Easy tools to run an online business: Zoom

Easy tools to run an online business: Zoom

What do you REALLY need to start serving clients online?

I have talked about this a bunch in a couple of other blogs – like “Do you need a website” and “Easy tools to run an online business: Acuity” so today I’m going to talk about Zoom.

If you aren’t familiar with Zoom now I would be very surprised.

Before the global lockdowns, I was using Zoom daily and running my business online with people having a variety of experience with Zoom.

But now we have all been connecting digitally a bit more, even my in-laws can use Zoom!

I do still want to talk about it in the online business context though. Because I really want you to know how I ran my business in the early days particularly without a website. 

And I want to give you my opinions about Zoom 🙂

Zoom is an online video conferencing software service. Basically: this tool lets you meet up with people online. Yes! There are loads of other ways you can do this: Facebook calls, Facetime, Google hangouts and on and on. 

I actually use the free plan of Zoom for 1:1 calls and LiveWebinar for group calls because I don’t like monthly payments. I managed to buy LiveWebinar with a single payment for lifetime access. It’s worth checking if that deal is still available with AppSumo if you are interested (it says sold out but just search in their search bar in case there is a different version of the offer – valid till November 26 2021). 

So the steps I recommend for setting up your business to serve people online are:

  1. Get your ABN 
  2. Create a bank account just for your business
  3. Create a PayPal business account
  4. Get your Acuity set up 
  5. Get your Zoom set up
  6. Choose a Social media platform
  7. Creating content
  8. Doing some market research 
  9. Starting to share offers

You can go deeper with setting up your Acuity in this blog.

LISTEN ON THE PODCAST

At some point you hopefully find yourself setting up your Acuity emails that are delivered to  your client by the robot to confirm the appointment/session. This is a great time to share information about how to connect with you on Zoom for your session. 

The ability to pop your Zoom details into the Initial Confirmation email  is only available on the paid plans of Acuity. If you only pay for one tool, let it be Acuity at first. It will let you take payments, synchronise your calendar and customise these emails. In my opinion, it’s worth it.

Two things I’ll address here are:

1. What kind of Zoom plan do you need? 

and 

2. What info goes into that Acuity email confirmation? 

Zoom has a perfectly good free plan if you only want to do 1:1 sessions. So you can get away with the free plan for a very long time. 

You might like to upgrade your plan if you want to deliver group calls that last more than 40 minutes. This would be helpful for webinars, live course calls and group program calls.

There are loads of other options for what Zoom can do for you but for now, let’s keep it simple. And affordable. If you are just wanting 1:1 sessions, stick with the free plan. 

Now that you have your account you can create “Meetings”. My favourite thing to do is create “recurring” meetings so that I can have a URL I use to access the meeting space. I can also give that URL to clients so they can join the meeting with me. 

You can do that following the instructions in this video

Now you have the URL of your recurring meeting, it’s time to pop back into your Acuity and tell the client what they need to do to prepare and how to join you on the call.

On the free plan of Acuity, you will only get the immediate email sent out to confirm the appointment at the time of booking and you can’t customise your emails. If you’re sticking with the free plan, you will need to send an email the hour before your meeting with this info manually. 

If you are on the paid version you can customise your initial confirmation and send an email an hour before using the robot.

Here’s an example of the default email that gets sent out to clients once they book: 

You can find it in Notifications > Client Email > Initial Confirmation 

I recommend that you pop in and edit that email. You can include your Zoom link, and any other specific preparations you would like them to have done like sign terms & conditions or do a specific journaling practice. I show you how to do that in this video

The beauty of this is: now you have a URL you can share with people so that they can book, and get automated information for how to see you in the session. 

BOOM.

You are ready to share your Acuity booking link on social media now. So the next step is to decide which social media platform you want to play on for now. 

Here’s a quick tip on that: where are your people and where are you happy to create content? 

Start with one social media platform at a time. 

Facebook business page: share your Acuity booking link in the spot called “website”. You can also pop it in the blue call to action button.

Instagram account: share your Acuity booking link as your “Website” in your bio.

Zoom settings

I recommend going into your Zoom settings and seeing what you want to change. The main things you might like to change are: 

Turning off that woman that announces the session is being recorded 🙁

Checking whether you want a waiting room or password protected 

And just have a poke around and see if there are things you want to change to make it suit you better. 

Do you have more questions about Zoom and setting up your online business? 

I’d love to hear them – hit me up in the comments 

If you found this helpful and you like, you can make a small donation.

“I pay my respects and acknowledge the people of the Yuin Nation, custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Interview with Shailaja V: Time Affluence, Stillness + Organic Audience Growth

Interview with Shailaja V: Time Affluence, Stillness + Organic Audience Growth

Today I chatted with Shailaja V, Content + Productivity Coach.
We talked about SO MANY THINGS including:
Time Affluence
Stillness
Organic Audience Growth

LISTEN TO THE PODCAST

WATCH THE VID

Shailaja is a content and productivity coach with over 14 years of blogging experience. Her website, Intentional and Creative Affluence, aims to simplify the art of content creation and infuse joy into the process.

“I pay my respects and acknowledge the people of the Yuin Nation, custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

How to create payment plan and single payment options using PayPal

How to create payment plan and single payment options using PayPal

You don’t need to stuff around with spiffy tools to create payment processes for single payment and 3 part payment options for your website or social media.

You just need PayPal. 

Let’s do this:

If you found this helpful and you like, you can make a small donation.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Interview with Supreme Leader of the Swear Bears: Leonie Dawson

Interview with Supreme Leader of the Swear Bears: Leonie Dawson

🙂   This blog contains affiliate links.  🙂

I am thrilled to share a juicy little chat I had with Leonie Fucking Dawson this week…
We talked about: 
Body standards 
ADHD
Wearing pink 
How to run your business without social media
and more. 

LISTEN TO THE PODCAST

WATCH THE VID

Leonie Dawson is an internationally best-selling author of the 2021 Goal Getter workbooks & planners which have been used by over 400,000 people worldwide.

A multi-passionate entrepreneur, Leonie has generated over $10 million in revenue while only working 10 hours a week. Leonie has been recognised for her business acumen by winning Ausmumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.

Leonie has spent the last 10 years living in some of the most beautiful places around Australia. She currently lives with her two daughters and husband on the Sunshine Coast.

Check out Leonie’s website here: https://leoniedawson.com  and https://leoniedawson.com/goalgetterbooks/

SPIFFY NEW COURSE

Oh yeah and Leonie has a new spiffy course launching right now. Answering IN-DEPTH that exact question I asked her about how she spends her time and still makes millions of $$

“I pay my respects and acknowledge the people of the Yuin Nation, custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Video content

Video content

Video is a great way for people to get to know you while you do other things like laze on the beach or make dinner for your kids or even sleep.

But maybe you don’t feel like getting dressed up, doing your face and getting yourself onto video. Can you still use video for your business? 

I don’t want to spend ages convincing you a video is a good idea. 

If you are here you clearly want to start making videos for the marketing of your business. 

If you do not want to show your face don’t stop reading now because it is entirely possible for you to create videos in lots of different ways.

There is no denying how good it is if you can bring yourself to do videos of your own face especially if you are service-based. But if you can’t do that for whatever reason I do not want you to navigate away and not make a video for your business because it seems too hard.

There are loads of ways to get around not showing your face and all the ways of creating video give you some benefits.

I know that people always like to hear what I do personally so I will start with that and then I will also share a couple of other ways that I think you can create video if you want.

My current 2 favourite video processes are:

60-second (or less)

10-minute or so videos

I like to create short videos and publish them on Instagram. I try to make these 60 seconds long or less.

I create these on my phone and record them directly so they go onto my camera roll. Then I pop onto Instagram and share them in my feed with a small caption.

I love this method because I can experiment with ideas without investing too much energy in the process. I also find that people like to see me and they like to hear from me. These feel light yet intimate.

They are the quickest and easiest way for me to create video and they also feed into my entire content creation strategy. I have another blog post about that which you can check out over here.

Basically I test the water with new ideas in my 60 second videos so if they are well received they may get turned into a longer blog or video. I usually don’t overthink these and I get important feedback from my people when they do well.

The other way I love to make videos is using Zoom. I begin a Zoom meeting with myself, click record then I just chat away to the screen in my own meeting with myself.

When I click “end meeting”, the recording gets downloaded onto my computer. I am then able to share it directly to YouTube which I also embed onto my blog.

The fun thing about these Zoom videos is that I can often use the audio download to create a podcast as well. I just love it when one piece of content can be used in lots of different places.

I also like to use this video on IGTV (if it is not a how-to demonstration style vid).

One other cool thing about these podcast episodes is that I can create a video from the episode using Headliner App really easily. I have another post about how to use Headliner App over here.

If you don’t want your face in the video.

If you don’t want your face to be in the video for whatever reason you can still use the Zoom methods and just don’t worry about how you look on video.

You can then use the audio component of the zoom recording and turn it into a podcast.

The podcast episode can be turned into a video using Headliner app. This means that people can experience your energy through your voice without you having to even get out of bed.

Literally some of my podcast episodes I made late at night in bed or early in the morning in bed. That’s how easy it is to use Anchor. I then turn those podcasts  into a video without having to show my face at all.

If you don’t want to deal with a podcast and Headliner App you can also use Canva to create videos with an audio recording you have created.

These audio recordings can be created on the voice memo app on an iPhone or a similar voice recording app on an Android phone. You can then upload those to canva and add a couple of little animations and a nice stock image and then you have basically the same thing as the Headliner app video without having to create a podcast and without having to show your face.

There is a part of me that does want to kick in and start telling you how important video including your face is so I do just want to touch on that lightly.

A lot of people who come to me for a free 30 minute chat have already ”met me”  through watching my videos.

People often tell me how nice it is to finally meet me in person and that I am exactly like my videos and how comforting that is for them. Usually they watch my videos while I am on the beach, making dinner, sleeping or doing other things in my business.

I find this duplication of myself really great.

It means that people who are referring their clients or friends to work with me have somewhere they can send those people to figure out whether they want to work with me or not.

The other thing that is good about video is: if you’re posting them on social media the algorithm which decides who sees what content will slightly favour a video over other kinds of posts.

That is the end of my convincing you about why video is good.

There are just so many places and ways you can share video.

Here’s a hard and fast list:

    • YouTube video
    • YouTube short
    • YouTube live
    • Instagram Reel
    • Instagram feed video (60s max)
    • IGTV (15 minute max)
    • Instagram Story
    • Instagram live
    • Facebook live
    • Facebook feed Facebook Story
    • LinkedIn
    • On your blog
    • Twitter
    • Tik Tok
    • Slideshow with you talking over the top
    • Plus all the ways I mentioned in this blog

    I think if you are not doing video you are missing a really potent opportunity so if you’re not ready to get your face on I would recommend trying one of these other methods for creating video content for your business.

    If you found this helpful and you like, you can make a small donation.

    “I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

    Those days when you want to throw your laptop at the wall

    Those days when you want to throw your laptop at the wall

    Do you have those days when you are working on the tech stuff in your business and you get to the point where you’re so frustrated that you want to throw your laptop? 

    I certainly do. 

    And because I spend so many hours of my working time laptop dealing with tech I have had to develop some tools to help me in those moments. 

    These are kind of like my rules of play or my rules of engagement for working with tech and how to deal with those moments of complete frustration. Those moments of just hitting the brick wall, being in some horrible vortex loop and hating it.

    This can happen any time when using technology. 

    You know the scenario:

    You are trying to do a “simple” thing and it either hits the brick wall.

    You want to save something and it just won’t save.

    You want to edit something and it just won’t work

    or something like that. 

    Or you end up in a vortex – you want to do one simple thing and suddenly you’re being asked to sign up for another thing and then you have to pay for something else and then you need another tool to link those two up to each other and you don’t even really know what they do. Your head is spinning and the rage is rising.

    So here are 3 things I adhere to when it comes to tech frustration:

    1. Watch the narrative
    2. Space clearing mist
    3. Set a timer

    1. WATCH THE NARRATIVE

    It’s so important to be aware of the stories you are telling yourself as you work on the tech stuff in your biz. 

    If you are trying something new like setting up a website, running ads to Facebook or creating images in Canva and it isn’t working. What are you making this mean? What is your inner dialogue? Are you thinking thoughts like: “I am not techie”, “this is hard”, “Facebook sux” “this is not my zone of genius” {insert yours here}. 

    It happens to me when I’m learning something new. I get to the wall or the vortex and I don’t like it. 

    I am pretty tenacious and sometimes I think I can just push through and “make it happen”. 

    And sometimes I do. 

    And sometimes I get really frustrated and get totally disheartened. I get rejective and start wanting to tell a story about the whole thing being a really bad idea.

    Once a story is running it’s important to consider how that narrative informs and dictates other realities in your life.

    For example, if you try to run ads on Facebook and they get rejected, do you then say that “you just don’t understand” and “Facebook is crap”.

    What do you say?

    The same thing can happen to 100 people and there are probably 1000 stories you could be telling about that same experience.

    One person might make it mean that they are learning something new and that is sometimes uncomfortable where another person might make it mean they suck and tech and can’t move forward in their business.

    What you make it mean is the ONLY thing that is within your control.

    If you can’t understand what I’m saying here or you find it hard to be aware of your thoughts I recommend meditation and a good life coach.

    Those 2 things have helped me find the spaces between my thoughts and my awareness.

    This is a powerful development that will help you in all areas of your life, as well as how you feel about tech.

    I personally love Vipassna meditation and try to go for a 10 day retreat every year as well as meditating daily as my home practice.

    Do you have a meditation practice?

    It’s a business tool and a life tool you won’t regret acquiring.

    2. SPACE CLEARING MIST

    I have 2 space clearing mists I love. I have the Australian Bush Flower Essence Space Clearing mist and the Anima Mundi Palo Santo Protection Myst.

    Sometimes, if I am having tech gremlins or even just working with a client and we are getting a bit tense with our progress over a tech fart, I will spritz the heck out of my space with one of those 2 and just take a moment.

    Traditionally, Palo Santo is for warding off evil spirits.

    But what are “evil spirits” if not our own mental tensions, negative thought patterns and bad mental hygiene?

    Sure, maybe your neighbour did put a hex on you.

    Or maybe you just need to breathe and become aware of the  magic inside you.

    Either way, I find that somehow, space clearing mists help. Even if they only smell good and there’s a placebo effect.
    By the time I’m that pissed off I don’t really care what is helping if at all. Bring the nice smells and hex removal.

    3. SET A TIMER

    The other day I was working with a group of clients on Facebook ads. As well as creating and publishing ads for clients myself, I was mentoring a small group of women to set up their own ads accounts. 

    I had a client with a pressing deadline and a decent budget and 5 ads rejected due to misleading claims with another client whose account was disabled due to circumventing Facebook ads policy. 

    Then I had one of the students who I was mentoring have her catalogue rejected and another one whose Squarespace site stopped connecting to her Instagram as soon as she followed my instructions to set Instagram up in Business Manager. 

    So as well as my own ads failing, and possibly failing my clients I was also failing to support students. 

    I could have made this mean that I’m no good at ads and that I am not fit to teach others ads either. And then I could decide that Facebook ads are crap. And I might even decide that I’m not cut out for online business. 

    What I did was contact support, and they told me there was a glitch which was making ads rejected when they shouldn’t have been. 

    This gave me a red flag that Facebook’s servers might be having other glitches too and that it just wasn’t the day for working on Facebook ads. 

    This is so often the case. 

    As well as the old “turn it off and turn it back on” trick, I find this third approach a sanity saver. 

    How long are you going to swirl in a vortex or headbutting a brick wall before you walk away? 

    Some days, it’s better to just walk away. But how long should you try? 

    I usually allow about 30-minutes maximum to headbut/swirl and then I walk away. Because most times I have those moments, I find out a week later that “Oh yeah there was a {XYZ} issue that day and everyone was {effected in some way}”.

    So just choose a timer, do as much as you can and then walk away. Come back a day or 2 later. 

    I actually just checked all of those disapproved ads now (24 hours later) and they are all approved! 

    Oh Facebook…

    If you found this helpful and you like, you can make a small donation.

    “I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

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