What How Why Facebook Pixel

What How Why Facebook Pixel

Have you just gone live with your gorgeous website? 

What now?

I have a LOT of ideas for things you can do now and the number one thing I recommend is to get the Facebook© Pixel on your website! 

But what the heck is the pixel? What does it do? Why bother? And how do you get it on your website? 

All the answers are in the video below. 

And if you’re getting a website created by me, this is what the pixel is all about and why I think it’s important for YOUR business.

 

You can watch the video here:

If you’re folding washing or on a walk you can listen to it here: 

Or if you like reading, here are the main highlights:

What is the Facebook pixel?

Basically, it’s a piece of code you can put on your website that will track if any Facebook users have been to your site. 

So what? 

Well, if someone has been to your website, you know that they are interested in what you have to offer. And maybe they are thinking about working with you.

If you have the Facebook pixel on your site, Facebook collects that information for you to use when you run ads. You can do cool things like place ads infront of people who have been to your website or get the ads robot to find more people like the people who signed up for your thing or bought your thing. 

Why put the Facebook pixel on your website?

This is the big question.

Becuase a lot of people say “but I’m not ready to run ads on Facebook yet”.

I hear you. But one day if/when you decide to, if you’ve had the pixel on your site all of that time, Facebook is going to have some data about your ideal client already and give you a delicious head start on your ads intel. This will make your ads cheaper and more effective. Yay. 

Data is a business asset. Knowing exactly what kindof people sign up for your freebie or buy your products and having a robot who can find more of them is a dream come true. 

IF NONE OF THIS MAKES SENSE RIGHT NOW, JUST TRUST ME. THIS IS MY JOB. 

How do you get the pixel on your website?

It depends on your website.
If I’m building your site, I will use a plugin to get the code in the right part of the site.

If you’re using WordPress I recommend either “Pixel My Site” or “Header and Footer Scripts”.

If you have a Wix website, instructions can be found by Googling “put pixel on wix site”. I won’t share a link directly because it will become outdated. Google search is a wonderful thing.

If you have a Squarespace site, my advice is the same as Wix: instructions can be found by Googling “put pixel on wix site”. I won’t share a link directly because it will become outdated. Google search is a wonderful thing.

Do want to chat about your website or Facebook ads or the pixel?

I help people create Simple, Beautiful websites. I also love to help people feel empowered about their website so they can use it without having to worry about breaking it!

If you need a hand or would like to chat about how I can help you, go ahead and click the button below and make a time for a free chat using my scheduler.

How to put temporary links in your navigation bar

How to put temporary links in your navigation bar

Have you heard of SSL? 

Do you sometimes get warnings that your website or sites that you are visiting are not secure? 

In this blog I’m going to explain a bit about what SSL is and why it’s important for your website and for browsing on the internet in general. 

Enjoy!

You can watch the video here:

If you’re folding washing or on a walk you can listen to it here: 

Or if you like reading, here are the main highlights:

When is this useful?

Sometimes, you will run a workshop as a one off or a retreat day, or a webinar or SOMETHING that you don’t want to be on. your website navigation all the time. You just want it there now. 

And you want to start doing bits of your own website, to save time, build. your confidence and to NOT have to call the develoer for everthing. 

So this is useful in those cases. You can do it!

How do I do it?

The best way to learn this is by watching the video and working along with me but here are the basic steps if you like: 

Be logged in

Go to “Customise”

Go to Menu

Click “Add items”

Choose custom URL

Add the URL and name then click add

Drag it to where you want it to be in your menu. I like the number one spot!

Click publish and have a look!

You may like to edit the text size of your menu. 

Easy!

How did you go?

I’m hoping that went ok. But if you watched that and realised you really, really don’t want to be doing this stuff, maybe I can help. Book yourself a free chat with me and we’ll see what the team and I can do to help. 

Do want to chat about your website?

I help people create Simple, Beautiful websites. I also love to help people feel empowered about their website so they can use it without having to worry about breaking it!

If you need a hand or would like to chat about how I can help you, go ahead and click the button below and make a time for a free chat using my scheduler.

Want to share this post to Pinterest? 

Thanks in advance! Here’s a pinnable post 🙂

What kind of SEO does your website need?

What kind of SEO does your website need?

Have you heard of SEO?

But what actually is it? 

Hav eyou paid THOUSANDS of dollars for SEO and feel like you don’t have much to show for it? 

Do you really NEED SEO for your website? 

I will try to explain it a bit here for you smile

You can watch the video here:

If you’re folding washing or on a walk you can listen to it here: 

Or if you like reading, here are the main highlights:

What is SEO?

SEO stands for Search Engine Optimisation and it is basically how well your website shows up in the Google search for your actual business name or related search terms – for example: if you are a hairdresser in Bega and someone does a Google search for “hairdresser bega” – how well does your business get found. 

Do I need SEO?

Every business has different SEO needs and not every business can use SEO to succed. The best way to decide whether or not your business needs SEO and how much SEO you need is to have a free chat and/or a Strategy Session. 

There are a lot of factors involved and I can’t make a blanket decision here. 

BUT there are things we can do to help with some basic SEO. 

What will I get with SEO 101?

If you are having a website built by us here at Connected Marketing we will do these things:

Put the Yoast SEO plugin on your site

Develop up to 5 keyword statements and phrases to use on your images and file

Provide you with a simple training video on how to use Yoast for your business

If this doesn't make sense or you have more questions, please let's talk!

Please don’t freak out about this! It is a bit of a jargoney topic and I have worked with many people who have been bitten by a very convincing SEO salesperson. 
Please – let’s talk about your specific business and your specific project. Don’t let this be a barrier for you! 

Go ahead a book a chat now: 

What is the Love Your Divi Website training membership?

What is the Love Your Divi Website training membership?

If you have a website built with me you get access to the Love Your Divi Website training membership. Yay. 

But what is that?

Well, it’s a place that I’ve bundled all of my website related videos and created even more specific videos to teach you how to use your new, beautiful website. It’s my way of empowering you and freeing you from unneccessary expense so you can look after most of your website yourself! 

Have a look at this video: 

The Love Your Divi Website training membership is included in your new website that is being built with me. You will get your log in details at our completion meeting.

Check out website options and pricing here.

If I haven’t built your website, but you DO have Divi and are struggling, contact me via the Contact page on this website and I will add you as a member, it’s a free thing. 

But don't struggle through if it's really wasting time....

You can still get my help if you need me. Go ahead and make time for a chat now:

What is SSL and why does it matter?

What is SSL and why does it matter?

Have you heard of SSL? 

Do you sometimes get warnings that your website or sites that you are visiting are not secure? 

In this blog I’m going to explain a bit about what SSL is and why it’s important for your website and for browsing on the internet in general. 

Enjoy!

You can watch the video here:

If you’re folding washing or on a walk you can listen to it here: 

What is SSL and Why Does it Matter?

by Natasha Berta

Or if you like reading, here are the main highlights:

What is SSL?

SSL stands for Secure Sockets Layer and is an additional level of security you can place on your site. It basically encrypts and encodes any data that leaves one user and goes to another user.

For example, when you enter your credit card details into a checkout on a website, your information travels through the internet as data. This data gets sent to the business who you are buying from or their payment processing company like PayPal and the like. That is the basis of the internet – data travelling from there to me. 

Why do I need SSL?

If you don’t have an SSL certificate on your website, users may get a warning that your site is not secure. 

This will stop most poeople from visiting your site. 

Sometimes this warning will display very early in the process of your website being built if your developer hasn’t activated your SSL yet. You should get in touch with them and your host to resolve this if it’s displaying once your site is live. 

It used to be the case that only businesses who were selling products desired an SSL but nowdays all websites will use SSL to maximise trust with their visitors. 

Why does it matter?

If you are the website user, it is important that you don’t enter any personal or payment details into a website that doesn’t have an SSL. It is very helpful to know how to check this if your browser doesn’t give you this information (see the video for how to check).

And if you are the website owner, it is essential that your website visitors feel that their data is safe with you or they won’t want to make purchases and they may not even feel safe to visit your site at all!

Do want to chat about your website?

I help people create Simple, Beautiful websites. I also love to help people feel empowered about their website so they can use it without having to worry about breaking it!

If you need a hand or would like to chat about how I can help you, go ahead and click the button below and make a time for a free chat (using my secure scheduling tool 🙂 )

What to do first to set up your online marketing

What to do first to set up your online marketing

Whether you are online only, bricks and mortar only, service based or product based and whatever mix of those 4, there are some things I recommend ALL businesses set up FIRST. 

Obviously, every business has distinct needs and every industry has different recommendations that I would make. The recoommendations in this post apply to EVERYONE 🙂

This post if for you if you are very new to it all and you haven’t set up very much or you’re wondering what to focus on FIRST.

If you already have a website and Facebook you would probably benefit more from my other post about the next steps after Facebook and website set up which you can read here:

Now, if you’re at the very beginning, what do you need? 

I have explained it all here in this video below:

Or if you’re out on a walk or folding washing you can listen to it here: 

You could share this post to Pinterest via this image:

Or you can read about it here:

#1 Facebook Business Page

Whether you want to be active on Facebook or not, I still recommend that everyone set up a business page for your business. NOT a personal profile, but a PAGE.

If you want to really focus on your website for ownership issues, or you just don’t like Facebook, I would still encourage you to have presence on the Face-beast.

Facebook pages show up in Google searches easily and a lot of people will search Facebook BEFORE they Google search.

If you aren’t really on Facebook becuase you love Instagram more – I would STILL recommend at least having a presence. You will thank me later 🙂

#2 Create a website

A website is a business asset. Everyone “Googles it” these days and if you don’t even have a simple one page site you are missing out on customers.

AND if you ONLY have a presence on Facebook you risk putting all of your eggs in one basket.

Having said that, I made $10k in my business before I had a website so it’s not the FIRST step but it is a VERY.IMPORTANT.THING.FOR.EVERY.BUSINESS. So get a website.

#3 Fonts

If you aren’t cashed up enough to see a graphic designer and get your branding created professionaly I recommend you choose at least 2-3 fonts that you are going to stick to for now. 

One heading font

One sub-heading font and

One paragraph/body font

I recomend you check out Canva and find a design in their templates that you like then use the 2-3 fonts on that design. 

You can always get professional branding later or change your fonts later. Just don’t change then every week or people won’t be able to develop a visual relationship with your business. 

#4 Colours

Just like fonts, it’s important to have some visual consistency in your online presence. 

From that Canva design you liked, you might be able to choose 1-3 colours to stick with for now. 

I recommend Black and White and 1-2 other colours. Even just one colour + black + white. Even just black + white. 

Keep it simple for now. 

And be consistent. 

You can get fancy later when you have more clarity about your business and audience. 

Need a hand to get set up?

I help businesses set up all of these marketing assets: websites, Facebook pages, as well as affordable 101 branding with your fonts, logo and colours. Book in a time for a free chat if you are wondering whether I can help YOUR business. 

Read more from the blog.

What How Why Facebook Pixel

What How Why Facebook Pixel

Have you just gone live with your gorgeous website?  What now? I have a LOT of ideas for things you can do now and the number one thing I recommend is to get the Facebook© Pixel on your website!  But what the heck is the pixel? What does it do? Why bother? And how do...

Acuity Set Up

Acuity Set Up

One of the best tools you can have in place for an online business is Acuity for booking sessions with clients and taking payments. You can save so much time: instead of sending endless emails or messages back and forth trying to find a mutually agreeable session...

How to put temporary links in your navigation bar

How to put temporary links in your navigation bar

Have you heard of SSL?  Do you sometimes get warnings that your website or sites that you are visiting are not secure?  In this blog I'm going to explain a bit about what SSL is and why it's important for your website and for browsing on the internet in general. ...