What is content? And how to make more

What is content? And how to make more

I often hear people say that they are “Content Strategists” or the explain how to “Create Content”.

And although I know what content is, it seems to me to be a weird and jargon-ey term that causes so much confusion.

I was thinking that we could just rename it to: “Sharing your brilliance”

Because that is all we really need to do. We all know so much and have so much brilliance to share. But to clarify: what is content? And how can you make more?

Content comes in so many different forms. 

It can be: 

Image based

Written

Video

Audio

I am sure there are more categories too that I’ve glazed over.

And then there’s the length. I’m calling them micro (or snippet), small and long.

Examples: 

A reel on Instagram = I would say that is a micro-video. 

An Instagram image post with a caption = is a written and image small piece of content. 

A Facebook text only post around 2000 words = a long, written piece of content. 

That same Facebook post on your blog with images as well = is a long, image and written piece of content. 

A podcast of the same article would be = a long, audio piece of content. 

Using Headliner to turn that podcast into a video makes a snippet of video content. 

Transcribing that podcast into a written blog with images = is a long, written and image piece of content

But more important than the classifications and definitions is the purpose.

For a long time I found it really hard to create content and I did not enjoy creating content.

I spent a long time creating content with the idea in mind that I had to do it to reach clients and that content would help me sell my services. The only content I was able to make easily were “how-to” videos. I think these felt easy because they were of service to my clients with low expectations of reward. They were more of a selfless service. 

In the yoga tradition I studied for many years, selfless service is called karma yoga. In karma yoga you work for others and try to release your expectations of reward. 

Recently, I have been loving creating content. Short videos, long videos, short written posts, longer writing. All kinds. And I think what has changed is my frame for why I create content. 

Now, I create content as a practice for myself. As more of an enquiry and creative expression. The things I think about it are more like: 

“How can I say this in 60 seconds?”

“I wonder if anyone agrees with this?”

“How clearly and simply can I explain this in writing?”

“Can I explain those instructions in writing?”

“I wonder what my peeps think about this idea?”

And now I never really think: 

“I need to create this so I can sell my offer/service”

If I want to offer my service I just do it. I create a separate post, or separate piece of writing that speaks directly to the offer. 

Sometimes, while I’m developing offers, I do some research and get excited about that topic so I’ll naturally share about it, but since I separated my selling and my content, my content feels a lot cleaner and a lot free-er. I feel that I can experiment more and genuinely share with people who I care about. 

This is my story around creating more content. 

I wonder – what do you think about when you try to create content? Could those thoughts be hindering your ability to create content like mine were? 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

How to figure out what you should blog and write about

How to figure out what you should blog and write about

Great!

You’ve decided that it’s time. You are ready to start writing and sharing your brilliance with your audience and the world. Your next thought now might be: What you should write about?”.

In this blog I will share some ways to generate ideas for your writing so you can have a big list of inspiring topics to dip into whenever you sit down to write.

This information also applies to “what should you make videos about” if you are into making videos.

A couple of important things to consider are:

What topic/s do you want to write about?

and

What do your ideal clients seek information about?

1. Talk to your people

Current Clients

If you are doing sessions with your ideal clients, you are getting great ideas on tap. Every session can provide you with ideas for writing.
What was the client’s challenge?
What did you do to help them?

I’m sure you’ve had days like me where you seem to say the same thing to about 5 people in the one week. THIS is great information to share as a written blog or video.

Friends + Market research

Current clients are a reliable source of ideas but you may not have many or any of those yet!
Other people that are YOUR people are your trusted friends. You could also have market research conversations with people who would be perfect clients with no pressure for them to buy from you.

The sole purpose of those conversations is to find out what they type in the Google search bar when they look for solutions or what questions and challenges they have around your topic of expertise.
You can do this more informally by being a great listener at parties and gatherings.
People are a great source of ideas.

A side note about your own ideas

You may not have a problem thinking up great ideas on your own.
Yay! 

Why are you reading this article?? LOL 🙂

Your own ideas are great, however I would make one loving caution about your own ideas. 

You may find that when you write from your own well of ideas that your writing doesn’t do as well as you had thought. As in: it doesn’t seem to get a response from your audience. 

If this is happening, I would suggest that you may be writing at a level too far ahead of your current client’s level of growth or understanding. 

Sometimes I write articles that I think are gold and no-one gives any hoot about them. And other times, I create something that I think is throwaway and that everyone already knows and people go mad over it. 

So, if you are experiencing this, I encourage you to have some conversations with friends who are like your ideal clients. Have those client or market research conversations to make sure you are speaking the right language for where your people are right now. 

2. Use the Google search 

Bring to mind a topic you want to write about. I used this method for MailChimp. 

(i) Type the idea into the Google search bar and don’t click search. 

Have a look at the drop down. 

Do you see a bunch of suggested search ideas?

These are ideas for blog articles or videos. 

(ii) Further down the page it might say “People also ask” with a bunch of questions and drop downs. The headings of these drop downs are also great titles for your blog. 

These two options give you ideas that the Google robot has noticed people asking a lot. So even if you don’t have conversations with people because you are clear on your topic, this method can help tease out a lot of ideas that a lot of people have definitely searched for in Google.

Creating articles that help you be found via Google search is a method of blogging that uses Search Engine Optimisation (SEO). Google is a search engine, and you can focus on optimising your website and blogs to show up better in Google search.

If you are interested in how to grow your business with a blog, I have a course about that. I delivered it with the brilliant Melanie White. I also have an SEO course with the ONLY person I recommend for SEO, Karen Phillips. This one is called “How to get the right website visitors”. Both of those courses can help you with your SEO if this is important to you and your business. 

3. Use the YouTube search 

Similar to the Google method above, you can type your topic or vague idea into YouTube and see what other content exists on the topic. Simply type your idea into the YouTube search bar and look at the ideas that drop down. 

Once you have mined those ideas, click “Search” and have a look at the kind of content other people are creating and the other titles being used. You can write an article with the exact same title if you like!

Now listen though: DON’T GET INTIMIDATED IN THIS STEP

Even though other people may have already created content that you want to create, no-one is quite like you. You have a particular configuration and lens to see life through that is of unique value to the world.

So PLEASE still go ahead and write that blog!

4. Use Keywords Everywhere

Keywords Everywhere is a free tool you can add to your Chrome browser. It enables you to see more when  you do a Google search, when you do a YouTube search and when you view YouTube videos. It actually does way more than I use it for. I am not a major ninja at it but this method of using it simply will definitely help you find writing ideas. 

So, once you have installed Keywords Everywhere to your Chrome browser and you look at your results using the above Google and YouTube methods, you will see a bunch more info on the side:

These are just more things to, hopefully, spark inspiration for you. The beauty of these methods is, Google is such a large database. Millions (or billions) of people are using this every day. And it’s free for you to mine for ideas. Yay! 

Have these ideas been helpful for you? Let me know how you go and tag me in your social media post if you used this method 🙂

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

YouTube success resources

YouTube success resources

Video marketing is SO GOOD for your business and YouTube is a great place to be since it’s the 2nd most used search engine after Google and the 2nd most downloaded app after Facebook.
I have really grown to love video marekting once I rewired my neural pathways to stop screaming at me every time I tried to make a video.
Nowdays, most of my clients have “met” me via my YouTube videos before they book a free chat or work with me so i highly recommend video for leverage in your marketing.
I have a heap of blogs on this website about YouTube covering:
with more to come.

I love to answer your questions…

So, if you have any YouTube questions, please email me or pop your question in the comments of this blog. 

Want more help with your online business presence?

Do you need a hand with all the different ways your business can show up online? Video, Facebook, website, Instagram, Facebook ads, email marketing. The list can be overwhelming. 

Book a complimentary chat with me and let’s see if I can help:

How to upload videos to YouTube

How to upload videos to YouTube

Have you overcome the first 2 YouTube hurdles:
  • Creating a video
  • Setting up your YouTube channel
???

Congratulations!

Now it’s time to upload videos to YouTube. Here’s how:
(P.S. Looking for the YouTube Success Tips Blog? Check it out here)

A few things to consider…

There are 3 options for your YouTube video:

  • Public
  • Unlisted
  • Private

Public videos are available to everyone on YouTube via search and recommended videos. This is the best choice for your blogs, and general marketing content that you want everyone in the world to see.

Unlisted videos are best for recordings of client sessions, content for online courses or exclusive content for you email subscribers. Basically, if you have given the link to someone they can click through and watch the video.

Private videos are only visible to you and selected people. Personally, I never use this and most of the time when someone is having a problem, they have accidentally chosen “Private” – just don’t use it – that’s my recommendation 🙂

 Other stuff you get offered:

In step 2 you get offered End Slides and Cards. Yes, these are cool features, but if you don’t know how to upload a video to YouTube, you aren’t ready for these features. Don’t get FOMO, you can graduate to these extras later.

I have had 150,000 YouTube views WITHOUT cards and end slides so you can go without them for now too.

If you’re looking for the more extensive blog post about YouTube Success Tips you can check it out here, and there’s also a post about your YouTube thumbnails on the YouTube channel you can view it here.

 

The basic steps:

  1. Click on the little camera icon in the top right of your YouTube screen
  2. Select “Upload Video”
  3. Choose your video from your files, or drop and drag one over
  4. Give it a title and a description. 
  5. If you have a thumbnail ready, select it – you can always add it later. 
  6. Choose whether the video is for kids or not and click “next”
  7. Ignore all the bits here – these are advanced moves – see the info above “A few things to consider…” – click “next”
  8. Choose from Public or Unlisted – not sure which you shoudl choose? See “A few things to consider” above
  9. Click “Save”
  10. You are done!

Refer to the video for more detailed instructions. 

I hope this helps you today.

Want more help with your online business presence?

Do you need a hand with all the different ways your business can show up online? Video, Facebook, website, Instagram, Facebook ads, email marketing. The list can be overwhelming. 

Book a complimentary chat with me and let’s see if I can help:

YouTube Success Tips

YouTube Success Tips

Do you want to use YouTube to grow your business AND you want to do it right from the start? 
Or maybe you want to spruce up an existing YouTube channel. 
AS of today, I’ve had 109,200 YouTube video views! I can’t believe it myself. And I’m so grateful for all that good juju. 
My views really started to pick up once I was doing all of the things I share below. 
I also think a sprinkle of luck was a part of it – but really – what I create is content that helps people. And I think that’s why people watch my vids. Because they need the help I’m offering. 
Let’s get to it!

You can watch me yabber on about the tips in this video: ?

So without further ado…here are the tips:

1. Check out the YouTube Creator tips

From your YouTube account, you will see a button called YouTube Creator (beta). It should take you to a dashboard where you can view analytics and all kinds of cool stuff.
There’s also usually a couple of recent videos from YouTube Creator and other news videos from YouTube themselves.

I recommend you check them out. A lot of these tips I’m sharing have come from videos like that.

YouTube Creator also has its own YouTube channel which I recommend for the same reason – lots of great tips from the horse’s mouth.

2. Create Channel Art for your channel

In the video, I called this a banner! What was I thinking? It’s called your Channel Art.

Channel art gives you an opportunity to start getting your viewer familiar with your brand and makes your channel more beautiful.

It’s easy to make your channel art – I use Canva: canva.com . They have new templates that make it even easier than before. I have a video tutorial on how to create your channel art here:

3. Fill in your account details

As with any social media or online marketing platform, it’s really important to give the viewer as much information about you as possible. So you need to fill in your about, your social links and your website link. It’s pretty easy – the instructions are in the video.

4. Create a Welcome Video

I’m calling this a Welcome Video and YouTube is calling this your “Trailer”. It’s as simple as creating a video with the intention of it being your welcome video or selecting an existing video to be your trailer.

You need to click “Customise Channel” and then you’ll get access to edit your home page. There’s 2 options at the top there; for returning subscribers and for new visitors. When you edit the option for new visitors, you can choose that welcome video you created. YouTube Creator channel also has a good video about what your trailer can do for you which you will find in their feed. You will see me demo the options in the video.

Watching other channel’s welcome videos is a great way to get a feel for what makes a great welcome video.

5. Create Playlists

This is another tip I got from some big name YouTubers. Sorry – I can’t remember who 🙂

But basically, the YouTube algorithm/crawler will give your channel a preference if you have playlists created.

Further to this – which I didn’t mention in the video – is to create a sequence of videos. For instance, you might create a 4 part series of videos on a specific topic. For example, Email marketing tips #1, #2 and so on.

The YouTube and Google crawlers loves a video series and will give your videos a higher ranking if you have them.

6. External Links

Similar to setting up your About information, it’s important to set up your account with your external links.

Be a bit strategic. Use your website, your social shares, a landing page, whatever you like. But think about it: where do you want people to go next? What is the next logical step for a person in their relationship with you? Send them there.

7. Create a Video a week

It’s perfectly fine if you can’t always post a video a week. Goodness knows I don’t always do it. But it’s another one of those measures that the search algorithm takes into consideration when deciding whether or not to display your video as a related video or in a search so it’s worth trying to post once a week.

A lot of big channel creators recommend a certain time and day every week as well, so your followers know: example – every Tuesday at 2 pm there is a new video. So they can tune in on the regular. I personally don’t do this but it’s something to think about. 

8. Create videos that are around 10-minutes long

I started off my YouTube channel with hour-long videos. They were interviews. I doubt anyone ever made it through those vids. YouTube Creator tips have recommended videos around the 10-minute mark.

I watched an interesting video the other day that suggested making videos longer than 10-minutes to display more ads but that is only available once you have a certain number of subscribers and views per year. 

Basically, 10-minutes is not too long and not too short. It’s the Goldilocks video. 

9. Use tags

Choose a bunch of tags that seem relevant to your current video and any related videos. Really, my tagging took off and made a lot more sense once I started using Tube Buddy (skip to next tip). You can just wing it with your tags but I think Tube Buddy is a great free resource (I’m not an affiliate but I should be!).

10. Check out TubeBuddy

I have been using TubeBuddy for a couple of years. It helps me figure out which tags to use, it helps me see stats on other accounts and once I paid for the premium version to add a sentence to the end of all my videos to send people to my new website.

I am not an affiliate but I DO recommend it. You can always remove it if it doesn’t help you 🙂

11. Create a custom thumbnail

Here’s an example of my latest custom thumbnail:

Make your thumbnail on Canva HERE

A custom thumbnail will show up on your channel as the mini-preview of your videos rather than a randomly chosen snapshot from your video. You know, those great pictures of you wiping your nose or with your tongue hanging out. 

I create custom thumbnails using Canva and I’ll be making a new video about the how and why of YouTube thumbnails on my YouTube channel very soon (so you can subscribe if you want to be notified when my new videos are released). 

It basically makes your channel look more beautiful and begins your branding process. PLUS – videos with faces on the thumbnail apparently get more views! 

12. Use Cards and annotations

In the video, I DID NOT have a win demonstrating cards and annotations to you. There is also ‘end screens’ which I highly recommend. This is a pretty cool video that explains end screens, playlists, and subtitles really well.

You will have seen these on other videos on YouTube – end screen is that page at the end of the video that says “Subscribe” or offers other, related videos.
Cards are little info icons that pop up and offer other videos or external links related to the video you’re watching.

These are both great ways to keep people watching if you have them in strategic places – especially if you are seeing a drop off at a certain time. You can keep people on your channel or take them to the website or the next logical step.

Ok – whoosh! That was epic.

And now enough is enough. I think I’ve realised I need to do a whole training about YouTube to tease all of these elements out more fully but hopefully, you got a sense of some of the things you can do to improve your YouTube channel and succeed on YouTube. You can jump on the mailing list if you want to stay in the loop about that YouTube course when it drops.

 

Do you need a hand figuring out if YouTube is the right next step for your business?

If you are wondering whether or not YouTube is the next big thing for your business it might be good to talk to a marketing consultant and get clear about a strategy. That way you won’t spend your time wondering. You will know that you are taking the right actions to move your business in the direction that will get you the results you want. 

Book a free 30-minute chat with Natasha today to discuss your business marketing strategy.