Do I need a website?

Do I need a website?

Do you really need a website?

And what is the bare, absolute minimum you need to deliver services in an online business?

I have a friend who I saw the other day and I know that she does not want to be on Facebook and she does not want to be on Instagram. I also know that she is basically a little bush fairy who does not want to spend much time on her computer or be very involved with technology.

So when she told me that she was going to make a website I kind of freaked out.

Even though I am someone who makes websites and you might think that I would encourage her to get a website it’s not always the case that you need a website.

My friend is running a business with a business partner called TST (Talking Stick Technology). It’s a new and beautiful offering that they are delivering to couples to help assist with communication and relationship issues. They are making money in their business but it’s very early days to them and they have been serving their client face to face. Moving online would already be a big step for them let alone having to build a website.

Personally I did not have a website until I had made $10,000 in my business. I was able to serve clients and receive payment without having any kind of website. 

 

What is the bare absolute minimum that you need to serve clients online and receive payments?

Acuity – paid version

I recommend the paid version of Acuity if you are planning to have no website.

The beauty of the paid plan of acuity is that you can create appointments, you can also create workshops and  you can get paid.

To harness this feature of Acuity you will need a business PayPal account or a Stripe account so that you can receive payments.

Acuity is relatively easy to set up. You can create a page that features all of your services if you want.

You can also create automated emails that get sent out once someone books a session or workshop spot with you which will save you loads of time once they’re set up.

Zoom – paid version

 I also recommended paying for zoom. if you use the paid version of zoom you can have meetings with over 40 people that last over 45 minutes. This enables my friend to meet with her business partner online and deliver their services to groups of couples or couples.

The Acuity + Zoom combo

The nice thing about Zoom and Acuity is that once you have set these up you can create your Zoom meetings and then you can use the Acuity automatic email system to send the Zoom link to your customers so that you don’t have to do that manually.

Instagram (or just one social media platform of choice)

You may choose Facebook or you may choose LinkedIn but I do recommend one social media platform if you’re not going to have a website.

Mainly because you just need one online place to send people that’s pretty easy for you to remember and share.

The Acuity URL for booking appointments are not particularly memorable and it’s easier if people can search for you on an online social media space.

The reason I suggested Instagram to my friend is because I know that she already finds it the easiest of all the social media platforms to participate in.

I recommend the same thing for you; if you find LinkedIn easiest or Facebook easiest then you can create a minimal social media presence there.

Then the question arises: “how often do you have to post and what should you post on social media”.

Currently I’m recommending that there is a bare absolute minimum of 1 post per week on any social media platform. This will enable someone to see that you are currently engaged in your business. If they go on your social media platform and they see no posts for the last 4 years they may wonder if you are actually currently delivering services.

So when do I need a website?

I would say as a blanket rule once you’ve made $10,000 in your business is a good time to start thinking about a website.

BUT if you have some extra cash flow in your business you might decide to allocate that for other things before a website.

If you have a cashflow surplus

Other great uses for a cash flow surplus are:

  1. Paying for a particular software for the year for instant security or zoom you could pay for a whole year.
  2. Alternatively you might want to work with a graphic designer to organise some branding for your business like a logo and fonts and colours.
  3. Having great photos for your business is a particularly good asset and I would say you could invest in photography before you even invest in a website.

And the reason I’m recommending all of these other things before a website is because when people come to me for a website build and they don’t have great images and they don’t have their branding sorted, it just makes it that little bit harder to make it look really gorgeous. The most gorgeous sites I’ve been able to build have been the ones where people come to me and they’ve got great images and they’re clear on their fonts and colours.

I hope this was helpful and I’d be really interested to hear if you have any further questions or comments about this. I’m really happy to answer questions and help you as much as I can. I hope you’re having a beautiful day and that this blog help you to prioritise a website for your business.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Developing your business’ online presence

Developing your business’ online presence

Are you brand new to online business?

Maybe you have been running your business in person and now you’re ready to start to use the online space a bit more.

I know it is very daunting for a lot of people especially if you don’t love tech, or if you find it really hard to be on the computer physically, mentally and energetically.

There are a few places that everyone will tell you you SHOULD be active if you aren’t even asking them!

Website & Social Media are the big ones.

Social media is everything from Facebook to Instagram, Snapchat, YouTube, TikTok, Twitter, LinkedIn and more.

But then the question is, which social media platforms should you be on? And how often should you post on Facebook, Instagram, YouTube and LinkedIn? What should you post on social media? Maybe you’re wondering what the first 3 things you should do on Facebook, Instagram and YouTube?

What to do about a website also has a head spinning number of options. Should your website be WordPress, Squarespace or Wix? Or something else?

Do you even need a website?

Isn’t there just a bare absolute minimum setup you could use to avoid having a website at all and just start serving your clients?

When is the right time to get a website?

I’m sure that by now, if you weren’t feeling overwhelmed already you quite possibly are now. But don’t worry, I’ve got a blog post about nearly everything I mentioned above and more 🙂

Just click on the purpley words and you’ll be taken to the article to answer that question.

Quite simply, your online presence is the 2021 version of the Yellow Pages – it’s the way customers find you online and stalk you while you’re taking care of your responsibilities or doing something fun!

Your online presence can save you time and make you money if you do it right. And if you’re like me, you want to do it in a way that doesn’t require you to sellout your soul.

Choose an article from the topics above and start to expore the possiblilities that feel good to you. Choose ideas and pathways that light you up and make you magnetic. Maybe you need to go for a beach swim or a walk in nature, or work in your back yard, so you can get all sparkly & share your genius with the world. They are out there waiting for you.

Guaranteed Marketing Success Plan?

Guaranteed Marketing Success Plan?

Some prospective clients ask me if I can tell them about the rates of success I’ve had with other clients. The want a guarantee. They also like to hear about industry standards and what the marketing rules are for certain marketing actions.

A little while ago I did this (slighty) cheeky video and then Nick the Intern turned it into this fancy blog article for me.

It pretty much covers my personal philosophy about life and marketing.

Enjoy!

Marketing is an incredibly dynamic industry and there is unfortunately no cookie cutter way to become successful.

Finding a business with a “guaranteed marketing success plan” is a bold and perhaps controversial statement as every business is different with different components in the business, such as customers, position in the market, competitors etc.

One of the best ideologies to take into a business, especially a marketing business would be the following:

FEFO – Fail early, Fail Often

Marketing at its core is all about experimentation.

Playing with new ideas, testing new types of engagement with consumers and target audiences to see how they respond. Then using that data to tailor content accordingly.

The FEFO methodology stems from the idea that its ok to fail and in fact encouraged, because even no engagement is a type of engagement! It means that what you did, didn’t quite work, so how can you tweak this and boost your engagement?

Having this type of ongoing continuous experimental and rapid prototyping mindset will be a huge asset to not only your business model but will help keep an optimistic attitude if results are not ideal, but this is ok because it means you are one step closer to success.

The best way to be successful in marketing is to really double down on your business’ strengths and what you want to “show off” and be perceived as by consumers. This will help guide your marketing plan and dictate what type of experimentation you want to engage in!

Learn more about Online Marketing and Business that doesn’t require you to sellout on your soul.

Online Marketing and Business that doesn’t require you to sellout on your soul

Online Marketing and Business that doesn’t require you to sellout on your soul

Welcome to the Connected Marketing blog where I will be sharing a number of articles about online business and marketing.

The main topics you will be seeing articles about are:

  • Developing your business’ online presence
  • Attracting ideal clients
  • Deepening the relationship with those potential clients and making sales

I look forward to sharing my nurturing, soul aligned approach to marketing as I cover some typical marketing topics like website, social media, Facebook ads, Instagram ads, email marketing, time saving technology, delivering services, online course creation and content creation.

I am all too aware that there is plenty of information out there, but what you find here has my own flavour sprinkled in.

You might be wondering what my particular flavour is.

 

I would say that I am a little bit irreverent, I love the mystical and spiritual aspect of life, I have a background in yoga, mindfulness, wholefoods cooking, permaculture and nature based experiences. I am also creative which is a bit of a juxtaposition with the fact that I also love systems. I have spent many years supporting women during pregnancy, birth and mothering through yoga and I have a special spot in my heart for feminism & female empowerment.

I also have my own personal journey of not taking responsibility, playing the victim and being too passive in my choices about the direction of my life. I was looking for someone else to tell me how to do things which got me into all kinds of trouble. It also helped me to trust, understand and connect more deeply with my

instinct,

intuition and

inner voice.

I encourage all my clients to connect to their own inner authority about what they should do in their business and resist the urge to buy into marketing fads or cookie cutter solutions.

I love to create blogs that answer your blog requests so if you have any questions please reach out to me via email natasha@connectedmarketing.com.au with any video or article requests.

I hope this blog provides lots of helpful tips and insights to help your business nurture you and support you while you share your gifts and talents with the world.

How to manage your Instagram followers to save money on Instagram ads

How to manage your Instagram followers to save money on Instagram ads

Do you have unwanted followers on Instagram?

Or even followers who aren’t ideal clients?

You know the ones: 

Your mum, and other loving friends and relatives

People who are obviously following just so you will follow them back

Attractive members of the oppposite sex (or maybe you do want to follow them?!)

Did you know, if you are running Instagram ads, these extra, unwanted followers are using up your ad spend?

In this video I show you how to block less than ideal followers on Instagram 🙂

The Basic Steps:

  • Click on the profile of the unwanted follower
  • Click on the 3 dots in the top right corner
  • Choose “Block”
  • Instagram will give you a pop up reminder that the IG User will not know you have blocked them
  • And another pop up from IG that you follow them back any time later
  • DONE!

Also – here’s a little video about “Who shoud you follow on Instagram, another way to block people and how to manage your follows/following

How did you go?
Please pop any questions in the comments below.
I hope you have a gorgeous day and that those videos were helpful 🙂

Want more help with Instagram & Instagram Ads?

I have been having loads of fun lately running ads for my clients as low as $1.43 a day with great results in terms of engagement and conversions. And Instagram ads seem to be cheaper that Facebook ads a lot of the time. 

If you’d like to talk about Instagram, Instagram ads and other things, book a free chat now: 

Interviews with Boss Babes #3 – Know Yourself and Grow Your Business

Interviews with Boss Babes #3 – Know Yourself and Grow Your Business

Melanie White. 

What can I say. 

Mel has been my coach for a couple of years now. And this woman’s brain is something that makes me smile. 

As well as being a great coach she is the keeper of many a great skills. And in fact in a week or 2 (November 16-20), she and I are delivering a course together called “How to Grow your Business with a Blog: Optimise your blog for humans and robots”. 

So it seemed like the right time for you to meet her if you haven’t already. In this interview we talked about what coaching IS (in case you are as confused about it as I was) , and how to grow your business by really knowing yourself. 
Mel is going to share her top 3 tips for how to know yourself and grow your biz. 

And maybe you’ll meet her on the course?

News Flash!

Did you know I am delivering a brand new course with Melanie White?

We go live November 16-20.

It’s called How to Grow Your Business with a Blog: Optimise your blog for humans and robots”.

Overview

When Mel told me she wanted to chat about knowing yourself I got so excited – because it’s one of those seemingly throw-away statements that has really rung true for me in my business and life.  
And I find it’s helping me with my kid’s weekend fights too. 
Even though we are imperfect, we can really get a lot more out of life when we know ourselves. But Mel didn’t actually take the conversation there. 
She was talking about how knowing yourself can really help you to grow your business – and she should know. 
She is a coach trainer at Wellness Coaching Australia and also runs successful businesses supporting coaches and clients to get more of what they want – including me. 
I’ve been working with Mel for over 2 years and I love what coaching has helped me achieve – not just revenue – but on a personal level – with my family and with myself. 
Find Melanie on her podcast: https://anchor.fm/habitology/
Or hang out with her in her awesome Facebook group: https://www.facebook.com/groups/CoachingSuccessAccelerator

Or, join Mel and I for on the new course!

Did you know I am delivering a brand new course with Melanie White?

We go live November 16-20.

It’s called How to Grow Your Business with a Blog: Optimise your blog for humans and robots”.