photos without needing to credit or acknowledge Unsplash or the photographer, but of course you can if you like. 

I prefer Unsplash to other free image sites because they are generally more personal and less polished than Shutterstock and others like that. They also have an ok representation of larger women and older women – but still a long way to go in terms of representing those groups. 

I recommend you pop over and do a search – if your article is about “images for your website” you might search: photo or photographer. If your blog is about healing you can search for “healing”. But I find the range a bit limited at times. 

If you are planning to use these images, I recommend you resize them so that they don’t slow down your website load times and SEO.

Canva

Canva is a free graphic design tool that I love and use nearly every day. They have a lot of free images available inside the tool. You can also go to this page https://www.canva.com/photos/ and find free images that you can use in Canva designs. 

You will need an account with Canva to use them. 

It is easy to sign up for Canva and you get a LOT on the free plan. Plus, if you are planning to use these images as a banner or on your website, it is best to resize them rather than use the image in its large, original size. 

Inspired Stock Shop (ISS)

This is my current favourite place for images that aren’t my face and space. Claire of ISS, has found a way to fill the gap I mentioned in the Unsplash library. She has gorgeous images that us spiritual babes love. She is also increasing the number of images of us plump goddesses and older wise women. Yay. The only thing is: you have to buy them. Or she has a membership option which works out pretty affordable if you have a project in mind. You also get access to the full library as soon as you join and you can start downloading as many pics as you like. 

I am going to be recommending ISS a lot in the next while, because people always seem to need good quality images of real women for their websites and socials and I feel like I’ve finally struck gold. 

ISS also has some great social media post templates, Canva templates for workbooks and more. Highly recommended. 
I love them so much I am an affiliate. This is my link 🙂 

Creative Market

Until I found Inspired Stock Shop, Creative Market was my recommendation when people couldn’t find images in Unsplash or Canva. 

Creative Market is the proper wormhole for fancy fonts, images, graphics and more. Be careful if you go in there. It’s amazing what you can buy from graphic designers to sparkle up your online presence. You might see some of my website elements if you venture deep enough 🙂

Wellness Stock Shop

This source of images is an Australian version of the Inspired Stock Shop. This option looks gerat too – especially since she in in Australia, although I am struggling to see many plump, older women so hopefully this will change soon.

I’m probably going to have a crack at this membership once my ISS one runs out. 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

A course platform inside your own WordPress website: WP Courseware – early honest review

A course platform inside your own WordPress website: WP Courseware – early honest review

Are you ready to create and sell an online course for your business?

And you don’t want a separate tool to deliver it – you want it inside your WordPress website?

I have found a course platform tool called WP Courseware. It’s a plug in that you can add to your WordPress website that essentially puts Thinkific into your own website. 

Sound interesting? 

Another course platform???
Why would I get this one instead of Gurucan or Fresh LMS?

Some people just like having it all in their website. 

Personally it makes me a little nervous. 

What if I put the plugin on and my site crashes? 

Won’t it take up more space and cost more for hosting? 

I hear you. Questions questions. 

Which is why I made this video of me fumbling through WP Courseware in my early days so you can see how easy/hard it is to use and hear some of my pro’s and cons around having this kind of course set up. 

Here you go:

Overall impressions:

I would say that this is pretty easy to use. 

Obviously, I had a couple of issues with display on the Courses page, and I haven’t even set up my payment gateways yet. But I do think this option has promise.  It’s all there and has a tonne of features you will otherwise page much more for like: drip feed, quizzes and more. 

Also, it’s currently on sale with AppSumo for $39USD which is just like 2 months of Thinkific. Bargain. 

My main reservation is

What if it crashed my site?

So I used a whole new domain to practice on. Which kind of removes the benefit of having it all on your site….

I can’t tell you which way you should go but we can chat about your business and what might suit you. Feel free to book a free chat ato talk more about it. 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you want to have a chat with me about online courses?

I’d love to chat. You can book a free chat and we can discuss your business, your course and all of the other things I mentioned here. The team and I can even set it all up for you and save you the headache.

Go ahead and book a free chat here:

Better targeting for Facebook ads: mine your own interests

Better targeting for Facebook ads: mine your own interests

If your ads don’t feel like they’re working there are a lot of things we can tweak to get better results.

One of those is targeting. But what do I mean? 

When you are creating your ad, and you’re in the “Ad Set” you can choose “Interests” – this is one of the best tools you have at hand.

But what should you put in there? 

I have a great way to mine for ideas; it’s in your own Facebook profile. 

Here’s how you can find your own Interests and use them in your next ad

Did you know that you are served specific ads based on posts & pages you’ve liked, things you’ve typed in the search bar and websites you’ve visited?

Facebook calls this your “Interests”.

You can find your interests by going to:

Account > Settings and Privacy > Settings > Ads > Ad Settings > Categories used to Reach You

Why would you look at your interests?

Quite often

Your client is you

6 months ago

or 2 years ago

In which case, your interests are her interests and you can get great ideas from there. Alternatively, in a market research interview, your interviewee may be willing to let you see their interests. You might need to teach them how to find them 🙂

How did you go with the video? 

The best way to make use of this video is to work along with me. 

Watch it again and:

  1. Find your interests
  2. Create an ad using one of those interests

If you get stuck comment or get in touch with me and I’ll make another video

 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Canva Print discount for Mother’s Day 2021 – expires May 10

Canva Print discount for Mother’s Day 2021 – expires May 10

Did you know I’m a Canva Certified Creative and an affiliate for Canva?

And that they send me awesome discounts for my audience (that’s you 🙂 )
They just emailed me with this offer:
Get 20%off printing and free shipping until May 10th!
Just use the code: 4EVERYMOM20
Sure, you could make your mum a gorgeous prezzie, like: 
  • t-shirts
  • mugs
  • canvases
  • posters
  • stickers
Or you can just get a discount on some new business cards or workbooks for your biz.
You’re welcome 🙂

Wanna see some things I’ve printed with Canva before? Here’s 2 show and tells:

Do you need a hand with your Instagram?

I can help you with many aspects of your Instagram through strategy sessions, content strategies, and customised tips. I also have an Instagram eCourse you can access via the button below. 

If you’d like more personalised help, book a free chat instead and we can see how I might help you. 

Case Study: Shoshana Sadia

Case Study: Shoshana Sadia

Today’s case study is focussing mostly on the work I did with Shosh, supporting her with her MailChimp, although we have done lots of other things together like course creation, Facebook ads and website development. 

Shoshi is a “Womxn’s Empowerment Mentor and Cycle Guide”. She helps women to use their cycle as a superpower which invariably creates a lot of magic in their lives, harnessing the energy that is available and nourishing themselves when that is called for. 

If you want to have a better relationship with your womb, you can grab her free Womb Meditation or if you want to go all the way to SuperHero status you can take the 5 week course, “The Cycle”. Or you can just follow her on Instagram for loads of inspiration and tips to make the most of being a woman creatrix. 

When I started helping Shosh with her MailChimp she was finding it hard to get her emails to look good.

She found that the formatting and fonts were always weird when she copied the text over from a word doc or from her socials. I also noticed lots of in-text links instead of buttons because she didn’t know how to get sexy buttons. She wanted to have reliable templates, so she could use that one good email with text, buttons, images and colours in place and then just duplicate it to create automated email nurture sequences and to send out campaigns.

Shosh has the lowest paid version you can get on MailChimp, so she gets 3 audiences, and automations but she felt like there was more she could do using tagging and segments if only she knew how. 

All of this together meant that she didn’t feel comfortable sending out emails to her gorgeous people and she wasn’t hosting free webinars, masterclasses or launching her course. Because she couldn’t use the tool. 

We did a mixture of things to get her MailChimp account ship shape and highly functioning. 

One thing Shoshi was nailing already was creating landing pages in MailChimp and using tags to deliver freebies all through her one list (before she upgraded to paid). But some of those landing pages weren’t as sexy as she hoped. Step one was a revamp of her landing page header images and text formatting. 

What I was seeing was inconsistent fonts and way too many different fonts in general.

I recommend choosing one font for headings and one font for body text. No more than that 🙂

So I edited the landing pages to have consistent font use and sizing which gave us an immediate relief. 

I also created a new header image for the landing pages that was just like the images on the website banners.

Getting Shoshi a template she could use for all emails and automations was another easy fix focussing on these 3 things: 

  1. Consistent font types
  2. Consistent font sizing
  3. Creating branded buttons

Once I set these, Shosh had a template email she could use for campaigns and automations. 

There was another trick too: the address had changed but that wasn’t showing up in the footer even though Shosh had edited it in the email. This is because the “From” address in the footer isn’t set on a per email basis. There are actually some settings in your account info you need to go and edit. You go to Account > Contact Info and edit your address there. So that is fixed too!

The final step was to set Shoshi free to create gorgeous emails for herself. I did this by making short, screen share videos of how to set the fonts, how to create the buttons and a number of other things she does on the regular like moving people from one list to another. I use a screen recorder tool and do the task with verbal instructions which I then send over to my clients so they can follow along and do it themselves. These recordings are available as long as the interwebs exist as a future resource for my clients. 

Shoshi hardly needs me for MailChimp related support at all these days and can use her email marketing smilingly and confidently.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to learn how to master MailChimp?

I’m currently delivering MailChimp mentoring in a group program which will probably run again later this year. I also love helping people 1-1 with MailChimp so feel free to book a free chat or check out the MailChimp mentoring info here: 

The missing marketing activity

The missing marketing activity

I just did a Google search for “Marketing” because I had a hunch that when people think marketing they seem to think:

  • social media
  • advertising
  • promotion
  • selling

And its true…these are all part of marketing.

However, if you bring a product or service to a marketer and you haven’t done any market research, you are wasting everybody’s time and money.

Back to my Google search.

After scouring the whole images page on results for “marketing”, I only found 2 posts with the kind of custoner-centric approach I am endorsing here.

This one above allocates an entire quarter to the customer. Breakthrough!

Both of these model are hitting the mark: without potential client and past client Insights, generally, your big idea is going nowhere.

Now I know everyone loves that story about Henry Ford making something that people didn’t even know they wanted yet. The big “car success story” blah blah blah.

I can tell you for sure that is an exception rather than the rule.

It’s the same with your website…

When I’m helping someone build their site and they ask me what I think it should say:

If I’m not the target market then my opinion is worth nada!

There are no ways around this one people…

And I feel your pain.

Getting me to do market research is ridiculously hard. I feel like I’m in a boxing match with excuses, limiting beliefs and flat out lies to myself about how bad it is. And then I actually do it and fall smack bang back in love with my business and my offers.

Making offers in 2021 has been completely vitalised for me through having market research conversations.

I recommend market research so highly, and in fact I’m considering making it mandatory for my clients…

What do you think?

When did you last ask your audience? 

Ask yours now with my market research template. Make a copy here: 

 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you want to talk to me about how to do market research for your new course idea?

I’d love to chat. You can book a free chat and we can discuss your course ideas and what questions to ask your audience. We can even map out a market research action plan for you. 

Go ahead and book a free chat here: