I also have referral partners. I have some other people in business, who serve the same kind of clients that I do, but we do slightly different things. I will often share my offer with them via email. It’s just a personal email, just kind of connecting with them genuinely because we love each other and saying, here’s my current offer. If you know of anyone who this is helpful for you might want to send them the link to the sales page and thanks in advance.
I also ask them, you know, what are you up to? Is there anything you’re promoting right now that I could show up on? The thing with that relationship is that I nurture it throughout the year. I consistently show up in their social media commenting on their posts, cheering them on and
referring to them, I refer clients to them as well. I’ve often interviewed them, it’s a mutually beneficial relationship.
I love having referral partners. This practice is called Net Caring and I learned that from George Cow as well. I’ve talked about it before, but if you can’t find it, you can, email me about it.
Once I’ve done all of those initial actions, I will then every few days mention my offer, over a two week period, I think every two to three days. Whatever you can manage, sometimes I only do it twice, in the whole two week period, just whatever feels good. Just show up again, a live video, in your stories on Instagram, maybe your reel, maybe a carousel, post about it, a 60 second video, anything you can do like. The more you can talk about it the better for that two week period. Intersperse it with other acts of service in your content so other tips or whatever you have for your people.
And then the next thing
Collabs. So I noticed some people like Leonie Dawson and other people will try to be a guest on someone else’s podcast in the lead up to selling a new offer. You could plan ahead, that would require quite a bit of planning if you’re going to show up on people’s podcasts or being interviewed by them on YouTube or Facebook or you can do Instagram live together. That’s going to help you reach their audience who may not have worked with you before.
And I’ll email my list a second time over that two week period.
One other thing you could do is your own podcast about it.
You could also do a blog post that is a solution focused podcast or a blog post that is on the topic that the offer is around. It really depends on what your offer is, if it’s a course or group program, or one on one, a book or whatever meditations, whatever it might be, you can put a call to action at the bottom of your blog post to the sales page.
I’d probably want to have that ready before I start the launch, or I would be writing furiously during that launch period.
Oh, and the other thing I do is Facebook ads. I just do some simple Facebook ads, very low cost. I do them all the time, it’s very unusual for me to not have ads going and always one of my ads is about my offer.
I do a few other tweaks as well. On my website, I put up a secondary menu on my WordPress site so that there’s a little bar at the top. I tweak my course page so that my current course is at the top and I put my course into my menu. I would say that all of those activities are part of that pre launch work that I do.
So that’s pretty much all that I do for my launch. And I wonder if you can think of anything else.
Let me know if there’s something you can think of that you would do for launch that I haven’t mentioned, I’d love to hear it.
I hope this has been helpful. I’d really love to talk more to you if you’re interested in launching and you want to have more of a conversation. If you have more questions hit me up and I look forward to seeing you another time.