Social Media for your business

Social Media for your business

Today I’m going to discuss social media for your business. 

I really love hanging out on social media but sometimes I get sucked in there and I kind of hate that. However I do have a business and so when I started my business, I wasn’t really on social media but I did go on to social media, for the sake of my business.

If you don’t have a website yet; you have a fledgling business or if you’re at the very beginning of your business journey, then I do think a social media platform can be really helpful.

  1. It works well when you create content regularly
  2. It gives you somewhere that people can refer their friends to 
  3. It lets you have a link for things like MailChimp, Instagram etc

If you’ve been following along with some of my other videos, where I talk about Zoom, Acuity and setting your ABN up, then I think a social media platform is a good next step.

Then it’s just a matter of figuring out which social media platform really works for you. 

I have these three questions that I suggest you ask yourself.

The first question is where are your people hanging out? 

For most of us, that are serving women that are middle aged, a little bit older, our people are going to be on Instagram, unless our audience is much older.

Or our audience might be on Facebook a bit more.

If your target is  people who are in corporate right now and trying to leave their corporate job to start a business, then maybe LinkedIn is for you.

Whatever you do, just choose one social media platform and learn how to use that really well for now. 

So where are your people hanging out?

LISTEN ON THE PODCAST

The second question is where can you show up and feel happy? 

If I post on Facebook, I just don’t feel happy.

I don’t know why but Instagram feels more comfortable for me, I feel happier there.

The real question here is: which platform do you understand the best and can you show up there?

Even if your people are on Instagram, but you really just don’t get it and it feels like it’s stalling you or it’s getting in the way or  you just don’t feel comfortable there, that will block your progress.

You could do my Instagram course but also you could just post on Facebook, if that feels more familiar.

If you’re like, you know how to use Facebook and that feels more comfortable then do that for now.

Later on, when you’ve really nailed one, you can choose the default one.

The third question is  are you able to use the tool?

I have just discussed this merged in with the second question.

But what I specifically mean here is: can you create a post? Do you understand the tech side of it? Do you understand how to create posts that people will engage with and respond to? 

If that is a “yes” for Facebook, then just hang there for now. You can conquer the others later when your tech skills have increased. 

Just try to make it easy on yourself so you can focus on what’s important: showing up and sharing regularly.

Building relationships with your ideal clients. 

That’s the three questions. Where are you people? Do you understand how the tool works? And can you show up and create the content using that tool?

Where do you feel happy?

Because your energy is going to come through.

If I’m not feeling great, my videos won’t go well but if I feel good then my good energy comes through.

It’s the same for you, it’s really just important that you feel good on that platform.

If it’s really shutting you down, then you either need to just do a little training to suss out the platform or choose a different platform. 

Now the one thing that I do recommend with your social media is even if you don’t have a website yet that you do these two things.

That you link it up with your Acuity if you’ve set up acuity so that people can make bookings with you that’s great. So you want to send them off there so they can book sessions, 

You also want to make sure that you make a commitment to create some content with some kind of regularity. That doesn’t have to be every day however, posting every day is really good for you as a creative person. 

This way the more you do it, the better you get at it.

The first few of my videos I probably wasn’t as happy with and then over time I’ve become more comfortable.

The first few social media captions I wrote, I wasn’t that happy with them and I’ve become happier with them.

Same with my blog writing and all of my content creation.

The more I do it, the better I get at it simply because I’ve done more of it. 

So if you can bring yourself to post every day that’s good and if you can’t, even once or twice a week is fine. As long as you feel good when you create the content.

I think it’s more important to have social media for your business as an interim because it’s free and you don’t need to set much up. It connects you with other people. 

A website is a lot of work, I have another video and post all about this.

A website is a big cash investment and a big time investment. You have to have all your wording and messaging figured out. You want to have some great images and you probably need to know what’s going on with your brand in terms of your colors and your fonts. 

Definitely in the first six months online, I don’t think that that website is what you should do.

I think social media is great if you want to have a way for people to book with you using Acuity or Calendly, or something like that. Use that as the link on your social media where it says website, it doesn’t have to be a website, it can be your Acuity link, or your Calendly booking link. 

So in the short term, it’s great to have a social media platform because it’s free, you get to practice talking about what your message is.

So you can practice talking about the things you care about & talking about how you serve people.

This way you get to practice speaking about your purpose, speaking about your service, writing about your service, making videos, you get to practice all that content creation. And that will support a website later, when it’s time. 

You also get used to seeing your face on social media, hearing your voice on social media, just on the internet in general. If you are completely opposed to social media, and you just don’t want to do it at all, it’s fine you don’t have to do it. There are other ways.

I just think it’s cheaper, quicker and easier to set up a social media platform for now, before you crack into a website, I don’t think a website is the first move.

I think I’ve made my point. I think it’s a good idea to have social media. And especially if you are a more sensitive person, a sort of spiritually minded person, you care about personal growth, you care about making the world a better place, about the environment. 

If you’re one of those people, social media desperately needs you, because you will bring such a beautiful energy and make the space so much richer.

Even though it feels difficult, I think it’s really important for people like us to show up and shine a different kind of light, so that these spaces don’t become dark and awful spaces, they become places of light and transformation.

I hope you have a really beautiful day. I hope this made some sense. If you are starting up your business and you start a social media account, comment below with your link or tag me in your Instagram post and I will come and say hello.

Lots of love, I’ll see you next time x

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Launch List

Launch List

Today I’m going to talk about launching and the 3 stages of product development, launch and rest/integration.

I have someone in my group program, who asked me for a list of things that I would suggest that people do when they are launching.

 

She’s just finished the “Loving Launch” online course. A huge part of what I shared in that course, is that my launch process has been developed by me to suit my energy, my business, my audience, the things that I like to do in my business. 

 

This means that any list that I make is not actually a very good fit for anybody else, because they have different preferences, different ways that they enjoy showing up and different energy levels. Their audience is different and what they do in their business is different.

However, I understand that it could be inspiring to know what actions I take, it could be a good launching pad for you as a basis or a beginning step if you had a list like that, so I’m going to relent and tell you what my list is.

 

Just to backpedal a little bit, that launch actually begins once you have an active, complete and functioning sales page so that when someone clicks the ‘Buy Now’ button, they’re able to give you money, they get added to any email lists that you need them added to, and that that whole process is smooth and flawless.

 

Until you have a sales page with completed copy and images, and a ‘Buy Now’ button that works or whatever the call to action is, if the call to action is to email you, or to submit an application form, whatever the action is. Once that’s all working perfectly, that’s when you can start launching. 

LISTEN ON THE PODCAST

Until then, I’d say you’re in a different phase, the phase of getting your product ready. So that is quite distinct and separate.

Once I have my sales page ready, and everything’s functioning beautifully, then I do these things.

So the first thing is I create a Facebook event on my Facebook business page, then I share that to my personal profile. I may also make a video, a live video or a pre recorded video about my offer. And I would share that on Facebook as well. 

Then I would go over to Instagram, and do the same, I would either have a live video, or a pre recorded video that I would share on Instagram about my offer as well as images that I make in Canva, I have some copy ready, and I would post on my Instagram.

 

I also post in some Facebook groups that I’m active in, I’m actually only active in my own group and one other group. My group is only for my clients and students. That’s where I do groups. However I know a number of business people who like to hang out in groups, so I would be hitting my groups.

 

 Then I like to email my email list. I really love George Cow’s approach. He just emails his list twice about it. So I just email my list twice about it, I don’t want to be hammering people on the head about it. If someone signed up to my list, I think it’s pretty clear that as well as sharing content and tips that I’m going to be mentioning my offers.

 

I’m really happy to have people unsubscribe if they are clear that they never want to buy from me again, or they need to tidy up their inbox or whatever the reason. However, I also feel that that’s a great place to sell.

 

I know from experience in my own business and other businesses, that email is really the place where you can sell. It’s a beautiful opportunity for you to connect with people and serve them and also to share your offers with them.

 

That’s what I would do all in the first day or two of having my launch. That’s my learning process.

Then there are a number of other things you can do.

I also have referral partners. I have some other people in business, who serve the same kind of clients that I do, but we do slightly different things. I will often share my offer with them via email. It’s just a personal email, just kind of connecting with them genuinely because we love each other and saying, here’s my current offer. If you know of anyone who this is helpful for you might want to send them the link to the sales page and thanks in advance. 

 

I also ask them, you know, what are you up to? Is there anything you’re promoting right now that I could show up on? The thing with that relationship is that I nurture it throughout the year. I consistently show up in their social media commenting on their posts, cheering them on and

referring to them, I refer clients to them as well. I’ve often interviewed them, it’s a mutually beneficial relationship.

 

I love having referral partners. This practice is called Net Caring and I learned that from George Cow as well. I’ve talked about it before, but if you can’t find it, you can, email me about it. 

 

Once I’ve done all of those initial actions, I will then every few days mention my offer, over a two week period, I think every two to three days. Whatever you can manage, sometimes I only do it twice, in the whole two week period, just whatever feels good. Just show up again, a live video, in your stories on Instagram, maybe your reel, maybe a carousel, post about it, a 60 second video, anything you can do like. The more you can talk about it the better for that two week period. Intersperse it with other acts of service in your content so other tips or whatever you have for your people.

 

And then the next thing

 

Collabs. So I noticed some people like Leonie Dawson and other people will try to be a guest on someone else’s podcast in the lead up to selling a new offer. You could plan ahead, that would require quite a bit of planning if you’re going to show up on people’s podcasts or being interviewed by them on YouTube or Facebook or you can do Instagram live together. That’s going to help you reach their audience who may not have worked with you before.

 

And I’ll email my list a second time over that two week period. 

 

One other thing you could do is your own podcast about it. 

 

You could also do a blog post that is a solution focused podcast or a blog post that is on the topic that the offer is around. It really depends on what your offer is, if it’s a course or group program, or one on one, a book or whatever meditations, whatever it might be, you can put a call to action at the bottom of your blog post to the sales page.

 

I’d probably want to have that ready before I start the launch, or I would be writing furiously during that launch period. 

 

Oh, and the other thing I do is Facebook ads. I just do some simple Facebook ads, very low cost. I do them all the time, it’s very unusual for me to not have ads going and always one of my ads is about my offer. 

 

I do a few other tweaks as well. On my website, I put up a secondary menu on my WordPress site so that there’s a little bar at the top. I tweak my course page so that my current course is at the top and I put my course into my menu. I would say that all of those activities are part of that pre launch work that I do.

 

So that’s pretty much all that I do for my launch. And I wonder if you can think of anything else. 

Let me know if there’s something you can think of that you would do for launch that I haven’t mentioned, I’d love to hear it. 

 

I hope this has been helpful. I’d really love to talk more to you if you’re interested in launching and you want to have more of a conversation. If you have more questions hit me up and I look forward to seeing you another time. 

 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Check out more blogs:

Video content

Video content

Video is a great way for people to get to know you while you do other things like laze on the beach or make dinner for your kids or even sleep.

But maybe you don’t feel like getting dressed up, doing your face and getting yourself onto video. Can you still use video for your business? 

I don’t want to spend ages convincing you a video is a good idea. 

If you are here you clearly want to start making videos for the marketing of your business. 

If you do not want to show your face don’t stop reading now because it is entirely possible for you to create videos in lots of different ways.

There is no denying how good it is if you can bring yourself to do videos of your own face especially if you are service-based. But if you can’t do that for whatever reason I do not want you to navigate away and not make a video for your business because it seems too hard.

There are loads of ways to get around not showing your face and all the ways of creating video give you some benefits.

I know that people always like to hear what I do personally so I will start with that and then I will also share a couple of other ways that I think you can create video if you want.

My current 2 favourite video processes are:

60-second (or less)

10-minute or so videos

I like to create short videos and publish them on Instagram. I try to make these 60 seconds long or less.

I create these on my phone and record them directly so they go onto my camera roll. Then I pop onto Instagram and share them in my feed with a small caption.

I love this method because I can experiment with ideas without investing too much energy in the process. I also find that people like to see me and they like to hear from me. These feel light yet intimate.

They are the quickest and easiest way for me to create video and they also feed into my entire content creation strategy. I have another blog post about that which you can check out over here.

Basically I test the water with new ideas in my 60 second videos so if they are well received they may get turned into a longer blog or video. I usually don’t overthink these and I get important feedback from my people when they do well.

The other way I love to make videos is using Zoom. I begin a Zoom meeting with myself, click record then I just chat away to the screen in my own meeting with myself.

When I click “end meeting”, the recording gets downloaded onto my computer. I am then able to share it directly to YouTube which I also embed onto my blog.

The fun thing about these Zoom videos is that I can often use the audio download to create a podcast as well. I just love it when one piece of content can be used in lots of different places.

I also like to use this video on IGTV (if it is not a how-to demonstration style vid).

One other cool thing about these podcast episodes is that I can create a video from the episode using Headliner App really easily. I have another post about how to use Headliner App over here.

If you don’t want your face in the video.

If you don’t want your face to be in the video for whatever reason you can still use the Zoom methods and just don’t worry about how you look on video.

You can then use the audio component of the zoom recording and turn it into a podcast.

The podcast episode can be turned into a video using Headliner app. This means that people can experience your energy through your voice without you having to even get out of bed.

Literally some of my podcast episodes I made late at night in bed or early in the morning in bed. That’s how easy it is to use Anchor. I then turn those podcasts  into a video without having to show my face at all.

If you don’t want to deal with a podcast and Headliner App you can also use Canva to create videos with an audio recording you have created.

These audio recordings can be created on the voice memo app on an iPhone or a similar voice recording app on an Android phone. You can then upload those to canva and add a couple of little animations and a nice stock image and then you have basically the same thing as the Headliner app video without having to create a podcast and without having to show your face.

There is a part of me that does want to kick in and start telling you how important video including your face is so I do just want to touch on that lightly.

A lot of people who come to me for a free 30 minute chat have already ”met me”  through watching my videos.

People often tell me how nice it is to finally meet me in person and that I am exactly like my videos and how comforting that is for them. Usually they watch my videos while I am on the beach, making dinner, sleeping or doing other things in my business.

I find this duplication of myself really great.

It means that people who are referring their clients or friends to work with me have somewhere they can send those people to figure out whether they want to work with me or not.

The other thing that is good about video is: if you’re posting them on social media the algorithm which decides who sees what content will slightly favour a video over other kinds of posts.

That is the end of my convincing you about why video is good.

There are just so many places and ways you can share video.

Here’s a hard and fast list:

    • YouTube video
    • YouTube short
    • YouTube live
    • Instagram Reel
    • Instagram feed video (60s max)
    • IGTV (15 minute max)
    • Instagram Story
    • Instagram live
    • Facebook live
    • Facebook feed Facebook Story
    • LinkedIn
    • On your blog
    • Twitter
    • Tik Tok
    • Slideshow with you talking over the top
    • Plus all the ways I mentioned in this blog

    I think if you are not doing video you are missing a really potent opportunity so if you’re not ready to get your face on I would recommend trying one of these other methods for creating video content for your business.

    If you found this helpful and you like, you can make a small donation.

    “I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

    How to create + publish a carousel post for Instagram + LinkedIn

    How to create + publish a carousel post for Instagram + LinkedIn

    Today it’s a flat out “how-to” video for making carousel posts on Insta + LinkedIn.

    In the content course this week Glyn Conlon asked me how I create carousel posts for LinkedIn so I thought I’d share my entire carousel process.

    Here is a video tutorial!

    Did I miss anything? Hit me up with any more questions and I’ll make a video about it 🙂

    If you found this helpful and you like, you can make a small donation.

    “I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

    Do you just want to talk to me about your business and website?

    I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

    Go ahead and book a free chat here: 

    “Why” to create content

    “Why” to create content

    Yesterday in the “Sharing your Brilliance: loving content” course and the “Grow an aligned Audience group program we talked about Content creation and the “Why” that sits behined it.

    Creating content can be hard if:

    you aren’t clear on your why

    or

    your motivators are extrinsic

    First up – before you read this, I would encourage you to set a 5 minute timer and do some journalling about your own why.

    If you are coming up question marks you might be interested in these 4 “Why”s…

    And here’s a video to tease it all out. :

    Here are 4 “Why”s you might like to experiment with:

    1. Curiosity

    2. Generosity/service

    3. Develop a body of work

    4. Share your energy signature with those you need to journey with

    I acknowledge the Djiringanj people of the Yuin Nation, the custodians of this beautiful land on which I live and work.

    I also pays respect to all Elders past & present.

    Thank you for taking such good care of the wild, beautiful places of Araganu, the coastline and forests where I get nurtured.

    1. Curiosity

    Some ways that I stay curious are to ask questions. Like: 

    I wonder how I can share this in a 60 second video?

    I wonder how my audience feels about this topic? 

    Do people agree with this or not? 

    Am I the only one who thinks this? 

    How could you be curious in creating content?

    2. Generosity/be of service

    If you are like me them you just love to be helpful, and you have a value to be of service to others. 

    It’s tempting to work for nothing, or to under-charge. 

    Creating content is another way to be generous and be of service. Let your loving heart shine and share those goodies inside you!

    3. Develop a body of work 

    I really never thought it would be me, but it is actually possible to start now and develop a body of work. Your contribution to humanity. 

    Creating content happens one post and one blog at a time. And so your body of work can grow, post by post, video by video. 

    This is YOUR light and y our perspective. Let it rip. 

    4. Share your energy signature with those you need to journey with

    You are emanating a unique energy. Your vibration is a conduit to the transformation of others and vice versa. 

    But how can those people find you if you are hiding out, or too busy or too whatever to share your goodness??

    And you know, it’s not just for their benefit; you have so much to learn through journeying with your clients. 

    Goodness knows how much I have learned about boundaries by working with some challenging clients over time!

    So, what’s your why?

    Got thoughts and questions about this? Hit me up in the comments. I can’t wait to see your work in the world. 

    If you found this helpful and you like, you can make a small donation.

    “I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

    Feeling yuck about running ads?

    Feeling yuck about running ads?

    When you think about running ads, do you feel concerned that you’re going to be intrusive? Do you have an issue with the way that running ads might fit with your values?

    For a long time I felt like:

    • Ads are gross
    • Paying for ads is yuck
    • and I didn’t want to do it

    But over the last 5 years in business, I see that Facebook is not doing business people any favours: they are not sharing your content with people who like your page.

    Organic (unpaid) reach is hard work and not achievable for most people given our time commitments. And Instagram is the same story now since Facebook bought it, and brought in the algorithm.

    For some people, it is just as hard on Instagram as it is on Facebook to connect with their audience. 

    Truth is Facebook and Instagram are not putting our content and posts in front of the people who actually like our page and sometimes not even with people who engage with us.

    What I’ve found from using ads, is that I can easily see how  many people are seeing my posts. I can also see how many people are engaging with them or clicking through to my website. 

    I no longer feel annoyed that I’m not getting better reach nor am I angry with Facebook and Instagram for not helping me. I am helping myself. 

    Plus, it’s not expensive. Ads can be as low as $1.33AUD a day (current lowest price 16.6.2021).

    THE REALITY IS:

    Your audience are going to see ads

    They will see ads from big budget marketers

    They will see ads from mattress companies

    They will see ads from weird underpants makers

    And they probably don’t want to see those ads

    But they DO want to see your content.

    They liked your page. They followed you and engaged with your content.

    If they see YOU and your ads in their feed instead of all that unwanted advertising – they are actually going to be happy rather than inconvenienced.

    They ARE seeking your help, and it’s actually quite ok for you to share your content and offers via ads.

    AND if you are going to spend time making content, it’s worth spending a couple of dollars to make sure people actually see it – isn’t it? 

    Otherwise, what’s the point of creating content? What tick box are you filling?