Are Facebook Ads worth it in 2021?

Are Facebook Ads worth it in 2021?

Are Facebook ads worth it in 2021?

Is this the real question – because the easy answer for me is yes….

I would say that the real questions are: 

  • What is valuable to YOU?
  • What is your time worth?
  • What is your content worth if no-one sees it?

Is it worth making content if NO-ONE sees it?
It’s quite likely that is the current reality of your Facebook content….

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Do you just want to talk to me about your business and Facebook ads?

I’d love to chat. You can book a free chat and we can discuss your business, Facebook ads or we can even set it all up for you and save you the headache.

Go ahead and book a free chat here:

What How Why Facebook Pixel

What How Why Facebook Pixel

Have you just gone live with your gorgeous website? 

What now?

I have a LOT of ideas for things you can do now and the number one thing I recommend is to get the Facebook© Pixel on your website! 

But what the heck is the pixel? What does it do? Why bother? And how do you get it on your website? 

All the answers are in the video below. 

And if you’re getting a website created by me, this is what the pixel is all about and why I think it’s important for YOUR business.

 

You can watch the video here:

If you’re folding washing or on a walk you can listen to it here: 

Or if you like reading, here are the main highlights:

What is the Facebook pixel?

Basically, it’s a piece of code you can put on your website that will track if any Facebook users have been to your site. 

So what? 

Well, if someone has been to your website, you know that they are interested in what you have to offer. And maybe they are thinking about working with you.

If you have the Facebook pixel on your site, Facebook collects that information for you to use when you run ads. You can do cool things like place ads infront of people who have been to your website or get the ads robot to find more people like the people who signed up for your thing or bought your thing. 

Why put the Facebook pixel on your website?

This is the big question.

Becuase a lot of people say “but I’m not ready to run ads on Facebook yet”.

I hear you. But one day if/when you decide to, if you’ve had the pixel on your site all of that time, Facebook is going to have some data about your ideal client already and give you a delicious head start on your ads intel. This will make your ads cheaper and more effective. Yay. 

Data is a business asset. Knowing exactly what kindof people sign up for your freebie or buy your products and having a robot who can find more of them is a dream come true. 

IF NONE OF THIS MAKES SENSE RIGHT NOW, JUST TRUST ME. THIS IS MY JOB. 

How do you get the pixel on your website?

It depends on your website.
If I’m building your site, I will use a plugin to get the code in the right part of the site.

If you’re using WordPress I recommend either “Pixel My Site” or “Header and Footer Scripts”.

If you have a Wix website, instructions can be found by Googling “put pixel on wix site”. I won’t share a link directly because it will become outdated. Google search is a wonderful thing.

If you have a Squarespace site, my advice is the same as Wix: instructions can be found by Googling “put pixel on wix site”. I won’t share a link directly because it will become outdated. Google search is a wonderful thing.

Do want to chat about your website or Facebook ads or the pixel?

I help people create Simple, Beautiful websites. I also love to help people feel empowered about their website so they can use it without having to worry about breaking it!

If you need a hand or would like to chat about how I can help you, go ahead and click the button below and make a time for a free chat using my scheduler.

What to do first to set up your online marketing

What to do first to set up your online marketing

Whether you are online only, bricks and mortar only, service based or product based and whatever mix of those 4, there are some things I recommend ALL businesses set up FIRST. 

Obviously, every business has distinct needs and every industry has different recommendations that I would make. The recoommendations in this post apply to EVERYONE 🙂

This post if for you if you are very new to it all and you haven’t set up very much or you’re wondering what to focus on FIRST.

If you already have a website and Facebook you would probably benefit more from my other post about the next steps after Facebook and website set up which you can read here:

Now, if you’re at the very beginning, what do you need? 

I have explained it all here in this video below:

Or if you’re out on a walk or folding washing you can listen to it here: 

Or you can read about it here:

#1 Facebook Business Page

Whether you want to be active on Facebook or not, I still recommend that everyone set up a business page for your business. NOT a personal profile, but a PAGE.

If you want to really focus on your website for ownership issues, or you just don’t like Facebook, I would still encourage you to have presence on the Face-beast.

Facebook pages show up in Google searches easily and a lot of people will search Facebook BEFORE they Google search.

If you aren’t really on Facebook becuase you love Instagram more – I would STILL recommend at least having a presence. You will thank me later 🙂

#2 Create a website

A website is a business asset. Everyone “Googles it” these days and if you don’t even have a simple one page site you are missing out on customers.

AND if you ONLY have a presence on Facebook you risk putting all of your eggs in one basket.

Having said that, I made $10k in my business before I had a website so it’s not the FIRST step but it is a VERY.IMPORTANT.THING.FOR.EVERY.BUSINESS. So get a website.

#3 Fonts

If you aren’t cashed up enough to see a graphic designer and get your branding created professionaly I recommend you choose at least 2-3 fonts that you are going to stick to for now. 

One heading font

One sub-heading font and

One paragraph/body font

I recomend you check out Canva and find a design in their templates that you like then use the 2-3 fonts on that design. 

You can always get professional branding later or change your fonts later. Just don’t change then every week or people won’t be able to develop a visual relationship with your business. 

#4 Colours

Just like fonts, it’s important to have some visual consistency in your online presence. 

From that Canva design you liked, you might be able to choose 1-3 colours to stick with for now. 

I recommend Black and White and 1-2 other colours. Even just one colour + black + white. Even just black + white. 

Keep it simple for now. 

And be consistent. 

You can get fancy later when you have more clarity about your business and audience. 

Need a hand to get set up?

I help businesses set up all of these marketing assets: websites, Facebook pages, as well as affordable 101 branding with your fonts, logo and colours. Book in a time for a free chat if you are wondering whether I can help YOUR business. 

Your Divi Website – Part Two

Your Divi Website – Part Two

If you have a WordPress website with the Divi theme and you are getting a bit stuck on a few things, I’ve created a bunch of easy to follow, how-to video tutorials to help smart women just like you. They are all on my YouTube channel but I thought I’d bring them all together here. 

This is Part Two of the Divi Website blog series. Check out the super basics HERE.

Otherwise, have a little browse and see if there are any vids here to help you have a breakthrough.

Video #7 – Easy Peasy SEO

In this video, I’m sharing some super duper basic SEO actions you can do for yourself on your WordPress website. This will help you to show up in Google searches for the keywords of your business. 

Video #8 – Get audio recordings on your website

If you’re keen to share a recording of an audio training you’ve created, like a meditation or a guided visualisation you can do it really beautifully and easily on a Divi site. 

This is also a great in-between if you’re keen to start a podcast but don’t want to wait for it to be set up. 

Video #9 – Divi Layouts

If you want a quick way to make a page that is designed by a graphic designer the Divi layouts are a great option. If you haven’t tried them I reckon you should check this out! 

Video #9 – Changing the social media icons

I created this video before the Instagram icon was a part of the regular settings. So this is a bit techy but you may still find it helpful if you’re on a social media platform that is not covered by the default settings. 

Video #10 – Modify and customise your social media previews

Have you ever tried to share your website to Facebook and the preview image is just totally unrelated or simply not what you want?

In this video, I’ll show you how to change your page previews for instance, when you share a page or post to Facebook. 

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Beautify the Social Media Previews of your WordPress site

Beautify the Social Media Previews of your WordPress site

Have you ever tried to share your website to Facebook™ and the preview image is just totally unrelated or simply not what you want?
There is a way to make gorgeous social media previews of your website pages and posts using Yoast and Canva.
Let me show you how.

The video below shows you exactly how to do this step by step but let me outline some of the main points here for you too. You’ll find them under the video ?

Log in to your website.
Make sure you have the Yoast plug-in (I’m not an affiliate but maybe I should be haha!)
Go to the page you want to create a gorgeous social media preview for
Click on the headlights below the snippet editor
Edit the name, image and description of your post
Click update
I use Canva www.canva.com to create the correct sized image
The correct proportions are
How did you go?

Do you need a hand with your WordPress website?

I can help you I can also help with Wix and Squarespace. Book a free 30 minute chat now and let’s see what is working for your website and what you might change. We can also see if I am the girl for the job. 

3 ways to improve your Facebook™ Ads image

3 ways to improve your Facebook™ Ads image

What makes a winning Facebook™ Ads image?
Well, there are virtually unlimited factors involved so I’m going to make it simple and today I’m going to share 3 ways to easily improve your Facebook™ Ads images.
So, let’s get to it!

The three tips are:

  1. Contrast
  2. Authenticity 
  3. Text

Check out the video for the whole lesson. There are a few notes below to summarise. 

1. Contrast

Number one is to have an image that contrasts with the rest of the feed. Some people suggest a contrast in colour. Facebook’s™ branding is very blue so you could consider using an orange toned image to stand out from it all.
Another contrast to consider is moving images compared to still images. That’s why video works so well.
Alternatively, simply having an image that is somehow really different from what is popular right now can create a sense of it being “novel” or new and trigger a response in a viewer’s brain.
The human brain loves novelty.

2. Authenticity

Audiences are very ads savvy.
Do you ever find yourself quickly scrolling past a post once you realise it’s an ad?
I know that I do.
So one option is to create an image that looks just like a part of the native feed. By that I mean – a post that looks like it was published by your cousin or aunt or best friend rather than a shiny, perfect, polished business trying to sell stuff to you.
Test out images of you in a more personal and authentic setting walking down the street. You will have seen these ads before – that is why they’re doing it!

3. Text

Did you know that if your image has more than 20% of the image covered in text, your ad will not get as much reach?
Well, that’s how the robot rolls.
You can manage the amount of text on your Facebook™ ad image by following the instructions on the video.
The link to the Image Checker is HERE.

Comment below and tell me if this helped.  Have a great day 🙂

Want more help with Facebook™ Ads?

I am happy to launch the Facebook™ Ads Simplified eCourse. Pop over to the info page and find out if it’s the right thing for you: