Better targeting for Facebook ads: mine your own interests

Better targeting for Facebook ads: mine your own interests

by | Apr 26, 2021 | Ads on FB + IG, Facebook™, Instagram™, Marketing, Social Media, Strategy, Time saving

If your ads don’t feel like they’re working there are a lot of things we can tweak to get better results.

One of those is targeting. But what do I mean? 

When you are creating your ad, and you’re in the “Ad Set” you can choose “Interests” – this is one of the best tools you have at hand.

But what should you put in there? 

I have a great way to mine for ideas; it’s in your own Facebook profile. 

Here’s how you can find your own Interests and use them in your next ad

Did you know that you are served specific ads based on posts & pages you’ve liked, things you’ve typed in the search bar and websites you’ve visited?

Facebook calls this your “Interests”.

You can find your interests by going to:

Account > Settings and Privacy > Settings > Ads > Ad Settings > Categories used to Reach You

Why would you look at your interests?

Quite often

Your client is you

6 months ago

or 2 years ago

In which case, your interests are her interests and you can get great ideas from there. Alternatively, in a market research interview, your interviewee may be willing to let you see their interests. You might need to teach them how to find them 🙂

How did you go with the video? 

The best way to make use of this video is to work along with me. 

Watch it again and:

  1. Find your interests
  2. Create an ad using one of those interests

If you get stuck comment or get in touch with me and I’ll make another video

 

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Learn more about Online Marketing and Business that doesn’t require you to sellout on your soul.

Do you just want to talk to me about your business and website?

I’d love to chat. You can book a free chat and we can discuss website set up and all of the other things I mentioned here. We can even set it all up of ryou and save you the headace. 

Go ahead and book a free chat here: 

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Are Facebook Ads worth it in 2021?

Are Facebook Ads worth it in 2021?

by | Mar 22, 2021 | Ads on FB + IG, Facebook™, Instagram™, Marketing

Are Facebook ads worth it in 2021?

Is this the real question – because the easy answer for me is yes….

I would say that the real questions are: 

  • What is valuable to YOU?
  • What is your time worth?
  • What is your content worth if no-one sees it?

Is it worth making content if NO-ONE sees it?
It’s quite likely that is the current reality of your Facebook content….

“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”

Learn more about Online Marketing and Business that doesn’t require you to sellout on your soul.

Do you just want to talk to me about your business and Facebook ads?

I’d love to chat. You can book a free chat and we can discuss your business, Facebook ads or we can even set it all up for you and save you the headache.

Go ahead and book a free chat here:

BOOK HERE
What How Why Facebook Pixel

What How Why Facebook Pixel

by | Mar 30, 2020 | Facebook™, Marketing, Website

Have you just gone live with your gorgeous website? 

What now?

I have a LOT of ideas for things you can do now and the number one thing I recommend is to get the Facebook© Pixel on your website! 

But what the heck is the pixel? What does it do? Why bother? And how do you get it on your website? 

All the answers are in the video below. 

And if you’re getting a website created by me, this is what the pixel is all about and why I think it’s important for YOUR business.

 

You can watch the video here:

If you’re folding washing or on a walk you can listen to it here: 

What Why How Facebook Pixel

Or if you like reading, here are the main highlights:

What is the Facebook pixel?

Basically, it’s a piece of code you can put on your website that will track if any Facebook users have been to your site. 

So what? 

Well, if someone has been to your website, you know that they are interested in what you have to offer. And maybe they are thinking about working with you.

If you have the Facebook pixel on your site, Facebook collects that information for you to use when you run ads. You can do cool things like place ads infront of people who have been to your website or get the ads robot to find more people like the people who signed up for your thing or bought your thing. 

Why put the Facebook pixel on your website?

This is the big question.

Becuase a lot of people say “but I’m not ready to run ads on Facebook yet”.

I hear you. But one day if/when you decide to, if you’ve had the pixel on your site all of that time, Facebook is going to have some data about your ideal client already and give you a delicious head start on your ads intel. This will make your ads cheaper and more effective. Yay. 

Data is a business asset. Knowing exactly what kindof people sign up for your freebie or buy your products and having a robot who can find more of them is a dream come true. 

IF NONE OF THIS MAKES SENSE RIGHT NOW, JUST TRUST ME. THIS IS MY JOB. 

How do you get the pixel on your website?

It depends on your website.
If I’m building your site, I will use a plugin to get the code in the right part of the site.

If you’re using WordPress I recommend either “Pixel My Site” or “Header and Footer Scripts”.

If you have a Wix website, instructions can be found by Googling “put pixel on wix site”. I won’t share a link directly because it will become outdated. Google search is a wonderful thing.

If you have a Squarespace site, my advice is the same as Wix: instructions can be found by Googling “put pixel on wix site”. I won’t share a link directly because it will become outdated. Google search is a wonderful thing.

Learn more about Online Marketing and Business that doesn’t require you to sellout on your soul.

Do want to chat about your website or Facebook ads or the pixel?

I help people create Simple, Beautiful websites. I also love to help people feel empowered about their website so they can use it without having to worry about breaking it!

If you need a hand or would like to chat about how I can help you, go ahead and click the button below and make a time for a free chat using my scheduler.

Book a free chat now

What to do first to set up your online marketing

What to do first to set up your online marketing

by | Feb 9, 2020 | Canva, Facebook™, Marketing, Social Media, Website

Whether you are online only, bricks and mortar only, service based or product based and whatever mix of those 4, there are some things I recommend ALL businesses set up FIRST. 

Obviously, every business has distinct needs and every industry has different recommendations that I would make. The recoommendations in this post apply to EVERYONE 🙂

This post if for you if you are very new to it all and you haven’t set up very much or you’re wondering what to focus on FIRST.

If you already have a website and Facebook you would probably benefit more from my other post about the next steps after Facebook and website set up which you can read here:

READT THAT OTHER BLOG

Now, if you’re at the very beginning, what do you need? 

I have explained it all here in this video below:

Or if you’re out on a walk or folding washing you can listen to it here: 

Listen to the blog here

Or you can read about it here:

#1 Facebook Business Page

Whether you want to be active on Facebook or not, I still recommend that everyone set up a business page for your business. NOT a personal profile, but a PAGE.

If you want to really focus on your website for ownership issues, or you just don’t like Facebook, I would still encourage you to have presence on the Face-beast.

Facebook pages show up in Google searches easily and a lot of people will search Facebook BEFORE they Google search.

If you aren’t really on Facebook becuase you love Instagram more – I would STILL recommend at least having a presence. You will thank me later 🙂

#2 Create a website

A website is a business asset. Everyone “Googles it” these days and if you don’t even have a simple one page site you are missing out on customers.

AND if you ONLY have a presence on Facebook you risk putting all of your eggs in one basket.

Having said that, I made $10k in my business before I had a website so it’s not the FIRST step but it is a VERY.IMPORTANT.THING.FOR.EVERY.BUSINESS. So get a website.

#3 Fonts

If you aren’t cashed up enough to see a graphic designer and get your branding created professionaly I recommend you choose at least 2-3 fonts that you are going to stick to for now. 

One heading font

One sub-heading font and

One paragraph/body font

I recomend you check out Canva and find a design in their templates that you like then use the 2-3 fonts on that design. 

You can always get professional branding later or change your fonts later. Just don’t change then every week or people won’t be able to develop a visual relationship with your business. 

#4 Colours

Just like fonts, it’s important to have some visual consistency in your online presence. 

From that Canva design you liked, you might be able to choose 1-3 colours to stick with for now. 

I recommend Black and White and 1-2 other colours. Even just one colour + black + white. Even just black + white. 

Keep it simple for now. 

And be consistent. 

You can get fancy later when you have more clarity about your business and audience. 

Learn more about Online Marketing and Business that doesn’t require you to sellout on your soul.

Need a hand to get set up?

I help businesses set up all of these marketing assets: websites, Facebook pages, as well as affordable 101 branding with your fonts, logo and colours. Book in a time for a free chat if you are wondering whether I can help YOUR business. 

book a free chat

Learn more about Online Marketing and Business that doesn’t require you to sellout on your soul.

Want more help with your online business presence?

Do you need a hand with all the different ways your business can show up online? Video, Facebook, website, Instagram, Facebook ads, email marketing. The list can be overwhelming. 

Book a complimentary chat with me and let's see if I can help:

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Your Divi Website – Part Two

Your Divi Website – Part Two

by | Jun 5, 2019 | Canva, Facebook™, Marketing, Social Media, Website

If you have a WordPress website with the Divi theme and you are getting a bit stuck on a few things, I’ve created a bunch of easy to follow, how-to video tutorials to help smart women just like you. They are all on my YouTube channel but I thought I’d bring them all together here. 

This is Part Two of the Divi Website blog series. Check out the super basics HERE.

Otherwise, have a little browse and see if there are any vids here to help you have a breakthrough.

Video #7 – Easy Peasy SEO

In this video, I’m sharing some super duper basic SEO actions you can do for yourself on your WordPress website. This will help you to show up in Google searches for the keywords of your business. 

Video #8 – Get audio recordings on your website

If you’re keen to share a recording of an audio training you’ve created, like a meditation or a guided visualisation you can do it really beautifully and easily on a Divi site. 

This is also a great in-between if you’re keen to start a podcast but don’t want to wait for it to be set up. 

Video #9 – Divi Layouts

If you want a quick way to make a page that is designed by a graphic designer the Divi layouts are a great option. If you haven’t tried them I reckon you should check this out! 

Video #9 – Changing the social media icons

I created this video before the Instagram icon was a part of the regular settings. So this is a bit techy but you may still find it helpful if you’re on a social media platform that is not covered by the default settings. 

Video #10 – Modify and customise your social media previews

Have you ever tried to share your website to Facebook and the preview image is just totally unrelated or simply not what you want?

In this video, I’ll show you how to change your page previews for instance, when you share a page or post to Facebook. 

More from the blog…

Interview with Amy Madden – RAS and emotional regulation

Interview with Amy Madden – RAS and emotional regulation

by | Nov 17, 2022

I had this great chat with Amy Madden firstly because she helped me understand the RAS and how it sometimes shows us only negative experiences and how that can confirm unwanted beliefs and how to make it work for you to achieve your goals.  We also chatted about...

How to use your energy for change when change is challenging

How to use your energy for change when change is challenging

by | Oct 26, 2022

I know how challenging it is to grow your business. The thing is: you can make it easier or harder for yourself. What are you willing to do? What do you want? What do you like? The magic trick is to give these things your energy instead of the opposite. You can do...

Beautify the Social Media Previews of your WordPress site

Beautify the Social Media Previews of your WordPress site

by | Mar 7, 2019 | Facebook™, Marketing, Social Media, Website

Have you ever tried to share your website to Facebook™ and the preview image is just totally unrelated or simply not what you want?
There is a way to make gorgeous social media previews of your website pages and posts using Yoast and Canva.
Let me show you how.

The video below shows you exactly how to do this step by step but let me outline some of the main points here for you too. You’ll find them under the video ?

Listen to the blog post here

Log in to your website.
Make sure you have the Yoast plug-in (I’m not an affiliate but maybe I should be haha!)
Go to the page you want to create a gorgeous social media preview for
Click on the headlights below the snippet editor
Edit the name, image and description of your post
Click update
I use Canva www.canva.com to create the correct sized image
The correct proportions are
How did you go?

Do you need a hand with your WordPress website?

I can help you I can also help with Wix and Squarespace. Book a free 30 minute chat now and let’s see what is working for your website and what you might change. We can also see if I am the girl for the job. 

BOOK NOW

Learn more about Online Marketing and Business that doesn’t require you to sellout on your soul.

Want more help with your online business presence?

Do you need a hand with all the different ways your business can show up online? Video, Facebook, website, Instagram, Facebook ads, email marketing. The list can be overwhelming. 

Book a complimentary chat with me and let's see if I can help:

book now