Launch List

Launch List

Today I’m going to talk about launching and the 3 stages of product development, launch and rest/integration.

I have someone in my group program, who asked me for a list of things that I would suggest that people do when they are launching.

 

She’s just finished the “Loving Launch” online course. A huge part of what I shared in that course, is that my launch process has been developed by me to suit my energy, my business, my audience, the things that I like to do in my business. 

 

This means that any list that I make is not actually a very good fit for anybody else, because they have different preferences, different ways that they enjoy showing up and different energy levels. Their audience is different and what they do in their business is different.

However, I understand that it could be inspiring to know what actions I take, it could be a good launching pad for you as a basis or a beginning step if you had a list like that, so I’m going to relent and tell you what my list is.

 

Just to backpedal a little bit, that launch actually begins once you have an active, complete and functioning sales page so that when someone clicks the ‘Buy Now’ button, they’re able to give you money, they get added to any email lists that you need them added to, and that that whole process is smooth and flawless.

 

Until you have a sales page with completed copy and images, and a ‘Buy Now’ button that works or whatever the call to action is, if the call to action is to email you, or to submit an application form, whatever the action is. Once that’s all working perfectly, that’s when you can start launching. 

LISTEN ON THE PODCAST

Until then, I’d say you’re in a different phase, the phase of getting your product ready. So that is quite distinct and separate.

Once I have my sales page ready, and everything’s functioning beautifully, then I do these things.

So the first thing is I create a Facebook event on my Facebook business page, then I share that to my personal profile. I may also make a video, a live video or a pre recorded video about my offer. And I would share that on Facebook as well. 

Then I would go over to Instagram, and do the same, I would either have a live video, or a pre recorded video that I would share on Instagram about my offer as well as images that I make in Canva, I have some copy ready, and I would post on my Instagram.

 

I also post in some Facebook groups that I’m active in, I’m actually only active in my own group and one other group. My group is only for my clients and students. That’s where I do groups. However I know a number of business people who like to hang out in groups, so I would be hitting my groups.

 

 Then I like to email my email list. I really love George Cow’s approach. He just emails his list twice about it. So I just email my list twice about it, I don’t want to be hammering people on the head about it. If someone signed up to my list, I think it’s pretty clear that as well as sharing content and tips that I’m going to be mentioning my offers.

 

I’m really happy to have people unsubscribe if they are clear that they never want to buy from me again, or they need to tidy up their inbox or whatever the reason. However, I also feel that that’s a great place to sell.

 

I know from experience in my own business and other businesses, that email is really the place where you can sell. It’s a beautiful opportunity for you to connect with people and serve them and also to share your offers with them.

 

That’s what I would do all in the first day or two of having my launch. That’s my learning process.

Then there are a number of other things you can do.

I also have referral partners. I have some other people in business, who serve the same kind of clients that I do, but we do slightly different things. I will often share my offer with them via email. It’s just a personal email, just kind of connecting with them genuinely because we love each other and saying, here’s my current offer. If you know of anyone who this is helpful for you might want to send them the link to the sales page and thanks in advance. 

 

I also ask them, you know, what are you up to? Is there anything you’re promoting right now that I could show up on? The thing with that relationship is that I nurture it throughout the year. I consistently show up in their social media commenting on their posts, cheering them on and

referring to them, I refer clients to them as well. I’ve often interviewed them, it’s a mutually beneficial relationship.

 

I love having referral partners. This practice is called Net Caring and I learned that from George Cow as well. I’ve talked about it before, but if you can’t find it, you can, email me about it. 

 

Once I’ve done all of those initial actions, I will then every few days mention my offer, over a two week period, I think every two to three days. Whatever you can manage, sometimes I only do it twice, in the whole two week period, just whatever feels good. Just show up again, a live video, in your stories on Instagram, maybe your reel, maybe a carousel, post about it, a 60 second video, anything you can do like. The more you can talk about it the better for that two week period. Intersperse it with other acts of service in your content so other tips or whatever you have for your people.

 

And then the next thing

 

Collabs. So I noticed some people like Leonie Dawson and other people will try to be a guest on someone else’s podcast in the lead up to selling a new offer. You could plan ahead, that would require quite a bit of planning if you’re going to show up on people’s podcasts or being interviewed by them on YouTube or Facebook or you can do Instagram live together. That’s going to help you reach their audience who may not have worked with you before.

 

And I’ll email my list a second time over that two week period. 

 

One other thing you could do is your own podcast about it. 

 

You could also do a blog post that is a solution focused podcast or a blog post that is on the topic that the offer is around. It really depends on what your offer is, if it’s a course or group program, or one on one, a book or whatever meditations, whatever it might be, you can put a call to action at the bottom of your blog post to the sales page.

 

I’d probably want to have that ready before I start the launch, or I would be writing furiously during that launch period. 

 

Oh, and the other thing I do is Facebook ads. I just do some simple Facebook ads, very low cost. I do them all the time, it’s very unusual for me to not have ads going and always one of my ads is about my offer. 

 

I do a few other tweaks as well. On my website, I put up a secondary menu on my WordPress site so that there’s a little bar at the top. I tweak my course page so that my current course is at the top and I put my course into my menu. I would say that all of those activities are part of that pre launch work that I do.

 

So that’s pretty much all that I do for my launch. And I wonder if you can think of anything else. 

Let me know if there’s something you can think of that you would do for launch that I haven’t mentioned, I’d love to hear it. 

 

I hope this has been helpful. I’d really love to talk more to you if you’re interested in launching and you want to have more of a conversation. If you have more questions hit me up and I look forward to seeing you another time. 

 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Check out more blogs:

MailChimp Resources

MailChimp Resources

Over time I have created a HEAP of free MailChimp resources for you so I thought it was time to make them all a home so they’re a bit easier to find. 

So here they are. I’ve ordered them kind of beginner to advanced:

All of the above steps are clickable links to take you down whichever wormhole you are drawn to right now 🙂

What questions do you still have about MailChimp? Email me your query and I’ll make a video about it! 

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“Why” to create content

“Why” to create content

Yesterday in the “Sharing your Brilliance: loving content” course and the “Grow an aligned Audience group program we talked about Content creation and the “Why” that sits behined it.

Creating content can be hard if:

you aren’t clear on your why

or

your motivators are extrinsic

First up – before you read this, I would encourage you to set a 5 minute timer and do some journalling about your own why.

If you are coming up question marks you might be interested in these 4 “Why”s…

And here’s a video to tease it all out. :

Here are 4 “Why”s you might like to experiment with:

1. Curiosity

2. Generosity/service

3. Develop a body of work

4. Share your energy signature with those you need to journey with

I acknowledge the Djiringanj people of the Yuin Nation, the custodians of this beautiful land on which I live and work.

I also pays respect to all Elders past & present.

Thank you for taking such good care of the wild, beautiful places of Araganu, the coastline and forests where I get nurtured.

1. Curiosity

Some ways that I stay curious are to ask questions. Like: 

I wonder how I can share this in a 60 second video?

I wonder how my audience feels about this topic? 

Do people agree with this or not? 

Am I the only one who thinks this? 

How could you be curious in creating content?

2. Generosity/be of service

If you are like me them you just love to be helpful, and you have a value to be of service to others. 

It’s tempting to work for nothing, or to under-charge. 

Creating content is another way to be generous and be of service. Let your loving heart shine and share those goodies inside you!

3. Develop a body of work 

I really never thought it would be me, but it is actually possible to start now and develop a body of work. Your contribution to humanity. 

Creating content happens one post and one blog at a time. And so your body of work can grow, post by post, video by video. 

This is YOUR light and y our perspective. Let it rip. 

4. Share your energy signature with those you need to journey with

You are emanating a unique energy. Your vibration is a conduit to the transformation of others and vice versa. 

But how can those people find you if you are hiding out, or too busy or too whatever to share your goodness??

And you know, it’s not just for their benefit; you have so much to learn through journeying with your clients. 

Goodness knows how much I have learned about boundaries by working with some challenging clients over time!

So, what’s your why?

Got thoughts and questions about this? Hit me up in the comments. I can’t wait to see your work in the world. 

If you found this helpful and you like, you can make a small donation.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

How to figure out what you should blog and write about

How to figure out what you should blog and write about

Great!

You’ve decided that it’s time. You are ready to start writing and sharing your brilliance with your audience and the world. Your next thought now might be: What you should write about?”.

In this blog I will share some ways to generate ideas for your writing so you can have a big list of inspiring topics to dip into whenever you sit down to write.

This information also applies to “what should you make videos about” if you are into making videos.

A couple of important things to consider are:

What topic/s do you want to write about?

and

What do your ideal clients seek information about?

1. Talk to your people

Current Clients

If you are doing sessions with your ideal clients, you are getting great ideas on tap. Every session can provide you with ideas for writing.
What was the client’s challenge?
What did you do to help them?

I’m sure you’ve had days like me where you seem to say the same thing to about 5 people in the one week. THIS is great information to share as a written blog or video.

Friends + Market research

Current clients are a reliable source of ideas but you may not have many or any of those yet!
Other people that are YOUR people are your trusted friends. You could also have market research conversations with people who would be perfect clients with no pressure for them to buy from you.

The sole purpose of those conversations is to find out what they type in the Google search bar when they look for solutions or what questions and challenges they have around your topic of expertise.
You can do this more informally by being a great listener at parties and gatherings.
People are a great source of ideas.

A side note about your own ideas

You may not have a problem thinking up great ideas on your own.
Yay! 

Why are you reading this article?? LOL 🙂

Your own ideas are great, however I would make one loving caution about your own ideas. 

You may find that when you write from your own well of ideas that your writing doesn’t do as well as you had thought. As in: it doesn’t seem to get a response from your audience. 

If this is happening, I would suggest that you may be writing at a level too far ahead of your current client’s level of growth or understanding. 

Sometimes I write articles that I think are gold and no-one gives any hoot about them. And other times, I create something that I think is throwaway and that everyone already knows and people go mad over it. 

So, if you are experiencing this, I encourage you to have some conversations with friends who are like your ideal clients. Have those client or market research conversations to make sure you are speaking the right language for where your people are right now. 

2. Use the Google search 

Bring to mind a topic you want to write about. I used this method for MailChimp. 

(i) Type the idea into the Google search bar and don’t click search. 

Have a look at the drop down. 

Do you see a bunch of suggested search ideas?

These are ideas for blog articles or videos. 

(ii) Further down the page it might say “People also ask” with a bunch of questions and drop downs. The headings of these drop downs are also great titles for your blog. 

These two options give you ideas that the Google robot has noticed people asking a lot. So even if you don’t have conversations with people because you are clear on your topic, this method can help tease out a lot of ideas that a lot of people have definitely searched for in Google.

Creating articles that help you be found via Google search is a method of blogging that uses Search Engine Optimisation (SEO). Google is a search engine, and you can focus on optimising your website and blogs to show up better in Google search.

If you are interested in how to grow your business with a blog, I have a course about that. I delivered it with the brilliant Melanie White. I also have an SEO course with the ONLY person I recommend for SEO, Karen Phillips. This one is called “How to get the right website visitors”. Both of those courses can help you with your SEO if this is important to you and your business. 

3. Use the YouTube search 

Similar to the Google method above, you can type your topic or vague idea into YouTube and see what other content exists on the topic. Simply type your idea into the YouTube search bar and look at the ideas that drop down. 

Once you have mined those ideas, click “Search” and have a look at the kind of content other people are creating and the other titles being used. You can write an article with the exact same title if you like!

Now listen though: DON’T GET INTIMIDATED IN THIS STEP

Even though other people may have already created content that you want to create, no-one is quite like you. You have a particular configuration and lens to see life through that is of unique value to the world.

So PLEASE still go ahead and write that blog!

4. Use Keywords Everywhere

Keywords Everywhere is a free tool you can add to your Chrome browser. It enables you to see more when  you do a Google search, when you do a YouTube search and when you view YouTube videos. It actually does way more than I use it for. I am not a major ninja at it but this method of using it simply will definitely help you find writing ideas. 

So, once you have installed Keywords Everywhere to your Chrome browser and you look at your results using the above Google and YouTube methods, you will see a bunch more info on the side:

These are just more things to, hopefully, spark inspiration for you. The beauty of these methods is, Google is such a large database. Millions (or billions) of people are using this every day. And it’s free for you to mine for ideas. Yay! 

Have these ideas been helpful for you? Let me know how you go and tag me in your social media post if you used this method 🙂

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

Case Study: Shoshana Sadia

Case Study: Shoshana Sadia

Today’s case study is focussing mostly on the work I did with Shosh, supporting her with her MailChimp, although we have done lots of other things together like course creation, Facebook ads and website development. 

Shoshi is a “Womxn’s Empowerment Mentor and Cycle Guide”. She helps women to use their cycle as a superpower which invariably creates a lot of magic in their lives, harnessing the energy that is available and nourishing themselves when that is called for. 

If you want to have a better relationship with your womb, you can grab her free Womb Meditation or if you want to go all the way to SuperHero status you can take the 5 week course, “The Cycle”. Or you can just follow her on Instagram for loads of inspiration and tips to make the most of being a woman creatrix. 

When I started helping Shosh with her MailChimp she was finding it hard to get her emails to look good.

She found that the formatting and fonts were always weird when she copied the text over from a word doc or from her socials. I also noticed lots of in-text links instead of buttons because she didn’t know how to get sexy buttons. She wanted to have reliable templates, so she could use that one good email with text, buttons, images and colours in place and then just duplicate it to create automated email nurture sequences and to send out campaigns.

Shosh has the lowest paid version you can get on MailChimp, so she gets 3 audiences, and automations but she felt like there was more she could do using tagging and segments if only she knew how. 

All of this together meant that she didn’t feel comfortable sending out emails to her gorgeous people and she wasn’t hosting free webinars, masterclasses or launching her course. Because she couldn’t use the tool. 

We did a mixture of things to get her MailChimp account ship shape and highly functioning. 

One thing Shoshi was nailing already was creating landing pages in MailChimp and using tags to deliver freebies all through her one list (before she upgraded to paid). But some of those landing pages weren’t as sexy as she hoped. Step one was a revamp of her landing page header images and text formatting. 

What I was seeing was inconsistent fonts and way too many different fonts in general.

I recommend choosing one font for headings and one font for body text. No more than that 🙂

So I edited the landing pages to have consistent font use and sizing which gave us an immediate relief. 

I also created a new header image for the landing pages that was just like the images on the website banners.

Getting Shoshi a template she could use for all emails and automations was another easy fix focussing on these 3 things: 

  1. Consistent font types
  2. Consistent font sizing
  3. Creating branded buttons

Once I set these, Shosh had a template email she could use for campaigns and automations. 

There was another trick too: the address had changed but that wasn’t showing up in the footer even though Shosh had edited it in the email. This is because the “From” address in the footer isn’t set on a per email basis. There are actually some settings in your account info you need to go and edit. You go to Account > Contact Info and edit your address there. So that is fixed too!

The final step was to set Shoshi free to create gorgeous emails for herself. I did this by making short, screen share videos of how to set the fonts, how to create the buttons and a number of other things she does on the regular like moving people from one list to another. I use a screen recorder tool and do the task with verbal instructions which I then send over to my clients so they can follow along and do it themselves. These recordings are available as long as the interwebs exist as a future resource for my clients. 

Shoshi hardly needs me for MailChimp related support at all these days and can use her email marketing smilingly and confidently.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to learn how to master MailChimp?

I’m currently delivering MailChimp mentoring in a group program which will probably run again later this year. I also love helping people 1-1 with MailChimp so feel free to book a free chat or check out the MailChimp mentoring info here: 

Is MailChimp any good?

Is MailChimp any good?

When I started my business I was using MailChimp. 

You could get so much for free! But is MailChimp any good?

I have really mixed emotions about this. It’s not that MailChimp is bad. I just have trouble saying it is good. 

I think that the team at MailChimp wondered the same thing as me: 

What do you get any better than this in the paid version??

And over time (5.5years I’ve been in biz) I have seen MailChimp change their appearance and functions, the names of things (lists are now audiences) and most of all they’ve changed what you get for free and what you get on paid versions. 

Let’s go a bit deeper. 

I do not adore MailChimp but it is not bad. I just have a lot of trouble saying it is good 😌 🤣

I’m going to commit right now to: not going on and on about what you used to get for free. And if you have an account from before the major changes to the free pan you will find that you still have all of your lists and automations intact – so DON’T DELETE ANYTHING!! Just rename things and make the most of it. 

Rather than rubbing it in about how much better it used to be I will contrast it with alternatives that are free services. 

MailChimp is a free or paid email marketing service. If you’re not clear on what email marketing is or whether it is relevant for your business, I have a video about that here.

On the free version of MailChimp you get one audience (list of subscribers) and if you create an automation, you get one email in the workflow.

MailChimp is the big name in email marketing and it used by some big companies – but that doesn’t make it the best value or the best free service

Good things about MailChimp

MailChimp is great for beginners to email marketing. Mostly because they have been around for aaaages and so there are a lot of YouTube videos to help you and you probably have friends in biz who use it and could help you. 

Having said that, any of the alternatives like MailerLite or SendInBlue are just as good for beginners and will actually grow with your business quite a bit before you have to pay. 

Struggling a bit here, to find good things about MailChimp. 

It is not BAD okay. It’s just not the best free version anymore. 

And even if you pay, the first upgrade gives you 3 audiences, lifts the limit on automations and gives you MailChimp support, but you don’t have unlimited audiences and the support is pretty average in my opinion. If you’re going to pay – I don’t advise you to pay for MailChimp unless it feels way too overwhelming to shift platforms. 

If you have maxed out your MailChimp, I suggest you begin a gradual transition to another platform:

leave your existing MailChimp set up alone,

maybe export your list  + send newsletters from somewhere else

and gradually move over your automations

OR just have a Frankenstein set up with some here and some there. 

What I don’t love about MailChimp

It’s just not intuitive to use!

People struggle to send a basic email that looks good!

I mean c’mon team!

MailChimp have tried to improve the user experience over the years, but it’s still just not easy to use. Most people struggle with font appearance, and formatting. Getting it looking branded and gorgeous.

It’s not that  you CAN’T get it looking good, it’s just not straightforward.

Keep an eye out for a new video coming up about “How to create a gorgeous email in MailChimp”. This week or next week. Jump on the newsletter so you definitely hear about it.

Further to that: if you want a free email service that gives you more, SendInBlue and MailerLite are definitely better contenders. And if you want to pay, I highly recommend ActiveCampaign because their system offers more actions that save you time and do more spiffy things that MailChimp does even on the paid version. Plus – their support is instant and they will stick with you till your issue is resolved. Love those guys.

Do you have more questions about email marketing? There is not one blanket solution I will offer here, because everyone’s set up is so unique. So ask me anything below or make time for a free chat.

I also have a group mentoring program in development for MailChimp where I will teach you all my time saving and beautifying tips AND support you with your unique needs. Jumping on the newsletter is the best way to stay in the loop about that which will run later in the year.

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and email marketing?

I’d love to chat. You can book a free chat and we can discuss your business, your email marketing or anything else you like!

Go ahead and book a free chat here: