What do you offer your clients?
Your offer is the solution you deliver, and it’s also your service that you promote.
It’s the way you serve others and it’s the way you make money in your business.
Generally when I’m supporting women in business I’m seeing 2 things:
- Making offers all the time and not sharing content
- Not making offers at all and just sharing content
It’s ideal if you create regular content as a creative practice and act of service.
Ultimately, you are going to have your own “Why” about creating content that will sustain you through any discomforts as you experience them (they will come!).
And so, if you are the number one kind of goddess, I would encourage you to consider a daily creation practice. Like my mentor George Kao says:
“Your content can be your public journaling to clarify how you feel and think about aspects of your work”
It doesn’t have to be perfect, but it is great if you can create some non-promotional content.
If you post 7 days a week, maybe 2 posts could mention working with you. Otherwise, your audience will feel like your conversations with them are transactional and that you are always trying to get them to do your “thing”.
If you aren’t making offers, number 2 goddess, I would encourage you to ALWAYS be mentioning one thing per week. If you aren’t clear on your paid service yet that might be your newsletter list sign up, a free trial session or a market research chat.
If you are providing services, then you need to make a certain percentage of what you share with the world actually mentioning how people can work with you. They want to work with you and you are basically stopping their growth + evolution if you don’t tell them how they can work with you.
Other concerns people have about their offer is around pricing.
I have spoken before about Compassionate Pricing. This can be pay what you can, or just affordable pricing that still allows you to feel fairly remunerated and feed your family. Read more deeply about Compassionate Pricing HERE
Other concerns that I have about people’s offers relate to: “how did you figure out what your offer is?”
Did you just pluck it out of thin air, or receive a download? Or did you base it on intel from your customers and prospective customers?
If your offer is not aligned with what your audience actually wants they will not buy. The easiest way to figure out what your audience wants is to ask them. I have a whole rant on using this important marketing tool HERE.
I like to chunk my offers up and down. What do I mean? There are 2 options:
Break your offer down into a really small version like a 30 minute session, or an email consult. You can sell the first module of your program or the first chapter of the first module. You can sell one month of a six month program. Make sense?
Bundle your offer into a VIP package. Just like my 1-1 VIP package is a combo of web design done for you and 1-1 Strategy Mentoring with all the courses and a bush flower essence session. All of the courses are selling as self paced and it’s easy to pop them into the bundle. Which bits of your offer can you bundle up into a VIP package?
What other questions do you have about your offer? I would love to chat more about these so please comment or message/email me with more questions.
“I pay my respects and acknowledge the people of the Yuin Nation, traditional custodians of the land on which I live and work. I also pay respect to all Elders — past, present and future.”