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YouTube has become a large platform where some people seem to make a tonne of money making videos and doing affiliate and referral marketing. Most people say: it’s never too late to start a YouTube channel and I agree. This is as true in 2023 as it was in 2021!
However, I would like to make a distinction now.
There are 2 kinds of YouTube channels:
The channel is the primary business
The channel is for marketing to the primary business
One type of YouTube channel is where creating the content is the main offering and you focus on having affiliate relationships and sponsorship deals to generate your income. Some people also like to create Merch merchandise to supplement their income.
If you are a service based entrepreneur, you don’t need to have a YouTube channel at all…you aren’t looking at being famous like Mr Beast. You want to serve more people doing what you love. Right?
This will be a YouTube channel that is an add-on to your current business – it’s not going to be the main focus of your business.
It’s a part of your marketing.
The great thing about a YouTube channel is that it can:
- increase your discoverability on a non social media platform
- allow people to get to know you while you are off doing other things like feeding your family or relaxing on the beach.
The kind of account we would create is an addition to the biz rather than the main focus. It would be a marketing channel for us and a way to share our expertise with our potential clients.
So for people like us the focus is a bit different and what is required it’s a bit less.
Whenever you are considering a new platform for your business I would encourage you to make a 3 months commitment.
In a 3 month period you can start sharing content and trialing tags, headlines and playlists. After that period of time you will have some results to look at and decide whether it is worth continuing with the platform.
Before you start your experiment it is good to be clear on what you want to get out of it and what kind of results you want to see.
For example, I don’t really have a massive number of subscribers and most of my content has very few views, however most people who jump on a free chat with me and eventually become clients have all watched YouTube videos of me before they book the free chat.
This tells me that the videos are working to meet my goal: to get people ready to book that free chat with me which is how I like to intake my clients.
For you: it will be helpful to decide what is the step that you like clients to take first.
Is it to sign up for your newsletter list?
Is it to purchase a small ticket item (inexpensive product) from you?
If you can create a flow for clients to start to connect with you that is clearly a YouTube stream, you can measure how many people came to you from YouTube. Then you’ll have a clear picture about whether YouTube has meaning for your business or not.
If you get to this point of the blog and you have decided you want to go ahead with YouTube I’m going to give you a quick list of tips for the first steps of setting up your YouTube.
- Create account
- Create channel art
- Create a thumbnail template
- Upload a video
- Choose some tags
- Create a playlist
- Create a welcome video
Some of these actions already have instructions on my other blogs and videos. Would you like more? Ask me in the comments and I’ll make a video for you 🙂
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